CMA
CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
-
The Future of Media Needs to Hurry Up: Everything is Changing
The future trends of media are not driven by one thing. They are driven by government, shifting cultural and consumption patterns of consumers, media organizations and technology companies. One … more
-
Protecting personal information: cannabis retailers and purchasers take note
Given the highly sensitive nature of cannabis-related transactions, it is vital that organizations take all necessary precautions to safeguard the personal information of customers.
Canadian privacy … more
-
Digital Businesses Beware: You Could be Liable for the Anti-Spam Violations of Others
You may be your brother’s keeper after all, according to Canada’s spam and malware watchdog.
In a bulletin likely to send shock-waves through the digital business community, the … more
-
CMA Advocacy in Action: Key Developments in 2018
Tis’ the season to get cozy with your computer, tablet or mobile and get up to speed on the regulatory developments and insights marketers need to know. We’ve wrapped up all the … more
-
You don’t want a cool agency. You need the cool adjacent one!
You’d be hard pressed to find a brand that doesn’t want to be seen as contemporary and cool. The problem is this often leads to the folly pursuit of cool agencies – and not … more
