Must Reads from CMA's Digital Marketing Council #38

Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council

Marketing in the age of anxiety
Our political climate – and the conversations taking place about it online and in the real world – is forcing brands to take positions on topics that were once off-limits. – Shared by Emily Baillie, Professor, Humber College

Publishers might have to start paying Facebook if they want anyone to see their stories
Another nail in the coffin of organic content? Facebook is yet again testing ways to make it harder for people to see publishers’ stories, unless those publishers pay to promote them. Facebook is testing in six countries taking content from publishers and businesses out of its main feed and placing it in their recently launched "Explore Feed". The main feed likely wouldn’t be devoid of paid advertising, but it means that organic content would have even less of an impact than it already does. The company still hasn’t decided if it will expand the two-feed test to everyone — and all publishers. – Shared by Karly Gaffney, Directory, Strategy, Agnostic

Heritage Minister reveals creation of first-of-its-kind Netflix Canada production company
Heritage Minister Mélanie Joly has revealed details about the $500 million CAD Netflix Canada deal that comes as part of Canada’s new cultural policy plan. – Shared by Erica Fitzpatrick, Think with Google Canada Lead, Marketing, Google

Advertisers Lack The Education To Keep Up With Technology
As marketers are continually faced with data, analytics and technology has anybody - in our industry - really stopped and assessed whether or not we have the skills and knowledge to actually be making all of the decisions that we are suddenly charged with making? For years, there was a gap between the needs of the brand and the knowledge of marketers in relation to digital marketing... and now we are here. – Shared by Mitch Joel, President, Mirum

Loblaw to merge Shoppers Optimum and PC Plus loyalty programs
Where does loyalty fit into your consumer's journey? Online? Offline? The loyalty landscape is a quickly changing one as more and more retailers realize that they can adjust a consumer's transactional and non-transactional actions wiht specific loyalty incentives. – Shared by Simren Deogun, Associate Director, Digital at LoyaltyOne

Google's Sidewalk Labs signs deal for 'smart city' makeover of Toronto's waterfront
A unit of Google's parent company, devoted to urban innovation, has signed a deal to map out a new kind of neighbourhood on Toronto's waterfront that could demonstrate how data-driven technology can improve the quality of city life. – Shared by Janet Xi, Group Media Manager, Jungle Media

Digital transformation 2.0: The new challenges and how to overcome them
Brands here in Canada, and around the world, are dramatically changing how they approach the digital world. Moving away from digital being purely a communications vehicle managed at arms length (often by agencies), to installing core infrastructure that puts customers and data first. Important work but fraught with challenges. Learn what other brands are experiencing and how they are navigating this change. – Shared by Ariela Freed, Loyalty Solutions and Partnerships, Director, Bond Brand Loyalty

An Ad Agency Is Opening the First HIV-Positive Restaurant in Toronto
To combat the lingering stigma surrounding AIDS and food prep, Casey House has partnered with agency Bensimon Byrne to create a Toronto pop-up restaurant where meals will be cooked by HIV-positive chefs. – Shared by Linda Chep, Sr. Performance Marketing Lead, Microsoft Canada

Digital Marketing Council 

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Must Reads from CMA’s Digital Marketing Council #37

Must Reads from CMA's Digital Marketing Council #36

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Tags: facebook, netflix, ad agency, digital transformation, sidewalk labs, google, digital marketing