Customer Insights and Analytics Council
The Customer Insights and Analytics Council strives to be the foremost source of knowledge and advocate for leveraging data and analytics to generate customer insights to continuously inform and improve business decisions. All marketing decisions require information: this Council provides the critical thought leadership which is necessary to transform information to insight, to initiative.
Recent Posts
-
Enhance Customer Experience with the Internet of Things
- by Ersegün Koçoğlu, Founder & CMO at MarketMe Marketing Consultancy
The increasing number of connected devices and their significant involvement in the daily lives of consumers … more
-
Data & Analytics Round-Up from CMA’s Insights and Analytics Council #8
CMA’s Customer Insights & Analytics Council has rounded up the best data and analytics reads today:
The Last Mile of Analytics How enterprises need to prioritize “the … more
-
What No One Tells You About Marketing Performance Reporting
The lights are dim. Attendees have come from various areas across the organization for the regular performance status meeting. You shuffle your notes and eye the additions and edits marked … more
-
Data & Analytics Bi-Monthly Round-Up from CMA’s Analytics Council #7
CMA’s Customer Insights & Analytics Council has rounded up the best data and analytics reads today:
An executive's guide to AI A great interactive AI primer that gives an overview … more
-
Creating Insight from Data that is Actionable – Are Machine Learning and AI the Answer?
by Nick Sleeth
From everything we hear and read today, it sounds like machine learning and artificial intelligence (AI) are going to help us make data more insightful and actionable. The reality is … more
