CMA
CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
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CMA Advocacy in Action: Key Developments in 2018
Tis’ the season to get cozy with your computer, tablet or mobile and get up to speed on the regulatory developments and insights marketers need to know. We’ve wrapped up all the … more
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You don’t want a cool agency. You need the cool adjacent one!
You’d be hard pressed to find a brand that doesn’t want to be seen as contemporary and cool. The problem is this often leads to the folly pursuit of cool agencies – and not … more
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3 Reasons Why You Don’t Get Value Out Of Your Data & How To Fix It
It’s much easier to collect data than it is to create value from it. It’s not hard to get customers to sign up for a loyalty program or to get customers consent to use their data. So … more
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Media Has a Systemic Talent Issue
Part 2: Thoughts from the CMA’s Media Council
This is the second of two articles that summarize the CMA Media Council’s discussion about how to address the systemic talent issue that … more
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How 25 Behavioural Biases Influence the Products We Decide to Buy
Richard Shotton, author of The Choice Factory, recently visited DDB Vancouver to talk to their staff about how behavioural science can be applied to advertising. Below he covers some of the … more
