CMA
CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
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The Data Scientist: Specialist or Generalist
Data is the new oil but like the oil industry, processes and technology are needed to monetize it. Digital tech leaders such as Amazon, Facebook, and Google have attained the holy grail by being … more
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Competition Bureau outlines strategic vision to 2024, enforcement a key priority
The Competition Bureau has released its strategic vision for the next four years. Competition in the Digital Age outlines the Bureau’s vision to be a world-leading competition agency, at the … more
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Using Programmatic for Branding: Why it didn't work then but it does work now
Part one: Measurement and brand safety
Since the advent of programmatic buying in 2007 and real-time bidding in 2009, advertisers and buyers have looked for ways to marry programmatic solutions … more
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Marketing ROI: Starting the Conversation for 1:1 Executive Networking
Further below is the first perspective piece, in this case on the topic of Marketing ROI, to support the launch of Introductions, a new service for marketing executives.
CMA is pleased to expand … more
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What Marketers Need to Know about California’s Consumer Privacy Act (Part 1)
With its extraterritorial reach and potential for hefty fines, the California Consumer Privacy Act (CCPA), which came into effect on January 1, 2020, will have a significant impact on some Canadian … more
