The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
I had the opportunity to attend the CMAinsights Conference earlier this month. The conference theme was built around "how true insights express the best of data and marketing". The following is a … more
By Mei Burgin and Marie Wiese from CMA’s B2B Council
Content marketing will continue to be a hot topic in 2016. According to Content Marketing Institute's 2016 B2B Report, 76% of marketers … more
By: Mei Burgin & Marie Wiese
There has been a lot of buzz recently in the B2B marketing world about the power and purpose of content marketing as an important business and customer engagement … more