Martech’s relationship with internal technology teams
Martech is still a relatively new field, but it is being recognized more often through formal …
How to connect YouTube insights to your wider strategy
YouTube is the largest video publisher in the world across all in-stream, native and video …
- Message from our President and CEO: Tomorrow’s marketing leaders
Last week was a watershed moment at the CMA. Our first class of Chartered Marketers (CMs) completed their final module
- Message from our President and CEO: The next crucial challenge to brand reputation
In a recent meeting with the CMA’s British counterpart, I was shown their chart of three
Your trusted source for
research and insights
The Value of Professional Development
New research reveals strong support for professional designations, demonstrates the value of the Canadian Marketing Association's Chartered Marketer program.
Championing marketing through advocacy, compliance and self-regulation
Canada introduces new privacy legislation
New privacy bill proposes to replace PIPEDA with the Consumer Privacy Protection Act (CPPA). If adopted, the law would introduce significant changes that marketers need to know about.