B2B Council
The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
Recent Posts
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Phases of pandemic recovery: Insights from the CMA B2B Council
Recently, a CMA thought leadership discussion introduced the notion that COVID-19 recovery phases might help Canadian marketers develop their COVID-19 recovery strategy. In late March, Nike … more
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4 ways to unlock the power of your martech tools and connect with B2B customers
COVID-19 has permanently changed how we work, live and play.
Social dynamics are evolving. Whereas we once asked, “Why are we doing this online?”, we are now asking, “Why are we … more
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Marketing during the pandemic: Insights from the CMA B2B Council
While Covid-19 is having an impact on everyone, new global research [1] on how the pandemic is affecting marketing indicates that, compared to B2C marketers, their B2B counterparts:
Are … more
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Top tips for remote media interviews
With the shift towards more remote work during COVID-19, members of the media are increasingly relying on virtual interviews through platforms such as Skype and Zoom, as well as live or pre- … more
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Martech implementation in B2B marketing: Insights from the CMA B2B Council
New research by MarTech Today reveals that over 80% of marketers changed at least one martech application in the last 12 months. There’s no reason to believe this percentage is any lower in … more
