CMA
CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
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Call for member feedback: Ontario Consumer Protection Act
The Ontario government is reviewing the Consumer Protection Act for the first time since it came into force in 2005.
CMA members are encouraged to review the consultation document, and to … more
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7 ways 2021 will be a year of hope and opportunity
This year’s megatrends and what they mean for you and your business.
If the year 2020 had a theme, it was displacement. It’s not an exaggeration to say that every single person around … more
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Performance claims: Insights for marketers from the Competition Bureau
The CMA’s Senior Manager, Regulatory and Consumer Affairs, reached out to the Competition Bureau to get their perspectives on what marketers need to know about performance claims.
What are … more
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CMA Advocacy in Action: 2020 year in review
It’s been a busy and challenging year (to say the least), which is why we have rounded up the advocacy and regulatory developments since our last update that you need to know about in one … more
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Cause sponsorship and COVID-19: From the what to the why
COVID-19 has had a unique and arguably profound effect on cause sponsorship in the Canadian market. The effects have been immediate and possibly long-lasting. Most notable is the overall … more
