The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
By James Chalmers of CMA's B2B Council
The following is the first in a series of blog posts by various members of the CMA B2B Marketing Council. The series will discuss all things B2B … more
By Sue Prigge of CMA's B2B Council
Interview with Maggie Bettinson, Country Manager, Canada, Return Path: hear Maggie talk about small business email marketing strategies at CMAsmallbiz, on October 3 … more
By Nancy Mancini @NancyMancini (President, Marcom Blueprints Inc), CMA's B2B Council
Customer Advisory Boards (CABs) are one of the many means of engaging with your customers. Although they … more
At the upcoming CMAb2b Morning Event, learn how to align sales and marketing to boost ROI and out-innovate the competition.
Stacey Cummings, Marketing Director, yconic, spoke to keynote … more
By Nolin LeChasseur (@nolin), Co-founder & CMO at Brainrider (B2B Council guest contributor)
These days, every B2B marketing leader working in a growth-oriented company is focused on … more