CMA Councils summer reading list, Part 2: Marketing, diversity and creativity

The Labour Day long weekend marks the beginning of the end of summer…and a great time to get some inspiration for fall. In Part 2 of the CMA Councils’ summer reading list, members share their favourite books on marketing, diversity and creativity. Check out their top reads below:

The Choice Factory by Richard Shotton

Advertising for Skeptics by Bob Hoffman

Building Distinctive Brand Assets by Jenni Romaniuk

Connecting: Harness your Emotions to Enhance your Creativity by Paulina Larocca

Creativity Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull with Amy Wallace

How to be an Antiracist by Ibram X. Kendi

We Can’t Breathe: On Black Lives, White Lies and the Art of Survival by Jabari Asim

Part 1 of the CMA Councils' summer reading list is here.


The 2020-21 Council term kicks off next week, so stay tuned for more thought leadership and reading recommendations from our members.

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Tags: reading list, book recommendations, thought leadership, diversity, business, brand, creativity, strategy, advertising, marketing