Martech Council
The Martech Council serves the unique interests of Canadian through education, advocacy and engagement with other marketing professionals.
Recent Posts
-
What are the Elements of a ‘Core’ Martech Stack?
What is core Martech? Which platforms should be considered core parts of the Martech stack and which ones can be considered supporting elements? The lines are blurring more every day between … more
-
Exclusive Breakfast Brings Marketing Operations and Martech Into Focus
March 5th saw an exclusive gathering of marketing technology (Martech) professionals in Toronto looking to bridge the gap between marketing strategy and digital marketing technologies. Hosted at … more
-
How Marketers Can Unlock the Power of Martech
There are over 5,000 Martech (Marketing Technology) solutions currently available in various permutations, all enabling brands to connect with customers one-on-one and increase marketing … more
-
Learning MarTech: An Inventory of Resources to Advance Your Knowledge
Anyone who has tried to learn about marketing technology (MarTech) knows that it's not something you can just jump right into. The complicated landscape of MarTech has seemingly separated from the … more
-
Is “Martech” a Noun or a Verb? Two Mindsets to Consider
The marketing industry is undergoing massive transformation. One of the hottest topics in marketing right now is martech, where the vendor landscape ballooned from 1,500 vendors in 2014 to 7,000 in … more
