CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
By the CMA Advocacy Team
With the recent government announcement that the private right of action (PRA) is being suspended indefinitely and will not go into force as planned on July 1, 2017, … more
By Dennis Dayman, Chief Privacy Officer at Return Path
As you know, the Canadian Anti-Spam Law (CASL) went into effect July 1, 2014. CASL is a Canadian consent first email framework that … more
By Richard Boire
In many of our engagements with new clients, the old Donald Rumsfeld phrase of ‘We don’t know what we don’t know” is very applicable as these organizations … more
Canada is approaching 60 days away from Canada’s sesquicentennial anniversary as a country; 150 years since confederation!
In what is shaping up to be a coast-to-coast celebration of epic … more
By Richard Schenker, Senior Loyalty Consulting Director, Bond Brand Loyalty
Almost all currency-based consumer loyalty Program designs inherently house a financial liability, which in many … more