Insights Council
The Insights Council strives to be the foremost source of knowledge and advocate for leveraging data and analytics to generate customer insights to continuously inform and improve business decisions. All marketing decisions require information: this Council provides the critical thought leadership which is necessary to transform information to insight, to initiative.
Recent Posts
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Getting to Wow: 3-Step Storytelling from a Quant Researcher
If you’re a research & analytics professional, one of these scenarios is probably familiar: You send a hyper-detailed data report to a manager and hear nothing for weeks. You show a … more
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Data & Analytics Round-Up from CMA’s Insights Council #10
CMA’s Insights Council has rounded up the best data and analytics reads today: Trends In Marketing Measurement You Need To Follow In 2019 A short and useful video to update your … more
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2019 Hot Topics in Data & Insights: What Marketers Need to Know
The CMA Insights Council sat down just before the start of 2019 to talk about trends and hot topics. We debated what data-driven Canadian marketers should pay attention to as we get into the new … more
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Data & Analytics Round-Up from CMA’s Insights Council #9
CMA’s Insights Council has rounded up the best data and analytics reads today:
How AI Can Empower Ad Personalization A look at how marketers are thinking about effective ad … more
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Best Practices in Marketing: Collecting, Using and Protecting Personal Data
Most marketers who use data and analytics work hard to ensure that personal consumer data is used in a legitimate and ethical way – but only to identify markets, not individuals.
We asked … more
