CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
In today’s digital world, privacy and the data economy have become key buzzwords. Media coverage of data breaches has raised consumer awareness about how personal data is being used, … more
With much of the latest discussion focussed on the latest techniques in machine learning and in particular deep learning, the significant benefits of both are now a public reality. Yet, machine … more
CMA’s Media Council has picked out these highly recommended reads from recent media-related articles, reports, and news items:
POV: YouTube Brand Safety Update Brand Safety and YouTube … more
Why is the integration of marketing and customer experience so important? How is Airbnb’s customer experience disrupting travel and hospitality? How do we close the gap between what consumers … more
By Tracey Matchett
According to the biggest names in the retail sector, data, analytics and technology are the keys to delivering the best customer experience.
Sometimes what happens in Vegas … more