The Customer Insights and Analytics Council strives to be the foremost source of knowledge and advocate for leveraging data and analytics to generate customer insights to continuously inform and improve business decisions. All marketing decisions require information: this Council provides the critical thought leadership which is necessary to transform information to insight, to initiative.
By Mike Poyser of CMA's Customer Insights & Analytics Council
Over the last decade, companies in all industries and countries have been realising the power of their data. There is … more
By Arlene Kim of CMA's Customer Insights & Analytics Council and Enio Chiola (guest contributor)
Traditionally, Market Research and Data Analytics teams operate as two separate entities in … more
CMA’s Customer Insights & Analytics Council has rounded up the best data and analytics reads today:
How gamification improves customer engagement and retention Seven ways to use … more
How to make a marketing impact by finding and using the data you already have in your organization.
By Scot Riches, Chief CRM Officer at RI
So where do you start?
While external data sources can … more
By Vadim Shelkovnikov
“To each their own” is an old saying that rings very true in an era when customer data is abound. When looking at the behaviour of customers, it is obvious that … more