CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
Data is the new oil but like the oil industry, processes and technology are needed to monetize it. Digital tech leaders such as Amazon, Facebook, and Google have attained the holy grail by being … more
The Competition Bureau has released its strategic vision for the next four years. Competition in the Digital Age outlines the Bureau’s vision to be a world-leading competition agency, at the … more
Part one: Measurement and brand safety
Since the advent of programmatic buying in 2007 and real-time bidding in 2009, advertisers and buyers have looked for ways to marry programmatic solutions … more
Further below is the first perspective piece, in this case on the topic of Marketing ROI, to support the launch of Introductions, a new service for marketing executives.
CMA is pleased to expand … more
With its extraterritorial reach and potential for hefty fines, the California Consumer Privacy Act (CCPA), which came into effect on January 1, 2020, will have a significant impact on some Canadian … more