Insights Council
The Insights Council strives to be the foremost source of knowledge and advocate for leveraging data and analytics to generate customer insights to continuously inform and improve business decisions. All marketing decisions require information: this Council provides the critical thought leadership which is necessary to transform information to insight, to initiative.
Recent Posts
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Redefining Creative in a Data World: Simple Methods to Get on the Data Track
The emergence of data has challenged marketers to reinvent the way they plan and execute advertising, and so much has changed since the Don Draper days of advertising. Those were simpler times where … more
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Streaming Analytics is like Evaluating Water Drops in Niagara Falls
Every day, every second, millions of consumers and machines interact with each other. In the digitalized world, this interaction grows exponentially every year, and it requires careful management … more
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Improve CX and Drive Business Goals through Customer Journey Mapping
Whether you are a marketer or a research & analytics professional you are likely looking for ways to drive business by improving customer experience. Customer Journey Mapping has recently … more
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Getting to Wow: 3-Step Storytelling from a Quant Researcher
If you’re a research & analytics professional, one of these scenarios is probably familiar: You send a hyper-detailed data report to a manager and hear nothing for weeks. You show a … more
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Data & Analytics Round-Up from CMA’s Insights Council #10
CMA’s Insights Council has rounded up the best data and analytics reads today: Trends In Marketing Measurement You Need To Follow In 2019 A short and useful video to update your … more
