CMA
CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
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20 Marketing Execs Share POVs from the CMA Café, Presented by Mastercard
It’s that time of year when we all look back on the year just completed and look forward for what’s to come. We hear quite often that marketing leaders are looking to stay … more
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Finding The Right Video Partner - Topline Considerations
If you’ve been hearing how important video is to your marketing mix, you’re not alone. The smartphone revolution combined with the massive reach of social media and the ease of posting … more
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CMA Advocacy in Action: 2019 End of Year Wrap-Up
As 2019 draws to a close and we reflect on the last year of this decade, we’ve pulled together a review of major regulatory activities since our mid-year update. So, grab a festive drink or … more
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Get to know CMA’s Agency Search Toolkit and Resources
As part of our Agency Search Initiative, the CMA recently inserted a new section into its Code of Ethics & Standards of Practice focused solely on Agency Search, and worked with its members to … more
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Canadian Cannabis Consumers: Who They Are and Opportunities for Marketers
We have passed the one-year mark since legalization, and with the introduction of edibles, drinks, topical creams and vapes, the pace of innovation shows no signs of easing.
New products are likely … more
