B2B Council
The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
Recent Posts
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Trends in Pipeline Marketing and Why They Matter
A conversation with Scott Armstrong, Partner and CEO, BrainRider by Anastasia Phillips
Anastasia: What is Pipeline Marketing? Scott: Pipeline marketing, or PM, is marketing that leverages new … more
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Strawberries, IoT and a Winning Digital Campaign
by Sue Prigge
I recently sat down with Luxy Thuraisingam and Kristen Keays from the Rogers Business Customer Marketing team at Rogers. Their “Farm to Fork” IoT campaign won in the … more
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How B2B PR differs from B2C PR, and why should brands care?
By James Chalmers of CMA's B2B Council
The following is the second in a series of blog posts where James Chalmers sits down with various members of the CMA B2B Marketing Council. The series … more
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B2B Marketing: The Biggest Opportunity In 2018
By James Chalmers of CMA's B2B Council
The following is the first in a series of blog posts by various members of the CMA B2B Marketing Council. The series will discuss all things B2B … more
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5 Questions Small Businesses Should Ask About Their Email Marketing Strategy
By Sue Prigge of CMA's B2B Council
Interview with Maggie Bettinson, Country Manager, Canada, Return Path: hear Maggie talk about small business email marketing strategies at CMAsmallbiz, on October 3 … more
