CMA
CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
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Canadian advertisers leaving $1.4 Billion on the table
If your advertising agency identified a simple way to increase your company’s sales by 4% without spending an extra dollar, would you follow their advice? Even if that advice was to … more
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Time to make fraud prevention your business
Fraud exists in many forms and impacts businesses and consumers daily. The Canadian Marketing Association wants to ensure that the marketplace is free of fraud and is committed to an environment in … more
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2019 Canadians’ Perspectives on Health & Wellness Study
In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages and in OTC. To find opportunities in the health and wellness … more
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Why changes to trademark law matter and what you can do to prepare
Have you considered how upcoming changes to Canadian trademark rules will impact your business?
At CMA’s Future-Proof Your Brand, experts delved into what every brand manager, agency and … more
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Thinking of running a promotional contest? Start here.
It’s easy to see why contests are a go-to for many organizations – they provide brand exposure and generate high consumer engagement.
The key is to create positive buzz and avoid … more
