CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
Research reveals a gap between CMO and CFO measures of ROI
I know what you're thinking … ‘Not another marketing piece that tells me how times are uncertain!’ … more
Thanks to video communications technology, like Zoom and social platforms, online networking has remained on the table and uninterrupted (internet connection withstanding) in today’s socially … more
The start of a new decade would have inevitably made its mark on the media world, even without COVID. However, we have seen the media ecosystem shaken up and redefined in recent years-- so much so … more
The Labour Day long weekend marks the beginning of the end of summer…and a great time to get some inspiration for fall. In Part 2 of the CMA Councils’ summer reading list, members … more
The topic of Cross Media Measurement (CMM) is not new, and judging by conversations with senior media executives, it is not going away anytime soon. While the media industry is not necessarily … more