Search marketing efforts often not integrated with offline efforts
New study finds that just over half of search engine marketers integrate their efforts with at least one offline marketing channel.

Development moving ahead on the “Widget Channel”
Work is moving ahead on the creation of web computer channels that will run alongside TV shows.

Marketing/sales disconnect takes on new meaning
While marketing and sales criticize and blame each other, their customers -- the ultimate target of their efforts -- get lost in the shuffle.

Internal Branding: A Human Resources Perspective
HR activities are central to engendering brand internally – this report shares best practicing organizations’ approaches.

Delivering on the Marketing Promise: A Roundtable Discussion
A Q & A style discussion about the marketer’s role when delivering on the marketing promise.

Customer Life Time Value: Is it still relevant?
Exploring the basic CLTV strategies that must be implemented for an organization’s long-term success.