For Consumers

The Canadian Marketing Association is pleased to provide you with information to help you better understand your rights as a consumer. Included in this section is information on protecting your personal information, making the shopping experience more enjoyable, and links to groups and agencies that help consumers. We hope you find the information and tips on this site useful.

The Canadian Marketing Association is the largest marketing association in Canada. Its corporate members use a wide variety of ways to reach consumers with important information on their products and services such as addressed mail, telephone, television, radio, newspaper, magazines and the Internet.

CMA members must abide by a comprehensive Code of Ethics that requires a commitment to practise the highest standards of honesty, truth, accuracy and fairness in all customer dealings. CMA takes a leadership role in responding to consumer concerns and works hard to protect your right to privacy while allowing marketers to continue their legitimate business practices and contribute to a healthy Canadian economy.