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For the fourth-year running, the CMA Awards was selected by BizBash as the #1 Marketing & Advertising Awards in Canada and the #1 Marketing & Advertising Event in Toronto.

Celebrating the best in Canadian marketing, while focusing on the partnership between client and agency -  the outstanding work these teams produce - the CMA Awards have been recognizing exceptional marketers for 45 years and counting.

Creative Partner: Cundari Digital Activation Partner: BIG DigitalDigital Media & Search Partner: The ABER GroupEmail Engagement Partner: Ariad

Gala

Celebrate the winning campaigns at Canada’s #1 Marketing Awards Show!

See you on November 18, 2016! Save the Date!

Venue

Westin Harbour Castle
1 Harbour Square
Toronto, Ontario
M5J 1A6

Hotel Information

Information on special room rates coming later this summer.

Parking Information

Information coming later this summer.

Pricing

    Member Non-Member
       
  Individual Ticket

$375

$435

 

Table (10 tickets)

$3700

$4300

 

Tickets will be available as of May 1, 2016.

2015 Photos

See our photos from Gala, view the Awards book and check out the best tweets and posts!

 

 

 

 

Winners

Congratulations to all our CMA Award Winners! We can’t wait to see what you have in store for us in 2016.

 

 

Special Awards

Marketer of the Year

Duncan Fulton, Senior Vice-President and Executive Officer, Canadian Tire Corporation

Best of the Best

Company: TD Bank Group
Campaign: #TDTHANKSYOU
Agency: Diamond Integrated Marketing/ Leo Burnett
Credits: Chief Creative Officer — Diamond: David Diamond | VP, Strategy — Diamond: Josh Diamond | Creative Director — Diamond: Mark Vandervoet | Director of Production / Executive Producer — Diamond: Roma Ahi | Producer / Director — The Mine: Mark Graham | Chief Creative Officer — Leo Burnett: Judy John | Group Creative Director, Leo Burnett: David Federico, Josh Budd | Copywriter, Leo Burnett: Mike Johnson | Art Director, Leo Burnett: Jordan Gladman | Designer — Diamond: Julie Bisson | Illustrator — Diamond: Jackie Musial

Canada Post INCITE Award

Gold

Company: Rogers Communications Inc.
Campaign: PVR Confidential Augmented Reality Postcard
Agency: Proximity Canada
Credits: SVP, Creative Director: Scott Pinkney | Creative Directors: Dan Gaede, Trent Thompson | Agency Producers: Ashley Whitaker, Ellie Lee, Erin Segal | Account Management: Sandra Gin, Diana Brink-Gourlay, Megan Epstein | Strategy & Analytics: Curtis Rushing, Rosie Gentile | Production Company: Brought To You By: RR Donnelley | Client (Rogers Communications Inc.): Alisa MacKay, Jason Cox, Shane Watters, Dawn Vanek-Mithra


Silver

Company: CIBC
Campaign: CIBC Visa Infinite Privilege Launch
Agency: RIVET
Credits: VP, Business Director: Scot Riches | VP, Creative Director: Todd Henwood | Group Account Director: Karyn Mark | Account Director: Lee Ann Smith | Copywriters: Kristin Atkinson, Kari King | Art Director: Carol Hung | Art Director: Hubert Marczuk


Bronze

Company: Alberta Beverage Container Recycling Corporation (ABCRC)
Campaign: ABCRC Every Empty Counts DM
Agency: orange door direct
Credits: Senior Graphic Designer, orange door direct: Brianna Schretlen | Account Manager, orange door direct: Jessalyn Zubkow | Design/Project Manager, orange door direct: Steven Krentz | Director, orange door direct: Kathy Levinski | Client, Alberta Beverage Container Recycling Company: Sarah Pres | Direct Mail Supervisor, West Canadian Digital Imaging Inc: Aaron Bartholomew

Pro Bono

Gold

Company: PFLAG Canada
Campaign: Nobody's Memories
Agency: FCB Toronto/FCB Chicago
Credits: Creative Direction: Jon Flannery, Jeff Hilts | Art Direction: Jeff Hilts | Designer: Matthaeus Frost | Copy Writing: Krystle Mullin | Account Servicing: Sunil Sekhar, Cynthia Roach, Rebecca Gorveatt | Planning: Emma Cunningham | Print Production: Planning | Executive Producer: Katie Roach


Silver

Company: Canadian Centre for Gender and Sexual Diversity
Campaign: The Gay Sweater
Agency: Saatchi & Saatchi Canada
Credits: Executive Creative Director: Brian Sheppard | Writer/Group Creative Director: Matt Antonello | Art Director/Group Creative Director: Joel Arbez | Art Director: Rachel Kennedy | Writer: Shauna Roe | Head of Production: Michelle Orlando | Producer: Rebecca Adams | Developers: TPM Communications


Bronze

Company: Engage and Change
Campaign: Dog Days
Agency: Cundari
Credits: Chief Creative Officer: Andrew Simon | Group Creative Directors: Sean Ganann, Brian Murray | Art Directors: Sean Ganann, Jason Lee | Copywriters: Andrew Simon, Brian Murray, Francesco Grandi | Agency Producer: Tony Graham | Director (Production Company): Tamir Moscovici (Westside Studio) | Executive Producer: Marni Luftspring

Advertising

Automotive

Gold

Company: BMW Group Canada
Campaign: BMW M3/M4 Ultimate Racetrack
Agency: Cundari
Credits: Chief Creative Officer: Andrew Simon | Group Creative Director / Art Director: Mike Dietrich | Art Director: Sarah Adlam | Agency Producer: Melanie Lambertsen | Director: Ozan Biron | Executive Producers: Winston Helgason, Trevor Cawood |Production Company: The Embassy | Sound Engineer (Audio Company): Charles Deenen (Source Sound


Silver

Company: Honda Canada Inc.
Campaign: Honda Fit
Agency:Grip Limited
Credits: Creative Director: David Crichton | Associate Creative Directors: Mike Koe, Ben Steele | Copywriters: Mike Koe, Tom Mednick, David Crichton, Jonathan King | Art Directors: Ben Steele, Yan Snajdr, Rodrigo Diaz | Broadcast - Tricia Lapidario, Digital – Helen Garcia, Print – James Graham and Kendra Plantt | Designer: Olivia Harrison | Social Media: Lisa Byers | Director: Wade Sherman | Production Company: Cartilage | Audio House: SNDWRX | Client Services: Matt Yip, Sophie Bertram, Mark Dowsett, Michelle Tafler, Keith Jackson, Sarah Henderson | Clients: Dave Gardner, Dave Jamieson, Kate Lucek, Sara Fioretti


Bronze

Company: Fix Auto
Campaign: Fix Auto "First Word"
Agency: Cundari Montreal
Credits: Chief Creative Officer: Andrew Simon | Creative Director: Sébastien Tessier | Art Directors: Jérôme Bajulaz, Bernice Lo | Copywriters: Dominique Bulmer, Andrew McKenzie | Agency Producer: Julie Charlebois | Production Manager: Simon Durivage | Strategists: Malcolm McLean, Jean-François Mallette, Adam Ralph | Media Planner: Luke Moore

Business Products & Services

Gold

Company: 1one Production
Campaign: Jesus
Agency: lg2
Credits: Creative Director: Marc Fortin | Art Director: Philippe Comeau | Copywriter: Philippe Comeau | Executive Producer: Jean-René Parenteau — 1One Production | Director: Pierre Dalpé | Director of Photography: Barry Russel | Production Company: 1One Production


Silver

Company: john st.
Campaign: Reactvertising
Agency: john st.
Credits: Executive Creative Director/Partner: Angus Tucker | Executive Creative Director/Partner: Stephen Jurisic | Copywriter: Jacob Greer | Art Director: Denver Eastman | Executive Producer: Mike Hasinoff | Director: Matthew Bissonenette | DOP: Catherine Lutes | Editor: Chris Murphy


Bronze

Company: OneMeth Creative Goods
Campaign: OneMeth Creative Goods
Agency: Bensimon Byrne
Credits: CCO: Amin Todai | Creative Director: Steve Miller | Copywriter: Max Sawka | Designer: Matt Jumper | Copywriter: Dario Petruzzi | Copywriter: Laura Serra | Designer: Kevin Youngsaye

Consumer Products - Food & Beverage

Gold

Company: Milk West
Campaign: Snack Time
Agency: DDB Canada
Credits: Executive Creative Directors: Dean Lee, Cosmo Campbell | Creative Director: Josh Fehr | Associate Creative Director / Copywriter: Neil Shapiro | Art Director: John Larigakis | Account Supervisor: Amanda Hardy | Agency Producer: Matthew Sy | Strategist: Rob Newell | Animation Company: Yeti Farm Creative


Silver

Company: PepsiCo Foods Canada
Campaign: Doritos Ketchup The Hold Out
Agency: BBDO Toronto
Credits: Senior Director of Marketing, PepsiCo Canada: Susan Irving | SVP, Executive Creative Directora: Peter Ignazi, Carlos Moreno | Associate Creative Director: Derek Blais | Art Director: Bryan Howarth | Copywriters: Johnny Pavacic, Britt Wilen | Senior Account Planner: Joshua Somer | VP, Group Account Director: Stephanie Page | Account Supervisor: Jaya Rizzi


Bronze

Company: Shock Top Brewing Co.
Campaign: It Speaks For Itself
Agency: Anomaly
Credits: Executive Creative Directors: Dave Douglass, Pete Breton | Associate Creative Director/Creative Team: Craig McIntosh, Jaimes Zentil | Copywriter: Martin Montana | Producers: Leanne McLellan, Brittani Wilcox | Account Team: Allison Cornford, Jordan McKenzie, Paul Lipson | Editor: Joey Whitelaw | Director: Trevor Cornish | Brand Team: Kyle Norrington, Mike Bascom, Becky Lindsey, Mieko Nagao

Consumer Products - General

Gold

Company: Procter & Gamble/Always
Campaign: #LikeAGirl
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Creative Director: Judy John, Becky Swanson | Digital Creative Director: Milos Obradovic | Copywriter: AJ Hassan, Angel Capobianco | Art Director: Hmi Hmi Gibbs, Nick Bygraves | Agency Producer: Adine Becker | Director: Lauren Greenfield, Chelsea Pictures | Editor: Kathryn Hempel, Cutters

Silver

Company: Neutrogena® Men®
Campaign: The Campaign to End Junkface
Agency: DDB Canada and Tribal Worldwide
Credits: Executive Creative Directors: Todd Mackie, Denise Rossetto, Paul Wallace, and Joshua Stein | Creative Director: David Ross | Copywriter: Allan Topol | Art Directors: Craig Ferguson, Pete Ross, Bhavik Gajjar | Agency Producers: Caroline Clarke, Chris Webden | VP Business Unit Director: Jacqui Faclier | Account Supervisor: Heather Moffat | Account Director: Melissa McCaughey


Bronze

Company: Stanfield's Ltd.
Campaign: Streak Week
Agency: john st.
Credits: Executive Creative Director/Partner: Angus Tucker | Executive Creative Director/Partner: Stephen Jurisic | Creative Director: Niall Kelly | Art Director: David Glen | Copywriter: Noah Feferman | Copywriter: Dhaval | President Stanfield's Ltd.: Jon Stanfield

Consumer Services

Gold

Company: Bell Canada
Campaign: Bell Let's Talk 2015
Agency: lg2
Credits: Bell Canada: Rick Seifeddine, Loring Phinney, Élaine Bissonnette, François D'Amour | Creative Direction: Marc Fortin, Nicolas Dion, Marilou Aubin | Creative: Patrick Beauchemin, Patrick Rochon, Alexandre Jourdain | Creative: Jean-François Perrault, Thibault Gehard | Strategic Planner: Alexis Robin | Account Services: Alexandre Normand, Thalie Poulin, Nataly Lemyre | Agency Producer: Claudia Lemire | Print and Web Production: lg2fabrique


Silver

Company: Netflix
Campaign: Entertainment Lovers
Agency: DDB Canada
Credits: Executive Creative Directors: Dean Lee, Cosmo Campbell | Creative Director: Josh Fehr | Associate Creative Director / Art Director / Copywriter: Daryl Gardiner | Copywriters: Jessica Schnurr, Geoff Vreeken | Agency Producers: Karen Brown, Matthew Sy | Account Director: Roger Nairn | Illustrator / Designer: Jack Curtis | Film Director: Brian Billow


Bronze

Company: Ontario Tourism Marketing Partnership Corporation
Campaign: EPIC IS ON
Agency: FCB Toronto
Credits: Creative Direction: Jon Flannery, Jeff Hilts | Art Direction: Jeff Hilts, Rob Dean, Naeem Walji | Coptwriting: Krystle Mullin, Sabiha Chaudry | Account Servicing: Sunil Sekhar, Sarah Banks, Lindsay Kerr | Strategic Planning: Heather Segal, Eryn LeMesurier, Mona Chammas | Print Production: Victor Carvalho | Producer: Barb Gibson | Director: Phil Brown

Financial

Gold

Company: TD Bank Group
Campaign: #TDTHANKSYOU
Agency: Diamond Integrated Marketing/ Leo Burnett
Credits: Chief Creative Officer — Diamond: David Diamond | VP, Strategy — Diamond: Josh Diamond | Creative Director — Diamond: Mark Vandervoet | Director of Production / Executive Producer — Diamond: Roma Ahi | Producer / Director — The Mine: Mark Graham | Chief Creative Officer — Leo Burnett: Judy John | Group Creative Director, Leo Burnett: David Federico, Josh Budd | Copywriter, Leo Burnett: Mike Johnson | Art Director, Leo Burnett: Jordan Gladman | Designer — Diamond: Julie Bisson | Illustrator — Diamond: Jackie Musial


Silver

Company: Scotiabank
Campaign: Scotiabank Hockey -The 5th Season
Agency: Bensimon Byrne, Narrative PR, S&E Sponsorship, and PHD
Credits: Senior VP, Canadian Marketing, Scotiabank: Clinton Braganza | VP, Sponsorships & Partnerships, Scotiabank: Jacqueline Ryan | VP Marketing, Advertising & Media, Canadian Marketing, Scotiabank: Lisa Hartley | Creative Director & Partner, Bensimon Byrne: Joseph Bonnici | Senior Art Director, Bensimon Byrne: Gints Bruveris | Senior Copywriter, Bensimon Byrne: David Mueller | Producer, Bensimon Byrne: Christine Pacheco | VP, Client Services Director, PHD: Pamela Hill


Bronze

Company: Scotiabank
Campaign: Scotiabank - You're Richer Than You Think
Agency: Bensimon Byrne and PHD
Credits: Senior VP, Canadian Marketing, Scotiabank: Clinton Braganza | VP, Sponsorships & Partnerships, Scotiabank: Jacqueline Ryan | VP Marketing, Advertising & Media, Canadian Marketing, Scotiabank: Lisa Hartley | Creative Director & Partner, Bensimon Byrne: Joseph Bonnici | Director of Production Services, Bensimon Byrne: Michelle Pilling | Business Lead, Bensimon Byrne: Amanda Burgess | Program Director, Bensimon Byrne: Jordan Lane | VP, Client Services Director, PHD: Pamela Hill

NFP/Fundraising/Public Service

Gold

Company: Better Tomorrows Campaign
Campaign: The Hospital for Sick Children
Agency: J. Walter Thompson Canada
Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | Art Director: Cindy Habana | Copywriter: Mike DeCandido | Senior Broadcast Producer: Raquel Rose | Director: Mark Zibert | Production/Post Production Company: Sons & Daughters/Panic & Bob/Smith/Alter Ego/The Eggplant


Silver

Company: Canadian Safe Schools Network
Campaign: Kids Read Mean Tweets
Agency: john st.
Credits: Executive Creative Director: Angus Tucker | Executive Creative Director/Partner: Stephen Jurisic | Creative Director: Niall Kelly | Copywriters: Jacob Greer, Kohl Forsberg | Art Director: Denver Eastman | Art Director: Jenny Luong | Agency Producers: Madison Papple, Cas Binnington


Bronze

Company: Canadian Centre for Gender and Sexual Diversity
Campaign: The Gay Sweater
Agency: Saatchi & Saatchi Canada
Credits: Executive Creative Director: Brian Sheppard | Writer/Group Creative Director: Matt Antonello | Art Director/Group Creative Director: Joel Arbez | Art Director: Rachel Kennedy | Writer: Shauna Roe | Head of Production: Michelle Orlando | Producer: Rebecca Adams | Developers: TPM Communications

Retail

Gold

Company: Tim Hortons
Campaign: Dark Store
Agency: J. Walter Thompson Canada
Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | VP, Creative Director: Matt Syberg-Olsen | Creative Director: Paul Wales | Art Director: Dan Bache | Copywriter: Henry Park | VP, Integrated Broadcast: Andrew Schulze | Broadcast Producer: Elana Olavesen


Silver

Company: McDonald's Canada
Campaign: Fry Defender
Agency: Tribal Worldwide
Credits: Executive Creative Director: Joshua Stein | Creative Director: Diego Bertagni | Copywriter: Jamie Spears | Art Director: James Leake | Account Director: Susan Charles | Strategist: Sandra Moretti | Lead Designer: Norma Penner | Designer: Earvin Fanfair


Bronze

Company: IKEA
Campaign: Inspiration Boxes
Agency: Leo Burnett, Toronto
Credits: Chief Creative Director: Judy John | Creative Director: Lisa Greenberg | Group Creative Directors: Anthony Chelvanathan, Steve Persico, Morgan Kurchak | Copywriter: Steve Persico | Agency Producer: Anne Peck | Senior Vice President, General Manager: David Kennedy | Account Supervisor/Assistant Account Executive: Danielle Iozzo, Allison Tang, Tara Bryk | Planner: Lisa Hart

Community Engagement

Automotive

Gold

Company: BMW Group Canada
Campaign: BMW M3/M4 Ultimate Racetrack
Agency: Cundari
Credits: Chief Creative Officer: Andrew Simon | Group Creative Director / Art Director: Mike Dietrich | Art Director: Sarah Adlam | Agency Producer: Melanie Lambertsen | Director: Ozan Biron | Executive Producers: Winston Helgason, Trevor Cawood |Production Company: The Embassy | Sound Engineer (Audio Company): Charles Deenen (Source Sound


Bronze

Company: Ford Of Canada
Campaign: #FansGoFurther - Ford MLSE Partnership Activation
Agency: Bond Brand Loyalty
Credits: Partnership Marketing Manager, Ford Motor Co of Canada: Sarah Rae | Senior Director, Global Partnerships Maple Leaf Sports and Entertainment: Chris Shewfelt | Account Director, Bond Brand Loyalty: Carrie MacNaughton | Creative Director, Bond Brand Loyalty: Lydia Jackson | Subject Matter Expert - Experiential Marketing, Bond Brand Loyalty: Dee Howard | EVP Strategy, ECD Bond Brand Loyalty: Sean Claessen | Account Manager, Global Partnership Maple Leaf Sports and Entertainment: Kevin Chubey | VP, Major Accounts Bond Brand Loyalty: Paul McCallum

Business Products and Services

Bronze

Company: OneMeth Creative Goods
Campaign: OneMeth Creative Goods
Agency: Bensimon Byrne
Credits: CCO: Amin Todai | Creative Director: Steve Miller | Copywriter: Max Sawka | Designer: Matt Jumper | Copywriter: Dario Petruzzi | Copywriter: Laura Serra | Designer: Kevin Youngsaye

Consumer Products - Food & Beverage

Gold

Company: General Mills
Campaign: Dadhood
Agency: Tribal Worldwide
Credits: Executive Creative Director: Joshua Stein | Creative Director: Rob Sturch | Copywriters: Tracy Wan & Simon Rogers | Art Directors: Amy O'Neill & Jake Bundock | Agency Producer: Stefan Fabich | Social Media Director: Ed Lee | Senior Cultivator: Stephanie Fusco | VP, Business Unit Director: Stephanie Wall


Silver

Company: PepsiCo Foods Canada
Campaign: Doritos Ketchup The Hold Out
Agency: BBDO Toronto
Credits: Senior Director of Marketing, PepsiCo Canada: Susan Irving | SVP, Executive Creative Directora: Peter Ignazi, Carlos Moreno | Associate Creative Director: Derek Blais | Art Director: Bryan Howarth | Copywriters: Johnny Pavacic, Britt Wilen | Senior Account Planner: Joshua Somer | VP, Group Account Director: Stephanie Page | Account Supervisor: Jaya Rizzi


Bronze

Company: Labatt Breweries of Canada
Campaign: Goal Homecoming
Agency: Anomaly
Credits: Executive Creative Directors: Pete Breton, Dave Douglass | Creatives: Matt Donne, Rich Brown, Eric Neal, Jesse Hornstein | Producer: Erica Metcalfe | Account Team: Candace Borland, Matt Holton, Ali Cornford, Pat Martini | Director of Strategy: Paul Lipson | Production House: Sequoia Content, Greenpoint Pictures, Soft Citizen | Post Production House: Saints Editorial | Brand Team: Kyle Norrington, Todd Allen, Caley French

Consumer Products - General

Gold

Company: Procter & Gamble/Always
Campaign: #LikeAGirl
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Creative Director: Judy John, Becky Swanson | Digital Creative Director: Milos Obradovic | Copywriter: AJ Hassan, Angel Capobianco | Art Director: Hmi Hmi Gibbs, Nick Bygraves | Agency Producer: Adine Becker | Director: Lauren Greenfield, Chelsea Pictures | Editor: Kathryn Hempel, Cutters


Silver

Company: Stanfield's Ltd.
Campaign: Streak Week
Agency: john st.
Credits: Executive Creative Director/Partner: Angus Tucker | Executive Creative Director/Partner: Stephen Jurisic | Creative Director: Niall Kelly | Art Director: David Glen | Copywriter: Noah Feferman | Copywriter: Dhaval | President Stanfield's Ltd.: Jon Stanfield


Bronze

Company: Bissell Canada Corporation
Campaign: Bissell Symphony: Reinventing the Product Demo
Agency: kbs+ Toronto
Credits: Chief Creative Officers: Matt Hassell, Gary Watson | Creative Director: Raul Garcia | Art Director: Jessica Toye | Copywriter: Alex Bird | Account Director: Hanh Vo | Account Executive: Megan Chown | Agency Producer: Margaret Callaghan | VP-General Manager: Craig Emmerson | Senior Brand Manager: Ravi Delchand

Consumer Services

Gold

Company: Bell Canada
Campaign: Bell Let's Talk 2015
Agency: lg2
Credits: Bell Canada: Rick Seifeddine, Loring Phinney, Élaine Bissonnette, François D'Amour | Creative Direction: Marc Fortin, Nicolas Dion, Marilou Aubin | Creative: Patrick Beauchemin, Patrick Rochon, Alexandre Jourdain | Creative: Jean-François Perrault, Thibault Gehard | Strategic Planner: Alexis Robin | Account Services: Alexandre Normand, Thalie Poulin, Nataly Lemyre | Agency Producer: Claudia Lemire | Print and Web Production: lg2fabrique


Silver

Company: WestJet
Campaign: Above & Beyond
Agency: Publicis Canada
Credits: EVP, Creative Director: Tim Kavander | Group Creative Director, Art Director: Kerry Reynolds | Group Creative Director, Copywriter: Mark Fitzgerald | Account Director: Emily Steeves | Art Director: Elma Foric | Art Director: Greg Roumanis | Marketing Manager: Lauren Batiuk | Senior Client: Lauri Feser | Marketing Advisor: Veronica Anderson


Bronze

Company: CraveTV
Campaign: CraveTV Launch Campaign
Agency: Bell Media Agency
Credits: SVP, Bell Media Agency, Brand, Creative & Marketing: Jon Arklay | Senior Director, Marketing: Trinh Tham | Associate Director, Marketing CraveTV: Matt Cowling

Financial

Gold

Company: TD Bank Group
Campaign: #TDTHANKSYOU
Agency: Diamond Integrated Marketing/ Leo Burnett
Credits: Chief Creative Officer — Diamond: David Diamond | VP, Strategy — Diamond: Josh Diamond | Creative Director — Diamond: Mark Vandervoet | Director of Production / Executive Producer — Diamond: Roma Ahi | Producer / Director — The Mine: Mark Graham | Chief Creative Officer — Leo Burnett: Judy John | Group Creative Director, Leo Burnett: David Federico, Josh Budd | Copywriter, Leo Burnett: Mike Johnson | Art Director, Leo Burnett: Jordan Gladman | Designer — Diamond: Julie Bisson | Illustrator — Diamond: Jackie Musial


Silver

Company: TD Bank Group
Campaign: #MakeTodayMatter
Agency: Leo Burnett, Toronto/Diamond Integrated Marketing
Credits: Chief Creative Officers: Judy John, David Diamond | Vice President, Strategy: Josh Diamond | Group Creative Director: David Federico, Josh Budd, Sean Ohlenkamp, Mark Vandervoet | Copywriter: Marty Hoefkes, Josh Budd | Art Director: Mike Morelli, David Federico | Executive Producer/Agency Producer: Emma Du Boisson, Roma Ahi, Julie Caniglia, Laurie Filgiano | Senior Vice President, Account Management: Karen Tilley | Account Director/Account Executive: Genevieve Cote, Jordan Sequeira


Bronze

Company: MasterCard Canada
Campaign: MasterCard Priceless Surprises
Agency: Maclaren McCann
Credits: Head of Marketing, MasterCard Canada: Milos Vranesevic | VP, Consumer & Digital Marketing, MasterCard Canada: Nicole Avery | VP, Director Client Services, MacLaren McCann: Ryan Timms | Account Director, MacLaren McCann: Emily MacLaurin-King | Account Director, MacLaren McCann: Rishi Gupta | Group Creative Director, MacLaren McCann: Mike Lee | VP, Group Creative Director, MacLaren McCann: Chris Munnik | VP, Manager Broadcast Production, MacLaren McCann: Sarah Michener<

NFP/Fundraising/Public Service

Gold

Company: Ontario Women's Directorate
Campaign: #WhoWillYouHelp
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Creative Director: Judy John, Lisa Greenberg | Group Creative Director: Kelly Zettel, Sam Cerullo | Copywriter: Marty Hoefkes | Art Director: Mike Morelli | Agency Producer: Franca Piacente, Laurie Filgiano | Group Account Director/Account Executive: Allison Ballantyne, Hazel De Vela | Planner: Brent Nelsen


Silver

Company: Raising the Roof
Campaign: Humans for Humans
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Creative Director: Judy John, Lisa Greenberg, Sean Ohlenkamp | Group Creative Director, Copywriter: Steve Persico | Group Creative Director, Art Director: Anthony Chelvanathan | Agency Producer: Franca Piacente, Kim Burchiel | Group Account Director: Natasha Dagenais | Account Supervisor: Kayla Osmond | Planner: Lisa Hart


Bronze

Company: Toronto PFLAG
Campaign: Raise the Pride
Agency: J. Walter Thompson Canada/ShantyTown Inc.
Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | Creative Directors: Patrick Schroen, Braeden Laverty, Santiago Fernandez-Concha | Art Director: Alex Newman | Copywriter: Santiago Fernandez-Concha | Director of Technology: Patrick Schroen | Brand Engagement Director: Victoria Radziunas

Retail

Gold

Company: Scotiabank
Campaign: Scotiabank - You're Richer Than You Think
Agency: Bensimon Byrne, Narrative PR, S&E Sponsorship and PHD
Credits: Senior VP, Canadian Marketing, Scotiabank: Clinton Braganza | VP, Sponsorships & Partnerships, Scotiabank: Jacqueline Ryan | VP Marketing, Advertising & Media, Canadian Marketing, Scotiabank: Lisa Hartley | Creative Director & Partner, Bensimon Byrne: Joseph Bonnici | Business Leads, Bensimon Byrne: Amanda Burgess, Stefan Boudreault | Director, Consumer Brands, Narrative PR: Cathy Mitchell | VP, Client Services Director, PHD: Pamela Hill


Silver

Company: Tim Hortons
Campaign: Town Of Winner
Agency: OgilvyOne Worldwide
Credits: Chief Creative Officer: Alex Furrer | Associate Creative Director/Art Director: Bhavik Gajjar | Copywriter: David Strasser | Senior Partner/Account Director: Zemina Moosa, Mandi Lee | Production/Post Production: Married to Giants, Cylinder, Sons and Daughters | Account Management: Marissa Gladstone, Sophie Lander, Lisa Gilles, Leanne Shupe | Producers: Anne Marie Matignago, Shenny Jaffer | Clients: Peter Nowlan, Brett Donald, Rob Whyte


Bronze

Company: McDonald's Canada
Campaign: Fry Defender
Agency: Tribal Worldwide
Credits: Executive Creative Director: Joshua Stein | Creative Director: Diego Bertagni | Copywriter: Jamie Spears | Art Director: James Leake | Account Director: Susan Charles | Strategist: Sandra Moretti | Lead Designer: Norma Penner | Designer: Earvin Fanfair

Digital

Automotive

Gold

Company: Volvo
Campaign: 6 Billion Hours
Agency: GREY
Credits: Chief Creative Officer: Patrick Scissons | Creative Directors: Patrick Scissons, James Ansley | Writer: Dave Barber | Art Director: Rob Trickey | Producer: Erica Metcalfe | Account Service: Mariam Saab, Paul Curtin | HAVAS Media: Kirk Cavell, Mark-Olivier Thibault | Post-Production: Sugino Studio, Saints Editorial, Alter Ego, Topix VFX, Apollo Music


Silver

Company: BMW Group Canada
Campaign: BMW M3/M4 Ultimate Racetrack
Agency: Cundari
Credits: Chief Creative Officer: Andrew Simon | Group Creative Director / Art Director: Mike Dietrich | Art Director: Sarah Adlam | Agency Producer: Melanie Lambertsen | Director: Ozan Biron | Executive Producers: Winston Helgason, Trevor Cawood |Production Company: The Embassy | Sound Engineer (Audio Company): Charles Deenen (Source Sound


Bronze

Company: Honda Canada Inc.
Campaign: Honda Fit
Agency: Grip Limited
Credits: Creative Director: David Crichton | Associate Creative Directors: Mike Koe, Ben Steele | Copywriters: Mike Koe, Jonathan King | Art Directors: Ben Steele, Rodrigo Diaz | Producer: Helen Garcia | Social Media: Lisa Byers | Client Services: Matt Yip, Mark Dowsett, Greg Price, Keith Jackson, Michelle Tafler, Sarah Henderson | Clients: Dave Gardner, Dave Jamieson, Kate Lucek, Sara Fioretti Media Agency: PHD

Business Products & Services

Silver

Company: john st.
Campaign: Reactvertising
Agency: john st.
Credits: Executive Creative Director/Partner: Angus Tucker | Executive Creative Director/Partner: Stephen Jurisic | Copywriter: Jacob Greer | Art Director: Denver Eastman | Executive Producer: Mike Hasinoff | Director: Matthew Bissonenette | DOP: Catherine Lutes | Editor: Chris Murphy


Bronze

Company: OneMeth Creative Goods
Campaign: OneMeth Creative Goods
Agency: OneMethod (A Division of Bensimon Byrne)
Credits: CCO: Amin Todai | Creative Director: Steve Miller | Copywriter: Max Sawka | Designer: Matt Jumper | Copywriter: Dario Petruzzi | Copywriter: Laura Serra | Designer: Kevin Youngsaye

Consumer Products - Food & Beverage

Gold

Company: General Mils
Campaign: Dadhood
Agency: Tribal Worldwide
Credits: Executive Creative Director: Joshua Stein | Creative Director: Rob Sturch | Copywriter: Tracy Wan | Art Director: Amy O’Neill | Agency Producer: Stefan Fabich | Design Director: Norma Penner | Designers: Earvin Fanfair, Devon Williamson, Jason Vandenberg, Iva Jericevic | VP, Business Unit Director: Stephanie Wall


Silver

Company: Milk West
Campaign: Snack Time
Agency: DDB Canada
Credits: Executive Creative Directors: Dean Lee, Cosmo Campbell | Creative Director: Josh Fehr | Associate Creative Director / Copywriter: Neil Shapiro | Art Director: John Larigakis | Account Supervisor: Amanda Hardy | Agency Producer: Matthew Sy | Strategist: Rob Newell | Animation Company: Yeti Farm Creative


Bronze

Company: PepsiCo Foods Canada
Campaign: Doritos Ketchup The Hold Out
Agency: BBDO Toronto
Credits: Senior Director of Marketing, PepsiCo Canada: Susan Irving | SVP, Executive Creative Directora: Peter Ignazi, Carlos Moreno | Associate Creative Director: Derek Blais | Art Director: Bryan Howarth | Copywriters: Johnny Pavacic, Britt Wilen | Senior Account Planner: Joshua Somer | VP, Group Account Director: Stephanie Page | Account Supervisor: Jaya Rizzi

Consumer Products - General

Gold

Company: Procter & Gamble/Always
Campaign: #LikeAGirl
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Creative Director: Judy John, Becky Swanson | Digital Creative Director: Milos Obradovic | Copywriter: AJ Hassan, Angel Capobianco | Art Director: Hmi Hmi Gibbs, Nick Bygraves | Agency Producer: Adine Becker | Director: Lauren Greenfield, Chelsea Pictures | Editor: Kathryn Hempel, Cutters


Silver

Company: Neutrogena® Men®
Campaign: The Campaign to End Junkface
Agency: DDB Canada
Credits: Executive Creative Directors: Todd Mackie, Denise Rossetto, Paul Wallace, and Joshua Stein | Creative Director: David Ross | Copywriter: Allan Topol | Art Directors: Craig Ferguson, Pete Ross, Bhavik Gajjar | Agency Producers: Caroline Clarke, Chris Webden | VP Business Unit Director: Jacqui Faclier | Account Supervisor: Heather Moffat | Account Director: Melissa McCaughey


Bronze

Company: Kimberly-Clark
Campaign: U by Kotex Carmilla
Agency: Geometry Global
Credits: Account Director, Geometry Global: Robyn Dalley | Strategic Planning Director, Geometry Global: Katherine Barks | Executive Creative Director, Geometry Global: Nuala Byles | Executive Producer, Vernon, Shift2: Karen Whitney | Producers, Smokebomb Entertainment: Steph Ouaknine & Jay Bennett | Social Strategist, Smokebomb Entertainment: Carrie Hayden | Writer, Smokebomb Entertainment: Jordan Hall | Brand Manager, Feminine Care: Denise Darroch

Consumer Services

Gold

Company: TD Bank Group
Campaign: #TDTHANKSYOU
Agency: Diamond Integrated Marketing/ Leo Burnett
Credits: Chief Creative Officer — Diamond: David Diamond | VP, Strategy — Diamond: Josh Diamond | Creative Director — Diamond: Mark Vandervoet | Director of Production / Executive Producer — Diamond: Roma Ahi | Producer / Director — The Mine: Mark Graham | Chief Creative Officer — Leo Burnett: Judy John | Group Creative Director, Leo Burnett: David Federico, Josh Budd | Copywriter, Leo Burnett: Mike Johnson | Art Director, Leo Burnett: Jordan Gladman | Designer — Diamond: Julie Bisson | Illustrator — Diamond: Jackie Musial


Silver

Company: Spotify Canada Inc.
Campaign: Music For Your World
Agency: Anomaly
Credits: Executive Creative Directors: Pete Breton, Dave Douglass | Creative Team: Matt Donne, Rich Brown | Account Team: Bryden McDonald, Keltie White, Brittany Golding | Senior Planner: Jon Daly | Marketing Director, Spotify Canada: Jamie Herbert | Media Planner, UM: Ryan VanDongen | Media Buyer, UM: Effie Kalambalikis | Account Director, McIntyre PR: Sarah Fukamoto


Bronze

Company: Transat Tours Canada
Campaign: Sun Auction
Agency: DentsuBos
Credits: Transat: Geneviève Lebrun, Debbie Cabana, Caroline Gagnon, Edwin Morel | Brand Strategy: Catherine Dorion, Claude Larin | Digital Experience Director: Vincent Ramsay-Lemelin | Creative Team: René-Charles Arseneau, Jocelyn Leroy, Nick Frost | Account Team: Catherine Girard, Joanie Couillard, François Mailloux | Media: Véronik L’Heureux, San Phan, Dalia Hamouda, Christophe Mayen | Community Managers: Henri Brillon, Stefanie Stergiotis | Production Partners: Folklore, Thomas Bagge

Financial

Silver

Company: Scotiabank SCENE
Campaign: Scotiabank SCENE ‘Guess the Movie’ on Instagram
Agency: Bensimon Byrne and PHD
Credits: Senior VP, Canadian Marketing, Scotiabank: Clinton Braganza | Senior Director, Digital Marketing, Brand Management & Marketing Services, Scotiabank: Paul Regan | Senior Manager, Digital Advertising, Canadian Marketing, Scotiabank: Lisa Ramdial | Creative Director & Partner, Bensimon Byrne: Joseph Bonnici | Associate Creative Director, Bensimon Byrne: Chris Harrison | Business Lead, Bensimon Byrne: Amanda Burgess | VP, Digital and Emerging Media, PHD: Caroline Moul | Account Director, PHD: George Apap


Bronze

Company: CIBC
Campaign: Canadian Breast Cancer Foundation CIBC Run For The Cure
Agency: Cundari
Credits: Chief Creative Officer: Andrew Simon | Group Creative Directors: Mike Sipley, Cory Eisentraut | Art Director: Jason Lee | Copywriter: Francesco Grandi | Agency Producer: Alina Prussky | Director (Production Company): Michael Lawrence (Sons & Daughters) | Cinematographer: Kiel Milligan | Post Production Companies: Married To Giants, Alter Ego, Apollo Studios

NFP/Fundraising/Public Service

Gold

Company: Ontario Women's Directorate
Campaign: #WhoWillYouHelp
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Creative Directors: Judy John, Lisa Greenberg | Group Creative Directors: Kelly Zettel, Sam Cerullo | Copywriter: Marty Hoefkes | Art Director: Mike Morelli | Agency Producer: Franca Piacente, Laurie Filgiano | Group Account Director/Account Executive: Allison Ballantyne, Hazel De Vela | Planner: Brent Nelsen


Silver

Company: Canadian Safe Schools Network
Campaign: Kids Read Mean Tweets
Agency: john st.
Credits: Executive Creative Director/ Partner: Angus Tucker| Executive Creative Director/Partner: Stephen Jurisic | Creative Director: Niall Kelly | Copywriters: Jacob Greer, Kohl Forsberg | Art Director: Denver Eastman | Art Director: Jenny Luong | Agency Producers: Madison Papple, Cas Binnington


Bronze

Company: Raising the Roof
Campaign: Humans for Humans
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Creative Directors: Judy John, Lisa Greenberg, Sean Ohlenkamp | Group Creative Director, Copywriter: Steve Persico | Group Creative Director, Art Director: Anthony Chelvanathan | Digital Designer: Sean Perkins | Developers: Jacqueline Adediji, Chad Elston | Agency Producer: Franca Piacente | Project Manager: Faran Qureshi | Planner: Lisa Hart

Retail

Gold

Company: McDonald's Canada
Campaign: Fry Defender
Agency: Tribal Worldwide
Credits: Executive Creative Director: Joshua Stein | Creative Director: Diego Bertagni | Copywriter: Jamie Spears | Art Director: James Leake | Account Director: Susan Charles | Strategist: Sandra Moretti | Lead Designer: Norma Penner | Designer: Earvin Fanfair


Silver

Company: IKEA
Campaign: #ShareTheBathroom
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Group Creative Directors: Karen Larmour, Morgan Kurchak | Copywriter: Matthew Doran | Art Director: Mary Soroka | Digital Art Director/Designer: Trevor Bell | Creative Technology/Developer: Felix Wardene, David Freeman, E-Axis, Thomas Degez | Group Account Director/Account Director/Account Executive: Natasha Dagenais, Danielle Iozzo, Spring Morris | Planner: Lisa Hart


Bronze

Company: Loblaw Companies Ltd
Campaign: Crave More
Agency: john st. and Sapient Nitro
Credits: Executive Creative Director/Partner: Angus Tucker | Executive Creative Director/Partner: Stephen Jurisic | Associate Creative Director: Hannah Smit | Copywriters: Keri Zierler, Jessica Smit | Agency Producer: Anna Nielsen | Group Account Director: Rena Bast | Account Director: Bianca Kwasnycia | Executive Creative Director: Michael Howatson | Creative Director: Alison Garnett | Art director: Narda Limantara, Miguel Florendo | Copywriter: Jim Borwick | Agency Producer: Shannon Weir | Account Director: Coby Shuman | Developer: Bart Millar

Integrated

Automotive

Gold

Company: Honda Canada Inc.
Campaign: Honda Fit
Agency: Grip Limited
Credits: Creative Director: David Crichton | Associate Creative Directors: Mike Koe, Ben Steele | Copywriters: Mike Koe, Tom Mednick, David Crichton, Jonathan King | Art Directors: Ben Steele, Yan Snajdr, Rodrigo Diaz | Producers: Broadcast - Tricia Lapidario, Digital – Helen Garcia, Print – James Graham and Kendra Plantt | Designer: Olivia Harrison | Social Media: Lisa Byers | Director: Wade Sherman | Production Company: Cartilage | Audio House: SNDWRX | Client Services: Matt Yip, Sophie Bertram, Mark Dowsett, Michelle Tafler, Keith Jackson, Sarah Henderson | Clients: Dave Gardner, Dave Jamieson, Kate Lucek, Sara Fioretti


Silver

Company: Fix Auto
Campaign: Fix Auto "First Word"
Agency: Cundari
Credits: Chief Creative Officer: Andrew Simon | Creative Director: Sébastien Tessier | Art Directors: Jérôme Bajulaz, Bernice Lo | Copywriters: Dominique Bulmer, Andrew McKenzie | Agency Producers: Julie Charlebois, Megan Waychison | Production Manager: Simon Durivage | Strategists: Malcolm McLean, Jean-François Mallette, Adam Ralph


Bronze

Company: BMW Group Canada
Campaign: BMW M3/M4 Ultimate Racetrack
Agency: Cundari
Credits: Chief Creative Officer: Andrew Simon | Group Creative Director / Art Director: Mike Dietrich | Art Director: Sarah Adlam | Agency Producer: Melanie Lambertsen | Director: Ozan Biron | Executive Producers: Winston Helgason, Trevor Cawood |Production Company: The Embassy | Sound Engineer (Audio Company): Charles Deenen (Source Sound

Consumer Products - Food & Beverage

Bronze

Company: PepsiCo Foods Canada
Campaign: Doritos Ketchup The Hold Out
Agency: BBDO Toronto
Credits: Senior Director of Marketing, PepsiCo Canada: Susan Irving | SVP, Executive Creative Directora: Peter Ignazi, Carlos Moreno | Associate Creative Director: Derek Blais | Art Director: Bryan Howarth | Copywriters: Johnny Pavacic, Britt Wilen | Senior Account Planner: Joshua Somer | VP, Group Account Director: Stephanie Page | Account Supervisor: Jaya Rizzi

Consumer Products – General

Silver

Company: Neutrogena® Men®
Campaign: The Campaign to End Junkface
Agency: DDB Canada and Tribal Worldwide
Credits: Executive Creative Directors: Todd Mackie, Denise Rossetto, Paul Wallace, and Joshua Stein | Creative Director: David Ross | Copywriter: Allan Topol | Art Directors: Craig Ferguson, Pete Ross, Bhavik Gajjar | Agency Producers: Caroline Clarke, Chris Webden | VP Business Unit Director: Jacqui Faclier | Account Supervisor: Heather Moffat | Account Director: Melissa McCaughey


Bronze

Company: Stanfield's Ltd.
Campaign: Streak Week
Agency: john st.
Credits: Executive Creative Director/Partner: Angus Tucker | Executive Creative Director/Partner: Stephen Jurisic | Creative Director: Niall Kelly | Art Director: David Glen | Copywriter: Noah Feferman | Copywriter: Dhaval | President Stanfield's Ltd.: Jon Stanfield

Consumer Services

Bronze

Company: Newfoundland and Labrador Tourism
Campaign: Creative and Colourful Place Names
Agency: Target
Credits: Director of Marketing: Andrea Peddle | Manager, Advertising / Communications: Carol Ann Carter | Digital Marketing Officer: Amy Fisher | Creative Director: Tom Murphy | Digital Lead: Matt Tucker | Copywriter: Dave Sullivan | Account Lead: Catherine Kelly, Ernie Brake | Media: Jef Combdon, Kelly Reddigan

Financial

Gold

Company: TD Bank Group
Campaign: #TDTHANKSYOU
Agency: Diamond Integrated Marketing/ Leo Burnett
Credits: Chief Creative Officer — Diamond: David Diamond | VP, Strategy — Diamond: Josh Diamond | Creative Director — Diamond: Mark Vandervoet | Director of Production / Executive Producer — Diamond: Roma Ahi | Producer / Director — The Mine: Mark Graham | Chief Creative Officer — Leo Burnett: Judy John | Group Creative Director, Leo Burnett: David Federico, Josh Budd | Copywriter, Leo Burnett: Mike Johnson | Art Director, Leo Burnett: Jordan Gladman | Designer — Diamond: Julie Bisson | Illustrator — Diamond: Jackie Musial


Silver

Company: MasterCard Canada
Campaign: MasterCard Priceless Surprises
Agency: Maclaren McCann
Credits: Head of Marketing, MasterCard Canada: Milos Vranesevic | VP, Consumer & Digital Marketing, MasterCard Canada: Nicole Avery | VP, Director Client Services, MacLaren McCann: Ryan Timms | Account Director, MacLaren McCann: Emily MacLaurin-King | Account Director, MacLaren McCann: Rishi Gupta | Group Creative Director, MacLaren McCann: Mike Lee | VP, Group Creative Director, MacLaren McCann: Chris Munnik | VP, Manager Broadcast Production, MacLaren McCann: Sarah Michener

Bronze

Company: Scotiabank
Campaign: Scotiabank Hockey -The 5th Season
Agency: Bensimon Byrne, Narrative PR, S&E Sponsorship, and PHD
Credits: Senior VP, Canadian Marketing, Scotiabank: Clinton Braganza | VP, Sponsorships & Partnerships, Scotiabank: Jacqueline Ryan | VP Marketing, Advertising & Media, Canadian Marketing, Scotiabank: Lisa Hartley | Creative Director & Partner, Bensimon Byrne: Joseph Bonnici | Senior Art Director, Bensimon Byrne: Gints Bruveris | Senior Copywriter, Bensimon Byrne: David Mueller | Producer, Bensimon Byrne: Christine Pacheco | VP, Client Services Director, PHD: Pamela Hill

NFP/Fundraising/Public Service

Gold

Company: Better Tomorrows Campaign
Campaign: The Hospital for Sick Children
Agency: J. Walter Thompson Canada
Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | Art Director: Cindy Habana | Copywriter: Mike DeCandido | Senior Broadcast Producer: Raquel Rose | Director: Mark Zibert | Production/Post Production Company: Sons & Daughters/Panic & Bob/Smith/Alter Ego/The Eggplant


Silver

Company: Canadian Centre for Gender and Sexual Diversity
Campaign: The Gay Sweater
Agency: Saatchi & Saatchi Canada
Credits: Executive Creative Director: Brian Sheppard | Writer/Group Creative Director: Matt Antonello | Art Director/Group Creative Director: Joel Arbez | Art Director: Rachel Kennedy | Writer: Shauna Roe | Head of Production: Michelle Orlando | Producer: Rebecca Adams | Developers: TPM Communications


Bronze

Company: Toronto PFLAG
Campaign: Raise the Pride
Agency: J. Walter Thompson Canada/ShantyTown Inc.
Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | Creative Directors: Patrick Schroen, Braeden Laverty, Santiago Fernandez-Concha | Art Director: Alex Newman | Copywriter: Santiago Fernandez-Concha | Director of Technology: Patrick Schroen | Brand Engagement Director: Victoria Radziunas

Retail

Gold

Company: Tim Hortons
Campaign: Dark Store
Agency: J. Walter Thompson Canada
Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | VP, Creative Director: Matt Syberg-Olsen | Creative Director: Paul Wales | Art Director: Dan Bache | Copywriter: Henry Park | VP, Integrated Broadcast: Andrew Schulze | Broadcast Producer: Elana Olavesen


Silver

Company: IKEA
Campaign: Quick & Easy
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer : Judy John | Group Creative Directors: Morgan Kurchak, David Federico | Copywriters: Matt Williamson, Jon Murray | Art Director: Andrew Hart | Designer: Trevor Bell, Sean Perkins | Agency Producer: Anne Peck | Group Account Director/Account Director/Account Executive: Natasha Dagenais, Danielle Iozzo, Rebecca Simon | Planners: Lisa Hart, Heather Morrison, Michael McDonald-Beraskow


Bronze

Company: CraveTV
Campaign: CraveTV Launch Campaign
Agency: Bell Media Agency
Credits: SVP, Bell Media Agency, Brand, Creative & Marketing: Jon Arklay | Senior Director, Marketing: Trinh Tham | Associate Director, Marketing CraveTV: Matt Cowling

Direct Engagement

Automotive

Bronze

Company: Volkswagen Group Canada
Campaign: Where’s Sportwagon
Agency: DDB Canada and TRACK DDB
Credits: Chief Creative Officer: Cosmo Campbell | Executive Creative Director: Barb Williams | Creative Directors: Rob Sturch, Trent Thompson | Copywriters: Eric Grimes, Ben Duquette | Art Directors: Carla Rimando, Arnaud Deneux | Agency Producer: Joanna Lee | Business Unit Director: Liam Steuart | Lead Designers: Norma Penner, Earvin Fanfair

Business Products & Services

Bronze

Company: Moneris Solutions
Campaign: Make Your Small Business Feel Big
Agency: OgilvyOne Worldwide
Credits: Chief Creative Officer: Alex Furrer | Art Directors: Bhavik Gajjar, Brian Ross, Jamie George,Samantha Silvaggi | Copywriters: David Strasser, David Horovitch, Keith Prestwich | Account Directors: Christi Mertens, Sophie Lander | Account Management: Amber Maqbool, Karrie Kwong, Sarah Grecco, Louise Choee | Media: Julia Di Clemente, Meaghan Mitchell, Alexis Scott, Orla Boxwell, Julia McDonald | Social Media: Neil Mohan, Lindsay Renwick | Clients: Rob Cameron, Laura Wolfe, Cathy Stewart-Beaulieu, Aimee Lazarus

Consumer Products - Food & Beverage

Gold

Company: PepsiCo Foods Canada
Campaign: Doritos Ketchup The Hold Out
Agency: BBDO Toronto
Credits: Senior Director of Marketing, PepsiCo Canada: Susan Irving | SVP, Executive Creative Directora: Peter Ignazi, Carlos Moreno | Associate Creative Director: Derek Blais | Art Director: Bryan Howarth | Copywriters: Johnny Pavacic, Britt Wilen | Senior Account Planner: Joshua Somer | VP, Group Account Director: Stephanie Page | Account Supervisor: Jaya Rizzi


Silver

Company: Corby Spirit and Wine Limited
Campaign: The Wiserfund
Agency: john st.
Credits: Executive Creative Director/Partner: Angus Tucker | Executive Creative Director/Partner: Stephen Jurisic | Creative Director: Niall Kelly | Associate Creative Director: Kyle Lamb | Art Director: Denver Eastman | Associate Creative Director: Kurt Mills | Agency Producer: Cas Binnington | Agency Producer: Dale Giffen


Bronze

Company: Kraft Canada
Campaign: Kraft Canada — What’s Cooking?
Agency: TRACKDDB
Credits: Chief Creative Officer: Cosmo Campbell | Executive Creative Director: Barb Williams | Creative Director: Trent Thompson | Creative Group Lead: Italo Siciliano | Creative Group: Samira Jelec, Carla Rimando, Valentine Ho & Eric Grimes, Faisal Rafique, Noella Choi | Business Unit Director: Michelle Perez | Account Executive: John Davis
Consumer Products - General


Bronze

Company: Go RVing
Campaign: Be A Lover
Agency: Weber Shandwick
Credits: Executive Director, Go RVing Canada: Chris Mahoney | SVP of Content + Platforms, Weber Shandwick: Andrew Lane | VP of Content + Platforms, Weber Shandwick: Brad Buset | Sr. Video Producer, Weber Shandwick: Ted Ghanime | SVP Media Solutions, Blue Ant Media: Ryan Fuss | Account Lead, Second City Works: Sandy Marshall | Writer, Second City Works: Carly Heffernan | Director, Second City Works: Justin Beattie

Consumer Services

Bronze

Company: Primus Canada
Campaign: The Wisers
Agency: RIVET
Credits: Vice-President, Creative Director: Todd Henwood | Vice-President, Management Director: Scot Riches | Group Account Director: Karyn Mark | Art Director: Justin Luu | Copywriter: Kari King | Senior Vice-President, Marketing and Product: Brad Fisher | Senior Director, Residential Marketing: David Varriano | Director, Marketing Communications and Brand: Laura Ramsay

Financial

Gold

Company: Visa Canada
Campaign: Visa Infinite
Agency: BBDO Toronto
Credits: Head of Consumer Credit Marketing, Visa Canada: Helena Tigert | Director of Marketing: Roli Varma | VP, Group Account Director: Lorri MacDonald | SVP, Executive Creative Director: Peter Ignazi | SVP, Executive Creative Director: Carlos Moreno | SVP, Executive Creative Director: Jon Finkelstein | VP, Associate Creative Director / Art Director: Linda Carte | VP, Associate Creative Director / Copywriter: Nancy Crimi-Lamanna


Silver

Company: Scotiabank
Campaign: Scotiabank "You're Richer Than You Think" Live Chats
Agency: Bensimon Byrne
Credits: Art Director: Debbie Chan | Director Of User Experience: Phill Dodd | Project Manager: Jeff Gougeon | Senior Developer: Jovan Alleyne | Technical Lead: Chris Baigorri | Creative Director: Joseph Bonnici | Group Account Director: Erin O’Connor | Account Director: Stefan Boudreault


Bronze

Company: Interac Association
Campaign: Interac 21 Day Challenge
Agency: Zulu Alpha Kilo
Credits: Chief Creative Officer: Zak Mroueh | Executive Creative Director: Ron Smrczek | Creative Director: Jon Webber | Art Directors: Jonathan Armstrong, Andrea Romanelli, Fiorella Martinez | Writers: Jon Taylor, Gabrielle Elliot | Executive Producer, Zulubot: Shaam Makan | Account & Planning Team: Laura Robinson, Kait Babin, Emma Broooks | Client: Andrea Danovitch

NFP/Fundraising/Public Service

Gold

Company: The Hospital for Sick Children
Campaign: Better Tomorrows Campaign
Agency: J. Walter Thompson Canada
Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | Art Director: Cindy Habana | Copywriter: Mike DeCandido | Senior Broadcast Producer: Raquel Rose | Director: Mark Zibert | Production/Post Production Company: Sons & Daughters, Panic & Bob, Smith, Alter Ego, The Eggplant


Silver

Company: Toronto PFLAG
Campaign: Raise the Pride
Agency: J. Walter Thompson Canada/ShantyTown Inc.
Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | Creative Directors: Patrick Schroen, Braeden Laverty, Santiago Fernandez-Concha | Art Director: Alex Newman | Copywriter: Santiago Fernandez-Concha | Director of Technology: Patrick Schroen | Brand Engagement Director: Victoria Radziunas


Bronze

Company: Interval House
Campaign: Alternate Endings
Agency: kbs+ Toronto
Credits: Chief Creative Officer: Matt Hassell | Copywriter: Nimo Awil | Art Director: Stefan D’Aversa | Producer: Brenda Surminski | Director: Brett Blackwell | Group Account Director: Marie Magnin | Production House: Cartilage, Inc.

Retail

Gold

Company: Tim Hortons
Campaign: Dark Store
Agency: J. Walter Thompson Canada
Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | VP, Creative Director: Matt Syberg-Olsen | Creative Director: Paul Wales | Art Director: Dan Bache | Copywriter: Henry Park | VP, Integrated Broadcast: Andrew Schulze | Broadcast Producer: Elana Olavesen


Silver

Company: IKEA
Campaign: Quick & Easy
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer : Judy John | Group Creative Directors: Morgan Kurchak, David Federico | Copywriters: Matt Williamson, Jon Murray | Art Director: Andrew Hart | Designer: Trevor Bell, Sean Perkins | Agency Producer: Anne Peck | Group Account Director/Account Director/Account Executive: Natasha Dagenais, Danielle Iozzo, Rebecca Simon | Planners: Lisa Hart, Heather Morrison, Michael McDonald-Beraskow


Bronze

Company: McDonald's Canada
Campaign: Fry Defender
Agency: Tribal Worldwide
Credits: Executive Creative Director: Joshua Stein | Creative Director: Diego Bertagni | Copywriter: Jamie Spears | Art Director: James Leake | Account Director: Susan Charles | Strategist: Sandra Moretti | Lead Designer: Norma Penner | Designer: Earvin Fanfair

Experiential and Innovative Media

Automotive

Silver

Company: BMW Group Canada
Campaign: Art Auction
Agency: Cundari
Credits: Chief Creative Officer : Andrew Simon | Group Creative Directors: Mike Sipley, Cory Eisentraut | Art Director: Jung Ahn | Copywriter: Trevor Schoenfeld | Designers: Melissa Medwyk, Sarah Cosentino | Project Manager: Kenrick Hau | Developer: Jin Kim | Photographers: Dale Wilcox, Drew Graham, Thomas Dagg, Heather Saitz


Bronze

Company: Volvo
Campaign: 6 Billion Hours
Agency: GREY
Credits: Chief Creative Officer: Patrick Scissons | Creative Directors: Patrick Scissons, James Ansley | Writer: Dave Barber | Art Director: Rob Trickey | Producer: Erica Metcalfe | Account Service: Mariam Saab, Paul Curtin | HAVAS Media: Kirk Cavell, Mark-Olivier Thibault | Post Production: Sugino Studio, Saints Editorial, Alter Ego, Topix VFX, Apollo Music

Business Products and Services

Bronze

Company: IBM Canada
Campaign: Watson Reinvents Poutine
Agency: Ogilvy & Mather
Credits: Chief Creative Officer: Ian MacKellar | Copywriter: Brian Quittenton | Art Director: Kevin Belanger | Account Director/Account Executive: Lisa Earnshaw, Kayleigh Phoon | Geometry Global: Lisa Gilles, Philip Luisi | Illustrator/Web Designer: Dan Stiles, Matthew Stubbings | Production: David Scanlon, Charmion Brathwaite, Sarah Moen | Clients: Carrie Bendzsa, Patti Smith, Francis Blier

Consumer Products - Food & Beverage

Gold

Company: Labatt Breweries of Canada
Campaign: Corona Summer Campaign
Agency: Zulu Alpha Kilo
Credits: Chief Creative Officer: Zak Mroueh | Executive Creative Director: Shane Ogilvie | Copywriter: Geroge Ault, Jon Webber | Art Director: Grant Cleland, Ari Elkouby | Account & Planning Team: Kate Torrance, Barrett Holman, Devina Hardatt, Emma Brooks | Agency Producers Print, Interactive, Broadcast: Kari Macknight Dearborn, Kate Spencer, Ola Stodulska, Clair Galea | Client: Kyle Norrington, Mike Bascom, Becky Lindsey, Brian Tod | Media Team (UM): Rick Kusch, Jared Aldridge, Lauren Pottie


Silver

Company: PepsiCo Foods Canada
Campaign: Doritos Ketchup The Hold Out
Agency: BBDO Toronto
Credits: Senior Director of Marketing, PepsiCo Canada: Susan Irving | SVP, Executive Creative Directora: Peter Ignazi, Carlos Moreno | Associate Creative Director: Derek Blais | Art Director: Bryan Howarth | Copywriters: Johnny Pavacic, Britt Wilen | Senior Account Planner: Joshua Somer | VP, Group Account Director: Stephanie Page | Account Supervisor: Jaya Rizzi


Bronze

Company: Tim Hortons
Campaign: The Warmest Tim Hortons in Canada
Agency: Ogilvy & Mather/OgilvyOne Worldwide
Credits: Chief Creative Officer: Ian MacKellar | Group Creative Director/Art Director: Todd Cornelius | Group Creative Director/Writer: Jamie Marcovitch | Senior Partner/Account Director: Zemina Moosa, Mandi Lee | Account Supervisor: Marissa Gladstone | Producer: Sarah Moen | Production/Post Production: Untitled Films, Saints, Alter Ego, Vapor Music | Clients: Peter Nowlan, Karen Paradine, Glenn Hollis

Consumer Products - General

Gold

Company: Stanfield's Ltd.
Campaign: Streak Week
Agency: john st.
Credits: Executive Creative Director/Partner: Angus Tucker | Executive Creative Director/Partner: Stephen Jurisic | Creative Director: Niall Kelly | Art Director: David Glen | Copywriter: Noah Feferman | Copywriter: Dhaval | President Stanfield's Ltd.: Jon Stanfield


Silver

Company: Mattel Games
Campaign: Pictionary Mall Surprise
Agency: T1
Credits: Art Director, Copywriter: Graham Lee, Gaby Makarewicz | CCO, ECD: Graham Lee, Gary Watson | Account Management: Imran Choudhry, Danielle Minard, Kristyn Turner | Creative Technology: Mark Stewart, Garrett Reynolds, Kevin Burke | Agency Producer: Laurie Maxwell | Director, Editor and Production House: TJ Derry, Jesse Mann, studio m | Sound and Music: Imprint Music | Mattel Canada: Riza Javellana, Shalin Shah


Bronze

Company: Canadian Tire
Campaign: The MAXIMUM MURAL from Canadian Tire
Agency: Tribal Worldwide
Credits: Executive Creative Director: Joshua Stein | Creative Director: Benjamin Playford | Copywriter: Simon Rogers | Art Director: Jake Bundock | Designers: Norma Penner, Nick Bujnak | Managing Director: Andrew McCartney | VP, Business Unit Director: Kaezad Nallaseth | VP, Strategy and Innovation: Dino Demopoulos

Consumer Services

Bronze

Company: CraveTV
Campaign: CraveTV Launch Campaign - Experiential and Innovative Media
Agency: Bell Media Agency
Credits: SVP Bell Media Agency: Jon Arklay | Senior Director Marketing: Trinh Tham | Senior Marketing Manager, CTV, TMN & HBO Canada: Elaine McCulloch | Associate Director, Marketing CraveTV: Matt Cowling

Financial

Gold

Company: TD Bank Group
Campaign: #TDTHANKSYOU
Agency: Diamond Integrated Marketing/ Leo Burnett
Credits: Chief Creative Officer — Diamond: David Diamond | VP, Strategy — Diamond: Josh Diamond | Creative Director — Diamond: Mark Vandervoet | Director of Production / Executive Producer — Diamond: Roma Ahi | Producer / Director — The Mine: Mark Graham | Chief Creative Officer — Leo Burnett: Judy John | Group Creative Director, Leo Burnett: David Federico, Josh Budd | Copywriter, Leo Burnett: Mike Johnson | Art Director, Leo Burnett: Jordan Gladman | Designer — Diamond: Julie Bisson | Illustrator — Diamond: Jackie Musial


Silver

Company: TD Bank Group
Campaign: #MakeTodayMatter
Agency: Leo Burnett Toronto/Diamond Integrated Marketing
Credits: Chief Creative Officer: Judy John, David Diamond | Vice President, Strategy: Josh Diamond | Group Creative Director: David Federico, Josh Budd, Sean Ohlenkamp, Mark Vandervoet | Copywriter: Marty Hoefkes, Josh Budd | Art Director: Mike Morelli, David Federico | Executive Producer/Agency Producer: Emma Du Boisson, Roma Ahi, Julie Caniglia, Laurie Filgiano | Senior Vice President, Account Management: Karen Tilley | Account Director/Account Executive: Genevieve Cote, Jordan Sequeira


Bronze

Company: Visa Canada
Campaign: Visa Paywave
Agency: BBDO TorontoBBDO Toronto
Credits: Head of Consumer Credit Marketing, Visa Canada: Helena Tigert | Director of Marketing, Visa Canada: Stefan Harvalias | Account Director: Sandra Marston | SVP, Executive Creative Director: Peter Ignazi | SVP, Executive Creative Director: Carlos Moreno | VP, Associate Creative Director: Linda Carte | Copywriter: Dom Raso | Art Director: Anand Iyer

NFP/Fundraising/Public Service

Gold

Company: Canadian Centre for Gender and Sexual Diversity
Campaign: The Gay Sweater
Agency: Saatchi & Saatchi Canada
Credits: Executive Creative Director: Brian Sheppard | Writer/Group Creative Director: Matt Antonello | Art Director/Group Creative Director: Joel Arbez | Art Director: Rachel Kennedy | Writer: Shauna Roe | Head of Production: Michelle Orlando | Producer: Rebecca Adams | Developers: TPM Communications


Silver

Company: The Hospital for Sick Children
Campaign: Better Tomorrows Campaign
Agency: J. Walter Thompson Canada
Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | Art Director: Cindy Habana | Copywriter: Mike DeCandido | Senior Broadcast Producer: Raquel Rose | Director: Mark Zibert | Production/Post Production Company: Sons & Daughters, Panic & Bob, Smith, Alter Ego, The Eggplant


Bronze

Company: Toronto PFLAG
Campaign: Raise the Pride
Agency: J. Walter Thompson Canada/ShantyTown Inc.
Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | Creative Director: Patrick Schroen, Braeden Laverty, Santiago Fernandez-Concha | Art Director: Alex Newman | Copywriter: Santiago Fernandez-Concha | Director of Technology: Patrick Schroen | Brand Engagement Director: Victoria Radziunas

Retail

Gold

Company: Tim Hortons
Campaign: Dark Store
Agency: J. Walter Thompson Canada
Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | VP, Creative Director: Matt Syberg-Olsen | Creative Director: Paul Wales | Art Director: Dan Bache | Copywriter: Henry Park | VP, Integrated Broadcast: Andrew Schulze | Broadcast Producer: Elana Olavesen


Silver

Company: Tim Hortons
Campaign: Tims Next Door
Agency: TAXI 2
Credits: Executive Creative Director: Jeff MacEachern | Associate Creative Director: Kelsey Horne, Alexis Bronstorph | Art Director: Kelsey Horne, Damon Crate | Writer: Marc Levesque | Executive Producer:Steve Emmens | Producer: Raj Dhillon | Group Account Director: Jessica Lax


Bronze

Company: Mark's
Campaign: Ready for Winter
Agency: Sid Lee
Credits: Executive Creative Directors: Jeffrey Da Silva & Tom Koukodimos | Art Director: Barbato Martiniello | Copywriter: Emma Quiroz | Strategists: Josh Hansen & Nicki Franek | Account Manager: Kiara Wilson | Account Coordinator: Sara Teasdale | Print Production: M&H | Media Agency: Astral Out-of-Home

Promotion/Shopper Marketing

Consumer Products - Food & Beverage

Gold Company: PepsiCo Foods Canada
Campaign: Doritos Ketchup The Hold Out
Agency: BBDO Toronto
Credits: Senior Director of Marketing, PepsiCo Canada: Susan Irving | SVP, Executive Creative Directora: Peter Ignazi, Carlos Moreno | Associate Creative Director: Derek Blais | Art Director: Bryan Howarth | Copywriters: Johnny Pavacic, Britt Wilen | Senior Account Planner: Joshua Somer | VP, Group Account Director: Stephanie Page | Account Supervisor: Jaya Rizzi


Bronze

Company: Unilever
Campaign: Real Food Truck
Agency: OgilvyOne Worldwide/Ogilvy & Mather/Geometry Global
Credits: Chief Creative Officer: Alex Furrer | Art Directors: Charlyn Wee, Nick Noh, Greg Muhlbock, Brian McDonald | Writers: Laura Sadler, Gillian Newing, Ian Simpson | Executive Creative Director/Chief Creative Officer: Nuala Byles, Ian Mackellar | Senior Partner: Aviva Groll | Account Management: Sophie Lander, Lindsay Fellows, Alex Pente, Leanne Shupe | Producer/Project Manager: Sarah Moen, Philip Luise | Clients: Ricardo Martin, Gina Kiroff, Alison Leung, Ola Machnowski, Robyn Williams

Consumer Products - General

Gold

Company: Kimberly-Clark
Campaign: Share Kleenex Care
Agency: Geometry Global
Credits: Executive Creative Director, Geometry Global: Nuala Byles | Strategic Planning Director, Geometry Global: Katherine Barks | Art Director, Geometry Global: Greg Mühlböck | Account Director, Geometry Global: Jenn Hearn | Writer | Ogilvy & Mather: Ian MacKeller | Social Strategist, Ogilvy & Mather: Asha Davis | Director, Marketing & Sales Strategy, Kimberly-Clark: Therese Brisson | Brand Manager, Kimberly-Clark: Tom Houde


Silver

Company: Kimberly-Clark
Campaign: U by Kotex Carmilla
Agency: Geometry Global
Credits: Account Director, Geometry Global: Robyn Dalley | Strategic Planning Director, Geometry Global: Katherine Barks | Executive Creative Director, Geometry Global: Nuala Byles | Executive Producer, Vernon, Shift2: Karen Whitney | Producers, Smokebomb Entertainment: Steph Ouaknine & Jay Bennett | Social Strategist, Smokebomb Entertainment: Carrie Hayden | Writer, Smokebomb Entertainment: Jordan Hall | Brand Manager, Feminine Care: Denise Darroch


Bronze

Company: PPG Architectural Coatings
Campaign: CIL Décor Experts on the Road
Agency: TracyLocke Canada & DDB Public Relations
Credits: Creative Director: David Ross | Copywriter: Victoria Fiedler | Jr Art Directors: Alyssa Graff & Jackie Dejewski | VP Managing Director: Jason Dubroy | Managing Director: Martine Levy | Vice-President: Keka DasGupta | Account Director: James Loftus

Consumer Services

Bronze

Company: SCENE
Campaign: Bring it. Show it. Win it.
Agency: Elemental and Bond Brand Loyalty
Credits: Director of Marketing, SCENE: Lindsay Norton | Marketing Manager, Member Engagement, SCENE: Ryan Hegarty | Partner, Strategy, Elemental: Dustin Brown | Partner, Creative Director, Elemental: Brent Wardrop | Senior Media Strategist, Gaggi Communications: Emily Gilgen | Account Executive, Bond Brand Loyalty: Stephanie Bilak | Director of Digital Deliver, Bond Brand Loyalty: Julie Park | Associate Creative Director, Elemental: Scott Fess

NFP/Fundraising/Public Service

Silver

Company: Collingwood Elvis Festival
Campaign: Elvis Festival
Agency: Zulu Alpha Kilo
Credits: Creative Director: Zak Mroueh | Art Directors: Allan Mah, Nick Asik | Agency Producers: Kari MacKnight, Kate Spencer | Account Team: Dic Dickerson, Nevena Djordjevic | Agency Planner: Zoe Neuma | Client: Rosiemarie O’Brien

Retail

Gold

Company: Tim Hortons
Campaign: Dark Store
Agency: J. Walter Thompson Canada
Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | VP, Creative Director: Matt Syberg-Olsen | Creative Director: Paul Wales | Art Director: Dan Bache | Copywriter: Henry Park | VP, Integrated Broadcast: Andrew Schulze | Broadcast Producer: Elana Olavesen


Silver

Company: IKEA
Campaign: Quick & Easy
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer : Judy John | Group Creative Directors: Morgan Kurchak, David Federico | Copywriters: Matt Williamson, Jon Murray | Art Director: Andrew Hart | Designer: Trevor Bell, Sean Perkins | Agency Producer: Anne Peck | Group Account Director/Account Director/Account Executive: Natasha Dagenais, Danielle Iozzo, Rebecca Simon | Planners: Lisa Hart, Heather Morrison, Michael McDonald-Beraskow


Bronze

Company: Tim Hortons
Campaign: Tims Next Door
Agency: TAXI 2
Credits: Executive Creative Director: Jeff MacEachern | Associate Creative Director: Kelsey Horne, Alexis Bronstorph | Art Director: Kelsey Horne, Damon Crate | Writer: Marc Levesque | Executive Producer:Steve Emmens | Producer: Raj Dhillon | Group Account Director: Jessica Lax

Student Awards

Marketing Case

Silver

School: St. Lawrence College
Campaign: The Source, Consumer Electronics



Credits: Instructor: Kathleen Wright| Students: Nicholas Coulter, Caleb Huard, Kara Reynolds , Shaunis Sakell

Bronze

Company: St. Lawrence College
Campaign: The Source, Consumer Electronics
Credits: Instructor: UPDATE | Students: Anneliese Behrmann, Maria Bautista, Paula Gosselin, Nathan Jenkins

Creative

Bronze

School: Red River College
Campaign: Fresh Faces
Credits: Instructor: Melodie Richard | Students: Giuliano Bellabono, Reynold Beniza, Chelsée Curé

Previous Winners
2010 | 2011 | 2012 | 2013 | 2013 Annual | 2014 | 2014 Annual

CMA Awards Gala Flipbook

Judging

The CMA Awards are judged by a panel of industry leaders from across Canada. Become a judge and help award the best in Canadian marketing!

Thank you to everyone who applied! Our full judging panels have now been confirmed.

Senior Judge Co-Chairs

Together with CMA, our Senior Judge Co-Chairs oversee the judging process. We’re very proud to have two leading industry professionals take on this role for 2016.

Brent Choi
// Chief Creative Officer, J. Walter Thompson, New York & Canada

Very few have had a run like Brent Choi over the past decade. Prior to being tapped to lead both J. Walter Thompson New York and Canada in 2015, Brent helped to transform the company's Canadian operation, winning new business and leading the agency to be named Strategy’s 2015 Silver Agency of the Year. In fact, since 2000, Brent has helped two different agencies to become Agency of the Year in Canada.

Now, Brent drives industry-leading creative work for clients like Johnson & Johnson, Macy's, Kellogg's Special K, Tim Hortons, Air Canada, and more.

In 2013, Brent was the #2 ranked Chief Creative Officer in the world for his digital work, and consistently ranked as one of Canada's top 10 creative directors. In the past few years, he has received several Cannes Lions (including two golds), multiple CLIOs and D&AD pencils, AdAge's Top Five Ads of the Year, and was one of only 11 worldwide winners of the inaugural Fast Company Innovation Award. His work has also been featured numerous times in Mashable, Wired, Forbes, CNN, and Fast Company.

Some would say his creative success is because he started with a business degree from Ivey, one of Canada's top business schools. Others will argue it's in spite of it. At home he is a proud dad, insane NFL fan, and loving husband. His wife would add "In that order."

 

Sandra Sanderson
// Chief Marketing and Quality Officer, Walmart Canada Corp

Sandra is accountable for brand stewardship, development of integrated Omni-channel marketing strategies, customer experience, customer insights and quality management.

Sandra is a highly experienced marketer with broad experience across multiple industries, including retail, consumer packaged goods, entertainment and the public sector.   Her career started in consumer packaged goods, where she built leading brands at Procter & Gamble, Kraft and later at Coca-Cola, as Vice-President of Marketing for The Minute Maid Company.  She was the General Manager of Brand Marketing at Canada Post, and Senior Vice-President of Marketing at Universal Studios.  Sandra entered the retail industry as Chief Marketing Officer of Danier and later became the Senior Vice-President of Marketing at Shoppers Drug Mart.    

Sandra was named one of Strategy’s Marketers of the Year in 2012, and was winner of Canadian Grocer’s Star Women Award in 2015.  Sandra is on the Board of Directors and Executive Committee of the Canadian Marketing Association, and is actively involved in the marketing community.  She was Chair of Retail Council of Canada’s Senior Retail Marketing Committee, and was on the Advisory Board of the Shopper Marketing Forum.   Sandra is a frequent speaker at conferences including Young Women of Influence, Shopper Marketing, Canadian Marketing Association, and Dx3.  Sandra also judges numerous marketing and advertising awards including the CMA Awards, the Cassies,  Shopper Innovation Awards, Strategy Agency of the Year, and Marketing Hall of Legends.‎

Senior Judges

ADVERTISING

Cheri Chevalier
//General Manager, Microsoft Office Division, Microsoft

Sean Barlow
// CCO, Cundari

COMMUNITY ENGAGEMENT

Monique Giroux
// Vice-President, Sponsorship Marketing and Strategic Partnerships, CIBC

Dean Lee
// Executive Creative Director, DDB Canada

DIGITAL

Nancy Crimi-Lamanna
// Vice-President, Creative Director, FCB Toronto

Connie Stefankiewicz
// Chief Marketing Officer, BMO Financial Group

DIRECT ENGAGEMENT

Geoff Craig
// Chief Marketing and Communications Officer, Heart & Stroke Foundation

Hayes Steinberg
// Executive Vice-President, Executive Creative Director, Weber Shandwick Canada

EXPERIENTIAL AND INNOVATIVE MEDIA

Peter Furnish
// Vice-President, Marketing, Cineplex Entertainment

Steve Mast
// President, Chief Innovation Officer, Delvinia

PROMOTION/SHOPPER MARKETING

Kerri Dawson
// Vice-President, Marketing, LCBO

Robin Whalen
// Managing Partner, 6 Degrees Integrated Communications / Real Interactive

INTEGRATED

Devorah Lithwick
// Vice-President, Marketing Communications, Bell Mobility at Bell Canada

David Leonard
// CEO, MacLaren McCann Canada

MOBILE MARKETING AWARD

Andrea van Leeuwen
// Head of Business Marketing, Facebook

Claire Sweeney
// Managing Director, Resolution Media (a divison of Omnicom Canada Corp.)

CANADA POST INCITE AWARD

Scott Pinkney
// Vice-President, Executive Creative Director, Toronto, Publicis Hawkeye

 
 

Judging Process

First Round

The First Round is judged online by a panel of judges from across Canada. These judges, all with years of experience in their field, evaluated the entries on Strategy, Creativity and Results, all equally weighted. A panel of Senior Judges and our Senior Judging Co-Chairs are available to the judges for questions and to guide them through the online process.

Second Round

In the Second Round, the Senior Judges and Senior Judge Co-Chairs judge the top entries in the categories and disciplines. The scores from the two rounds are combined to determine Gold, Silver and Bronze awards.

Best of the Best

The top entries from the Second Round are reviewed and the Best of the Best is awarded, making this award truly representative of the best in Canadian marketing.

Judging Panels

ADVERTISING

Alison Garnett // Creative Director, SapientNitro

Barry Alexander // Senior Director of Marketing, Hamilton Tiger Cats

Brent Wardrop // Partner, Creative Director, Elemental

Carlos Ponce // Director, Creative & Digital, VIBRANT

Chris Davies // Executive Creative Director, Traffik

Dan Gaede // Vice-President, Associate Creative Director, BBDO

Darrick Li // Director, comScore Inc.

Diane Ridgway-Cross // Executive Vice-President, Managing Director, Marketel McCann (McCann Montreal)

Diego Bertagni // Creative Director, Tribal Worldwide

Dennis Matthew // Social Media Manager – North America, BMO Financial Group

Eric Yeung // Brand Director, chatr mobile, Rogers Communications

Ezra Santos // Managing Director, Reality Engine

Graham Lee // Chief Creative Officer, T1

Ian Schwey // Vice-President, Executive Creative Director, tag

Jeff Lancaster // CEO, Catalyst Canada

Jennifer Holgate // Vice-President, Marketing Communications, Walmart Canada

Kaley Green // Marketing & Business Development Manager, Fogler Rubinoff LLP

Kathleen Honey // Senior Copywriter, Publicis Hawkeye

Kevin Simcock // Creative Director, Klick Health

Lara Dewar // Chief Marketing and Development Officer, World Vision Canada

Melissa Williams // Senior Director, Media, CIBC

Milos Vranesevic // Vice-President & Head of Marketing, Mastercard

Noelle de la Mothe // Director, Direct & Digital Marketing, SickKids Foundation

Patrick Gladney // Partner, High Road

Ricky Jacobs // Vice-President, Managing Director, FCB Canada

Sameer Parekh // Manager, Partner Development, BCAA

Sarah Stringer // Vice-President, Strategic Planning Director, J. Walter Thompson

Shawn King // President, CCO, Extreme Group

Stephanie Lui-Valentim // Marketing Manager, LCBO

Tara Lemieux // Director of Marketing, Tangerine

COMMUNITY ENGAGEMENT

Adrienne Connell // Senior Vice-President, Strategy, High Road

Antoinette Benoit // Senior Vice-President & Chief Marketing Officer, McDonald's Restaurants of Canada

Azadeh Mahinpou // Vice-President, Havas Media

Dan Alvo // Sales Director, Wrigley Canada

Erin Abbatangelo // Director, Brand Marketing & Communications, Plan International Canada

Fab Dolan // Head of Marketing, Canada Google

Grant Larsen // President, Digital ECP Inc.

Jaime Parsons // Head of Marketing and Communications, AOL

Jeff MacGregor // Chief Marketing Officer, Meta

Jennifer van der Valk // Director, Brand & Marketing, Metrolinx

Jon Finkelstein // Executive Creative Director, Mirum

Joseph Bonnici // Partner, Executive Creative Director, Bensimon Byrne/OneMethod/Narrative

Katina Constantinou // Design Director, Parcel Design

Lindsay Bryson // Account Director, TAXI Advertising and Design

Lisa Hartley // Vice-President, Advertising & Media, Canadian Marketing, Scotiabank

Mark Pileggi // Director of Digital Strategy & Operations, Juniper Park / TBWA

Meaghan Vigar // Senior Copywriter, BIMM Direct & Digital

Michael Alexandor // Vice-President, Marketing & Innovation, Bell Media

Michael J. Weiss // Marketing Consultant, Environics Analytics

Nadia Orobello // Director, Marketing Postmedia Network Inc.

Nellie Kim // Partner, Vice-President, Creative Director, lg2

Ryan Timms // Director of Client Service, MacLaren McCann

Sandra Pacitti // Director, Digital Marketing, Mackenzie Investments

DIGITAL

Alex Langlois // Executive Vice-President and Partner, Radiance Media

Brad Simms // CEO & President GALE Partners

Bruce Symbalisty // Strategic Director, Reality Engine

Carolina Gomez de la Torre // Senior Copywriter, Jan Kelley

Claudéric Saint-Amand // Vice-President of Creative and Strategy, Partner, Bob Agency

Daniel Westgate // Vice-President, Executive Creative Director, RI Digital + Direct

Elliott Smith // Vice-President, Creative Director, Klick Health

Glenn C. Thomas // Marketing Director, AOL Canada

Jeff Hum // Manager, Online Marketing Arbor Memorial Inc.

Jeremy Burgin // Creative Director, T1

John Alabaszowski // Vice-President, Group Creative Director, MacLaren McCann

Kaksha Mehta // Senior Manager, Marketing, RBC

Kim Arsenault // Director, Client Service, Inbox Marketer Corporation

Linda Forrest // Director, Marketing, Digital Channels, Individual Insurance & Wealth, Sun Life Financial

Maja Neable // Vice-President, Digital and Channels Marketing BMO

Miles Savage // Agency Lead, Google Canada

Magdalena V. Pandiloska // Digital Marketing Lead,   Microsoft

Meg Button // CEO & Co-Founder, Nuscreen Inc.

Nicholas Palmer // Group Creative Director, Publicis

Paul Curtin // Vice-President, Business Development, GREY Canada

Randy Matheson // Director, Emerging Technology & Creative, Delvinia

RJ Pauloski // Vice-President, Sales & Business Development, Teads

Sean Feeney // Creative Director, K2 Digital

Sheng Sinn // Group Account Director, J. Walter Thompson

Todd Henwood // Vice-President, Creative Director, FCB/SIX

Tracy Smith // Vice-President, Ariad Communications

Xavier Picquerey // Client Service Director, BAM Strategy

DIRECT ENGAGEMENT

Andrea Cook // President, FCB/SIX

Asad Azizi // Associate Creative Director, Squareknot

Baijul Shukla // Director, Member Services and Strategic Partners, Ontario Society of Professional Engineers

Betsey Chung // CMO P&C Canada and Global Wealth Management, BMO Financial Group

Brandon Rands // Account Director, JAM Direct Inc.

Christine Roche // Senior Marketing Manager, RBC Royal Bank

Deanna Cook // Director, Marketing/Loyalty Marketing Services, Aimia

Diana Brink-Gourlay // Senior Vice-President, Managing Director, Digital Integration, BBDO Toronto

Diana Conconi // Senior Vice-President and Partner, Kaiser Lachance Communications

Diana Resendes-Rajput // Senior Manager, Direct & Digital Marketing, Scotiabank

Elias Hadaya // Director of Insight & Research, World Vision Canada

Emma Warrillow // President, Data Insight Group Inc. (DiG)

John Bardawill // Managing Director, TMG Inernational

Jordan Eshpeter // Head of Growth + Engagement, Invoke Media

Katie Frost // Marketing Manager, CHANDOS Construction

Kesheyl van Shilt // President & CEO, Blakely

Kyle West // Manager, Business Development and Marketing – International Strategy LoyaltyOne

Mary Cochrane // Director, Commercial Manager, Canada Post

Michael McVicar // Head of Creative & Design, Capital One

Maggie Pycherek // Senior Copywriter, Publicis Hawkeye

Matthew Seagrim // Managing Director, SCENE

Niki Snjaric // Creative Group Head, BIMM Direct and Digital

Olga Romero-Marshall // Director, Marketing Communications, Bell Mobility

Taleen Yazejian // Marketing Manager, Ontario Wines + Corporate Social Responsibility, LCBOTrent Thompson // Creative Director, Cossette

Scott D'Cunha // Vice-President - Marketing, eCommerce & Communications, Staples Business Advantage Canada

Stephanie Warner // AVP, Member Marketing Foresters Financial

Zemina Moosa //Managing Partner, OgilvyOne Worldwide

EXPERIENTIAL AND INNOVATIVE MEDIA

Alex Furrer // Chief Creative Officer, OgilvyOne Worldwide

Andy Byj // Professor, Sheridan College

Azadeh Attar // Head of Agency Marketing, Google Canada

Cam Finlayson // Group Account Director, Grip Limited

Christina Raheja // Director, Strategy and Partnerships, Marketing Wright XM

Christina Yu // Executive Vice-President, Executive Creative Director, Red Urban

Cory Beatty // Marketing Director, HarperCollins Canada

David Pullara // Principal, dp ventures

Dawn Bednarski // Director, Digital Optimization, Sun Life Financial

Eric Brouillet // President, VIBRANT

Heather Loosemore // Senior Director, Marketing, Walmart Canada

Jamie Herbert // Head of Marketing, Spotify Canada

Jamie Michaels // Head of Brand Strategy, Twitter Canada

Kiera Yeates // Account Director, Vizeum - Dentsu Aegis Network

Lisa Avenia // Senior Director, Marketing Strategy, CIBC

Lauren Miller // Creative Director, Digital Aimia

Luxy Thuraisingam // Brand Director, Enterprise Business, Rogers Communications

Manoj Raheja // Managing Partner and Director, Sklar Wilton & Associates

Mike Sipley // Group Creative Director, Cundari

Nisha Carcasole // Director, Merchant Marketing, Mastercard

Nuala Byles // Executive Creative Director, Geometry Global

Rene Rouleau // Creative Director, BIMM

Rupy Khera // General Manager, Media Experts

INTEGRATED

Annie Rowe // Director of Strategic Planning, Geometry Global

Brent Campbell // Senior Brand Manager, Rogers Communications

Brent Turnbull // Creative Director, Katalyst

Byron Ells

Caroline Grimont // Senior Vice-President, Marketing and Sales, Excel Funds Management, Inc

Claudette de la Cruz-Wilson // Director, Marketing and Communications Marketing, CoPilot

David Mueller // Associate Creative Director, Bensimon Byrne

Gautam Nath // Vice-President - Strategy, Balmoral Multicultural Marketing

Jennifer Campbell // General Manager, Commercial Marketing, Canada Post

Jordan Doucette // Executive Creative Director, TAXI Advertising and Design

Karla Congson // Vice-President, Chief Marketing Officer, Dundee Corporation

Kim Koster // Brand Strategist, Koster Strategy

Krista Moriarity // Director, Integrated Marketing, LCBO

Lawrence Hwang // Digital Business Development & Marketplace Management, Nike Canada

Marie Josée (MJ) Lamothe // Director, CPG & Branding Google

Michael Palmer // Executive Creative Director, Quarry Integrated Communications

Mike Fromowitz // Partner, Chief Creative Officer, Ethnicity Multicultural Marketing + Advertising

Pat Pirisi // Chief Creative Officer, Public Inc.

Paul Tedesco // Managing Director, Track DDB

Randy Stein // Partner, Creative Grip Limited

Ron Smrczek // Executive Creative Director, The And Partnership

Sam Galanis // Client Partner, Facebook

Sarah Simpson // Divisional Vice-President, Customer Experience and Loyalty, Holt Renfrew

Shannon Bennett // Manager, Marketing, Yahoo

Susan Floyd // Director, Strategic Planning & Initiatives, Marketing CIBC

Troy McGuinness // Creative Director, MacLaren McCann

PROMOTION/SHOPPER MARKETING

Anthony Chelvanathanv // Group Creative Director, Leo Burnett

Bianca Knop // Founder, Wildfire Experiential and Events

Chris Marshall // Creative Director, Brand & Client Integration, Rogers Creative Group

Daniel Shearer // Executive Vice-President, General Manager, Cossette

David Tsigoulis // Director, Campaigns & Media World Vision Canada

Heather Andrew // GM, Partner Marketing, Aimia

Joy Robson // Co-Founder & Producer, Data for Good

Laurence Metrick // Creative Director, The Metrick System

Mark Harrison // President & CEO T1

Milind Shirke // President & CEO Ethos Communications Inc.

Nancy Madonik // Managing Director, Geometry Global

Patricia McQuillan // President Brand Matters

Scot Riches // Chief CRM Officer, RI (Response Innovations)

Silvio Annosantini // Sales and Marketing Lead, Nestlé Professional

Susan Irving // Senior Director of Marketing PepsiCo

Tina Truszyk // Brand Manager, VQA Wine Andrew Peller Ltd.

Tricia Gadsden // Senior Content Strategist LCBO

MULTI-DISCIPLINE

Barb Huggett // Vice-President Advertising Sales, Canada, Captivate

Carolyn Ansley // CEO, CMO, KABRITA

Christine Lukewich // Direct Response Marketing Manager, Christian Children’s Fund of Canada

Darren Solomon // Vice-President, Content & Creative Group, Cineplex Entertainment

Evan Wood // Senior Vice-President, Marketing and Custom Services, Environics Analytics

Geoff Linton // President, Inbox Marketer Corporation

Ishan Ghosh // CEO, Barrett and Welsh

Karl Flanders // Executive Vice-President, Media Director, Saatchi & Saatchi Advertising

Kevin Johnson // CEO, MediaCom Canada

Lezlie Grossman // Executive Vice-President, Managing Director, J. Walter Thompson

Lilian Tepera // Professor, Georgian College

Lori Steiner // Marketing Director, CAA South Central Ontario

Melanie Cunningham // President, Wellspring Productions Inc.

Nick Bilodeau // Head of Marketing, Insurance, American Express

Pam Aziz // Performance Marketing Leader, IBM Canada

Patrick Weir // Senior Vice-President, Creative & Innovation, Fuse Marketing Group

Patti Laine // President, tag franchise

Scot Keith // Founder, CEO, One Twenty Three West (123w)

Call for Entries

Thank you to all our entrants! The finalist shortlist will be posted in mid-September. Good luck!

Disciplines and Categories

The goal of the Canadian Marketing Association Awards is to recognize the top marketers in the country for excellence in marketing, whatever the discipline, whatever the sector.

Of course, a marketing campaign can't start without a strategy. It can't be done without great creative. And it can't succeed without great results.

This is why the judging process will be based equally on STRATEGY, CREATIVE and RESULTS. A great strategy drives impactful creative. Impactful creative drives great results. And great results - sales, click-through rates, perception changes, behavior changes - are proof that the objectives as set out in the strategy were met or, even better, surpassed.

Our belief: the more equitably the work is judged, the more meaningful the awards will be to the winners and to the entire Canadian marketing community.

Special Entry Instructions

Awards are entered into a specific category within a discipline. For example, you can enter in Digital: Automotive or Promotion/Shopper Marketing: Retail.

For the Integrated Discipline, you must enter your campaign in three separate disciplines, showing proven results in each, before it can be considered. Pro Bono, Mobile Marketing and Canada Post INCITE Award entries are not eligible as one of the three disciplines.

Pro Bono entries are those created at little to no-cost to a client. There is no entry fee, but you must have submitted another CMA Award entry first. Please note that the Mobile Marketing and Canada Post INCITE Awards are not eligible as the other entries.

The Canada Post INCITE Award and Mobile Marketing Award are free to enter, but you must have entered the campaign in another category/discipline first.

Disciplines


 

Advertising

Advertising is marketing communication that generates or maintains awareness, changes perceptions and/or behaviours and drives customers to action in alignment with business goals. Advertising includes a range of media: broadcast, out-of-home, print, as well as digital and direct. Success will be defined by achieving excellence in both creativity and strategy, along with corresponding positive business results.

Note: All submissions must represent work that has been created for legitimate clients. CMA reserves the right to disqualify entries on this basis.

Community Engagement (Public Relations/Social Media)

Community Engagement involves the creation of a dialogue between an organization and its diverse stakeholders - clients, consumers, partners or employees - with the goal of influencing opinion through specific messaging. Community Engagement provides an organization with exposure to its audiences using topics of public interest and news items, product information, promotions, organizational updates & real time news either through the press or via social media initiatives. Common tactics include media relations, online outreach, press releases, offline marketing activations, crisis management, direct to consumer and corporate events, social media interactions, conference speaking and employee communication. Success is measured by overall engagement, earned media, impressions, and social media interactions and discussions.

You may also be interested in the Mobile Marketing award for best use of Facebook platforms.

Digital

Digital is defined today by a myriad of formats and interfaces (websites, user-generated content, feeds, advertising, micro/promo sites, blogs, apps) that engage with the target at the time and place when they are most open to consume and act on a marketing message, often immediately. The pervasive, always on, and interconnected nature of digital today means that it has become an integrated part of almost every campaign. More and more, Digital plays a lead role, supported by other media to drive awareness, and traffic to the featured digital experience.

Success is no longer measured by click through rates, referrals, usability and repeat visits. Digital is measured by the EFFECT it has on the brand and business goals. Engagement, Interaction and Impact measures provide immediate feedback to the brand on whether or not the target is finding the campaign compelling, useful or worth their time. Success for brands will also be measured by how well the Digital experience ladders up to the brand promise; integrated campaign idea and of course the direct results generated, be it customer acquisition or retention, online or offline sales, improvements in brand health and the consumer's likelihood to recommend the program or brand to a friend.

You may also be interested in the Mobile Marketing award for best use of Facebook platforms.

Direct Engagement

Data Driven Direct Engagement is any marketing communication that leverages consumer data to create personalized, relevant communications that could include physical interaction or "engagement" between the brand and its audience based on powerful consumer insights. Insights may be driven by customer or prospect research, profiling, segmentation, analytics, propensity and/or purchase models or other forms of behavioral understanding.

Communications execution should be based on a targeted communications strategy to connect with B2B or B2C customers or prospects, and to generate a specific action or "response" from the target, with the sole intent of driving measurable results. Data-driven customer management can include acquisition, activation, sales lift, shift, upsell, cross sell, retention and winback. Communications must have a clear business objective and deliver success as measured through ROI, response, conversion, lifetime value, sales lift, or other measurable results.

Any direct response media may be employed as long as it is measurable and contributes to business results. For example, entries could include audio (includes, but is not limited to: radio, downloadable content and streaming content), digital/mobile (includes any direct digital/mobile media that is connected to a user or gives the user the ability to interact through technology and includes, but is not limited to: apps, in-app advertising, banners & rich media, e-mail, in-stream advertising, games, microsites/websites and social media), film (includes, but is not limited to: television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising), out of home (includes, but is not limited to: ambient, billboard, poster, transit and mixed campaigns. print/mail (includes, but is not limited to: calendars, cataloues, brochures, dimensional mail, flat mail and magazine & newspaper print advertising).

You may also be interested in the Canada Post INCITE award.

Experiential and Innovative Media

We're looking for campaigns that re-imagine how consumers interact with media, messages or both. These campaigns enhance or go beyond traditional media buying solutions and creatively use a medium or touch point to more effectively influence or engage a target audience. These campaigns live beyond “the moment” and drive strong business results.

Promotion/Shopper Marketing

Promotional Marketing employs a number of channels and tactics that include sweepstakes or contests, online couponing, digital engagement, events activations, gifts with purchase, loyalty rewards, retail and in-store activity, packaging, sampling, and partnerships to drive sales and build brand equity with consumers.

Shopper marketing is focused in the retail environment (the last 3 feet). It includes category management, sales events, displays, packaging, promotions, location-based mobile, and other forms of innovative technology. Through consumer insights and deep understanding of the channel we can influence purchase decisions, and win at the point of sale.

The ultimate measure of success is increased sales or share, but can also include contest entries, POS compliance, display activity, innovation and overall consumer and retailer engagement.

Integrated

Integrated uses a combination of at least three disciplines (e.g. Advertising, Direct Engagement, Promotion/Shopper Marketing, Community Engagement. Digital or Experiential and Innovative Media) coordinated around a unified creative idea, orchestrated to drive significant results.

An Integrated marketing campaign is a multi-disciplinary, concerted effort using the strengths of various mediums and shows the whole is greater than the sum of its parts. It must be developed in Canada and executed within the past eighten months. The campaign is not required to have run in Canada.

NOTE: In order to be entered in the Integrated category, the campaign must first be entered in three separate disciplines, showing proven results in each.

Pro Bono

Pro Bono was introduced in 2010 to recognize campaigns developed at little to no cost to a client. The campaign can use donated or paid-for media to support the campaign but creative work must have been done for free. All campaigns entered in the Pro Bono category will be judged against each other in one group, with no discipline divisions. A Pro Bono submission does not count as one of the three entries required to qualify for an Integrated discipline submission.

NOTE: You must have entered and paid for a campaign in another category/discipline in order to submit it as a Pro Bono entry.

Categories

Under each discipline, you must enter your campaign in one or more of the following categories:

Automotive Products and Services - Manufacturers, dealers, aftermarket services and others.

Business Products and Services - B2B campaigns, information technologies (hardware, software, networking system infrastructure), transportation, delivery services, business self-promotion, and others.

Consumer Products – Food and Beverage

Consumer Products – General - Products intended for personal use or for use in the home (excluding food and beverage). These can include consumer goods, books, electronics, OTC healthcare/beauty products and consumer devices.

Consumer Services - Services intended for personal use or for use in the home. These can include travel, gaming, entertainment, telecommunications, Internet, ISP, landline, cellular, wireless, broadcast (radio, TV), satellite and others.

Financial Products and Services - Programs developed around lead generation, traffic building, customer service, order generation, database building, retention or acquisition: Banking and Credit Products and Services - includes credit/debit cards, credit lines, deposit accounts, mortgages and retail banking. Insurance - includes AD&D, car, home and life. Wealth Management - includes brokerages, financial planning, GICs, mutual funds, RRSPs and RESPs.

Not-for-Profit/ Fundraising/Public Service - Non-government organizations: Charities, causes, and associations, government and public sector.

Retail - Traditional - programs (including catalogues) initiated by retail stores, dealers, distributors, manufacturers or food services to build traffic and sales; catalogue - printed materials, which include product information and ordering devices; and virtual and e-commerce - websites and other interactive methods, which include product information and ordering devices.

How to Enter

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed in" for any creative elements in French.

About Your Campaign

For the 2016 CMA Awards, your campaign must have results tabulated within the last 18 months (between December 1, 2014 and June 1, 2016). Campaigns that ran in Canada or campaigns that ran in other markets but were developed by Canadian marketers for Canadian clients are eligible for entry. CMA reserves the right to reassign the entry category.

Entries containing results tabulated after June 1, 2016 may be disqualified at the discretion of the judging committee and CMA. CMA is not responsible for any entrant submission error. The decision of the judging committee and CMA is final.

There are five main areas which must be answered and you will need to be as specific as possible. Provide program details under the topics exactly as listed in the appropriate fields.

DO NOT include the agency name in the body of the text or have it appear on any of the award entry links, documents or url references.

Your submission must be provided in the fields provided, using the correct character counts as the site cannot accept further information and will truncate the entry field information.

Spaces and punctuation DO count as characters. Bullet points count as 3 characters.

If you deem necessary, simple graphs or charts may be presented to illustrate a point. They may be provided in digital format as part of the creative attachments - no more than one chart/graph.

1. Background/Summary (1,000 characters)

  • Identify key market and competitive insights that led to this campaign.
  • Clarify if this campaign was a new initiative or an extension of a previous program.
  • What was the gross marketing budget range for the campaign/project (including agency fees, media and postage)?

2. Marketing Challenge/Objectives (1,000 characters)

  • What were the quantifiable core business objectives? (E.g. "Generate a lift of 2% in gross sales.")
  • What were the campaign specific communication objectives? ( E.g. "Generate an increase in brand awareness of 5% points," "Generate a 2.25% response rate," etc. )

3. Strategy - "The Big Idea" [1/3 of scoring value] (1,600 characters)

  • Who was the core target market?
  • What was the strategic impetus that shaped the campaign's direction?
  • How did this strategic insight lead and shape the channel and media strategy?
  • What was unique and different about your approach?
  • Why was it appropriate for your target?

4. Creative and Execution [1/3 of scoring value] (1,600 characters)

  • How did your strategy manifest into a creative look and feel?
  • What made it stand out and be noticed by your target?
  • How did you maximize the various media available to push your creative product?

5. Results [1/3 of scoring value] (1,200 characters)

  • Confirm how your campaign performed against the numbers provided in the objectives section in Question 2.
  • Identify KPIs (key performance indicators) that proved your marketing initiative delivered impact.

Accepted File Formats

PLEASE NOTE: Agency names MUST NOT appear on any submitted materials. Please check document headers and footers carefully before submitting files and set up an alias for website URL’s hosted by an agency. Client hosted URL’s are accepted.

  • Video (mpg, mov)
  • Audio (mp3)
  • Image (pdf, jpeg)
  • Website (URL) - website URLs are accepted. For websites that cannot be accessed publicly (i.e. intranet websites), entrants are recommended to take screenshots and assemble them in a multi-page PDF file. Please be sure to alias your website URL’s away from addresses that identify the submitting agency. Client URL’s are accepted.
  • Documents (pdf)

Note: Maximum size for any upload is 2GB and no longer than 2 minutes in length

NO MORE THAN 6 CREATIVE ELEMENTS WILL BE ACCEPTED.

Help!

For questions about categories or which materials to submit, contact awards@the-cma.org.

FAQ’s

Can I delete an entry once I’ve created it?

A CMA staff member can assist you in deleting entries created in error, however, please refer to our cancellation and refund policy. To have an entry deleted, you can contact awards@the-cma.org.

I uploaded the wrong supporting document. Can I remove and upload a new one?

Yes. Please contact Adbeast technical support at 416-913-4614 or cma@adbeast.com and they will be able to assist you in removing supporting documents uploaded in error.

Why is my text cut off in one or more of the boxes for campaign details?

Each section contains a maximum character count. Every keystroke counts as a character, including spaces, punctuation and format symbols like bullet points. Write your text submission inside the box and be sure to check the character counter at the bottom of each section to ensure your full text is included.

How many creative files will be accepted?

A maximum of 6 supporting files will be accepted.

What is the difference between "client company" and "advertiser"?

They can be one and the same. It depends on how large the company is. For example, a parent company can be Client company but the specific brand would be the advertiser.

What is the cancellation/refund policy?

Refunds can be made only if written notification of the entrant’s wish to withdraw their entries reaches the CMA office before June 30. Refunds made up until this date will be subject to a $95 administrative cancellation fee. No refunds will be considered by the CMA after June 30, regardless of any extension to the entries deadline. Entries can only be cancelled by the CMA and cannot be cancelled or removed from the CMA Awards in any way after June 30.

My campaign ran in the US, is it still eligible?

Campaigns that ran in Canada or campaigns that ran in other markets but were developed by Canadian marketers for Canadian clients are eligible for entry. CMA reserves the right to reassign the entry category.

I need to be invoiced and pay by cheque. How do I do that?

Once you have completed and submitted your entry, contact awards@the-cma.org to create an invoice for you. CMA must receive payment in full before entries will be judged.

Who can help me decide which category my campaign should be submitted into?

Contact awards@the-cma.org for assistance in determining which category(s) your campaign should be entered into.

When will I find out if my submission has been shortlisted?

Notifications will be emailed to the individual listed as the contact person for each entry that is shortlisted by the first week in October.

PayPal won’t accept or process my credit card. Who do I contact for assistance?

If you are having difficulties processing payment through our PayPal account online, please contact awards@the-cma.org. We will contact you to take your credit card information over the telephone and process payment manually.

I can’t upload my supporting documents. Who do I contact?

Please contact Adbeast technical support at 416-913-4614 or cma@adbeast.com

Why are there multiple deadline dates?

CMA encourages people to submit their entries early by offering multiple deadlines with increasing entry fee rates. The early-bird deadline offers the lowest entry fee. Entry fees are increased for the final deadline with pricing surcharge for non-member taking effect in the last few days.

What is graduated pricing?

Non-member entries can take advantage of preferred pricing by submitting their entries by 12:00 noon EST on Monday, July 11. If you need extra time for your entry, you can submit up until 12:00 noon EST on July 14. Please see the Deadlines & Pricing table for entry fee pricing.

How do I know if I’m a CMA member?

CMA membership is assigned to companies. Therefore, if your organization is a CMA member, you are a CMA member. To find out if you/your organization is a CMA member, contact Subha Suntharalingam, Manager, Membership Marketing and Services at 416-644-3742 or membership@the-cma.org.

What are the dates for campaign eligibility for 2016?

Your campaign must have results tabulated within the last 18 months (between December 1, 2014 and June 1, 2016). Entries containing results tabulated after June 1, 2016 may be disqualified at the discretion of the judging committee and CMA. CMA is not responsible for any entrant submission error. The decision of the judging committee and CMA is final.

How does the Pro Bono category work?

The Pro Bono category was created to recognize campaigns developed at little to no cost to a client. The campaign can use donated or paid-for media to support the campaign but creative work must have been done for free. All campaigns entered in the Pro Bono category will be judged against each other in one group, with no discipline divisions, and one overall Pro Bono award will be given. A Pro Bono submission does not count as one of the three entries required to qualify for an Integrated discipline submission. You must have entered and paid for a campaign in another category/discipline in order to enter it as a Pro Bono entry.

I want to enter my campaign into the Integrated category. What is the entry fee?

The entry fee for the Integrated category is $99 + HST/GST. In order to be eligible to be entered into the Integrated category, your campaign must first be entered into three separate categories at the applicable deadline rate and show proven results in each. You must also provide the three entry numbers on your Integrated submission form for verification.

How do I submit for the Canada Post INCITE Award? What is the entry fee?

The Canada Post INCITE Award is free to enter, but you must have submitted your entry in another discipline/category first. Please review the requirements carefully to ensure your entry is eligible.

How do I submit for the Mobile Award for best use of Facebook platforms? What is the entry fee?

The Mobile Marketing Award is free to enter, but you must have submitted your entry in another discipline/category first. Please review the requirements carefully to ensure your entry is eligible.

Deadlines and Pricing

  Pricing/Dates June 16 July 11* July 14
         
  Member

$295

$425

$425

 

Non-Member

$380

$560*

$599*

 

Integrated**

$99

$99

$99

 

Pro Bono, Mobile Marketing and Canada Post INCITE Award***

Free

Free

Free

*Non-members should submit by 12:00 noon EST on July 11 to avoid surcharge pricing.


Final deadline for 2016 submissions is July 14 at 12:00 pm EST


(Prices do not include HST/GST.)

**The fee to submit a campaign in the Integrated Category will be $99 per entry. In order to qualify as an Integrated campaign, each campaign must still be entered in three other disciplines at the applicable deadline rate.

***The Pro Bono, Mobile Marketing and Canada Post INCITE Award categories have no entry fees but do not count as one of the three eligible disciplines for Integrated. You must have entered and paid for a campaign in another category/discipline in order to enter one of these special award.

Refunds can be made only if written notification of the entrant’s wish to withdraw their entries reaches the CMA office before June 30, 2016. Refunds made up until this date will be subject to a $95 per entry administrative cancellation fee. No refunds will be considered by the CMA after June 30, 2016, regardless of any extension to the entries deadline. Entries can only be cancelled by the CMA and cannot be cancelled or removed from the CMA Awards in any way after June 30, 2016.

Canada Post INCITE Award

A special award, recognizing strategy, creativity and results in Direct Mail.

Deadline Extended: July 29 at 12 noon Eastern

Canada Post

Overview

Marketing innovators are now employing media mixes that were inconceivable just a few years ago. Big data, deeper analytics capabilities and innovations in technology provide marketers with the ability to command attention and connect more effectively than ever before.

Of all channels, direct mail may have gained the greatest benefit from these advances, continuing to be a powerhouse in driving results for clients in every category. This channel has proven its ability to magnify the effectiveness of a marketer’s media mix by reaching out and genuinely touching consumers in the truest sense. Direct Mail allows messages to combine physical elements like touch, taste, sound, sight and smell. It can integrate seamlessly with today’s modern media for robust Omni-channel strategies that offer depth of communications that have never been seen before.

From seeking new customers to forging deeper relationships – as a standalone message or as part of an integrated campaign ¬– these targeted communications are more relevant to customers, driving higher engagement, and inciting action for increased effectiveness.

The INCITE Award – sponsored by Canada Post – recognizes strategy, creativity and results as achieved in the specific channel of direct mail. Whether the campaign integrates direct mail effectively with other channels or is a standalone unique targeted creative campaign, the INCITE Award recognizes the most outstanding execution of the year.

Note:There’s no additional fee to enter, as long as you’ve entered a campaign into any discipline (except for Mobile Marketing and Pro Bono). You can enter INCITE as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Who Should Enter

Canada Post is seeking to recognize direct marketing that leverages direct mail's unique ability to make a intimate, tangible connection, as either the sole marketing strategy or as part of an integrated campaign. Canada Post, through a panel of judges, will identify one award winner based on the following criteria:

  • Strategic thought
  • Creative planning & execution
  • Innovative engagement
  • Results

Who should enter?

Any campaign that has utilized direct mail as a part of the campaign within the last 18 months. The Direct Mail piece needs to have been delivered using Canada Post properties.

Note: In addition to being an eligible entrant, fulfillment houses, statement design firms, consultants, form design firms and printing companies may be interested in collaborating with clients to develop an award submission.

How to Enter

  1. On the CMA Awards Entry site, you must have completed an entry in another discipline/category (with the exception of Mobile Marketing or Pro Bono) before submitting. You can submit as many INCITE entries as you like; submissions can be the same creative as your other entry, or an entirely different campaign.
  2. Select "INCITE Award" from the drop down box and complete the entry form.
  3. If you have "cloned" this entry from another award entry, be sure you have edited the text to reflect the criteria for the INCITE Award.
  4. Because this medium relies on its physicality, a sample of the campaign piece is required for judging. Please submit your sample by July 29, 2016 to:

    Jeanette Soo
    Canadian Marketing Association
    607 - 1 Concorde Gate
    Toronto, ON M3C 3N6

Unfortunately samples cannot be returned.

By entering this award, you grant Canada Post permission to use entries to demonstrate a "gold standard" of direct mail, and to feature your entry in INCITE.

Questions? Contact: awards@the-cma.org

Judging Panel

Senior Judge

Scott Pinkney
// Vice-President, Executive Creative Director, Toronto, Publicis Hawkeye

Judging Panel

Dan Gaede
// Vice-President, Associate Creative Director, BBDO

Jennifer Campbell
// General Manager, Commercial Marketing, Canada Post Corporation

Kaksha Mehta
// Senior Manager, Marketing | Home Equity Financing, RBC

KC Shendelman
// Brand Director, Residential, Rogers Communications

Mary Cochrane
// Director, Commercial Manager, Canada Post Corporation

Olga Romero-Marshall
// Director, Marketing Communications, Bell Mobility

Paul Tedesco
// Vice-President, Managing Director, TrackDDB

Rene Rouleau
// Creative Director, BIMM

Sarah Simpson
// Executive Vice-President, Marketing & Customer Experience, Holt Renfrew

Stephen Brown
// President, FUSE Marketing Group

Trent Thompson
// Creative Director, Cossette

Mobile Marketing Award

Our newest special award, recognizing the best use of Facebook platforms

Deadline Extended: July 29 at 12 noon Eastern

Facebook

Overview

Facebook's mission is to make the world more open and connected. Over 1.65 billion people use the service each month, including more than 21 million Canadians. Canadians are especially active on their mobile devices, spending more than 1 in 4 mobile minutes on Facebook and Instagram. Instagram has 8.5 million active users in Canada and Canadians check the app more than 11 times per day on average.

People come to Facebook and Instagram to connect, discover, share their passions, research, make decisions and buy products.

This generation of marketers will market to people where they ARE, not where they WERE.

As brands and agencies grapple with how to be successful in this new world of marketing, Facebook is uniquely positioned, due to a people-centered approach and huge reach, to help clients navigate this shift and achieve real business results, from inspiration to conversion.

The Mobile Marketing Award, recognizing the best use of Facebook Platforms, will strike a balance between creativity and effectiveness. The work being evaluated should open our hearts and minds. It should be persuasive. Convincing. And should make you say "Wish I had thought of that".

Note: There is no additional fee to submit an entry into the Mobile Marketing Award if you have already entered your campaign into another discipline with the exception of Pro Bono and INCITE.

Who Should Enter

Award winning entries using Facebook and Instagram advertising campaigns will be selected based on 3 criteria: Business Issue & Creative Idea, Communications & Media Strategy, Real Results and Effectiveness. The score for each entry will be weighted as follows:

  • Business Issue & Creative Solution - 1/3
  • Communications & Media Strategy - 1/3
  • Real Results and Effectiveness - 1/3

Entries must be part of a paid Advertising campaign, reaching an advertiser's core consumer base.

The winner will be awarded based on the most creative, original, and well-executed Facebook and/or Instagram campaign concepts built for a mobile newsfeed environment, with demonstrated effective results. We’re looking for impactful business outcome.

How to Enter

  1. On the CMA Awards Entry site, you must have completed an entry in another discipline/category before submitting for the Mobile Marketing Award. Please note, INCITE and Pro Bono do not count as a discipline/category for this purpose.
  2. Select "Mobile Marketing Award" from the drop down box and complete the entry form.
  3. If you have "cloned" this entry from another award entry, be sure you have edited the text to reflect the criteria for the Mobile Marketing Award.
  4. Complete the entry and criteria as needed.

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed in" for any creative elements in French.

By entering this award, you grant Facebook permission to use entries to demonstrate a "gold standard" of mobile marketing.

Questions? Contact: awards@the-cma.org

Judging Panel

Senior Judges

Andrea van Leeuwen
// Head of Business Marketing, Facebook

Claire Sweeney
// Managing Director, Resolution Media (a divison of Omnicom Canada Corp.)

Judging Panel

Adam Luck
// Head of Digital Growth & Innovation, PG Mediabrands

Alison Leung
// Group Director, Global Marketing Solutions, Facebook

Brian Sheppard
// Executive Vice-President, Executive Creative Director, Saathi & Saatchi Canada

Emily Kilfoyle
// Managing Director, Digital & Emerging Technology, Maxus Canada

Jake Norman
// Head of Agency Development, Facebook

Morgan Kurchak
// Group Creative Director, Leo Burnett

Robin Hassan
// Canada Lead, Media & Digital, Unilever

Sam Galanis
// Client Partner, Facebook

Sean McConnell
// Group Account Director, Search & Social, Catalyst

Marketer of the Year

This award honours the Canadian who displayed outstanding marketing acumen and leadership on a national scope.

Nomination Deadline: August 19

2015

Marketer of the Year

Duncan Fulton, Senior Vice-President and Executive Officer, Canadian Tire Corporation

Past Recipients

2014   Dominic Mercuri, Executive Vice-President and Chief Marketing Officer, TD Bank Group

2013   Dani Reiss, President and Chief Executive Officer, Canada Goose

2012   Robert Deluce, President and Chief Executive Officer, Porter Airlines

2011   Christine Day, Chief Executive Officer, lululemon athletica

Selection Committee

CHAIR

Bruce Powell
//Managing Partner, IQ Partners

COMMITTEE

Nancy Cardinal
//Senior Vice President, Sales, Marketing, and Insights, LCBO

Sabrina Geremia
//Managing Director, Integrated Solutions, Google

Paula Festas
//Senior Vice-President, Digital & National Integrated Ad Sales, Postmedia

Susan Kim Kirkland
//President and CEO, JWT

Mary Kreuk
//Executive Director, Sales and Marketing, CBC

Laura Pearce
//Head of Consumer Marketing, Twitter

Sandra Sanderson
// Chief Marketing and Quality Officer, Walmart

Andrew Saunders
// Chief Revenue Officer, The Globe & Mail

Lance Saunders
// President and Chief Operating Officer, DDB

Uwe Stueckmann
// Senior Vice-President, Marketing, Loblaw Companies