CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
By Richard Boire
The Traditional State The world of retail has undergone a revolution on the use of data for CRM analytics. Historically, data was simply unavailable for CRM analysis unless the … more
Current media analysis campaigns are run with the usual demographic splits: men vs women, 18-34's as a proxy for Millennials, and differences by household income, to give a few examples.
In this … more
Understand why a consumer interacts with your content and how can you use that to build stronger and more meaningful connections.
By Mike Evans, Director of Sales at AOL Canada
“Content … more
July 1, 2017 marks a significant day for Canada’s marketing community. Not only will businesses communicating electronically in Canada lose the benefit of Canada Anti-Spam Law (CASL)’s … more
How do the recent elections in the United States impact Canadian marketers? You may ask – ‘what do U.S. politics have to do with marketing … in Canada!?’ The implications … more