Customer Insights and Analytics Council
The Customer Insights and Analytics Council strives to be the foremost source of knowledge and advocate for leveraging data and analytics to generate customer insights to continuously inform and improve business decisions. All marketing decisions require information: this Council provides the critical thought leadership which is necessary to transform information to insight, to initiative.
Recent Posts
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Data & Analytics Round-Up from CMA’s Insights Council #9
CMA’s Insights Council has rounded up the best data and analytics reads today:
How AI Can Empower Ad Personalization A look at how marketers are thinking about effective ad … more
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Best Practices in Marketing: Collecting, Using and Protecting Personal Data
Most marketers who use data and analytics work hard to ensure that personal consumer data is used in a legitimate and ethical way – but only to identify markets, not individuals.
We asked … more
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Enhance Customer Experience with the Internet of Things
- by Ersegün Koçoğlu, Founder & CMO at MarketMe Marketing Consultancy
The increasing number of connected devices and their significant involvement in the daily lives of consumers … more
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Data & Analytics Round-Up from CMA’s Insights and Analytics Council #8
CMA’s Customer Insights & Analytics Council has rounded up the best data and analytics reads today:
The Last Mile of Analytics How enterprises need to prioritize “the … more
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What No One Tells You About Marketing Performance Reporting
The lights are dim. Attendees have come from various areas across the organization for the regular performance status meeting. You shuffle your notes and eye the additions and edits marked … more
