The Customer Insights and Analytics Council strives to be the foremost source of knowledge and advocate for leveraging data and analytics to generate customer insights to continuously inform and improve business decisions. All marketing decisions require information: this Council provides the critical thought leadership which is necessary to transform information to insight, to initiative.
CMA’s Insights Council has rounded up the best data and analytics reads today:
How AI Can Empower Ad Personalization A look at how marketers are thinking about effective ad … more
Most marketers who use data and analytics work hard to ensure that personal consumer data is used in a legitimate and ethical way – but only to identify markets, not individuals.
We asked … more
- by Ersegün Koçoğlu, Founder & CMO at MarketMe Marketing Consultancy
The increasing number of connected devices and their significant involvement in the daily lives of consumers … more
CMA’s Customer Insights & Analytics Council has rounded up the best data and analytics reads today:
The Last Mile of Analytics How enterprises need to prioritize “the … more
The lights are dim. Attendees have come from various areas across the organization for the regular performance status meeting. You shuffle your notes and eye the additions and edits marked … more