What kind of ads are resonating during COVID and what should marketers avoid?
Marketers have a lot of evidence that supports advertising during a recession - to keep brand …
How do you reach consumers and donors during a pandemic?
Representatives of the CMA's Not-for-Profit and Brand Councils recently had a conversation about …
- Canadian Marketing Association announces new chair and board for 2020-21
Association approaches mid-year in a strong financial position
- Message from our CEO: Chartered Marketer (CM) program
A few years ago, the CMA’s Board of Directors, along with many senior-level marketers
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The Value of Professional Development
New research reveals strong support for professional designations, demonstrates the value of the Canadian Marketing Association's Chartered Marketer program.
Championing marketing through advocacy, compliance and self-regulation
GDPR Update: Cookies, new consent guidance and what’s on the horizon
The marketing community is still adapting to the law’s ambiguities, particularly in relation to consent and cookies. Read the latest updates, and their implications for Canadian organizations.Learn More