Recommended Reading from CMA’s Media Council #3

Recommended Reading from CMA’s Media Council #3

CMA’s Media Council has picked out these highly recommended reads from recent media-related articles, reports, and news items:

People Believe Ads Are Becoming More Intrusive
With privacy top of mind amongst consumers, this article looks at consumer sentiment, suggesting that people feel that ads are more intrusive now than they were 3 years ago. – Recommended by Matthew Cowling, Marketing Director, Bell Media

PODCAST: The Resilience of Traditional Media
As digital becomes the focus of so many marketers, it is too easy to forget that traditional media still dominates - but for how long? – Recommended by Matthew Cowling, Marketing Director, Bell Media

How GDPR will impact Facebook, Google and Online Advertising
With GDPR coming into force, the price of personalisation could spike on Facebook and Google. – Recommended by Matthew Cowling, Marketing Director, Bell Media

PODCAST: Are advertisers looking away from their TV screens
Mobile advertising spending is expected to surpass TV in 2018 for the first time. – Recommended by Matthew Cowling, Marketing Director, Bell Media

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CMA’s Media Council


Related Posts:
Recommended Reading from CMA’s Media Council #2
Recommended Reading from CMA’s Media Council #1

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