CMA
CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
-
Copywriting – Who Needs It? Is “copy” a thing of the past?
As a lifelong “copywriter” I feel something of an endangered species. Sure, there are actually countless more “content creators” inside marketing departments than there ever … more
-
Connecting Marketing Leaders One Office Hour at a Time
It has been a busy first year for the CMA Café, presented by Mastercard!
With nearly 30 live sessions called Office Hours booked for 2019, and over half already completed, the results … more
-
Canada’s Accessibility Laws: A Jurisdictional Scan
In an effort to make society more inclusive for the more than 6 million Canadians aged 15 and over who have a disability, governments have been passing accessibility laws focused on eliminating and … more
-
Are you collecting consumer data by offering WiFi? Keep CASL top of mind.
Free Wifi is widely available – in stores, cafés, malls, and airports for consumers to use once they sign up. It’s quite common for the sign-up process to request an e-mail … more
-
The Inextricable Relationship between Great Strategy and Winning Creative
There’s an old expression “there’s method to our madness” which aptly captures the relationship between a great strategy and winning creative ideas.
Apt, because it rightly … more
