B2B Council
The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
Recent Posts
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In Marketing a Service Business, Consider Three Additional Ps
The Big Idea:
The traditional go-to-market strategy has commonly included, as its cornerstone, the 4Ps of marketing – product, price, place and promotion. However, today’s … more
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Holiday planning for the content marketer: Your blueprint for success!
We all have personal calendars to contend with, especially at this time of year. We double-book social events and try to balance that with overloaded work schedules that leave us wishing there was … more
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Digital Alone Won’t Cut it for B2B Marketers
The Big Idea:
Today, the safe thing to do as a B2B marketer is to build a purely digital plan. It’s targeted. It’s measurable. It’s cost efficient. And, you’ll get little … more
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Trends in Pipeline Marketing and Why They Matter
A conversation with Scott Armstrong, Partner and CEO, BrainRider by Anastasia Phillips
Anastasia: What is Pipeline Marketing? Scott: Pipeline marketing, or PM, is marketing that leverages new … more
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Strawberries, IoT and a Winning Digital Campaign
by Sue Prigge
I recently sat down with Luxy Thuraisingam and Kristen Keays from the Rogers Business Customer Marketing team at Rogers. Their “Farm to Fork” IoT campaign won in the … more
