The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
Top women leaders in tech sector offer advice on building a successful career and enabling innovation
Growing up, Gale Blank didn’t have to look far for encouragement and support in anything … more
By Marie Wiese of CMA's B2B Council
I had the pleasure of hosting a CMA roundtable on data and analytics. The good folks who chose to sit at my table and engage on the topic, all agreed on … more
By Sandra Pacitti (@spacitti) of CMA's B2B Council
At the CMAideas executive breakfast, Don Tapscott closed the talk on his new book Blockchain Revolution by conjuring up the evocative image of a … more
By Mei Burgin and Marie Wiese from CMA’s B2B Council
In our last two posts, Mei and I discussed why your organization needs content marketing and how to define your audience.
So you have buy- … more
I had the opportunity to attend the CMAinsights Conference earlier this month. The conference theme was built around "how true insights express the best of data and marketing". The following is a … more