CMA
CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
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A six step approach to get your brand back on track
There is a lot of discussion right now about how businesses and brands can survive and thrive once lockdown is relaxed and Canadians start to behave more like they did pre Covid-19.
A lot of the … more
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Fraud and cybercrime prevention during COVID-19 and beyond
The pandemic has had a major impact on the way we live and work. An unfortunate side effect has been a myriad of scams and cybercrimes that take advantage of individuals and their organizations … more
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GDPR Update: Cookies, new consent guidance and what’s on the horizon
As the General Data Protection Regulation (GDPR) approaches its second anniversary, organizations are eagerly awaiting a report by the European Commissioner – set to be released on May 25th & … more
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What the future holds for media: Insights from the CMA Media Council
There are a variety of scenarios that may play out ahead when it comes to the media industry. The CMA Media Council, comprised of buyers, planners, media producers, platforms and other industry … more
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The value of privacy during COVID-19: Five strategies for your business
The global pandemic has created a world of uncertainty for many organizations. According to a recent Statistics Canada survey on the impacts of COVID-19, nearly two thirds of businesses have been … more
