Throwback to Last Year’s Special Awards

As we wrap up our entry period for this year’s  CMA Virtual Awards Gala, we wanted to look back at last year’s winners and highlight some exciting new awards.

Back on November 22, 2019, our first special award of the evening was the Environics Analytics Data Marketing Award. This award focuses on the innovative use of data analytics in assisting marketers construct creative campaigns to reach their customers like never before.

The winners of the 2019 Environics Analytics Data Marketing Award were: 

Award Client Agency Campaign Entry

Gold

Black & Abroad, LLC FCB/SIX Go Back to Africa
Silver Canadian Tire Touché Digital Window Shopping
Bronze Unilever Ogilvy Canada Hellman’s – “Real Food Rescue”


New for 2019, we recognized a company that successfully navigated the challenges presented in the cannabis space to launch an innovative and memorable marketing campaign or initiative in the areas of education, research, launch or retail, while meeting all requirements of the Cannabis Act – both the letter and the intent of the law.  

The winners of the 2019 Cannabis Marketing Award were: 

Award Client Agency Campaign Entry
Gold AHLOT AHLOT Cannabis Curation Committee
Silver Westleaf North Strategic Prairie Records – Saskatoon
Bronze Canopy Growth Corporation – Tweed Cossette Tweed x Uber x MADD

The Facebook Mobile Marketing Award honours any campaign that thinks "mobile first"—and then uniquely uses all the tech tools the social network has to offer.

The winners of the 2019 Cannabis Marketing Award were: 

Award Client Agency Campaign Entry
Gold Sobeys UM Canada Sobeys Global-First Video Flyer
Silver Coca-Cola Canada The Hive / Carat Canada Unlock Summer
Bronze ABinBev Anomaly/Vizeum Bud Light House Party



We’re looking forward to this year’s submissions as we once again feature these awards, and new this year we are excited to add two new special awards: 

  • The Canada Post Integrated Marketing Award recognizes strategy, creativity and results as achieved in an integrated marketing campaign that includes the specific channel of direct mail. With this award our judges are looking for the most outstanding integrated marketing execution of the year.
  • The LinkedIn B2B Marketing Award rewards brands and agencies that leverage the world’s largest professional community to capture attention and drive business results in a business-to-business setting. For this award our judges will consider campaigns in terms of their use of strategy, creativity, LinkedIn’s products and campaign results.

With only a few days left to get your submissions in, make sure to head over to CMAawards.ca to submit your best campaigns. And remember, these special awards are FREE to enter!

Good Luck!

The CMA Marketing & Experiences Team

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Tags: awards, CMAgala, CMA Awards, Marketing Awards, Canadian Marketing Association, marketers, top campaigns, best campaign, special awards