CMA Awards Gala 2019

Record-setting numbers of Entries have been submitted and more top-notch Judges are evaluating your campaigns than ever before so it's now time to save the date of November 22, 2019 for Toronto’s #1 Marketing Event!

We’re excited to celebrate the very best of Canadian Marketing with you and our capacity crowd of 1,200+ expected Gala attendees. Tickets sold out last year to create the biggest CMA Awards Gala in a decade! Don’t miss out!

The CMA Awards Gala is an industry event. You must be 19+ to attend.

Final Deadline for MOTY and LTA submissions: August 23rd, 2019

 


Environics Analytics Facebook Snapchat    Lift & Co

IGM Financials   Nabs  Steam Whistle

keilhauer

marketer
Marketer of the Year, Presented by IGM Financial

Open for 2019 Nominations until August 23! Apply Now!

igm

Marketer of the Year

FREE to enter and no videos required. Submit your nomination here.

Nominate a Canadian individual who displays outstanding marketing acumen and leadership over the last year.

Criteria:

  • Bio (2500 characters)
  • Marketing Leadership (2500 characters)
    • Describe how the nominee demonstrates exceptional marketing acumen and leadership in their organization over the last year.
  • Business Success (2500 characters)
    • Provide examples of how these skills translated into business success for the organization over the last year.
  • Industry Support/Contribution (2500 characters)
    • Describe how the nominee forwarded the cause of Canadian marketing, especially beyond borders over the last year.

 

Maya LangeLori DavisonJudy JohnDuncan FultonMercuri Dominic Reiss Dani Deluce Robert Day Christine Furlong JohnHinds Ossie Woodrooffe Rob

Lifetime
Lifetime Achievement Award

Open for 2019 Nominations until August 23! Apply Now!

Lifetime Achievement Award

FREE to enter and no videos required. Submit your nomination here.

Nominate a Canadian individual who has elevated the profession of marketing through excellence and volunteerism over the last 20+ years.

Nominees must have their Chartered Marketer Designation and/or be a CMA Corporate Member.

Application Requirements and Criteria:

  • Bio (1500 characters)
  • Marketing Leadership (2500 characters)
    • Describe how the nominee demonstrates exceptional marketing acumen and leadership in their organization over the last 20 years
  • Business Success (2500 characters)
    • Provide examples of how these skills translated into business success for the organization over the last 20 years
  • Industry Support/Contribution (2500 characters)
    • Describe how the nominee advanced the cause of Canadian marketing (nabs support, thought leadership, volunteering, etc) over the last 20 years
  • Association Involvement (1000 Characters)
    • How has the nominee in the last 20 years been involved with and helped to elevate the Canadian Marketing Association and its programs, including CMA Café, CM, CMA instructor, etc?

 

Laliberte Guy Torella John Levine Alan Philips Bruce Elder Judy Bassett Rich Furneaux Hugh Marilyn Stewart

entry
Disciplines & Categories

Recognizing the top campaigns in Canada across 6 Disciplines and 9 Categories.

We are now closed for Entries, winners will be notified in October.

Overview

The goal of the Canadian Marketing Association Awards is to recognize the top marketers in the country for excellence in marketing, whatever the discipline, whatever the sector.

Of course, a marketing campaign can't start without a strategy. It can't be done without great creative. And it can't succeed without great results.

This is why the judging process will be based equally on STRATEGY, CREATIVE and RESULTS. A great strategy drives impactful creative. Impactful creative drives great results. And great results – sales, click – through rates, perception changes, behavior changes – are proof that the objectives as set out in the strategy were met or, even better, surpassed.

Our belief: the more equitably the work is judged, the more meaningful the awards will be to the winners and to the entire Canadian marketing community.

Disciplines and Categories

Awards grid
Note: The CMA Awards allows a limit of 5 entries per campaign

Disciplines

All submissions must represent work that has been created for legitimate clients. CMA reserves the right to disqualify entries on this basis.

2019 Campaign Start and End Dates – December 1 2017 through June 1 2019

[ Brand Building | Business Impact | Community Engagement | Digital & Tech |
Personalized Engagement | Innovative Media | Customer Experience ]


Brand Building

Long-term marketing initiatives that drive brand health including awareness, perception, consumer behaviours and attitudes. Campaigns should be in-market for a minimum of four months.

Success is defined by:

  • Achieving excellence in creativity and strategy, with the ability to show positive long-term business results based on stated objectives and KPIs
  • Great campaigns should also showcase a range of media and technology: digital, social, broadcast, out-of-home, print, as well as direct

*Formerly Advertising


Business Impact

Short term campaigns play a vital role in the success of building business through activating a rapid consumer response. As compared with “Brand Building”, these efforts are designed to generate immediate outcomes, within one to four months in market.

These campaigns should demonstrate:

  • Seasonal or tactical advertising
  • the ability to drive positive outcomes as stated by the Client’s objectives such as sales increases, web or store traffic, event participation or rapid change in consumer behaviour
  • An insightful, creative or innovative means of reaching the consumer in any form(s) of media including broadcast, social, digital, print, OOH, or direct

*Formerly Advertising


Customer Experience

Shopper marketing drives sales and builds brand equity with customers using a number of channels and tactics. These initiatives can include:

  • Sweepstakes or contests
  • Online couponing
  • Digital engagement
  • Event activations
  • Gifts with purchase (GWP)
  • Loyalty rewards
  • Retail and in–store activity
  • Packaging
  • Sampling
  • Partnerships
  • and others

Shopper marketing encompasses successful marketing campaigns with customers sometime throughout the shopper journey that take place in a retail environment, be it brick and mortar and/or ecommerce.


Engagement

Engagement is about the dialogue between brands and people – B2B, B2C, partners or employees. To manage long term relationships (quarterly or annually) or lifetime value driven (as opposed to one off tactics), the dialogue can use personalization techniques or target a community.

  • Public Relations/Social Media are used to spark continued exposure (earned media, impressions and interactions) with:
    • current news items
    • public interest topics
    • product promotions; or
    • organizational updates
  • Programs with a focus on specific moments in the customer lifecycle such as:
    • acquisition
    • welcome/activation
    • cross-sell/upsell
    • retention or win-back rate; or
    • entire customer lifecycle management journeys


Innovative Media

Winning campaigns that successfully use marketing to reimagine how customers interact with brands. These campaigns live:

  • Beyond "the moment"
  • Drive strong business results

They use creative solutions and innovative media technologies to effectively influence or engage their target audiences.

Successful submissions will represent innovation within media channels that drives measurable business results. 


Martech

Marketing Technologies (Martech) are now part of most successful integrated campaigns because it enables companies to run effective marketing operations at scale. It’s a powerful weapon to building business and brands and organizations that leverage the power of Martech grow faster and improve their revenue. Whether it takes the form of mobile, websites, apps, tech-builds or content, Martech can reach consumers in the right moment at the right time and with the right message. Campaigns that excel in this discipline will demonstrate:

  • targeted results on their brand and business
  • results that can include customer acquisition or retention, and accelerated brand growth
  • the use of innovative technology or an innovative use of existing digital and social platforms to meet clients’ goals

Categories

Under each discipline, you must enter your campaign in one or more of the following categories.


Automotive

 

Product and services include:

  • manufacturers
  • dealers
  • aftermarket
  • and others
     

Business

 

B2B product and services include:

  • information technologies (hardware, software, networking system infrastructure)
  • transportation
  • delivery
  • business self–promotion, and others
     

Consumer Products

 

Products intended for:

  • personal care
  • for use in the home
  • these can include consumer goods, books, electronics, beauty products, consumer devices and others

*Excluding F&B and health care products

     

Consumer Services 

 

Services intended for:

  • personal care
  • for use in the home
  • these can include travel, gaming, entertainment, telecommunications, Internet, ISP, landline, cellular, wireless, broadcast (radio, TV), satellite and others
     

Financial

 

Product and services include programs developed around:

  • lead generation
  • traffic building
  • customer service
  • order generation
  • database building
  • retention or acquisition
  • these can include banking and credit, insurance, and wealth management
     

Food & Beverage 

 

Products intended for:

  • consumer consumption

*Excluding products for health care, personal care or for the home.

     

Health Care

 
  • products (OTC included) and/or services intended for maintenance and improvement of physical and mental health 
  • campaigns supporting pharmaceutical, health & wellness clinics/centres and hospitals

Retail

 

Initiated by:

  • retailers (stores and online)
  • dealers
  • distributors
  • manufacturers and;
  • food services to build traffic and sales
  • these include catalogue and e–commerce – websites and other interactive methods that include product information and ordering devices
     

Social Causes

 

This includes:

  • NGO
  • PSAs
  • charities
  • fund-raising
  • causes
  •  associations, government, public sector and others
     

 

How to Enter

Here is the information you need about your campaign to submit your entry!

Closed for Entries

For the 2019 CMA Awards, your campaign must have results tabulated within the last 18 months (between December 1, 2017 and June 1, 2019). Campaigns that ran in Canada or campaigns that ran in other markets but were developed by Canadian marketers for Canadian clients are eligible for entry.

CMA reserves the right to reassign the entry category.

Entries containing results tabulated after June 1, 2019 may be disqualified at the discretion of the judging committee and CMA. CMA is not responsible for any entrant submission error. The decision of the judging committee and CMA is final.

There are five main areas which must be answered and you will need to be as specific as possible. Provide program details under the topics exactly as listed in the appropriate fields.

DO NOT include the agency name in the body of the text or have it appear on any of the award entry links, documents or URL references.

DO NOT add if the work was done pro bono.

Your submission must be provided in the fields provided, using the correct character counts as the site cannot accept further information and will truncate the entry field information.

If you deem necessary, a simple graph or chart may be presented to illustrate a point. It may be provided in digital format as part of the creative attachments – no more than one chart/graph.


Entry Criteria

1. Background and Marketing Challenge/Objectives (1,300 characters)

  • Identify the key market and competitive insights that led to this campaign.
  • Clarify if this campaign was a new initiative or an extension of a previous program.
  • What were the quantifiable core business objectives? (E.g. "Generate a lift of 2% in gross sales.")
  • What were the campaign specific communication objectives? (E.g. "Generate an increase in brand awareness of 5% points," "Generate a 2.25% response rate," etc)


2. Strategy [1/3 of scoring value] (1,600 characters)

  • What was the strategic impetus that shaped the campaign's direction?
  • What problem were you trying to solve and how did this strategic insight shape this campaign?
  • What was unique and different about your approach?
  • Who was the core target market?
  • What behaviour or attitude were you trying to invoke?


3. Creative Idea [1/3 of scoring value] (1,600 characters)

  • How did your strategy manifest into a creative look and feel?
  • How did you maximize the various media options available to push your creative product?
  • What made it stand out and be noticed by your target?


4. Results [1/3 of scoring value] (1,200 characters)

  • Confirm how your campaign performed against the metrics and objectives provided in Question 1
  • Identify KPIs that proved your marketing initiative delivered measurable impact.


5. Should your campaign win GOLD, please include a write-up for the public CMA website (350 characters).

 

Accepted File Formats

PLEASE NOTE: Agency names MUST NOT appear on any submitted materials. Please check document headers and footers carefully before submitting files and set up an alias for website URL’s hosted by an agency. Client hosted URLs are accepted.

  • Video (mpg, mov)
  • Audio (mp3)
  • Image (pdf or jpeg only )
  • Website (URL) – website URLs are accepted. For websites that cannot be accessed publicly (i.e. intranet websites), entrants are recommended to take screenshots and assemble them in a multi–page PDF file. Please be sure to alias your website URL’s away from addresses that identify the submitting agency. Client URLs are accepted.
  • Documents (pdf)
Important:
  • Maximum size for any upload is 1GB and no longer than 2 minutes in length.
  • When uploading attachments please include only the most relevant creative examples that are supporting this entry.
  • Please upload the client and agency logo (when applicable) under the Client/Agency Details section.

NO MORE THAN 6 CREATIVE ELEMENTS WILL BE ACCEPTED
(this includes file attachments and URLs. This does not include logos)

 

Accepted File Formats

If you wish to include supporting material:

  • Video (mpg, mov)
  • Audio (mp3)
  • Image (pdf or jpeg only )
  • Website (URL) – website URLs are accepted. For websites that cannot be accessed publicly (i.e. intranet websites), entrants are recommended to take screenshots and assemble them in a multi–page PDF file. Please be sure to alias your website URL’s away from addresses that identify the submitting agency. Client URLs are accepted.
  • Documents (pdf)

Note: Maximum size for any upload is 1GB and no longer than 2 minutes in length

NO MORE THAN 6 CREATIVE ELEMENTS WILL BE ACCEPTED.

Please note, all entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed in" for any creative elements in French.

 

Help!

  • If you read of the above and still have questions about entering the CMA Awards, contact awards@thecma.ca
  • If you encounter technical difficulties while entering, contact support@awardforce.com .

 

Good luck!!

Special Entry Instructions

Awards are entered into a specific category within a discipline. For example, you can enter in Martech: Automotive or Promotion/Shopper Marketing: Retail.

The Environics Analytics Data Marketing Award, Facebook Mobile Marketing Award, Snapchat AR Marketing Award are free to enter.

Also FREE to enter is the Lifetime Achievement Award, which should be a Canadian individual who has demonstrated their commitment to elevate the marketing profession over the last 20+ years. They must have their Chartered Marketer Designation to receive this award.

There are no restrictions to nominate someone for Marketer of the Year as long as the person meets the eligibility requirements.

FAQ’s

How do I create an account to enter?
Create an account here.

Why is my text cut off in one or more of the boxes for campaign details?
Each section contains a maximum character count.

How many creative files will be accepted?
A maximum of 6 supporting files will be accepted.

What is the cancellation/refund policy?
We can only confirm your CMA Awards Gala tickets once we have received your payment in full. To be eligible for refunds, all cancellations must be in writing to awards@theCMA.ca and be received on or before October 20, 2019. A $99 per ticket or $499 per table administration fee will be charged. No refunds will be provided for cancellations made after this date.

What is the cancellation/refund policy for entries submitted?
Refunds can be made only if written notification of the entrant’s wish to withdraw their entries reaches the CMA office before June 28. Refunds made up until this date will be subject to a $95 administrative cancellation fee. No refunds will be considered by the CMA after June 28, regardless of any extension to the entries deadline. Entries can only be cancelled by the CMA and cannot be cancelled or removed from the CMA Awards in any way after June 28.

How many times can I enter a campaign?
CMA limits the submission of each unique campaign to 5 times or less. The campaign can be submitted across any of the disciplines/categories. This limit does not apply to special awards (Environics Analytics Data Marketing, Facebook Mobile Marketing and Snapchat AR Marketing).  Organizations can submit an unlimited number of unique campaigns. 

My campaign ran in the US, is it still eligible?
Campaigns that ran in Canada or campaigns that ran in other markets but were developed by Canadian marketers for Canadian clients are eligible for entry. CMA reserves the right to reassign the entry discipline or category at any time.

Who can help me decide which category my campaign should be submitted into?
Contact awards@thecma.ca for assistance in determining into which category(s) your campaign should be entered. We are happy to help!

When will I find out if my submission has been shortlisted?
Notifications will be emailed to the individual listed as the contact person for each entry that is shortlisted by early October.

PayPal won’t accept or process my credit card. Who do I contact for assistance?
If you are having difficulties processing payment through our PayPal account online, please contact awards@thecma.ca.

I can’t upload my supporting documents. Who do I contact?
Please contact Award Force technical support at support@awardforce.com

Why are there multiple deadline dates?
CMA encourages submitting entries early by offering multiple deadlines with increasing entry fee rates. The early–bird deadline offers the lowest entry fee. Entry fees are increased for the final deadline with pricing surcharge for non–member taking effect in the last few days.

How do I know if I’m a CMA member?
CMA membership is assigned to companies. Therefore, if your organization is a CMA member, you are a CMA member. Find out if you/your organization is a CMA member by viewing the member directory.

What are the dates for campaign eligibility for 2019?
Your campaign must have results tabulated within the last 18 months (between December 1, 2017 and June 1, 2019). Entries containing results tabulated after June 1, 2019 may be disqualified at the discretion of the judging committee and CMA. CMA is not responsible for any entrant submission error. The decision of the judging committee and CMA is final.

How do I enter the Environics Analytics Data Marketing Award? What is the entry fee?
The Environics Analytics Data Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the Facebook Mobile Marketing Award? What is the entry fee?
The Facebook Mobile Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the SnapChat Award? What is the entry fee?
The SnapChat Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the Cannabis Marketing Award? What is the entry fee?
The Cannabis Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I nominate someone for the Marketer of the Year Award? What is the entry fee?
The Marketer of the Year or Lifetime Achievement Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

Deadlines and Pricing

  Open for Entries May 1st, 2019

Until June 14th, 2019

Until July 4th, 2019

Until July 17th 2019

1st deadline, Noon ET

2nd deadline, noon ET

Final deadline,
Noon ET

         
 

Member

$300

$450

$450

 

Non–member

$450

$600

$700

 

Environics Analytics Data Marketing

Free

Free

Free

 

Facebook Mobile Marketing

Free

Free

Free

 

Cannabis Marketing Award

Free

Free

Free

 

Snapchat AR Marketing

Free

Free

Free

 

Open for Entries June 3rd, 2019

 

Until August 21st, 2019

Final deadline,
Noon ET

         
 

Marketer of the Year

Free

Free

Free

 

Lifetime Achievement

Free

Free

Free


Final deadline for all submissions: July 17th, 2019, noon ET
Final deadline for MOTY and LTA submissions: August 21st, 2019, noon ET


(Prices do not include HST. All pricing final)

Prices do not include HST.

CMA: CMA Awards Gala Cancellation Policy:
We can only confirm your CMA Awards Gala tickets once we have received your payment in full. To be eligible for refunds, all cancellations must be in writing to awards@theCMA.ca and be received on or before October 20, 2019. A $99 per ticket or $499 per table administration fee will be charged. No refunds will be provided for cancellations made after this date.

judge
2019 Judges

Thank you to our record number of esteemed Judges confirmed for 2019!

Strategic Committee Chair and Senior Judge Co-Chairs

Together with CMA, our Strategic Committee Chair and Senior Judge Co–Chairs oversee the judging process. We’re very proud to have these leading industry professionals take on this role.


Chair

Arthur FleischmannArthur Fleischman
President and CEO
john st.

Arthur is the President and CEO of Toronto-based ad agency, john st. a communications and design firm he founded with four partners in 2001. In 2013 john st. became part of the global marketing services network, WPP and has been named Agency and Digital Agency of the Year by Strategy Magazine.  

As the father of an adult daughter with autism, Arthur became active in public outreach, education and advocacy in the late 1990s. In 2012 he and his daughter authored the book Carly's Voice about her life experience. Carly's Voice became a national best seller and has been published in 8 languages.


Co-Chairs

Jacquie RyanJacquie Ryan

Jacquie joined Scotiabank in 2012, and was recently appointed VP, Social Enterprise, standing up a new Social Impact division within the bank.

Previously Jacquie was Vice President, Sponsorship Marketing and Philanthropy at Scotiabank. Her portfolio included leadership on one of Canada’s largest sponsorship deals- Scotiabank Arena, in addition to a number of other Hockey, Arts, and community partnerships. Jacquie and her team transformed the Sponsorship strategy at Scotiabank which propelled the portfolio to the #1 position among its competitors.

Prior to Scotiabank, Jacquie served as Head, Olympic Marketing at RBC, with responsibility for leading and implementing RBC's 2010 Olympic and Paralympic program to unprecedented success.  In 12 years at RBC Jacquie held a number of progressive positions, including Director, Community Marketing and Sponsorship, and Director, RBC Foundation.

Jacquie began her career in the ski industry in Banff, Alberta, followed by sport marketing positions at MacLaren Momentum and Lang and Associates.

Jacquie is a graduate of the University of Western Ontario, and holds a Masters Certificate in Marketing Communications Leadership from the Schulich School of Business, and a Post Graduate Diploma in Sport and Event Marketing from George Brown College.

Jacquie is the 2019 Co- Chair of the Canadian Marketing Awards and the 2019 Honorary Co- Chair of 5 to Watch, Canada’s Sport Business Awards.  Jacquie is also a member of the Board of Directors of the Michael Garron Hospital Foundation, and Chair of the Marketing Committee.

In 2019 Jacquie was recognized as the Top Female on the Hockey News Top 100 People of Power and Influence, and in 2018 the Toronto Star named Jacquie one of Most Influential Women in Sport. She and her team have been recognized with numerous awards by the Sponsorship Marketing Council of Canada and the Canadian Marketing Awards for their Hockey and Arts programs.

Jacquie currently resides in Toronto with her husband and daughter. Jacquie spends a great deal of time outdoors with her family skiing, running, paddle boarding, and walking the dog.

 

Tyler TurnbullTyler Turnbull
CEO,
FCB CANADA

An experienced global agency leader, Tyler Turnbull has embraced transparency and diversity as CEO of FCB Toronto in 2014 and FCB Canada since 2016. A Marketing Magazine “Top 30 Under 30”, Tyler moved from intern to CEO in just eight years on the back of his passion, creativity and commitment to building the right teams and the right culture. Under his leadership, FCB Canada moved from a No. 32 ranking in Canada to a two-time digital agency of the year winner, and the most awarded Canadian agency at Cannes and the Clio Awards.


Awards Experts

Cheryl GrishkewichCheryl Grishkewich
VP, Control Brand Marketing
LOBLAW COMPANIES LIMITED

In her past, Cheryl Grishkewich was a competitive figure skater, roadie, record label entrepreneur and cook book writer.  All great lead-ups to one of the top marketing jobs in Canada. As VP Control Brand Marketing for one of the country's leading retailers, Loblaw Companies Limited, Cheryl is responsible for some of Canada's most loved brands including President's Choice, No Name and PC Optimum. Prior to joining Loblaw, Cheryl brought her passion for building successful brands and team culture to her leadership roles at several of Canada's most innovative ad agencies. 

 

Dom CarusoDom Caruso
President and CEO,
BBDO CANADA

Dom brings an uncommon background to his role at BBDO --- he’s come through the ranks as a strategic planner. While the nature of communications continues to evolve, Dom believes that insight and strategy is more crucial than ever. And that’s why he loves judging opportunities like this one.

Over his career Dom has garnered 3 Agency of Year titles and more than 10 Gold Cassies awards for effectiveness. But the numbers he values most are how employees rate the agency itself. Dom understands it’s a talent business. That’s why his focus is to create the environment that attracts, retains and inspires the best people to work at BBDO.

 

Mackenzie DavidsonMackenzie Davidson
Biscuit Category Director
MONDELEZ CANADA


Past Co-Chair

Nancy MarcusNancy Marcus
Corporate Vice President Marketing
KRUGER PRODUCTS

Nancy has been a trailblazer since the start of her marketing career at leading companies including Phillip Morris and RJR MacDonald as one of the few female VP’s to have a seat at the Executive level. Now as Corporate Vice President of Marketing at Kruger Products (KPLP) and the only female on the KPLP Management Team for more than a decade, Nancy has successfully contributed to the changing CPG landscape by redefining how companies embrace marketing to deliver bottom line profitability. 

Her keen insights and intuition position her as a “change agent” by demonstrating how brands can talk to a consumer form a women’s perspective with intelligence and respect. By applying this strategy, she has gained prominence as a brave marketing pioneer by developing breakthrough marketing and trade strategies within the dynamic grocery environment while maintaining market leadership in the Tissue industry.

A recipient of the 2014 WXN Top 100 Award and the Star Women in Grocery 2014 Award, nominated as Marketer of the Year in 2008 & 2017 and is currently Chair of Ad Standards.

Judges


Brand Building

Alison Demelis, Director, Marketing & Communications, MediaCom
Amanda
Ploughman, CEO, Smak
Azadeh Attar, Head of Partnerships, CPG, Auto, and Restaurants, Pinterest
Bernie
Malinoff, President, element54
Brent
Chaters, Managing Director, Accenture Interactive
Catherine
Bojda, Manager, Travel Insurance Marketing, CAA South Central Ontario
Catherine 
Brown, VP, Marketing , Aviva Canada
Chantal
Rossi Badia, Sector Lead, Amazon
Corinne Schmid, VP, Marketing, ScribbleLive
Courtney
Ecker, Marketing Manager, Fanshawe College
Dan
Alvo, VP Marketing and Sales, Royal Canin- Mars Canada 
David
Barnes, Vice President, Advertising and Communications, American Express Canada
Douglas
Potwin, VP, Head of Brand Planning, Giants & Gentlemen
Emma
Todd, CEO , MMH Blockchain Group
Evelynn Ratcliffe, general manager/partner, alair homes
Fatima
Israel, Director - Marketing, TELUS Health
Fiona
Tan, Senior Marketing Manager, Scotiabank
Isabel Tremblay, Director of Marketing, RBC Ventures
Jane 
Wasylnchuk, Integrated Marketing Planning Manager, TD Bank 
Jenn
Carkner, Director, Marketing Innovation, Kellogg Canada
Jim 
Kabrajee, CEO, Marshall Fenn Communications
Jonathan Huth, CEO, Conversion Digital
Jordan Benedet, Group Director, Biddable & Head of Social, GroupM 
Kathleen
Honey, Associate Creative Director, Sandbox advertising
Kerri
Dawson,  Vice President, Marketing & Customer Intelligence, LCBO
Kwabena  Agyekum, EXECUTIVE DIRECTOR, CIMG
Laurence Metrick, Creative Director, TrailerWorks
Lindsay Renwick, Director, Social Media Strategy, Grip Ltd
Lori Steiner, Marketing Director - Membership, Automotive & Advocacy, CAA Club Group
Luke Moore, EVP, General Manager, Operations & Media, Cundari Group Ltd.
Marni
Otis, Freelance Marketing Director, N/a
Mary
Pompili, Vice President, Marketing and Communications, Villa Charities Inc.
Michael
Katzikowski, Executive Creative Director, 6 Degrees Integrated Communication
Peter
Rodriguez, Founder and CMO, Brand Igniter Inc. 
Peter
Macdonald, Executive Head of Marketing, Dr. Oetker Canada
Randy Tait, Studio Manager, Manulife
Rena
Nickerson, General Manager, SodaStream Canada
Rick Murray, Managing Partner, NATIONAL Public Relations
Ryan
Lawrence, ACD, BBDO TORONTO
Sarah 
Thompson, CSO, Mindshare
Stephanie
Watsa, Manager, Product Marketing, Mastercard
Stephen
Morgan, Director of Marketing, Penguin Basements, Ltd.
Steve Waugh, Vice President, Head of Client Services, Giants & Gentlemen
Susanne
Morello, SVP Media, Active International
Vish
Ramkissoon, VP Decision Sciences , Publicis
Zemina Moosa, managing partner, ogilvy canada
Adrienne Connell, SVP & Partner, Brand Marketing & Social Lead, FleishmanHillard Highroad
Carlos
Moreno, global CCO , COssette
Christine
Wellenreiter, CM, Vice President, Marketing and Communications, GLC Asset Management Group Ltd
Daniel
Westgate, VP, Executive Creative Director, RI
Dave 
Calder, Marketing Advisor, Government of Ontario - Ministry of Energy, Northern Development and Mines
Jacqui
Faclier, Managing Director , DDB
Jeff
Swystun, CEO, Swystun Communications
Karly
Gaffney, Director, Strategy, Proof Inc.
Kyle Turk, VP Marketing, Keynote Search
Maxinne
Abuyuan, Creative Director, Mirum Canada
Michael
Davidson, Partner & Managing Director, The ROUND Agency
Ray 
Gracewood, SVP Marketing & Communications , Organigram
Shad Thomas, President, Glass Box Research Ltd.
Tom
Symes, SVP, Brand Partnerships and New Business Development , Fifth Story
Trevor
Carr, CEO, Noise Digital
Ariane
Sauvé, Director Brand and Corporate Marketing, Canada Post


Business Impact

Danielle Kristmanson, Principal + Creative Director, Origin
Brian
Holaday, Senior Advisor, Experience Management, Canadian Red Cross
Christine
Roche, Marketing Director, Investments, RBC
Dave
Stevenson, SVP Creative Director, Diamond Integrated Marketing
Jonathan Cogan, Vice President, Managing Director, Tank Communications
Katelyn
Taylor, Head of Search, GroupM
Melissa Nemec, Senior Manager, Key Partnerships & Marketing, Scotiabank
Michael
Halminen, Creative Lead, Goodle
Nicole 
Monaco, Director, Marketing and Communications, Innovate Edmonton
Roshni
Wijayasinha, CMO, Foxquilt
Andy Braunston, VP Content & Strategy, Wavemaker
Anik
Karimjee, Principal, Rank Research Group Inc
Annie
Tung, Sr. Art Director & Technologist , Anomaly
Beatriz
Breves, Associate Creative Director, TrackDDB
Carey Mende-Gibson , CTO, Conversion Digital ( Conversion Marketing)
Cass Zawadowski , VP, Executive Creative Director , Wunderman Thompson
Cathy
Cordileone, Advertising and Marketing Advisor, Manitoba Government
Christine  Wilby, Leader, Marketing & Communications BMO IFL, BMO
Christopher Brockbank , Chief Commercial Officer , Firma Foreign Exchange Corporation 
Chuck
Coolen, Senior Marketing Manager - Eastern Canada, McDonald's Restaurants of Canada
Colleen
Preisner, General Manager, Inbox Marketer, A Trendline Company
Courtney
Harrison, Head of Entertainment and Content Marketing, CBC
Courtney
Steeves, Vice President , Epsilon
Doug
Hohener, President, CreativeWorks Marketing
Dylen
Postnikoff, VP, Global Brand Strategy , Shaftesbury
Geoff Henshaw, Vice President of Marketing, O2E Brands Inc
Greg  Ambrose, VP Loyalty and Guest Experience, Cineplex Entertainment 
Hiten Bhuta, CEO, CGS Infotech
Ishan Ghosh, CEO, Barrett and Welsh
Jaime
Mills, Senior Marketing Manager, Connected Home Base Revenue Management, Rogers
Jeff
Hum, Senior Manager, Digital and CRM Marketing, Arbor Memorial
Jennifer
Justin, Director, Advertising, Canada Post
Johnson
Chang, VP, Channel Lead, Balmoral Multicultural Marketing
Julia
Sousa, Director, Category Marketing, LCBO
Karon  Narine, Customer Analyst, Torstar
Kate
Warnock, Sr. Customer Marketing Manager, Rogers Communications
Katie Ainsworth, ECD, Cossette
Ken Schick, Creative Director, FCB Health
Leigh
Rosar, Vice President, Marketing & Business Development , A1 Counting Solutions 
Lionel Wong, VP Creative Director, Church+State
Mary
Inksater, AVP, Brand Strategy and Planning, Mackenzie Investments
Mary Lynne
Stewart, National Director of Fund Development and Communications, March of Dimes Canada
Meghan Nameth, Managing Director - Marketing Science, PwC Canada
Meredith Millman, Manager, Awareness & Demand Generation, TELUS
Mike Mills, CEO, Studio M
Mo
Dezyanian, President, Empathy Inc.
Nadia 
Niccoli, Director of Marketing and Brand Strategy, Corus Entertainment
Phoi-Loi  Lo, Director, Database Marketing, Caesars Windsor
Rosy
Saadeh, Senior Manager - Digital, Search and Social, Bell Canada
Santosh
Sharma, Sr Manager Digital Performance Marketing, TD Canada
Sarah
Henderson, EVP,  Head of Planning, BBDO
Scott McKay, VP Strategy, Cossette
Stephen
Blythe, Corporate Director of Marketing; Bathroom Tissue, Kruger Products LP
Tara
Wickwire, Associate Vice President, NATIONAL Public Relations
Timothy
Jones, President and Creative Director, Banfield
Tulsi Dharel, Professor of Marketing, Centennial College
Umesh
Sripad, VP Digital Product Management - Web, Apps, Personalization and Search, Overstock.com
Yen 
Conrod Tran
Senior Manager, Trade Marketing, The Globe and Mail 
Zach
Wright
Account Director , FUSE Marketing Group


Customer Experience

Andrea HickeyManager, Marketing Strategy & Customer Experience, EfficiencyOne
Andy
Byj
Professor, Sheridan College
Angela 
Sarino
Senior Director, Marketing Communications, CIBC
Daniel
Pilas
Vice
President Marketing, SC Johnson
Imran Choudhry
Vice-President, The T1 Agency
Joel
Sears
Partner, Branderos
Karen
Blumel
President & Creative Director, Karen Blumel Consulting Inc.
Kevin Weagle
Creative Director, Promotivate LP
Michelle
Cody
Sr Director, Marketing - Acquisition and Operations, Rogers
Nisha 
Carcasole
Consumer & Digital Marketing, Mastercard Canada
Scott
Pinkney
VP, ECE, Publicis 
Sophie 
Kotsopoulos
Senior Director , National Hockey League 
Stephen Rankin
Vice President, SplashMM Inc.
Virginie
Ludmer
Manager, Marketing , Volkswagen Canada
Aaron
Wilson
Title Director of Marketing, Sales & Corporate Partnerships , Calgary Chamber of Commerce
Baijul
Shukla,
MBA, CM, Director, Member Service and Strategic Partners, Ontario Society of Professional Engineers
David Brodie
Senior Vice President & General Manager, Citizen Relations
Izabella Leszko
David
Pullara
Chief Marketing Officer, Hill Street Beverage Company Inc. (TSXV: BEER)
Denise
Dias
Associate Vice President, Brand Strategy & Communications, Royal Ontario Museum Governors
Doyle Buehler
CEO, Dept.Digital
Dustin
Brown,
 Partner, Elemental
Emma
Brooks
Head of Marketing, Wattpad
Geoff Lee
Director, Design and Brand, Bell Meida Agency
Helene Bahsous
Senior Manager, Next-Gen Content, Rogers Communications Inc
Jennifer van der Valk, Managing Director, Marketing and Digital Strategy, Government of Ontario
Joycelyn DavidManaging Partner, AVcommunications
Kamna
Gupta
Senior Manager, E-Commerce & Digital, Accor
Kyle
McMann
Group VP, North America Global Partnerships, Business Development, National Hockey League
Malcolm
McLean
President, Chief Strategy Officer, Cundari
Marie-Josee
Legault
Principal and co-owner, Origin 
Matthew
Logue
Former President , MKTG Canada
Matthew 
Seagrim,
 Managing Director, SCENE
Mel Hennigar
Creative Consultant, NATIONAL Public Relations
Mike
Llewellin
Senior Copywriter, Jan Kelley 
Mike
Wiles
VP Marketing, Lobo Genetics
Nancy
Thomas
Director, Marketing Strategy, TELUS
Nathalie
Leduc
Group Director, Business, Grip Limited
Nicolas Baldovini
Creative Director Experience and Design, Lg2
Patricia Andraos
Director of Integrated Marketing & Client Strategy, Debut Group 
Rob
Levy
President & Founder, Brandfire Marketing Group
Rosie
Gentile
SVP Strategy, cossette
Saraswathamma
Kuntumalla
Advisor, Digital Banking, Marketing & Communications, B2B Bank (Laurentian Bank)
Shannon Cone
Marketing Specialist and Professor of Advertising and Marketing Communication , St. Lawrence College
Taina
Suomela
General Manager, Toronto, Inbox Marketer
Trent
Thompson
VP, Creative Director, BBDO Canada


Engagement

Dave LaingCreative Director, Scotiabank
Diana Conconi
SVP & Partner, Kaiser Lachance Communications
Emma Warrillow
Chief DiGGer / President , Data Insight Group Inc. (DiG)
Frederick
Martel
Senior Manager, Product Development and Innovation, Canada Post Corporation
Grace Pickard
Director, Strategic Marketing, Manulife
Lauren Dineen-DuarteDirector, Communications & Social Media, American Express
Linda Forrest
Manager, Strategic Communications & Outreach, Government of Ontario
Noelle
de la Mothe
Director, Direct & Digital Marketing, SickKids Foundation
Susan
Irving
Senior Director of Marketing, PepsiCo
Xavier
Picquerey
VP Client Services, BAM Strategy
Aleena
Mazhar
Partner, VP, FUSE Live, FUSE Marketing Group
Antonina
Strain
Marketing & Communications leader, looking for new opportunity (previously with Manulife)
Audrey
Jamieson
President, Marketing Kitchen 
Bianca
Knop
Founder, Wildfire Experiential and Event Marketing Inc.
Cara Stewart
Director, Marketing, Manulife|John Hancock
Cathy Landolt
Founder, Blue Elephant Productions
Chantell SegalMarketing Manager, SureWerx
Christopher Sa'd
Senior Marketing Manager, TELUS Business
Christine Smith
VP, Group Account Director, Innocean Worldwide Canada
Curtis
Rushing
Director, Analytics and Insights, BBDO
Dan
Giusti, A
ccount Director , Wunderman Thompson 
Danai
Gagali
Manager, B2B Marketing, Mastercard Canada
Dianne
Rychlewski 
DIrector, Marketing & Business Development , BAX Securities Law 
Erin
Rahn
General Manager, Cadreon (Mediabrand’s ad tech agency)
Ersegun Kocoglu
Founder & CMO, Market Me Canada Inc.
Gregory Major
Head of Marketing, Church & Dwight Canada
Jassie
Aujla
Senior Marketing Manager, TD 
Jennifer 
Waters
Vice President, Demand and Channel, Starshot
Jessica 
Savage
Senior Vice President, North Strategic 
John
McAlister
National Director of Marketing and Communications, The Salvation Army
Jon Ngai
Senior Manager, Marketing | Crave, Bell Media
Josh Cobden,
 Executive Vice President & General Manager, Proof Inc.
Karen
Hazan
Sr Director Marketing and Sales Operations, Canada Cartage
Kevin
Johnson,
 CEO, MediaCom Canada
Kevin
Simcock
Creative Director, Katalyst Advantage/Klick Inc
Kyle
West
Managing Director, Global Insights, Bond Brand Loyalty
Laura Rowan
Chief Strategy Officer, Anomaly
Mark
Hubner
VP, Brand & Product, Baffin
Melissa
McInerney
CEO & Chief Creative Officer, tbk
Nadia 
Beale
SVP, MSL
Nancy
Mancini
President/Principal Consultant, Marcom Blueprints Inc.
Nicky
Banks
Director, Channel and Device Marketing, Microsoft
Pamela
Russell
Senior Director - Marketing, Health & Wellness, Loblaw Companies Limited / Shoppers Drug Mart
Rebecca
Sampson,
 Director, Marketing, LifeLabs
Rohini MukherjiVice President, Integrated Communications, APEX Public Relations
Ryan
Huber
Senior Manager, Marketing Strategy, Cabinet Office, Ontario Government
Ryan
Tollofson
VP Marketing, Sparkrock
Saroj Motwani
Senior Marketing and Communications Specialist, Trailer Wizards Ltd.
Stacey
Allen
Vice President, General Manager, Valassis of Canada
Susan
LeBlanc
Senior Marketing Manager, Acquisition & Brand, SCENE , Cineplex Entertainment, SCENE GP
Terri 
McBay
VP Digital & Strategy , Argyle Public Relationships  
Tracy
Smith
President, The Mark
Vince
Wong
Director of Digital Adoption & Analytics, Rogers Digital 
Yotam
Dor
VP, Creative + Content, Notch Video
Youri
Hollier
Director of Content, Cossette
Doug
Harrison,
CM, Director of Client Services, Ramp Communications
Taylor
Klick
CEO, Influence for Impact


Innovative Media

Alister AdamsVP, Digital, Publicis Canada
Aziz 
Memon
Managing Director, Marketing & Research, Farber Group
Bernardo
Andrada
Executive Creative Director, OLIVER Agncy
Brent Wardrop
Partner, Creative Director, Elemental
Candy Lee
Head of Marketing, Travelzoo
Claire Lamont
Founder / chief creative officer , Smak
Dino
Demopoulos,
 
Chief Strategy Officer, No Fixed Address
Elana
Chan
Head of Ads and Brand & Reputation Marketing, Google
Elena  Sorgenfrei
Senior Specialist, Merchant Marketing , Mastercard Canada
Erin
Kawalecki
VP, Creative Director, DDB
Helen Galanis
President, Initiative Canada
Janine
Allen
SVP, GM, Partner, Kaiser Lachance Communications
Jennifer
Stack
Director of Social Media, Anomaly
Josh
Lyon
VP Marketing, Tokyo Smoke Brands
Jed
Schneiderman
Executive Vice-President, Marketing and Growth , EQ Works Inc.
Jennifer
Holgate
Founder, Jenerate Strategies Inc
Kamila Karwowski
Strategy Director, Jan Kelley
Katie
Boland
Account Director, ruckus digital 
Kim
Harland
SVP, SDI MKTG
Lauren
Miller
Creative Lead, Lauren Ipsum Creative
Linda Chep
Global Media Lead, Microsoft
Lindsay
Gavey
Director of Strategy, Banfield Agency
Lindsay Waugh
Director, Strategy, Cossette
Lisa Mack
Director, Marketing Communications, TELUS
Lori Rayner
VP Marketing, HSBC bank canada
Luana
Guglielmi
Senior Marketing Manager, Rogers Communications Inc.
Najib FarisCEO / Owner, Mabata Inc.
Niloufer
Afzal
Senior Product Manager, Groupe SEB
Parveen Dhupar
Chief Creative Officer, BTi Brand Innovations Inc
Patricia
Jones
President, DDB Canada, Vancouver
Patrick
Landry
VP Partnerships and Project Manager, Bloomfield Kooper
Ramesh Nilakantan
Managing Director & Partner, Monsoon Communications
Sam
Leung
Vice President, Search & Ad Technologies, The Aber Group
Sarah Pendrith
Managing Director, Global Brand and Program Management, KPMG International
Sarah 
Green
Associate Vice President Marketing , TD Bank 
Steven Alegrias
Director, Digital Media, Fuse Marketing Group
Therese
Brisson
Director, Marketing and Sales Strategy, Kimberly Clark
Tracey Stechyshyn
Brand Specialist, Farm Credit Canada
Veronica
Castillo
Head of Marketing, Taco Bell Canada
Veronik
L'Heureux
Vice-President, Managing Director, Spark Foundry and Starcom Montreal


Martech

Alessandra SagredoHead of Marketing, Simple Global
Andrew TemesDirector, Brand & Marketing Communications, Enercare Home Services
Andrew
Au
President, Intercept GroupGeoff Linton, CEO, Inbox
Belinda Baugniet
VP Marketing, Ebates
Brad TerakitaDirector, eCommerce Connected Home and Rogers for Business, Rogers Communications
Clare
Tidby
VP, Client Strategy, Time + Space Media
Devon
MacDonald,
Mindshare
Elizabeth
Sellors
SVP, Managing Director, FCB/SIX
Ezra
Santos
Managing Director, Reality Engine Inc.
Ford Shirriff
Vice President / Partner, Triangles
Gaylene
Macdonald
Vice President, Digital Marketing, Western Canada, Edelman Canada
Gil
Katz
Managing Partner, Giant Step Inc.
Gino Cantalini
Co-founder & COO, Giants & Gentleman
Gomolemo Lolo 
Madikgetla ,
 Founder, Flam Arc Holdings
Jason
Rumanek
Director,  Digital Marketing Prigrams, ADP
James  Smith
Chief Compliance and Analytics Officer  , Environics Analytics 
Jessica 
Joerg
Senior Manager, Accenture Interactive
Jim Wortley
CCO , IGM Financial
Justin
Haberman
Account Director, Elemental
Kimberly  ClarkDirector, Customer Strategy and Account Management- 20 years marketing experience, OCS- Ontario Cannabis Store
Leigh Himel
CEO, Gravity Partners
Loretta
Lam
Chief Strategist, Focus Communications Inc
Marc Cooper
President , Junction59
Marianne
Hamilton
Chief Marketing Officer, Rakuten Kobo
Mark
Jordan
VP Brand Strategy & Chief Communications Officer, Kids Help Phone
Michael
Turney
Head of Marketing, SAP CanadaKirsten Homeniuk, Vice President, Marketing, Tourism Whistler
Nicholas PalmerGroup Creative Director, Publicis
Nick 
Bilodeau
Executive Director, Marketing, Quantum
Nicole  Glickman
VP, Account Management, Diamond Integrated Marketing
Paul Kron
VP Strategic Planning, Fuse Marketing Group
Paul
Gareau
SVP, Brand and Creative Team Leader, Kantar Canada
Paul
Riss
Founding Partner, Round
Rafael
Tercarolli
Senior Manager, Digital Marketing, Morneau Shepell
Rebecca Brown
President , Crowns
Rene
Rouleau
VP CD, BIMM
Richard Pearce
Director of Marketing, Carter Automotive Group
Sadaf
Sajjad-Lopez
Senior Manager, Acquisition & Early Engagement Strategy, Scotiabank
Santo Ligotti
Executive Director, Head of Marketing, Chase Merchant Services
Sarah Hall
Marketing Lead, PATTISON Outdoor
Sébastien
Morin
Partner - Co-President & Chief Strategy Officer, Mirego
Shannon Thorndyke
Partner, Town, VP Digital, Ehm & Co 
Steve Muscat
VP, Strategic Partnerships, Active International 
Susan
LeBlanc
Senior Manager, Acquisition & Brand Marketing, SCENE GP
Tammy Cash
EVP, Head of Marketing, Horizons ETFs
Tishan
Canagasaby
VP, Business Lead, Cossette
Teresa Vanderburgt
Marketing Manager, Hayward Canada
Umar
Ghumman
Head of Stratgey & Expereince , Mirum Canada
Ursula 
Green
VP CXO, Halmyre


Senior Judges


Brand Building

Matt KohlerMatt Kohler
VP Marketing
Clorox

Matt Kohler is Vice President, Marketing at the Clorox Company of Canada. He oversees all Canadian marketing activity for the company. With its corporate mission of “making everyday life better, every day,” Clorox products can be found in 88% of Canadian homes. In addition to its namesake bleach, Clorox sells market-leading brands such as Glad, Brita, Burt’s Bees, Renew Life, Pine-Sol, Green Works, Kingsford, Hidden Valley Ranch, and many more.

Prior to Clorox, Kohler worked in Europe and the United States, conducting market research with companies such as Coca-Cola and Johnson & Johnson. He was also Vice President of Marketing at Green Dot Corporation, a consumer/technology startup, from its growth stage through IPO in 2010.

In addition to his work at Clorox, he serves on several boards. He is currently Vice Chair of Cosmetics Alliance Canada, a trade association representing the voice of Canada’s personal care products industry. He also serves on the Board of Directors for the “Look Good Feel Better Foundation,” a non-profit that helps women affected by cancer. Kohler holds a BA from American University and an MBA from Harvard Business School. He lives in Toronto with his wife and two children.

 

John Killam
Chief Executive Officer
Ogilvy


Business Impact

Amy RoeAmy Roe
Head of Analytics and Insights
P&G

Amy Roe leads Marketing & Brand Operations for P&G Canada which includes: Media Buying, Agency Management, Performance Marketing, Shopper Marketing, Communications, and Consumer Insights and Analytics.

Amy is a passionate, results-oriented leader, with 17 years of strategic business planning experience across corporate, brand, and retail. She is consumer-centric, an organizational change agent, and is recognized for delivering results through collaborative execution.

Amy is also involved in the Diversity & Inclusion efforts at Procter & Gamble. She is passionate about developing women, and co-leads P&G's North America Leadership Development program for top female talent.

Bianca Barbucci Bianca Barbucci
National Director, Marketing Communications and Brand
Stikeman Elliott

Bianca Barbucci is the National Director, Marketing, Communications and Brand at Stikeman Elliott.

She is a senior marketer with over 25 years of experience. She leads a team dedicated to managing the firm's brand, as well as all marketing and communications initiatives across all channels, and across the entire firm. This includes brand positioning and brand touch points, customer engagement, content amplification, media relations, advertising and PR, directories, awards and rankings, and marketing-related analytics.

Before joining the firm, Ms. Barbucci had her own marketing and business development consulting practice. In previous positions, she led the shopper marketing division of a large TV network and worked for numerous years in the advertising and marketing agency business, in Vice-President and Managing Director roles.

Ms. Barbucci gives workshops and coaching in the areas of marketing, customer experience and loyalty. She speaks at various conferences and other corporate events on customer experience and loyalty marketing. She is very involved and highly regarded in the marketing industry across Canada. She sat on the board of the Canadian Marketing Association (CMA) for 9 years and is now Honorary Lifetime Member of CMA. She also co-hosted the CMA Awards, the largest marketing awards event in Canada. Previously, she was Co-chair of the Canadian Council of the American Electronic Retailer Association, President of the Relationship Marketing Association (Quebec chapter of CMA), President of the CICQ (board of Quebec MarCom associations) and the designated representative for Quebec at the Federation of International Retail Association Executives.


Customer Experience

Joseph BonniciJoseph Bonnici
Partner and Executive Creative Director
Bensimon

Joseph Bonnici is a Partner and the Executive Creative Director of Bensimon Byrne.  For the past 7 years he has helped lead Bensimon Byrne, overseeing its growth into one of the largest independent agencies in Canada. In 2018, Bensimon Byrne was named AdAge’s  Small International Agency of the Year. He has chaired the Marketing Awards, the CMAs and the National Advertising Challenge. He has been awarded golds at every creative award show, nationally and globally, including multiple Cannes Lions, D&AD and One Show Pencils, and Clios. Joseph has a partner named Bryden who works for a rival agency. In their spare time they often debate whose success is most important to their future retirement goals.

Milos VransevicMilos Vransevic
Senior Vice-President, Chief Marketing Officer
Sun Life Financial

Milos Vranesevic is Senior Vice-President, Chief Marketing Officer at Sun Life Financial, focused on advancing the Sun Life brand globally and delivering on the Sun Life Purpose of helping Clients achieve lifetime financial security and live healthier lives. He is responsible for accelerating global brand and marketing; digital and content marketing; client experience, analytics and insights; and global philanthropy and sponsorships.

Milos joined Sun Life Financial in 2018. In his last role, he led Marketing and Communications for Mastercard International’s Latin America and Caribbean region covering 42 countries. Prior to this, Milos held a number of progressively senior positions for high-profile global consumer brands in Canada and the U.S including LoyaltyOne, the world’s leading provider of loyalty marketing programs to global corporations, TWBA Chiat/Day Advertising and the National Hockey League.

Across the industry, he is known for his leadership and collaborative approach to working with teams to deliver strategic, breakthrough, insight-driven campaigns and programs. Outside of work, Milos enjoys traveling, reading fiction and spending time with his wife, son and family.


Engagement

Ben TarrBen Tarr
President
Leo Burnett

Ben leads Leo Burnett in Canada, servicing a collection of the world’s largest brands both nationally and globally. Now in his 20th year in the industry he is a strong believer in creativity and its power to transform human behaviour. When used in the context of commerce he believes it can transform businesses by bettering the relationship between people and brands.

A creative consultant, his experience spans all major disciplines including branding and communications, digital transformation, business consultancy and experience & service design. He encourages new ways of working and how bringing diversity of people and skills together can lead to the most effective solutions. His work has been globally recognized for creativity and effectiveness by Cannes, D&AD, Effies and The One Show.

He is also active in the community with charitable organizations including Covenant House and The Canadian Downs Syndrome Society, where he currently sits on the Board of Directors.

Paloma AzulayPaloma Azulay
Head of Global Creative Excellence
Tim Hortons

With more than 15 years of international experience in creative development and positioning global brands, Paloma is leads creative excellence for Tim Hortons. Previously, worked at The Coca-Cola Company for 14 years from Brazil to Central & Eastern Europe as Creative Director. In 2018, Paloma was awarded "Women to Watch" by AdAge in Europe.


Innovative Media

Devorah-LithwickDevorah Lithwick
Senior Vice President, Brand
Bell Canada

As Senior Vice President, Brand at Bell Canada, Devorah Lithwick oversees Bell’s corporate branding, advertising, digital, social, sponsorships and design activities.

Since joining Bell in 2006, Devorah has built high-performing teams at Bell Mobility and Virgin Mobile, propelling those businesses to the top of the Canadian wireless industry. She’s led a broad spectrum of innovative creative campaigns, including Bell Let’s Talk – the country’s largest corporate initiative aimed at ending the stigma around mental illness.

Devorah is a graduate of the International Women’s Forum Fellows Leadership Program 2018/19 and the University of Toronto. Devorah was previously Director, Marketing Communications at Telus, and prior to that Account Director at Taxi.

Devorah mentors Bell team members through her involvement with Women at Bell, and is engaged in industry organizations including the Canadian Marketing Association and is the board president of Lime Connect (Canada), a non-profit organization that is rebranding disability through achievement.

Kristine LyretteKristine Lyrette
President
Zenith

Kristine Lyrette is the President of Zenith Canada, managing our Toronto and Montreal offices.  She is singularity focused on bringing creativity and value to every client relationship; focusing on how media can address the biggest business challenges being faced.  She is an active contributor in our industry – participating in board & committee work, and speaking engagements.  With deep experience in many sectors, Kristine brings a wealth of knowledge, energy and passion to the table.


Martech

Andrea CookAndrea Cook
President
FCB/SIX

Andrea Cook is the President of FCB/SIX, a 1:1 and digital performance marketing agency. With more than two decades of communications experience, Andrea is an industry leader in the art of connecting brands to consumers in the digital and data age. Under Andrea’s leadership, FCB/SIX was named 2019 Data and Analytics agency of the year by Ad Age, ranked the top Canadian agency at Cannes in 2018 and is a WARC top 40 global digital agency. Andrea also dedicates her time to the promoting the development of women in the industry, including spearheading the launch of the Times-Up/Advertising Canada and leading the Canadian chapter of the Cannes ‘See It Be It’ program since 2016.

Shirley Wright
Senior Director, Marketing and Events
SALESFORCE

Multi Discipline Judges

Adam Ross, Director of Marketing, goeasy

Alan McDonald, Chief Operating Officer, Diamond Integrated

Alex Panousis, President and CMO, Havas

Alicia den Ouden, Account Director, Fuse

Alissa Hurley, Vice President, Marketing, FMAV

Andrew Gartha, Vice President, Mandrake

Aviva Groll, Director of Account Management, Ogilvy

Brian Howlett, Partner, CCO, Agency59

Bruce Symbalisty, CM, Partner, Reality Engine

Dan Radu, President, Macro

Daniel Welch, Managing Partner, ICF Next

Dom Caruso, President & CEO, BBDO Canada

Dylan Gerard, Partner, Executive Creative Director, ICF Next

Emily Hencz-Thornton, Senior Director, Marketing & Communications, MCAP

Emmanuelle Voirin, Marketing Director, Cadbury Chocolate, Mondelez

Greg Elliott, Managing Director, William Thomas Digital

Jason Cowell, Chief Creative Officer, Maple Diversity

Jennifer Carli, VP North American Brand & Enterprise Content, BMO

Jo-Ann Lefko-Johnston, Director of Retail Marketing, Parkland

Joanne Crump, VP Integrated Media, Active International

Kaksha Mehta, Merchant Partnerships, RBC

Kerry Ould, AVP Marketing & Communications, Laurentian Bank Financial Group

Kobi Gulersen, VP, B2B & Product Marketing, Mastercard

Lynne Munro, VP, Star Media Group, Torstar

Meg Craig, Creative Director, SKYSAIL Brand Marketing & Design

Meghan Nameth, Managing Director - Marketing Science, PwC

Michelle Duggan, VP, Mass Marketing, Canadian Cancer Society

Miki Velemirovich, President, The Cargo Agency

Nadia Flaim, Head of Olympic, Paralympic and CBC Sports Marketing, CBC

Olivia Tice, Senior Manager, Communications Strategy and Planning - Mobility, Telus

Rosie Gentile, SVP Strategy, Cossette

Ryan O'Hagan, Client Services Director, john st.

Simon Sikorski, CEO, McCann Worldgroup

Stuart Shapiro, Director, Insights Planning Portfolio, Corby Wine & Spirit

Travis Cowdy, Vice President, Executive Creative Director, Dentsu

Judging Process

First Round
The First Round is judged online by a panel of judges from across Canada. These judges, all with years of experience in their field, evaluated the entries on Strategy, Creativity and Results, all equally weighted. A panel of Senior Judges and our Strategic Committee are available to the judges for questions and to guide them through the online process.

Second Round
In the Second Round, the Senior Judges and Multi Discipline Judges judge the top entries in the categories and disciplines. The scores from the two rounds are combined to determine Gold, Silver and Bronze awards.

Best of the Best
The top entries from the Second Round are reviewed and the Best of the Best is awarded, making this award truly representative of the best in Canadian marketing.


 

 

 

2018 Best of the Best

Congratulations Destination Pride!

Client:  PFLAG Canada
Agency:  FCB/SIX, FCB Canada

Company:
Campaign:
Agency:
Credits:
Art Director:
Copywriter:
Planners/Strategists:
Account Leads:
Associate Creative Directors:
Experience Designer:
Associate Design Director:
Project Managers:
  PFLAG Canada
Destination Pride
FCB/SIX, FCB Canada
Primary Manager/Director and Creative Director: Ian Mackenzie
Devon Williamson
James Ly
John Fung, Zac Matheson
Andrea Barrett, Shalta Dicaire Fardin
D. Laing, K. Mullin, A. Bernardi
Patrick Stolk-Ramaker
Stuart Thursby
Ashley Whitaker, Khizra Arshad

 

The Pride flag has become a powerful symbol of acceptance around the world. Destination Pride builds on the visual identity and meaning of this flag – but updates it to provide deeper insights and utility into the degrees of acceptance the community may find.

The global LGBTQ+ community has long been engaged in struggle for equality. Different public policies play out across a country’s laws, rights and cultural landscape and navigating this creates ongoing complexity. The sheer volume and decentralized nature of global legal data on LGBTQ+ issues is a barrier to access and, fundamentally, a barrier to progress.

DestinationPride.org was created - a data-driven search platform that reimagined the Pride flag as a dynamic bar graph, and then used it to visualize the world’s LGBTQ+ laws, rights and social sentiment. The target audience was LGBTQ+ travellers and their allies and found secondary audiences in global activists and partners with a vision for
equality.

Six key areas of focus were identified: marriage equality, sexual activity law, gender identity protections, antidiscrimination laws, civil rights and liberties, and social media sentiment. An algorithm gathered country-, state/province- and city-level laws from the LGBTQ+ knowledge base Equaldex, validating and gap-filling with data from Wikipedia. It then pulled real-time social media sentiment from the social analytics tool Netbase.

Information from each source was assigned a value, averaged to an overall numerical score, then visually represented as the colour bars on the Pride flag. The design could change in real time, as the algorithm noted laws being passed or struck down and identifying social media activity trends, either positive or negative. Even the simple act of sharing a flag created a social data point that the algorithm measured on aggregate.

Destination Pride launched globally with over 100 geographically individualized Facebook Ad campaigns running in 92 countries and in 46 languages. Each ad campaign targeted people interested in LGBTQ+ topics, groups and events, and travel. Ads were also contextual to local news events, such as the cancellation of the Pride parade in Uganda.

Users from 156 of the world’s 195 countries searched more than 85,000 destinations. The campaign was covered by Fast Company, Huffington Post, Lifehacker, ad trades and LGBTQ+ publications from Brazil to Norway to Japan. Social mentions of PFLAG Canada increased by 1226% and started conversations with tourism offices around the world, politicians, and celebrities. Pride flag visualizations were also included in the London Design Museum’s retrospective on graphic design and political messaging, called, “Hope to Nope: Graphics and Politics 2008-18.”

Destination Pride is the most shared and discussed communication platform in PFLAG’s 45-year history.

environics
Environics Analytics Data Marketing Award

A special award that recognizes the best use of data and analytics in marketing.

Environics Analytics

2018 Winners

Award: Gold
Company: Touché!
Campaign: Data vs Car
Agency: Touché!

Credits:  Primary Manager/Director: Touché! | Creative Director: Cossette | Art Director: Cossette | Copywriter: Cossette | Planner/Strategist: Touché! | Account Lead: Touché! | Team Lead: Touché! | Media Planner: Touché! | Media Buyer: Touché!

 

Award: Silver
Company: SickKids Foundation
Campaign: SickKids Family Tree
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Mario Cesareo | Copywriter: Sarah Rutherford | Planner/Strategist: Rosie Gentile | Account Lead: Tishan Canagasaby | Team Lead: Melissa Levenberg | Media Planner: Rebecca Shrimpton | Media Buyer: Rebecca Shrimpton | Agency - Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director(s): Mario Cesareo, Sarah Rutherford | Associate Creative Director: Noah Feferman | Senior Copywriter: Elijah Di Gangi | Senior Art Director: Andy Ng | Art Director: Anton Mwewa | SVP Strategy: Rosie Gentile | VP Client Lead: Tishan Canagasaby | Group Account Director: Melissa Levenberg | Account Director: Daniel Dolan | Account Executive: Lily Dang | Senior Digital Project Manager: Annekatrin Mueller | Technical Director: Sukhdeep Gill | Production Company: Thinkingbox | Executive Producer: Andy Wadsworth | Director of Production: Christine Clark | Digital Producer: Selena Stokes | Creative Technologist: Cody Hart | Design Director: Shelley Adamson | Creative Director: Kevin Mak | Director of Creative Technology: Justin Desjardins | Front End Developers: Paul Jarrow,  Eriz Chau | Interactive Developer: Pedro Kauat | Digital Designer: Alex Coelho | Motion Graphics Designer: Shafakat Reshamvala | Media Agency: OMD | Business Director: Jammie Ogle | Senior Strategist: Rebecca Shrimpton | Client: SickKids Foundation | Vice President, Direct and Digital Marketing: Heather Clark | Director, Direct and Digital Marketing: Noelle de la Mothe | Associate Director, Direct and Digital Marketing: Vanessa Teall | Associate Director, Direct and Digital Marketing: Lana Chen | Manager, Direct and Digital Marketing: Nathalie Copas | Vice President, Brand Strategy and Communications: Lori Davison | Manager, Brand Marketing and Communications: Tina Tieu-Lafrance

 

Award: Bronze
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

Overview

Big data, deeper analytics capabilities and innovations in technology allow marketers to connect more effectively with their customers and markets than ever before.

Whether aiding in the development of an overall marketing strategy, informing the planning of a campaign or evaluating the success of a specific promotion, data analytics is an essential tool in every marketer’s portfolio.

The Data Marketing Award, sponsored by Environics Analytics, recognizes innovative, creative and exemplary applications of data and analytics in the development of or as key elements in executing marketing campaigns that produce exceptional results.

Judges

Senior Judges

Anna Percy-DoveAnna Percy-Dove
EVP Strategy
FCB/SIX

Anna has built her career at the frontiers of data, technology and creativity, with an approach that combines deep insight gathering with an uncommon and robust technical backbone. Across more than 20 years in the business, her work has been recognized at virtually every international award show, including One Show, D&AD, Clios, Webby’s, Echos and a total of 13 Cannes Lions, with golds in Creative Data and Mobile. As head of strategy for the data-driven creative agency FCB/SIX, Anna has contributed to multiple Digital Agency of the Year wins, the agency’s top 40 status on WARC’s global digital agency ranking, and the agency’s recent win of Ad Age’s first-ever Data/Analytics Agency of the Year title. She was also the strategic architect behind Destination Pride for PFLAG, which in 2018 became one of the most awarded advertising campaigns in the world. Her clients have included Bell, TELUS, General Motors, BMW, Coca-Cola, Johnson & Johnson, McDonald’s, SickKida Foundation, TD Financial Group, Janssen and Kijiji. She holds a B.A/B.Ed. from York University and is a passionate cook, traveller and newbie sailor.

 

Peter BoggsPeter Boggs
Senior Vice President Practice Leader
ENVIRONICS ANALYTICS

As a Senior Vice President and Practice Leader for telecommunications, media and agencies, Peter Boggs blends consumer insights with consumer data to develop innovative strategies that increase customer acquisition, engagement and retention. Peter has over 25 years of experience in engaging prospects and customers through direct marketing, CRM, lifecycle management and multi-channel strategies. He has driven profitable customer growth for leading retail, telecom and financial services companies, including Equifax, monster.com, Shoppers Drug Mart, BMO, Cincinnati Bell and Mitsubishi. Prior to joining EA, Peter was a Vice President of Marketing Sciences at McCann, Vice President of Loyalty & Digital at Shoppers Drug Mart and Senior Vice President, CRM at Proximity. He holds a Bachelor of Environmental Studies degree from the University of Waterloo.


Panel

Catherine Brown, VP Marketing, Aviva

Karon Narine, Data Science Analyst, Torstar Corporation

Michelle Cody, Senior Director, Digital Marketing, Rogers

Scott Pinkney, VP, Executive Creative Director, Publicis

Stephen Blythe, Corporate Director, Kruger

Shelley Waterhouse, SVP, Head of Client Services, Track DDB | Tribal Worldwide

Wanda Day, Brand Marketing Consultant, City of Mississauga

Who Should Enter

For a marketing campaign or initiative to be considered for the DATA MARKETING Award, it must make use of data–driven analytics in a significant or meaningful way, whether in the development, execution or assessment of the campaign.

A panel of judges, appointed by Environics Analytics and CMA, will select one winner based on the following criteria:

  • Creative planning and execution involving data analytics, such as developing a segmentation model to determine the best audiences to test–market a new product; combining purchase history and social values to produce more relevant or personalized messaging for an effective direct marketing campaign; or measuring the current and prospective value of customers to increase product sales per customer.  
  • Strategic thought, such as analyzing past data on behaviour and preferences to identifying high–value target customers; determining knowledge gaps and accessing additional data to create a more comprehensive view of customers; or evaluating metrics within the marketing mix to allocate budgets more effectively and efficiently.
  • Results: Innovative engagement, such as leveraging consumer segmentation information to identify and service pockets of underserved markets; offering sponsorship and reward program opportunities to partners that offer products of interest to current customers as determined by their lifestyles and purchase histories; or using social media data to identify and address health–related concerns within specific populations, such as recent immigrants and new parents.

How to Enter

Closed for Entries

The Data Marketing Award is sponsored by Environics Analytics and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "Data Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Data Marketing Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Environics Analytics permission to use your entry to demonstrate a "gold standard" of data marketing.

Criteria

Background and Marketing Challenge/Objectives
  • Identify the key market and competitive insights that led to this campaign.
  • Clarify if this campaign was a new initiative or an extension of a previous program.
  • What were the quantifiable core business objectives? (E.g. "Generate a lift of 2% in gross sales.")
  • What were the campaign specific communication objectives? (E.g. "Generate an increase in brand awareness of 5% points," "Generate a 2.25% response rate," etc)
Strategy
  • What did the use of data and analytics reveal about your target market?
  • What was the strategic impetus that shaped the campaign's direction?
  • How did these data-driven insights lead and shape your media and/or channel strategy?
  • What was unique and different about your approach?
Data-driven Creative and Execution
  • Please describe some of the unique insights you gained and how they influenced your creative strategy?
  • Describe how the data-driven insights made the message relevant to your target market?
  • How did the use of data inform your media selection?
Results
  • Confirm how your campaign performed against the numbers provided in the objectives section in Question 2.
  • Identify KPIs (key performance indicators) that proved your marketing initiative delivered impact.

facebook
Facebook Mobile Marketing Award

A special award, recognizing innovative use of Facebook platforms.

Facebook

2018 Winners

Award: Gold
Company: American Express Canada
Campaign: American Express Canada Cobalt Card Launch
Agencies: Mindshare Canada, North Strategic & Notch Video

Credits:  Primary Manager/Director: N/A | Creative Director: N/A | Art Director: N/A | Copywriter: N/A | Planner/Strategist: N/A | Account Lead: N/A | Team Lead: N/A | Media Planner: N/A | Media Buyer: N/A | Other Team Members: Mindshare Canada, North Strategic & Notch Video

 

Award: Silver
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

 

Award: Bronze
Company: McDonald's Restaurants of Canada
Campaign: McDonald's Mobile Order Pay Launch
Agency: OMD Canada

Credits:  Primary Manager/Director: Raffaele Ricchio, OMD | Creative Director: Tricia Piasecki, Cossette | Art Director: Andrew Bernardi, Cossette | Copywriter: Lee Cristiano, Cossette | Planner/Strategist: Raffaele Ricchio, OMD | Account Lead: Jammie Ogle, OMD | Team Lead: Raffaele Ricchio, OMD | Media Planner/Buyer: Raffaele Ricchio, OMD | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Group Creative Director: Simon Clancy | Creative Director(s): Tricia Piasecki, Tina Vahn, Ed Morris, Guy Moore | Senior Art Director/Designer: Andrew Bernardi | Senior Copywriter: Lee Cristiano | Agency Producer: Colleen Floyd | Senior Production Artist: Graham Washer

Senior Retoucher: Trevor Gauthier | Studio Director: Raquel Mullen | Motion Designer/AD: Fabien Sulchiron (Tonic DNA) | SVP, Strategy: Scott McKay | Account Coordinator: Megan Smith | Account Executive: Erika Streisfield | Account Supervisor: Carmen Steger Group | Account Director: Shawna Hayman | SVP, Managing Director: Kathy McGuire | Media Agency: OMD Canada | Managing Director: Jammie Ogle | Associate Director of Digital: Raffaele Ricchio| Client: McDonald’s Restaurants of Canada Limited| Chief Marketing Officer & SVP: Antoinette Benoit | National Marketing Officer: Hope Bagozzi | Digital Officer: Lara Skripitsky| Senior Manager, Advertising, Media & Partnerships: Solange Bernard | Senior Marketing Manager: Jean-Guillaume Bertola | National Marketing Supervisor: Benson Huynh

Overview

With mobile allowing people to consume media content anywhere at any time, brands and agencies are constantly battling with how to drive real business results on such an evolving platform. Facebook is uniquely positioned through its ad products and measurement capabilities to help clients navigate this shift and achieve business objectives, from awareness to conversion.

The Facebook Mobile Marketing Award rewards brands and agencies who think mobile–first and pave the way in terms of how to capture attention and drive results with the mobile canvas in mind. The award will consider campaigns in terms of their use of creativity, Facebook’s products, and measurement.

Judges

Senior Judges

Andrea VanAndrea Van Leeuwen
Head of Marketing, Facebook and Instagram Canada
Facebook

Andrea Van Leeuwen is Head of Marketing at Facebook Canada since 2014. Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together.

Prior to joining Facebook, Andrea was at Microsoft where she led the SMB & Partner Sales & Marketing business, followed by Business Development in Advertising and Online.

Jordan BenedetJordan Benedet
Group Director, Biddable Lead & Head of Social
GroupM

Jordan Benedet is The Digital Group Director for GroupM at MediaCom and Head of Social at GroupM Canada. Jordan oversees performance and service focused teams in Toronto, Vancouver and Montreal.

Jordan is responsible for driving organizational growth, creating overall operational framework across the agency network, product development, digital strategy and best practices. As an experienced online professional, he is always up to date with online platforms to continually define how technology and innovation can shape future strategy. He is dedicated to the mentorship and growth of digital teams and inspires clients to learn more and better understand the full digital landscape.

He began working in digital over a decade ago at a smaller full-service boutique agency, which eventually led to his career and the last six years at GroupM Canada. Jordan is known for his collaborative and transparent approach to partnerships that generate value for all stakeholders. He was also a chair on the IAB Social Media Committee from 2016 to 2018 where he increased member participation with thought provoking discussions and engaging partner presentations. In his off hours, he enjoys spending time with his kids, and working on his DIY skills at home.


Panel

Dave Laing, Creative Director, Scotiabank

Geoff Lee, Director, Design and Brand, Bell Media

Kathryn Buczko, Industry Manager, CPG, Facebook

Robert Geller, Head of Financial Services, Facebook

Sarah Fitzgerald, Agency Partner, Facebook

Sarah Green, AVP Integrated Marketing, TD

Trent Thompson, VP, Creative Director, BBDO

Who Should Enter

In this category, we are looking for campaigns that use Facebook’s platforms, individually or combined, to achieve business goals. The campaigns submitted will be evaluated in three areas by a panel of judges appointed by Facebook and CMA.

The winner will be awarded based on their use of ad products paired with engaging creative built for mobile newsfeed with demonstrated effective results. All entries must be part of a paid advertising campaign, reaching an advertiser's core consumer base.

  • Creative solution. The campaign submitted must use creative that inspired emotion, connected consumers with a brand, or motivated a change in behaviour.
  • Effective use of advertising solutions from the Facebook family of apps & services. The campaign can be an integrated campaign beyond mobile marketing, but winners will be selected based on the use of advertising formats from Facebook, Instagram, and/or Messenger.
  • Measurement and effectiveness. The outcome of the campaign must have a significant impact for the brand or business, whether it be calculated brand impact, store visits, cost per acquisition / LTV, or sales lift.

How to Enter

Closed for Entries

Background and Marketing Challenge

  • In your marketing Challenge, what were the quantifiable core business objectives? (E.g. "Generate a lift of X% in in-store sales.", "Brand Awareness lift metrics", etc)
  • Identify key market and competitive insights that led to this campaign.
  • What was the core insight that drove the campaign?


Objectives

  • Provide Key Performance Indicators in your measurement approach. Outline target business outcomes, not Social engagement stats such as Likes & Shares.


Strategy

  • Who was the core target market?
  • What was the strategic impetus that shaped the campaign's direction?
  • What was unique and different about your approach?
  • Why was it appropriate for your target?


Mobile Creative

  • Describe how your campaign included mobile creative best practices. Examples: Optimized for Sound off environment, Vertical Video, Video Under 15 seconds, Use of Stories, Animation, etc.
  • Provide creative examples that are optimized for mobile environments, combined with delighted customer experiences.


Media Execution across Facebook family of apps and services:

  • How did you optimize your Media Buy across the Facebook family of apps and services? Reference Media Buys across Mobile placements: Facebook, Instagram, Stories, Messenger, Audience Network, etc.
  • Outline how you are fully leveraging the platform: Use of the Pixel, Custom Audiences, etc.


Measurement Results

  • Confirm how your campaign performed against the numbers provided in the objectives section in Question 2.
  • Identify KPIs (key performance indicators) that proved your marketing initiative delivered impact.
  • Demonstrate business impact, not social metrics (Likes & Shares)


Website Write Up

Should your campaign win GOLD, please include a write-up for the public CMA website. Please use full sentences.

EXAMPLE: Destination Pride launched globally with over 100 geographically individualized Facebook Ad campaigns running in 92 countries and in 46 languages. Each ad campaign targeted people interested in LGBTQ+ topics, groups and events, and travel. Ads were also contextual to local news events, such as the cancellation of the Pride parade in Uganda.


snapchat
Snapchat AR Marketing Award

A special award, recognizing the creative application of Augmented Reality on Snapchat.

snapchat

2018 Winners

Award: Gold
Company: Pepsi Canada
Campaign: Snap it with Pepsi
Agency: BBDO Toronto

Credits:  CCO: Denise Rossetto, Todd Mackie | Creative Director: ACD: Matt Hubbard, Mike Schonberger | Art Director: Mike Schonberger | Copywriter: Matt Hubbard | Planner/Strategist: Ed Caffyn | Account Lead: Jennifer Jones | Team Lead: Jennifer Jones | Media Planner: OMD Canada | Media Buyer: OMD Canada | Sr. Account Planner: Travis St.Denis  | Account Supervisor: Hailey Scott  | Account Coordinator: Marianella Aguillera  | Production Company: Flare Toronto  | Executive Producer: Dave Lembke  | Director: Javier Aguillera  | DOP: Stuart Campbell  | Producer: Rob Plaxton  | PM: Thomas Morgan  | Post House: Rooster Executive  | Producer: Melissa Kahn  | Editor: Marc Langley  | Audio House: Vapor RMW  | Producer: Kat Stewart  | Online: Fort York  | VFX Editor: Mike Bishop  | Producer: Armen Bunag  | SGL Studios: Rosanne Woodley | Sr. Print Production Manager Kay Izzard | Art Buyer: John Rodrigues | Sr. Production Artist Jason Rooney | Sr. Production Artist: Jano Kirijian | Retouching Department Manager: Richard Jose | Pre-Media Specialist: Matt Eves | VP Director, SGL Studios

 

Award: Silver
Company: The Hershey Company
Campaign: Twizzlers- Snap for a Twist Snapchat Lens
Agency: Anomaly

Credits:  Primary Manager/Director: Candace Borland | Creative Director: Jamie Marcovitch | French Creative Director: Jack Latulippe | Art Director: Iva Prkacin | Copywriter: Roni Gellert | Planner/Strategists: Matt Michels & Stefanie Jesney | Account Leads: Daria Lysenko & Erin Wilbur | Executive Creative Directors: Pete Breton & Dave Douglass | CEO: Franke Rodriguez | Head of Client Services: Bryden McDonald | Account Supervisor: Rosemary Chau | Agency Producers: Alora May & Ziyad | Patail Designer: Melissa Zeta | Production Company: Unreasonable Studios | Photographer: Laura Crowell | Production Company Producer: Shane Yuhas | Illustrator: Laurel Fisher | Microsite Developer: Promotion Watch | Lens Developer: Snap Inc | Media Agency: UM | Client: The Hershey Company | Marketing Manager: Visit Dixit | Marketing Manager: Jessica Charbonneau | Assistant Marketing Manager: Carly Cowman

 

Award: Bronze
Company: Brigitte Smith and Sarah Kavanagh
Campaign: Government of Canada - Recruitment Campaign
Agency: Cossette Media

Credits:  Media Planners: Kristi Cater, Caroline Gray | Media Buyer: Marjorie Brousseau | Cossette Media - Media planner: Cindy Saindon | Cossette Media - National Supervisor: Annie Dubois | Snapchat – Representatives: Serene Thio, Jenny Stencel | Snapchat - Creative Strategists: Matthew Shore, Daniel Klimitz

Overview

Snapchat AR Marketing Award

Snapchat believes Play is Powerful. Over 70 million people play with Augmented Reality on Snapchat everyday, for an average of three minutes per person, totalling over 500 years of playtime daily. Augmented Reality on Snapchat provides advertisers with mass reach and opportunities to drive awareness, consideration and action through unique and innovative creative, that Snapchatters opt in to play with.

The Snapchat AR Marketing Award rewards brands and agencies who used AR to drive instant impact and strong cohesive storytelling. The award will consider campaigns in terms of their business objective, strategy, creative and efficacy.

Judges

Senior Judges

Heather MoffatHeather Moffat
Creative Strategist
Snapchat

Heather is passionate about how brands develop and tell their story. She's been able to contribute to the stories of tier one brands, including; Neutrogena, Aveeno, Clean & Clear, McDonald's, Dairy Farmers of Canada and many more. This love for storytelling started agency-side, including the past six years at DDB, and has now taken her to Snapchat, where she's working with clients to tell their story in a whole new way.

Matthew ShoreMatthew Shore
Creative Strategist
Snapchat

With a background in multimedia production at The Guardian and creative strategy at Snapchat, Matt is a storyteller through and through. To him, there is nothing better than when data and creative ingenuity intersect to solve complex problems.


Panel

Connie Chen, Customer Marketing Manager, Red Bull

Francesca Cardarelli, Senior Brand Manager - Integrated Marketing, Starbucks

Jennifer Stack, Director of Social Media, Anomaly

Quincy Kelman, Director of Marketing, Disney

Sean Bell, Group Strategy Director, Content and Innovation, Zulu Alpha Kilo Inc.

Simon Ross, Group Director of Innovation, OMD

Youri Hollier, Director of Content, Cossette

Who Should Enter

Entries in this medium include the creative application of Augmented Reality in an advertising campaign to stimulate and immerse users on the Snapchat platform. A panel of judges, appointed by Snapchat and CMA, will evaluate submissions based on the following criteria: Background & Summary, Marketing Challenge and/or Objectives, Strategy, Creative and Execution, and Results.

Eligibility:

Entries first appearing in public from December 1 2017 – June 1, 2019 are eligible for entry into the Snapchat AR Marketing Award.

How to Enter

Closed for Entries

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "Snapchat AR Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Snapchat AR Marketing Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Snapchat permission to use your entry to demonstrate a "gold standard" of data marketing.

marketer
Cannabis Marketing Award

A special award, recognizing originality and creativity, winners must be compliant with the Cannabis Act.

Overview

Attracting audiences to build and sustain market share is imperative to the success of any brand, especially for new brands in emerging sectors. Launching a new brand is a challenge in any category but for cannabis marketers, the complexity of a restrictive federal regime and a range of provincial regulations create significant marketing challenges, especially for a product that was previously prohibited.

The Cannabis Marketing Award recognizes the company that successfully navigated these challenges to launch an innovative and memorable cannabis marketing campaign or initiative in the areas of education, research, launch or retail, while meeting all requirements of the Cannabis Act – both the letter and the intent of the law.

Judges

Senior Judges

Cheri-Mara

Cheri Mara
VP Consumer Insights
Ontario Cannabis Store

Cheri Mara is a passionate leader who takes a vision and makes it a reality through sound strategy development. She intuitively sees the threads of opportunity that wind through an organization, brings them together in a coherent way and helps others extend their thinking. She is an inspirational leader who tells stories that inspire and engage action while at the same time acts as a shrewd operator who has a good understanding of the right business levers to pull.

Cheri has spent over 20 years in the retail industry across several leading retailers in the Canadian marketplace growing categories to meet the changing needs of customers and leading teams. Cheri’s commitment to serving the customer led her to the digital space a few years ago and her relentless focus on creating the right experience across channels has positioned her in the industry as a customer voice on OMNI channel experiences

Currently Cheri Mara is VP, Business Development & Customer Strategy at the Ontario Cannabis Store, leading some of the biggest projects to disrupt daily operations and shake up how the OCS interacts with customers. She is not only a thoughtful leader within the walls of our office, but within the greater community that is Toronto. She volunteers with the YWCA shelter preparing food on a weekly basis for community members in need.

Previously as VP, Digital merchandising at Indigo, and Walmart.ca Cheri has led the online merchandising teams and managed a $750M portfolio with aggressive growth. During this time, she not only accelerated the revenue growth of the business, but also increased profit significantly by lowering the cost to serve and strategically rebuilding the assortment for the channels.

Cheri holds a post graduate degree from Harvard Business School and an undergraduate degree in business administration from the University of New Brunswick.

Roger Beharry Lall

Roger Beharry Lall
Director of Marketing
Lift & Co.

Roger Beharry Lall is the Vice President of Marketing for Lift & Co. a technology company which helps Canadians explore, understand and make better-informed decisions around cannabis with product reviews, events and data. Roger brings over 20 years of technology marketing experience building new products, markets, geographies and industries.

Prior to joining Lift & Co. Roger worked with Think Research as their Sr. VP of Marketing responsible for their overall marketing strategy with staff, care providers, health administrators, government leaders and other key constituents on a global scale. Roger’s career has taken him from bringing new software to the Korean market with IBM, launching Research in Motion (Blackberry) into new industry segments (healthcare, insurance, finance, etc.), and gaining Gartner and Forrester Analyst recognition for new innovations.

A frequent speaker on marketing, innovation, scale-up culture, information management, and other topics, Roger holds a business degree from the Ivey School of Business (UWO) and an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Business.


Panel

Eleanor Lynch, SVP Operations, Kiaro

Keith Gillespie, VP Sales, Terrascend

Niel Marotta, President, Indiva

Omer Azeez, Head of Marketing, Supreme

Paloma Bentes, CMO, Mihi

Ray Gracewood, VP Marketing, Organigram

Who Should Enter

For a cannabis campaign or initiative to be considered for the Cannabis Marketing Award, it must show originality and creativity while navigating legal restrictions and delivering its message to a target audience. All submissions must be compliant with the Cannabis Act and all applicable laws. The onus is on incumbents to ensure that their entries are in compliance.

Cannabis producers, accessory and service companies, and the agencies who work with them, should consider submitting an entry for this award.

Criteria

Closed for Entries

FREE to Enter

To be eligible, entries must meet all requirements of the Cannabis Act – both the letter and the intent of the law. The onus is on incumbents to ensure their entries are in compliance.

This competition is open to initiatives from October 17, 2018 to June 1, 2019.

1. Overview

  • Briefly describe the campaign/initiative.
  • Outline the campaign objective.
  • Identify challenge(s) and confirm compliance with the Cannabis Act.
  • Identify key performance indicators.

2. Strategy

  • Identify key market insights and data utilized to determine direction.
  • How did these insights shape the creative, channel and media strategy?
  • Highlight unique elements and solutions to challenges.
  • Who was the target audience?
  • How did you maximize the various available channels to support your campaign?
  • How did you determine the appropriate marketing mix to allocate budget accordingly?

3. Creativity

  • Assess how innovative the solution was in solving the marketing objective.
  • Did the creative utilize the medium in an interesting, innovative way?
  • Did the creative stand out in the market and was it memorable?
  • Does the creative speak to the stated target audience?

4. Results

  • Confirm campaign performance against objectives set out in Overview (#1).
  • Identify KPIs (key performance indicators) that proved your marketing campaign delivered impact.
  • What impact did the campaign have on the cannabis industry?

winners
2018 Winners

Congratulations to all entrants, finalists and winners!  You’ve made the Canadian marketing community proud!

2018 Winners

Brand Building

Automotive

Award: Gold
Company: BMW Canada
Campaign: Script Your Search
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Executive Creative Director: Ian Mackenzie | Creative Directors: Matt Antonello, Noel Fenn, Rob Sturch | Art Directors: Cody Sabatine, Devon Williamson | Copywriters: Joseph Vernuccio, James Ly | Chief Strategy Officer/Sr. Planner: Shelley Brown | Strategy Planners: Jamie Cuthbertson, Anna Percy-Dove, John Fung, Thomas Wilkins | Account Lead: Chris Perron, Blake Connolly, Alex Kreinces | Account Supervisor: Olivia Figliomeni | Account Executive: Alex Kreinces | Director of Project Management: Shandi Horovitch | Production Company: Fuel Content | Executive Producer: Lindsay Hann | Editor: David Rodriguez | National Manager, Brand Communications – BMW Canada: Michael J Oliver | Brand Communications Specialist - BMW Canada: Melissa Cueva

 

Award: Silver
Company: Yokohama Canada
Campaign: Tire Tailors
Agency: Cheil

Credits:  Primary Manager/Director: Matt Cammaert | Creative Director: Michael Murray | Art Director: Adam Tuck | Copywriter: Darren Marranca | Planner/Strategist: Scott Suthren | Account Lead: Jeff Sturch | Team Lead: Kathleen Collins | Media Planner: Marilou Bedard, Challenge Media | Media Buyer: Diana Colosimo, Yokohama | Producer/Director: Jordan Foster | Director: Andrew De Zen | Creative Director: Nelson Quintal

 

Award: Bronze
Company: Mitsubishi
Campaign: Mitsubishi - A Century In The Making
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Directors: Paul Little, Niall Kelly | Art Directors: Emma Wathan, Nicole Nyholt | Copywriters: Kohl Forsberg, Duncan Boyd | Planner/Strategists: Megan Towers, Jay Flemming | Account Leads: Leah Lanza, Sarah Ramage | Media Planners/Buyers: Tim Davies, Lieghann Mckee, Taymur Asad (Wavemaker) | Executive Creative Directors: Angus Tucker, Stephen Jurisic | Digital Design Head: Alexandre Theroux | Front End Developer: Joshua Richards | Executive Producer: Aimee DeParolis | Producer: Cameron Moffat | Digital Producer: Neal Owusu | Canadian Production Company: Soft Citizen | Director: Henry Lu | DP: Michael Ragen | Executive Producers: Eva Preger, Link York, Rob Burns | Japanese Production Company: Knock On Wood | Producer: Yusuke Morikawa | Production Manager: Satoko Tsuji | Assistant Director: Hideyuki Yoshizawa | Editorial: Saints Editorial | Editor: Stephen Sora | Assistant Editors: Christopher Chang, Paula Hicks | Executive Producer: Tori Osler, Sara Windrim | Post Production  -  Transfer: Alter Ego | Senior Colourist: Eric Whipp | Post Production  -  Online: The Vanity | Online Artist: Sean Cochrane | Audio House: Eggplant Collective |Composer: Adam Damelin | Executive Producer: Nicola Treadgold


Business

Award: Gold
Company: Air Canada
Campaign: Air Canada Cool Not Cold
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Jonathan Terry | Creative Director: Tom O'Donnell | Art Director: Mike Watson | Copywriter: Tom O'Donnell | Planner/Strategist: Kaiti Snell | Account Lead: Fiona O'Brien | Team Lead: Kevin Melhuish | Media Planner: Jannie Densing | Media Buyer: Dalia Lucchetta | Other Team Members: Sam Rattue, Kate Averill, Marius Bartsch, Darcie Thomas, Mike Watson, Rosalie Shakir, Dan Williams, Gabriella Lechner, Anda Marciuc

 

Award: Silver
Company: Ownr, an RBC Venture
Campaign: Ownr Launch Campaign
Agency: Eighty-Eight

Credits:  Primary Manager/Director: Jenna Kellner Izraelski & Shadi McIsaac, Ownr | Creative Director: Nima H. K., Ownr | Jeremy Burgin, Eighty-Eight | Art Director: Nima H. K., Ownr | Copywriter: n/a | Planner/Strategist: Erin Bury, Eighty-Eight | Account Lead: Brittany Giles, Eighty-Eight | Team Lead: Isabel Tremblay, RBC Ventures Marketing | Media Planner: n/a | Media Buyer: Initiative | Other Team Members: Larry Jacobs, VP Marketing, RBC Ventures; Richard Thomas, VP Business Ventures, RBC Ventures; Christopher Chan, Growth Manager, Ownr; Jacqueline De Sousa, Product Owner, Ownr; Fatima Almuhtaram, Designer, Eighty-Eight; Jessica Tat, Eighty-Eight

 

Award: Bronze
Company: Canadian Olympic Committee
Campaign: Be Olympic
Agency: Sid Lee

Credits:  Primary Managers/Directors: Tom Koukodimos, Jeffrey Da Silva | Creative Directors: Tom Koukodimos, Jeffrey Da Silva, Steve Mottershead | Art Directors: Jordan Gladman, Sam Heichert | Copywriters: Mike Johnson, Sean Ngo, Gaby Makarewicz, Zachary Radford | Planner/Strategists: J.J. Sullivan & Elliott Altilia | Account Lead: Jacob Barnes | Media Planner/Buyer: OMD 


Consumer Products

Award: Gold
Company: Kimberly-Clark
Campaign: It's Not My Period
Agency: Ogilvy

Credits:  Chief Creative Officer: Brian Murray | Art Director: Heather MacDonald | Copywriter: Pam Danowski | Planner/Strategist: Robyn Hutman | Account Lead: Deanna Dobson | Team Lead: Aviva Groll | Media Planner: Amy Grove | Media Buyer: Michela Ryan | Director of Brand Marketing, Sales Strategy & Shopper Marketing: Leslie Mackay | Brand Manager: Denise Darroch | IMP Director: Mitch Faigan | Social and Digital Marketing Manager: Ali Ruffo | PR Agency: Veritas Shopper | Marketing Agency: Barrows | Planning Director: Michelle Lee | Media Planner: Katherine Upton | Media Buyers: Nelson Costa and Emilie Scharf

 

Award: Silver
Company: Clorox Canada
Campaign: Thank You
Agency: FCB

Credits:  Chief Creative Officers:  Nancy Crimi-Lamanna & Jeff Hilts | Art Director: Noel Fenn | Copywriter: Matt Antonello | Planner/Strategist: Shelagh Hartford | VP, Account Director: Tracy Little | Account Director: Blake Connolly | Group Creative Director: Matt Antonello | Account Supervisor: Melissa Paulino | Agency Producer: Christine Michalejko |  Sr. Project Manager: Baylea Mahoney | Chief Strategy Officer/Sr. Planner: Shelley Brown | Writer: Joel Letarte | Broadcast Producer: Anick Rozon |  Account Director: Alexandra Candet | Account Coordinator: Caroline Morissette | Production Company: Soft Citizen | Executive Producer: Rob Burns | Line Producer: Merrie Wasson | Director: The Perlorian Brothers | Director of Photography: Bobby Shore | Editing House: School Editing | Editor: Jon Devries | Transfer Facility: Alter Ego | Colourist: Clinton Homuth | Online Facility: Alter Ego | Music House: Vapor RMW | Music Track Director: Ted Rosnick | VP Marketing - Clorox Canada: Matt Kohler | Sr. Lead Global Insights - Clorox Canada: Anna Conte | Category Team Lead/Marketing Manager GLAD: Ann Marie Cicuttini | Associate Marketing Manager - Clorox Canada: Laura Fulton | Sr. Digital Marketing Manager/Digital COE - Clorox Canada: Ariane Friesen | Digital Marketing Manager - Clorox Canada: Serena Tam

 

Award: Bronze
Company: Johnson & Johnson
Campaign: Reactine Pollen Alerts
Agency: UM Worldwide

Credits:  Senior Planner, UM: Michelle Arksey | Senior Buyer: Claire Megahey | Client: Adam Walker, Johnson & Johnson/Reactine | Partners: Rogers, Kristy Kusch, Jennifer Stewart, The Weather Network  


Consumer Services

Award: Gold
Company: Metrolinx
Campaign: #EtiquetteFail
Agency: DDB Canada

Credits:  Primary Manager/Director: Paul Wallace | Creative Director: Allan Topol | Art Director: Emmanuel Obayami | Copywriter: Arjang Esfandiyari | Planner/Strategist: N/A | Account Lead: Jacqui Faclier | Agency Producer: Lorrie Zwer | Agency Producer: Mary Manale | Account Executive: Carly Andrews | Designer: Emmanuel Obayami | Designer: Duncan Collis | User Experience: Jordan Kentris | Social Media Director: Zak Usher | Senior Social Cultivator: Steph Joudrey | Illustrator: Remie Geoffroi | Illustrator: James Tuer | Illustrator: Flourescent Hill | Illustrator: Emmanuel Obayami | Print Production: Andrew Brennan | Print Production: Gavin Gillespie | PR Director: Gabrielle Totesau | Senior Consultant: Natalie Berardi | Group Account Director (PHD Media): Katarina Kovinjalo | Group Account Director (PHD Media): Elizabeth Jewett

 

Award: Silver
Company: Newfoundland and Labrador Tourism
Campaign: Symphony of Sound
Agency: Target

Credits:  Primary Manager/Director: Andrea Peddle, NL Tourism | Creative Director: Tom Murphy | Art Directors: Kevan Kalyan, Ryan Strickland, Amanda Blackwood | Copywriters: Dave Sullivan, Randy Diplock, Jordan Finlayson | Planner/Strategist: Noel O'Dea | Account Lead: Ernie Brake | Team Lead: Catherine Kelly | Media Planner: Jef Combdon | Media Buyer: Kelly Reddigan

 

Award: Bronze
Company: Public Mobile
Campaign: Less for Less
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno, Peter Ignazi | Art Director: Natalie Mathers, Greg LeBlanc | Copywriter: Simon Rogers | Planner/Strategist: Jason Chaney, Kevin McHugh | Account Lead: Aniesha Farrington, Ali Gayowski | Team Lead: Anabella Mandel | Media Planner: Sadie Simon | Media Buyer: Alessia Grosso | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Writer: Simon Rogers  |Art Director/Designer: Natalie Mathers  |Senior Designer: Greg LeBlanc | Agency Producer: Erica Metcalfe | Account Executive: Ali Gayowski | Account Director: Aniesha Farrington | VP, Client Leader: Anabella Mandel | SVP, Director of Client Service: Janis Lindenbergs | Director, Strategy: Kevin McHugh | Chief Strategy Officer: Jason Chaney | Production House - Untitled Films | Director: Aleysa Young | Executive Producer: Lexy Kavluk | Producer: Tom Evelyn | Editing House: Rooster | Executive Producer: Melissa Kahn  | Editor: Izzy Ehrlich | Assistant Editor: Taylor McWade | Online: Alter Ego | Artist: Eric Perrella | Producer: Amanda Lariviere | Casting House: Jigsaw Casting | Casting Director: Shasta Lutz | Audio House: Apollo Music | Executive Producer: Hannah Graham | Engineer: Harry Knazan | Print Production Company: 5Crowd | Media Agency: Cossette Media | Manager, Public Mobile: Catalina Lopez | Senior Marketing Manager, Brand and Communications: Susana Gomes | Specialist, Customer Acquisition and Social: Daniel McConnell | General Manager, Public Mobile and Prepaid: Dave MacLean


Financial

Award: Gold
Company: American Express
Campaign: AMERICAN EXPRESS COBALT CARD LAUNCH
Agency: Ogilvy

Credits:  Vice President Public Affairs and Brand Advertising: David Barnes  | Chief Creative Officer: Brian Murray | Group Creative Director: Christian Horsfall | Art Director: Heather MacDonald  | Creative Group Head/Senior Copywriter: Steve Muzzin | Planning Director: Michelle Lee | Senior Partner: Jo Palmiero | Account Director: Katherine Palumbo | Partner Agencies: Mindshare, North Strategic/Notch Video, BT/A | Management Supervis Lisa Mathieson | Account Executive: Natalie Kugler | Account Executive: Adrian Iwankewich  | Group Creative Director: Matthew Gyulay | Senior Copywriter: Pam Danowski  | Director Brand Advertising and Entertainment Lifestyle Marketing: Tina Santoro | Director Public Affairs and Communication: Lauren Dineen-Duarte | Senior Manager Public Affairs and Communication: Jessica Myers | Senior Manager Public Affairs and Communication: Amanda Betti | Brand Advertising Analyst: Brooke Ihnat | Senior Manager Brand Advertising: Stephanie Cisneros | Senior Manager Entertainment and Lifestyle: Paula Emberley | Entertainment and Lifestyle Marketing Analyst: Hayley Arnold | Assistant Manager Public Affairs and Communication: Erica Tiangco | Coordinator Public Affairs and Communications: Jennifer Beckstead | Manager Cobalt, Green, Gold Cards: Leila Title | Manager Digital Acquisition: Sammy Ptzasnik | Director New Product Development: Laura Cocksedge

 

Award: Silver
Company: TD Bank Group
Campaign: #ReadyToTalk
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer and Creative Director: Judy John | Art Director: Monique Kelley | Copywriter: Stephen Stahl | Planner/Strategist: Brent Nelsen | Account Lead: Laurie Freeman | Team Lead: Laurie Freeman | Media Planner: N/A | Media Buyer: Unison | Group Creative Director: Chris Munnik, Mark Mason Art Director: Lucyed Hernandez Agency Producer: Melanie Palmer  | Account Director: Genevieve Cote | Chief Strategy Officer: Brent Nelsen | Planning Director: Taylor Smith | Production Company: Untitled Films | Director: Hubert Davis | Executive Producer: Peter Davis | Producer: Tom Eymondon | Editing House: School | Editor: Lauren Horn | Assistant Editor: Rita Ushakova | Producer: Emily Torontow | Post Production: Fort York | Engineers: Andrew Rolfe, Paul Binney | Transfer: Alter Ego | Music House: The Eggplant | Producer: Rocco Gagliese | Coordinator: Nicole Treadgold | Arranger: Nathan Handy

 

Award: Bronze
Company: Wealthsimple
Campaign: Investing for Humans
Agency: Wealthsimple

Credits:  Chief Creative Officer: Rudy Adler | Executive Creative Director:
Mike Giepert | Executive Creative Director: Devin Friedman | Art Director: Elsa Chiao | Copywriter: Devin Friedman| Planner/Strategist: Rudy Adler | Media Planners/Buyers: Blackwood Seven | Director of Production: Sharman Ordoyne | Director: Errol Morris |
Broadcast Producer: Greg Tharp, Hone Production | Director of Photography: Igor Martinovic |
Line Producer: Julie Ahlberg | Editor: Biff Butler, Rock Paper Scissors | Colorist: Tom Poole, Company 3 | Sound Designer: Steve Rosen, Sonic Union | Music Composition: Andy Huckvale, Soup Music | Photography: Neil Bedford | Freelance Art Director/Designer: Maja Cule | Production Company: Biscuit | Post Production: Company 3, Nomad


Food & Beverage

Award: Gold
Company: Michelob Ultra
Campaign: Michelob vs Wine
Agency: FCB

Credits:  Chief Creative Officers:  Nancy Crimi-Lamanna & Jeff Hilts | Creative Director: Andrew MacPhee | Art Director: Naeem Walji | Copywriter: Steve Sloane | Chief Strategy Officer/Sr. Planner: Shelley Brown | VP, Account Director: Tracy Little | Group Account Director: Cynthia Roach  | Group Creative Director - Jeremiah McNama | Copywriters: Austen Morrow, Brahm Finkelstein | Group Account Director: John Pace | Account Supervisor: Samantha Sabatini | Account Executive: Chris Flynn | Broadcast Producer: Lorrie Zwen | Director of Integrated Production: Stef Fabich | Broadcast Producer: Kat Forester | Project Manager: Adrain Bailon | Senior Planner: Shelagh Hartford | Production Company: Fuze | Executive Producer: Kristina Anzlinger | Line Producer: Jolie Dobson | Director: Adrian Armstrong | Editing House: Outsider Editorial | Editor: John Gallagher | Transfer Facility: The Vanity | Colourist: Andrew Exworth | Online Facility: Tendril | Music House: Grayson Matthews

 

Award: Silver
Company: McDonald’s Canada
Campaign: Big Mac x Bacon (BMxB) Collaboration
Agency: Cossette

Credits:  Primary Manager/Director: Serene Gaspar | Creative Director: Troy McGuinness | Art Director: Spencer Dingle | Copywriter: Jordan Hamer | Planner/Strategist: Scott McKay | Account Lead: Asmait Hailu | Team Lead: Lindsay Mertiri | Media Planner: Logan Lindsay | Media Buyer: Doug Scott | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Group Creative Director: Simon Clancy | Creative Director(s): Ed Morris, Troy McGuinness, Patrick Michaud | Art Director: Spencer Dingle | Copywriter(s): Jordan Hamer, Ben Duquette | Designer(s): Oleg Portnoy, Eric Wood | Agency Producer(s): Barb Gibson, Marie-Pier Poulin | Content Strategist: Youri Hollier | Director, Strategy: Jon Crowley | VP, Strategy: Scott McKay | Account Executive(s): Yvonne Li, Michaela Crompton | Account Supervisor: Asmait Hailu | Account Director: Lindsay Mertiri | Group Account Director: Serene Gaspar | SVP, Managing Director: Kathy McGuire | Product Manager: Chloe Drolet | Studio Director: Raquel Mullen | Senior Retoucher: Trevor Gauthier | Senior Production Artist: Graham Washer | Senior Digital Project Manager: Jeff Maynard | Production House: FRANK Content | Director: Craig Brownrigg | Line Producer: Marie Robertson | Executive Producer: Danielle Kappy | Director of Photography: Stuart Campbell | Food Stylist(s): Carol Brown, Noah Witenoff | Colour/Transfer Facility: Alter Ego | Colourist: Wade Odlum | Colour Assistant: Kevin Wu | Online Facility: Alter Ego | Executive Producer: Cheyenne Bloomfield | Motion Graphics Designer(s): Ian Flaig, Rob Fisher | VFX Artists: Steven McGregor, Andres Kirejew | VFX Assistant: Sebastian Boros | Casting: Mann Casting | Casting Director: Steven Mann | Offline Edit: Married to Giants | Editor: Raj Ramnauth | Audio House: Berkeley Inc. | Audio Engineer: Jared Kuemper | Photography: Fuze Reps | Photographer: Carlyle Routh | Production House: Soda | Executive Producer: Mina Jang | Photographer: Nick Hall-Wood | Media Agency: OMD | Strategy Supervisor: Logan Lindsay | Digital Specialist: Kyla Ames | Account Manager: Kathy O’Meara | Vice President Group Director Broadcast: Doug Scott | PR Agency: Weber Shandwick | Director | Client Experience: Lauren Thomson, Vice President | Associate Creative Director: Craig Ritchie, Vice President | Planning: Kyle Brown | Senior Art Director: Brendan Watson | Supervisor, Integrated Media: Nare Tutundjian | Senior Associate, Integrated Media: Fatma Othman | Senior Associate, Integrated Media: Elise Magliocchetti | Producer: Ashley Chu | Associate, Integrated Media: Jude Hirman | Creative Intern: Genevieve Raveau | Client: McDonald’s Restaurants of Canada Limited | Chief Marketing Officer & SVP: Antoinette Benoit | Marketing Officer: Hope Bagozzi | Senior Marketing Manager: Jean Guillaume Bertola | National Marketing Manager: Rebecca Smart | Sr. Manager Media, CRM & Partnerships: Solange Bernard | Senior Director Head of Digital: Lara Skripitsky | Digital Social Media Manager: Rashel Hariri | Regional Marketing Supervisor: Mélissa Hains | National External Communications Manager: Adam Grachnik

 

Award: Bronze
Company: Labatt Brewing Company Ltd.
Campaign: Stella Artois x Water.org
Agency: Veritas Communications

Credits:  Account Lead: Nina Kalos | Media: Vizeum | Creative & Experiential: Mosaic | Trade Activation: Mosaic Shopper | VP Marketing: Todd Allen | Brand Director: Mike Bascom |
VP Marketing: Todd Allen | Senior Brand Manager: Megan Kates | Brand Manager: Emma Barrett | Communications Manager: Tamar Nersesian | Agency: Veritas Communications | Account Lead: Nina Kalos


Health Care

Award: Gold
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Credits:  Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 

Award: Silver
Company: Ministry of Health
Campaign: Be a Failure
Agency: BBDO Toronto

Credits:  CCOs: Denise Rossetto / Todd Mackie | ACDs: Joel Pylypiw / Chris Booth | Art Director: Joel Pylypiw | Copywriter: Chris Booth | Planner/Strategist: Zach Kula | Account Lead: Jennifer Jones | Team Lead: Jennifer Jones | Media Planner/Buyer: PHD Media | Account Director: Paul Forrest | Executive Producer: Dave Lembke  |Strategist: Zach Kula  | Production Company: Hidden Trail | Media Producer: David Stulberg | Director: Jordan Dashner | DOP: Peter Hadfield | Post House: Rooster | Post Executive Producer: Melissa Khan | Editor: Colin Murdock | Audio Houses: Cylinder Sound & Vintage Lane Audio

 

Award: Bronze
Company: St. Louis Children's Hospital
Campaign: Remission Billboard
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Erin Clark | Creative Director: Ari Elkouby | Art Director: Ari Elkouby | Copywriter: Matt Syberg-Olsen | Planner/Strategist: Dean Foerter | Account Lead: Erin Clark | Team Lead: Laura Doede | Media Planner/Buyer: Outfront | Other Team Members: Ryan Spelliscy, Josh Budd, David Federico, Mike Beamer, Noel Margonza, Bruce Playfoot, Pirate Audio, Jennifer Cotton, Steve McArdle, Suzanne Fontaine, Amy Connelly, Stephanie Perry


Retail

Award: Gold
Company: Loblaw Companies Limited – No Frills
Campaign: Loblaw Companies Limited - No Frills - #HAULERS
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Cher Campbell | Art Director: Kara Wark, Caroline Friesen | Copywriter: Ryan Kukec, Robbie Percy | Planner/Strategist: Megan Towers | Account Lead: Elana Duncan | Team Lead: Ryan O'Hagan | Media Planner: Prashanth Kanagalingam | Media Buyer: Sarah Mogan, Rachel Banks, Bellamy Lacay, Nicole Saab | Executive Creative Director: Angus Tucker |  Agency Producer: Aimee DeParolis  | Director: Scott Cudmore  | Production Company: Revolver Films  | Exec Producers: Luc Frappier, Richard Cureton  | Head of Production: Aimee DeParolis | Line Producer: Peter Oad | Director of Photography: Pablo Berron | Editorial: (Editor, Editorial Company): Danica Pardo, Saints | Colourist: Clinton Homuth, Alter Ego | VFX/Online: Sean Cochrane, The Vanity | Audio/Music: Didier Tovel, SNDWRx | Casting: Jigsaw | Media Lead: Moira Gilderson | Executive Design Director: Mooren Bofill | Design Director: Jacqueline Lane | Designers: Ming Mikaeo, Hannah Lee

 

Award: Silver
Company: Canadian Tire
Campaign: We All Play for Canada
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer: Judy John | Art Director: Logan Gabel | Copywriter: Graeme Campbell | Planner/Strategist: Brent Nelsen | Account & Team Lead: Gail Dhruv | Media Planner: Touché | PR Agency: Hype PR | Group Creative Directors: Anthony Atkinson, Paul Giannetta | Art Director: Lucyed Hernandez | Copywriter: Jason Soy | SVP, Executive Producer: Franca Piacente | Account Supervisor: Kim Lazer | Account Executive: Dorota Wierzbicki | Chief Strategy Officer: Brent Nelsen | Senior Strategic Planners: Taylor Smith, Mike Coulson | Casting Agency: Jigsaw Casting, Sean Milliken  | Production Company: Soft Citizen | Executive Producers: Link York, Eva Preger, Rob Burns | Director: Mark Malloy | Director of Photography: Adam Arkapaw | Line Producer: Ed Callaghan | Second Unit DP: Zach Lowry | Editorial: Rooster | Post-Production Editors: Michelle Czukar, Marc Langley | Assistant Editors: Mikaela Bodin, Nick Greaves | Producer: Melissa Kahn | VFX/SPX/Online: A52 LA | Music House: Pivot LA | Producers: Guy Amitai | Experiential Agency: SMAK | Influencer Agency: DWOM

 

Award: Bronze
Company: Sport Chek
Campaign: Sport Chek- Do Not Attempt!
Agency: Anomaly

Credits:  Primary Manager/Director: Candace Borland | Creative Director: Dave Douglass | Art Director: Richard Brown | Copywriter: Matthew Donne | Planner/Strategist: Paul Lipson, Jordan Tannenbaum & Alex Avandano | Account Lead: Karim Tubbeh | Executive Creative Directors: Dave Douglass & Pete Breton | CEO: Franke Rodriguez | Account Supervisor: Kait Babin | Account Executive: Caitlin Croley | Agency Producer: Megan Flett | Designer: Tim Chuang | Production Company: Unreasonable Studios | Photographer & Cameraman: Viktor Radics | Cinematographer, Cameraman & Director: Kyle Topping | Sound Design Company: Berkeley Studios | Sound Engineer: Jared Kuepner | Design Studio & Editing Company: Elastic Creative | Director: Duncan Elms | Storyboards: Lance Leblanc | Designers: Felix Soletic, Carlo Sa, Mert Kizilay | Animators: Thomas McMahan, Matthew Shadis, Jip Jeong, Mark Feldman, CJ Cook, Viraj Ajmeri, Alex Silver, Lucy Kim | Editors: Andrew Young, Pascal Leister | Modlers: Joe Paniagua, Rie Ito, Mike Kash | Rigging/Animation: Josh Dyer | Producer: Michael Ross | Executive Producer: Luke Colson | Head of Production: Kate Berry | Managing Directors: Linda Carlson & Jennifer Sofio Hall | PR Agency: Weber Shandwick | Media Agency: Touche! | Client: Sport Chek | VP Marketing: Paul Flinton | AVP Strategic Marketing: Erika DeHaas | Brand Manager: Sarah | Major Marketing Brand Advisor: Ian King | Creative Lead: Matt Schwartz


Social Causes

Award: Gold
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

 

Award: Silver
Company: Canadian Down Syndrome Society
Campaign: Anything But Sorry
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts | Senior Art Director: Michael Morelli | Senior Copywriter: Marty Hoefkes | Chief Strategy Officer/Sr. Planner: Shelley Brown | VP, Account Director Tracy Little | VP, Account Director: Ricky Jacobs  | Art Director: Cody Sabatine | Art Directors: Gira Moin, Elma Karabegovic | Writer: Joseph Vernuccio | Illustrators: Sasha Ortega, Sarah Cleaver, Amanda Disanto, Sally Fung, Logan Franklin | Group Account Director: Ravi Singh | Account Executive: Olivia Selbie | Director of Integrated Production: Stef Fabich | Broadcast Producer: Christine Michalejko | Sr. Strategic Planner: Eryn LeMesurier | Strategist: Shelagh Hartford | UX Lead: Kristy Pleckaitis | Media Planner: Zac Matheson | Project Manager: Ashley Whitaker | Director of Technology: Madara Ranawake | Front End Developer: Florian Adu-Gyamfi | QA Manager: Lina Vaisman | Jr. QA Analysts: Peter Panchine, Labdhi Deliwala | Print Producer: Bruce Ellis | Studio Manager: Shairoz Manek | Sr. Production Mac Artist: Billy Mavrakakis | Production Mac Artist: Rittie Prak | Proofreader: Albert Macchiusi | Director: Elias Campbell | Director and Director of Photography: Scott Drucker | Director of Photography: Stephen Mcloughlin | Jigsaw Casting: Shasta Lutz | Post Production: Rooster | Executive Producer: Melissa Kahn | Editor: Chris Parkins | Assistant Editor: Joey Whitelaw | Editing House: Fuel Content | Editor: Scott Drucker | Editor: Joele Walinga | Transfer Facility: The Vanity | Colourist: Andrew Exworth | Online Facility: Fort York | Flame Artist: Ernie Mordak | Assistant Flame Artist: Melissa Vasiliev | Music House: Grayson Matthews | Glossy Inc.: Shannon Stephaniuk | Chair, Board of Directors - Canadian Down Syndrome Society: Laura LaChance | Vice-Chair, Board of Directors - Canadian Down Syndrome Society: Ed Casagrande | Members, Board of Directors - Canadian Down Syndrome Society: Ben Tarr, Stewart Moffatt | National Executive Director - Canadian Down Syndrome Society: Kirk Crowther | Communications Manager - Canadian Down Syndrome Society: Kaitlyn Pecson | Resource Coordinator - Canadian Down Syndrome Society: Carlee Reardon

 

Award: Bronze
Company: Loblaw Companies Limited
Campaign: Loblaw Companies Limited - Meant to Eat Together
Agency: john st.

Credits: 
Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Cher Campbell | Art Directors: Caroline Friesen, Gerardo Agbuya | Copywriters: Robbie Percy, Jesse Wilks | Planner/Strategists: Natasha Shadman, Megan Towers | Account Lead: Caitlin Elliot | Team Lead: Lindsay Lalonde | Media Planner: Kelly Shannon | Media Buyer: Adele Lettau, Bellamy Lacay & Valerie Ponce, Carli Bianchi | Executive Creative Directors: Angus Tucker, Stephen Jurisic | Head of Production: Aimee DeParolis | Agency Producer: Monika Ghobrial | Production Company: Soft Citizen | Director: Vincent Haycock | Exec Producers: Eva Preger, Rob Burns, Link York | Line Producer: Timothy Kerrison | Director of Photography: Franz Lustig | School Editing (Editorial Company): Editor: Chris Van Dyke, School | Alter Ego Colourist: Eric Whipp, Alter Ego Online: Eric Perrella, Alter Ego | Audio House: Vapor RMW | Casting: Gatehouse

 


Business Impact

Automotive

Award: Gold
Company: Harley-Davidson
Campaign: Common Ground
Agency: Zulu Alpha Kilo

Credits:  Chief Creative Officer: Zak Mroueh | Executive Creative Director: Allen Oke | Associate Creative Director, Art Director: Noel Fenn | Director: Brendan McMullen | Art Director (Posters): Andrea Romanelli | Writer: Jacob Pacey | Designer (Posters): Ryan Booth | Agency Producer: Pam Portsmouth | Agency Producer (Posters): Kari Macknight Dearborn
Digital Imaging: Brandon Dyson, Jim Tinios | Mac Artists: Greg Heptinstall; Brandon Dyson | Account Team: David Tremblay, Kerry McKibbin, Lance Kowlessar, Alice Ko | Strategic Planners: Heidi Philip, Jamie Cuthbertson | Strategy Director: Heather Segal | Brand Innovation Director: Sean Bell | Community Manager: Sam Kamiel | Client (Company): Harley-Davidson Canada | Clients: Ignacio Isusi, Jay Owen, Vesa Mikkola, Marco DiGiantomasso | Media Agency: Team Ignite | Media Agency Planner: Brian Gault, Jamie Camden | Production House: Artifact Nonfiction | Director: David Grabias | Production House Producer: Bryce Brentlinger, Anne Edgar | Director of Photography: John Tran | Video Post Facility / Editing Company: Zulubot | Editor: Jay Baker, Micah Rix-Hayes, Rod Christie, Chris Minns | Story Consultant: Barbara Shearer | Compositor / Online: RedLab | Transfer: RedLab | Colourist: Jason Zukowski
Compositor / Online: Zulubot | Music House: APM | Audio Post Facility: RedLab | Audio Director: Sonny Keyes | Producer: Jodie Moore | Engineer: Sonny Keyes | Audio Post Facility/Music House: Zulubot Audio | Engineer: Stephen Stepanic | Illustrator (Posters): Adi Gilbert – 99 Seconds

 

Award: Silver
Company: Fountain Tire
Campaign: Safest Highway
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts | Group Creative Director: Matt Antonello | Art Director: Cody Sabatine | Copywriter: Joseph Vernuccio | Planner/Strategist: Eryn LeMesurier | VP, Account Director: Chris Perron | Group Account Director: John Pace | Group Creative Director: Noel Fenn | Account Executive Rammez Al Aghbar | Chief Strategy Officer/Sr. Planer: Shelley Brown | Director of Integrated Production: Stef Fabich | Producer: Christine Michaelejko | Director: Scott Drucker | Director of Print: Bruce Ellis | Production House: Corkscrew Media | Editor: Andy Ames | Post Production: Alter Ego | Audio: Apollo | General Manager, Marketing - Fountain Tire: Kristi Dubeau | Director, Marketing Communications - Fountain Tire: James Bliss | Manager, Marketing Communications - Fountain Tire: Denise Gohl-Eacrett | Advertising Specialist - Fountain Tire: Tracy Watters

 

Award: Bronze
Company: Mitsubishi
Campaign: Mitsubishi - A Century In The Making
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Directors: Paul Little, Niall Kelly | Art Directors: Emma Wathan, Nicole Nyholt | Copywriters: Kohl Forsberg, Duncan Boyd | Planner/Strategists: Megan Towers, Jay Flemming | Account Leads: Leah Lanza, Sarah Ramage | Media Planners/Buyers: Tim Davies, Lieghann Mckee, Taymur Asad (Wavemaker) | Executive Creative Directors: Angus Tucker, Stephen Jurisic | Digital Design Head: Alexandre Theroux | Front End Developer: Joshua Richards | Executive Producer: Aimee DeParolis | Producer: Cameron Moffat | Digital Producer: Neal Owusu | Canadian Production Company: Soft Citizen | Director: Henry Lu | DP: Michael Ragen | Executive Producers: Eva Preger, Link York, Rob Burns | Japanese Production Company: Knock On Wood | Producer: Yusuke Morikawa | Production Manager: Satoko Tsuji | Assistant Director: Hideyuki Yoshizawa | Editorial: Saints Editorial | Editor: Stephen Sora | Assistant Editors: Christopher Chang, Paula Hicks | Executive Producer: Tori Osler, Sara Windrim | Post Production  -  Transfer: Alter Ego | Senior Colourist: Eric Whipp | Post Production  -  Online: The Vanity | Online Artist: Sean Cochrane | Audio House: Eggplant Collective |Composer: Adam Damelin | Executive Producer: Nicola Treadgold


Business

Award: Gold
Company: Microsoft Canada
Campaign: MR-1
Agency: Intercept Group

Credits:  Primary Manager/Director: Shaheen Yazdani | Creative Director: Richard Pay | Art Director: Joe Dunning | Copywriter: Andrew Au | Planner/Strategist: Andrew Au | Account Lead: Shaheen Yazdani | Team Lead: Richard Pay

 

Award: Silver
Company: Manulife
Campaign: Better Retirement
Agency: The Greenhouse / Manulife

Credits:  Primary Manager/Director: Denise Macharacek | Creative Director: John Rocca | Art Director: Chad Burnie | Copywriter: Taylor Evans | Project Manager: Aprile Bright-Druhan

 

Award: Bronze
Company: AGF Management Limited
Campaign: AGF Invested in Discipline Advertising Campaign (AGF.com/discipline)
Agency: Camp Jefferson

Credits:  Primary Manager/Director: Peter Bolt | Creative Director: Guybrush Taylor | Art Director: Matthew Kenney | Copywriter: Frederick Nduna | Planner/Strategist: Doug Potwin | Account Lead: Lora Landriault | Team Lead: Edith Rosa | Media Planner: Derek Laurendeau | Media Buyer: Roberto Pardo | Other Team Members: Jon Mutch, Chris Obergfell, Anthony Sapp, Sabrina Zavarise, Laura Muirhead, Lily Tran, Sarah Moen | AGF:  Senior Vice-President, Head of Marketing and Communications: Karrie Van Belle | Vice President, Brand and Creative Services: Oriana Dalla Benetta


Consumer Products

Award: Gold
Company: Johnson & Johnson
Campaign: Reactine Pollen Alerts
Agency: UM Worldwide

Credits:  Credits:  Senior Planner, UM: Michelle Arksey | Senior Buyer: Claire Megahey | Client: Adam Walker, Johnson & Johnson/Reactine | Partners: Rogers, Kristy Kusch, Jennifer Stewart, The Weather Network 

 

Award: Silver
Company: Post Foods Canada
Campaign: Sugar Crisp Spout
Agency: Ogilvy

Credits:  Primary Manager/Director: Mark Forward | Creative Director: Brian Murray | Copywriter: Steve Muzzin | Planner/Strategist: Crystal Sales | Account Lead: Taylor Pawsey | Team Lead: Eric Kormos | Media Planners/Buyers: Spark Foundry | Assistant Brand: Katherine Lorenzo | VP Marketing - Dave Bagozzi | Creative Director: Alex Furrer | Art Director: Samiir Mussa, Mark Hesse | Community Management: Idris Lawal | Producer, Makers: Kirsten White | Account Coordinator: Jamie Flatow | Planning Director: Jeff George | Senior Print Producer: David Scanlon | Video Editor: Thais Maranho | Project Manager: Paulina Lozano | Production Director: Antoine Negre | Spout Production: 3dphaktory | Director, OPC/OPC Production: Jono Hunter | Senior Brand Manager: Amy Bernstein | Associate Brand Manager: Katherine Lorenzo

 

Award: Bronze
Company: Maple Leaf Sports & Entertainment
Campaign: Google X Toronto Raptors - Home Mini Launch
Agency: Maple Leaf Sports & Entertainment  -  Global Partnerships

Credits:  Primary Manager/Director: Mark Starkey | Creative Director: Keith Leinweber | Art Director: Mario Soriano | Copywriter: Aalum Jaffer & Adam Burchill | Planner/Strategist: Ben Che & Chris Henry | Account Lead: Jessica Pearlman & Galen Davies | Team Lead: Andrew Rapsey & Amanda Hsueh | Media Planner: Kelly Olive | Media Buyer: Kelly Olive | Other Team Members: Maria Cortelluci, Alex Marks, Davin Black, & Whitney Stanford


Consumer Services

Award: Gold
Company: Alliance de l'industrie touristique du Québec
Campaign: A Room with Many Views
Agency: lg2

Credits:  Primary Manager/Director: Marc Fortin | Creative Director: Marilou Aubin | Art Director: Jonathan Lavoie | Copywriter: Marie-Éve Leclerc-Dion | Planner/Strategist: Sabrina Côté | Account Lead: Audrey Lefebvre | Team Lead: - | Media Planner: Touché! | Media Buyer: Touché! | Creative Director: Katherine Melançon | Art Director, Digital: Alexandre Jourdain |  Copywriter, Digital: Jean-François Perreault | Copywriter, Digital: Marilou Aubin | User Experience: Geneviève Monette | Account Managers: Nicolas Girault, Julia Lemyre-Cossette |  Agency Producer: Johanne Pelland | Agency Producer: Mélanie Bazinet | Agency Producer: Nancy McDonald | Director: Mélanie Charbonneau | Executive Producer: Alex Sliman (Cinélande) | Production Manager: Alex Ertaskiran | Production Coordinator: Céline Courtois |  Editor: Mathieu Label (Post 430) | Post Production: Post 430 | Post Production Coordinator: Isabelle Borduas | Sound Designer: Circonflex | Music: Circonflex | Project Manager, Digital: Julie Doré-Renaud | Developers: Mathieu Lavoie, Cédric Givord, François Perreault | Video Production: Fig55

 

Award: Silver
Company: Metrolinx
Campaign: #EtiquetteFail
Agency: DDB Canada

Credits:  Primary Manager/Director: Paul Wallace | Creative Director: Allan Topol | Art Director: Emmanuel Obayami | Copywriter: Arjang Esfandiyari | Planner/Strategist: N/A | Account Lead: Jacqui Faclier | Agency Producer: Lorrie Zwer | Agency Producer: Mary Manale | Account Executive: Carly Andrews | Designer: Emmanuel Obayami | Designer: Duncan Collis | User Experience: Jordan Kentris | Social Media Director: Zak Usher | Senior Social Cultivator: Steph Joudrey | Illustrator: Remie Geoffroi | Illustrator: James Tuer | Illustrator: Flourescent Hill | Illustrator: Emmanuel Obayami | Print Production: Andrew Brennan | Print Production: Gavin Gillespie | PR Director: Gabrielle Totesau | Senior Consultant: Natalie Berardi | Group Account Director (PHD Media): Katarina Kovinjalo | Group Account Director (PHD Media): Elizabeth Jewett

 

Award: Bronze
Company: VIA Rail Canada
Campaign: Why Don't You Take The Train
Agencies: Cossette / Touché!

Credits:  Creative Director: Gilles Legault | Art Director: Christine Girard | Copywriters: Philippe Brassard, David Purkis | VP, Strategy: Michel-Alex Lessard | Account Leads: Nadja Decarie, Olivier Charbonneau | Media (Touche): Martin Soubeyran, Sophie Labarre | VIA Rail Canada: Senior Manager of Marketing and Optimization: Simon Parent | Media Lead Planner: Martin Soubeyran (Touché)


Financial

Award: Gold
Company: American Express
Campaign: AMERICAN EXPRESS COBALT CARD LAUNCH
Agency: Ogilvy

Credits:  Vice President Public Affairs and Brand Advertising: David Barnes  | Chief Creative Officer: Brian Murray | Group Creative Director: Christian Horsfall | Art Director: Heather MacDonald  | Creative Group Head/Senior Copywriter: Steve Muzzin | Planning Director: Michelle Lee | Senior Partner: Jo Palmiero | Account Director: Katherine Palumbo | Partner Agencies: Mindshare, North Strategic/Notch Video, BT/A | Management Supervis Lisa Mathieson | Account Executive: Natalie Kugler | Account Executive: Adrian Iwankewich  | Group Creative Director: Matthew Gyulay | Senior Copywriter: Pam Danowski  | Director Brand Advertising and Entertainment Lifestyle Marketing: Tina Santoro | Director Public Affairs and Communication: Lauren Dineen-Duarte | Senior Manager Public Affairs and Communication: Jessica Myers | Senior Manager Public Affairs and Communication: Amanda Betti | Brand Advertising Analyst: Brooke Ihnat | Senior Manager Brand Advertising: Stephanie Cisneros | Senior Manager Entertainment and Lifestyle: Paula Emberley | Entertainment and Lifestyle Marketing Analyst: Hayley Arnold | Assistant Manager Public Affairs and Communication: Erica Tiangco | Coordinator Public Affairs and Communications: Jennifer Beckstead | Manager Cobalt, Green, Gold Cards: Leila Title | Manager Digital Acquisition: Sammy Ptzasnik | Director New Product Development: Laura Cocksedge

 

Award: Silver
Company: Interac
Campaign: Interac Holiday Magic
Agency: Zulu Alpha Kilo

Credits:  Chief Creative Officer: Zak Mroueh | Creative Directors: Gerald Kugler, Rodger Eyre | Art Directors: Brendan McMullen, George Thorman | Copywriter: Jacob Pacey | Illustrators: Think Tank Creative , The Vanity | Studio Artists: Brandon Dyson, Ashleigh O’Brien, Jim Tinios | Studio Director: Greg Heptinstall | Agency Producers: Laura Dubcovsky, Sam Leirsch, Brittney Stafl, Pam Portsmouth | Account Team: Rob Feightner, Erin McManus, Maegan Thomas  | Strategic Director: Heather Segal | Client (Company): Interac Association/Acxsys Corporation
Clients: Andrea Danovitch, Leslie Vera, Lauren McKay | Production House: Spy Films  | Director: Rudi Schwab | Production House Producer: Jennifer Walker | Director of Photography: Hunter Robert Baker | Casting Director: Andrew Hayes, Powerhouse Casting | Editing Company: Zulubot | Editor: Jay Baker | Compositor / Online: Sean Cochrane, The Vanity | Special Effects: The Vanity | Colorist/Transfer: Eric Whipp, Alter Ego | Audio Post Facility/Music House: Vapor RMW  | Audio Director: Ted Rosnick | Producer: Kailee Nowosad | Engineer:  Julian Rudd | Media Agency: Media Experts | Media Agency Planners: Phil Borisenko, Jenna Bendavid, Julianne Hope, Brandon Agnew

 

Award: Bronze
Company: Tangerine
Campaign: Tangerine - Stuntman
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Paul Little | Art Director: Gerardo Agbuya | Copywriter: Jesse Wilks | Planner/Strategists: Trevor Thomas, Colin Carroll | Account Lead: Angelica Bennett | Team Lead: Cheryl Carty | Media Planner: Kim Bushell, PHD | Media Buyer: Jeremy Johnston, PHD | Chief Creative Officer: Angus Tucker  | Agency Producer: Lauren Sloan | Production Company: Skin and Bones | Director: Mark Zibert |  Executive Producer: Liane Thomas | Line Producer: Jeff Darragh | Editor: Marka Rankovic |  Sound Design: Apollo Studios | Special Effects: The Vanity | South African Production Company: Moonlighting | Wardrobe: Moira Meyer


Food & Beverage

Award: Gold
Company: McDonald’s Canada
Campaign: Big Mac x Bacon (BMxB) Collaboration
Agency: Cossette

Credits:  Primary Manager/Director: Serene Gaspar | Creative Director: Troy McGuinness | Art Director: Spencer Dingle | Copywriter: Jordan Hamer | Planner/Strategist: Scott McKay | Account Lead: Asmait Hailu | Team Lead: Lindsay Mertiri | Media Planner: Logan Lindsay | Media Buyer: Doug Scott | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Group Creative Director: Simon Clancy | Creative Director(s): Ed Morris, Troy McGuinness, Patrick Michaud | Art Director: Spencer Dingle | Copywriter(s): Jordan Hamer, Ben Duquette | Designer(s): Oleg Portnoy, Eric Wood | Agency Producer(s): Barb Gibson, Marie-Pier Poulin | Content Strategist: Youri Hollier | Director, Strategy: Jon Crowley | VP, Strategy: Scott McKay | Account Executive(s): Yvonne Li, Michaela Crompton | Account Supervisor: Asmait Hailu | Account Director: Lindsay Mertiri | Group Account Director: Serene Gaspar | SVP, Managing Director: Kathy McGuire | Product Manager: Chloe Drolet | Studio Director: Raquel Mullen | Senior Retoucher: Trevor Gauthier | Senior Production Artist: Graham Washer | Senior Digital Project Manager: Jeff Maynard | Production House: FRANK Content | Director: Craig Brownrigg | Line Producer: Marie Robertson | Executive Producer: Danielle Kappy | Director of Photography: Stuart Campbell | Food Stylist(s): Carol Brown, Noah Witenoff | Colour/Transfer Facility: Alter Ego | Colourist: Wade Odlum | Colour Assistant: Kevin Wu | Online Facility: Alter Ego | Executive Producer: Cheyenne Bloomfield | Motion Graphics Designer(s): Ian Flaig, Rob Fisher | VFX Artists: Steven McGregor, Andres Kirejew | VFX Assistant: Sebastian Boros | Casting: Mann Casting | Casting Director: Steven Mann | Offline Edit: Married to Giants | Editor: Raj Ramnauth | Audio House: Berkeley Inc. | Audio Engineer: Jared Kuemper | Photography: Fuze Reps | Photographer: Carlyle Routh | Production House: Soda | Executive Producer: Mina Jang | Photographer: Nick Hall-Wood | Media Agency: OMD | Strategy Supervisor: Logan Lindsay | Digital Specialist: Kyla Ames | Account Manager: Kathy O’Meara | Vice President Group Director Broadcast: Doug Scott | PR Agency: Weber Shandwick | Director | Client Experience: Lauren Thomson, Vice President | Associate Creative Director: Craig Ritchie, Vice President | Planning: Kyle Brown | Senior Art Director: Brendan Watson | Supervisor, Integrated Media: Nare Tutundjian | Senior Associate, Integrated Media: Fatma Othman | Senior Associate, Integrated Media: Elise Magliocchetti | Producer: Ashley Chu | Associate, Integrated Media: Jude Hirman | Creative Intern: Genevieve Raveau | Client: McDonald’s Restaurants of Canada Limited | Chief Marketing Officer & SVP: Antoinette Benoit | Marketing Officer: Hope Bagozzi | Senior Marketing Manager: Jean Guillaume Bertola | National Marketing Manager: Rebecca Smart | Sr. Manager Media, CRM & Partnerships: Solange Bernard | Senior Director Head of Digital: Lara Skripitsky | Digital Social Media Manager: Rashel Hariri | Regional Marketing Supervisor: Mélissa Hains | National External Communications Manager: Adam Grachnik

 

Award: Silver
Company: McDonald’s Canada
Campaign: McDonald's Follow the Arches
Agency: Cossette

Credits:  Primary Manager/Director: Geoff Wilton | Creative Director: Jaimes Zentil | Art Director: Spencer Dingle | Copywriter: Jordan Hamer | Planner/Strategist: Scott McKay | Account Lead: Nicole Bakker | Team Lead: Valerie Mascarin | Media Planner: Jonathan Law | Media Buyer: Novus | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director(s): Craig McIntosh, Jaimes Zentil, Guy Moore | Art Director(s): Spencer Dingle, David Théroux | Copywriter(s): Jordan Hamer, Philippe Brassard | Senior Designer: Oleg Portnoy | Designer: Corey Way | Senior Production Artist: Graham Washer | Senior Retoucher: Trevor Gauthier | Studio Director: Raquel Mullen | Case Video Editor: Oren Michaels | Case Video Editing House: Married To Giants | Account Coordinator: Megan Smith | Account Executive: Valerie Mascarin | Account Director: Nicole Bakker | Group Account Director: Geoff Wilton | SVP, Managing Director: Kathy McGuire | Media Agency: OMD | Managing Director: Jammie Ogle | Associate Director of Strategy: Jonathan Law | Production Company: Novus | Chief Marketing Officer & SVP: Antoinette Benoit | Marketing Officer: Hope Bagozzi | Senior Marketing Manager: Chuck Coolen | Senior Manager, Advertising, Media & Partnerships: Solange Bernard | Regional Marketing Supervisor: Andrew Mumford

 

Award: Bronze
Company: Pepsi Canada
Campaign: Doritos Beats
Agency: BBDO Toronto

Credits:  Primary Manager/Director: CCO: Denise Rossetto / Todd Mackie | Creative Director: ACD: Derek Blais | Art Director: Guilherme Bermejo | Copywriter: Nick Doerr | Planner/Strategist: Tom Kenny | Account Lead: Melanie Ball | Team Lead: Melanie Ball | Media Planner: OMD Canada | Media Buyer: OMD Canada | Account Director: Connor Ofield | Account Supervisor Production – Flare: Karrie Kwong | Producer Media: Paul Fler | Group Account Director OMD: Laura Lewandowski | PR: Citizen | Associate Director of Strategy: Jennifer Weston | Associate Director: Joe Cariati | Senior Marketing Director: Shereen Yasseen | Frito-Lay Canada: Brand Manager: Jason Ayuen | Assistant Brand Manager: Michael Forsyth


Health Care

Award: Gold
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 

Award: Silver
Company: Heart & Stroke Foundation of Canada
Campaign: Heart & Stroke Foundation of Canada - 16 and Under
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Niall Kelly | Art Director: Amy O'Neill | Copywriter: Tracy Wan, Stephie Coplan | Planner/Strategist: Emily Bain, Jay Fleming | Account Lead: Leah Lanza | Team Lead: Melissa Tobenstein | Media Planner: Kirsten Moore, Louise Finn (Mindshare) | Media Buyer: Kirsten Moore, Louise Finn (Mindshare) | Executive Creative Director: Stephen Jurisic | Executive Creative Director: Angus Tucker | Agency Producer: Matthew DeWaal | Agency Executive Producer: Aimee DeParolis | Account Executive: Jaclyn Cooper Skin and Bones | Film Company Director: Taso Alexander | Executive Producer: Liane Thomas | Line Producer: Luke Bryant | Director of Photography: Rob Scarborough | Production Designer: Clinton Maynard | Wardrobe: Amanda Shaw | School Editing Editor: Matthew Kett | Assistant Editor: Mallory Robbins | Executive Post Producer: Emily Torontow The Vanity | Colourist: Andrew Exworth | VFX Artist: Kaelem Cahill | Producer: Kayla Baxter Eggplant Collective | Audio Engineer: Nathan Handy | Audio Director/Producer: Adam Damelin | Executive Audio Producer: Nicola Treadgold | Jigsaw Casting Casting Director: Shasta Lutz

 

Award: Bronze
Company: CAMH
Campaign: CAMH - Mental Health is Health
Agency: Zulu Alpha Kilo

Credits:  Chief Creative Officer: Zak Mroueh | Creative Directors: Rodger Eyre, Gerald Kugler | Writers: George Ault, Gary Watson, Brendan Sack, Ian Dunlop | Art Directors: Jacob Gawrysiak, Natalie Theron, Gail Pak, Dilini Nirasha | Design Director: Ryan Booth | Designer: Jack Curtis | Studio Director: Greg Heptinstall | Digital Imaging: Brandon Dyson | Mac Artist: Andrew Martin, Ashleigh O'Brien | Production House: Zulubot | Editor: Jay Baker | Agency Print Producer: Teresa Bayley, Laura Dubcovsky, Kari Macknight Dearborn | Account Director: Violet Karbalaei | Account Supervisor: James Farquharson | Community Manager: Rebecca White | Client (Company): Tim Hortons | Clients: Integrated Marketing Communications Lead: Christy Clem | Senior Manager, Social Media, Digital Marketing & PR: Lizzie Nawn | Manager, Social Media, Digital Marketing & PR: Mackenzie Biddie | Senior Manager, Marketing Communications: Julie Granger | Analyst, Integrated Marketing Communication: Anooshae Janmohammad | Experiential and PR Agency: Citizen Relations | Experiential and PR Team: Angie Lamanna, Sean Citrigno, Alyssa Katzikowski, Ciara O'Riordan, Kevin Wagman, Joshua Zuckerman | Media agency: UM


Retail

Award: Gold
Company: Loblaw Companies Limited – No Frills
Campaign: Loblaw Companies Limited - No Frills - #HAULERS
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Cher Campbell | Art Director: Kara Wark, Caroline Friesen | Copywriter: Ryan Kukec, Robbie Percy | Planner/Strategist: Megan Towers | Account Lead: Elana Duncan | Team Lead: Ryan O'Hagan | Media Planner: Prashanth Kanagalingam | Media Buyer: Sarah Mogan, Rachel Banks, Bellamy Lacay, Nicole Saab | Executive Creative Director: Angus Tucker |  Agency Producer: Aimee DeParolis  | Director: Scott Cudmore  | Production Company: Revolver Films  | Exec Producers: Luc Frappier, Richard Cureton  | Head of Production: Aimee DeParolis | Line Producer: Peter Oad | Director of Photography: Pablo Berron | Editorial: (Editor, Editorial Company): Danica Pardo, Saints | Colourist: Clinton Homuth, Alter Ego | VFX/Online: Sean Cochrane, The Vanity | Audio/Music: Didier Tovel, SNDWRx | Casting: Jigsaw | Media Lead: Moira Gilderson | Executive Design Director: Mooren Bofill | Design Director: Jacqueline Lane | Designers: Ming Mikaeo, Hannah Lee

 

Award: Silver
Company: Canadian Tire Jumpstart
Campaign: Give A Toast
Agency: Community Agency

Credits:  Primary Manager/Director: Art Mandalas | Creative Director: Joseph Nanni | Art Director: Stephen White | Copywriter: Robby Frankel | Planner/Strategist: Geoff Jones | Account Lead: Alyssa Guttman | Team Lead: Daryn Sutherland | Media Planner: Touche Media | Media Buyer: Touche Media | Account Manager: Zach Ashbee | DOP / Editor: Alan Lukatela | Producer: Dale Giffen | Director of Digital: Ian Berkowitz | Graphic Designer: Sante Mazzulla |
Production Designer: Jordon Melaragno

 

Award: Bronze
Company: Maple Leaf Foods
Campaign: Greenfield Meatless Monday
Agency: Havas Canada

Credits:  Primary Manager/Director: Patrick Hotte | Creative Director: Cory Eisentraut | Art Director: Mariam Alqasim | Copywriter: Michael Porfirio | Planner/Strategist: Zeb Barrett | Account Lead: Ryan Paton | Media Planner: Lina Kim | Associate Creative Director: Brian Allen | Art Director: James Pacitto | Copywriter: Charlie Glassman | Producer: Francesca Marchese | Editor: Renato Sorbara | Director: Brent Foster | Production Company: Nimble Productions | Colour / Online: Studio Feather / Julian van Mil | Sound / Music: Eggplant Productions


Social Causes

Award: Gold
Company: Canadian Tire Jumpstart
Campaign: Give A Toast
Agency: Community Agency

Credits:  Primary Manager/Director: Art Mandalas | Creative Director: Joseph Nanni | Art Director: Stephen White | Copywriter: Robby Frankel | Planner/Strategist: Geoff Jones | Account Lead: Alyssa Guttman | Team Lead: Daryn Sutherland | Media Planner: Touche Media | Media Buyer: Touche Media | Account Manager: Zach Ashbee | DOP / Editor: Alan Lukatela | Producer: Dale Giffen | Director of Digital: Ian Berkowitz | Graphic Designer: Sante Mazzulla |
Production Designer: Jordon Melaragno

 

Award: Silver
Company: Responsible Gambling Council
Campaign: The Isolated Campaign
Agency: lg2

Credits:  Primary Manager/Director: Jeremy Gayton | Creative Director: Chris Hirsch, Nellie Kim | Art Director: Emma Wathan | Copywriter: Ariel Riske | Planner/Strategist: Keith Barry | Account Lead: Taylor Johnston | Media Buyer: PhD Canada | Account Manager: Morgana Clarke | Producers: Jonny Pottins, Andrea Wong, Sumit Ajwani | Production House: Mile Inn | Director: Olivier Staub | Editor: Mike Kirsch

 

Award: Bronze
Company: SickKids Foundation
Campaign: Get Better Gifts (#MomStrong/#DadStrong)
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Craig McIntosh | Copywriter: Jaimes Zentil | Planner/Strategist: Jason Chaney | Account Lead: Michelle Perez | Team Lead: Melissa Levenberg | Media Planner: Jammie Ogle | Media Buyer: Rebecca Shrimpton | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director/CW: Craig McIntosh | Creative Director/AD: Jaimes Zentil | Associate Creative Director/CW: Noah Feferman | Associate Creative Director/AD: Jonathan Guy | Creative Director/AD: Mario Cesareo | Creative Director/CW: Sarah Rutherford | Senior Copywriter: Jesse Smith | Art Director: Steph Simms | Agency Producer: Dena Thompson | Account Supervisor: Lindsay Hill | Account Director: Melissa Levenberg | VP, Brand Director: Michelle Perez | Chief Strategy Officer: Jason Chaney | SVP Strategy: Rosie Gentile | Strategy, Director: Fernando Aloise | Strategy, Director: Julianne Trotman | Production House: Skin & Bones | Director: Mark Zibert (MomStrong) | Director: James Michael Chiang (DadStrong) | DOP(s): Mark Zibert + Eric Kaskens | Executive Producer(s): Dan Ford, Liane Thomas | Line Producer: Jeff Schwartz | Producer: Joan Bell | Editing House: Skin & Bones | Editor: Marka Rankovic | Transfer/Online Facility: The Vanity | Flame Artist: Sean Cochrane | Colourist: Andrew Exworth | Animation: The Mill | NYC Audio House: Pirate Radio (MomStrong) | Music Creative Director: Vanya Drakul | Song: Another Version of the Truth by Nine Inch Nails | Audio House: SNDWRX (DadStrong) | Music Creative Director: Didier Tovel | Song: Sweet Child of Mine  -  Guns N' Roses performed by Fawn | Media Agency: OMD | Business Director, Jammie Ogle | Client  -  SickKids Foundation | VP, Brand Strategy and Communications: Lori Davison | Director, Integrated Brand Marketing: Kate Torrance | Associate Director, Community Stakeholder Relations: Lisa Charendoff | Marketing Manager: Tina Tieu | Director, Public Relations: Sandra Chiovitti | Manager, Public Relations: Lynn Bessoudo | Coordinator, Public Relations: Madeline Salerno | VP, Direct and Digital: Heather Clark | Director, Direct and Digital: Noelle de la Moethe

 


Community Engagement

Automotive

Award: Gold
Company: Chevrolet Canada
Campaign: Good Deeds Cup
Agency: Momentum, A McCann Worldgroup Canada Company

Credits:  Primary Manager/Director: Matt Lewis, President, Momentum | Creative Director: Josh Stein | Art Director: Scott Johnson, Dan Bennett | Copywriter: Chris Duffett, Bill Schaefer | Planner/Strategist: Joseph Elkouby | Account Lead: Angela Gill | MOMENTUM, A MCCANN WORLDGROUP CANADA COMPANY Chief Creative Officer: Darren Clarke  | Executive Creative Director: Josh Stein | Chief Strategy Officer: Dustin Rideout | Copywriter: Bill Schaefer | Art Director: Dan Bennett | Designer: Geoff Mack | Strategy Director: Joseph Elkouby | Producer: Olia Dallimore | VP, Social: Brad Richardson | Social Strategist: Jessica Botting | President: Matt Lewis | Group Account Director: Angela Gill | Account Director: Jim Chestnut | Account Supervisor: Jake Croza | Account Director: Julie Haroutunian | Account Supervisor: Derek Mallen | Account Executive: Scott Alton | Account Supervisor: Ahmed Omar | COMMONWEALTH//MCCANN SVP, Managing Director: Calvin Daniels | Vice President: Mark Dicks | Account Director: Dan Ehman | Account Executive: Krzysztof Iwanicki | MRM // MCCANN Developers/Authors: Rod Hope ,David Sells, Margaret Bonatto, Claire Huang, Angelo Paralovos, Tiffany Sam | QA: Rami Aharonov, Valerie Bessette | PM/Accounts: Sarah Maloney, Celane Chan, Megan Harper, Brendan Marley | PRODUCTION COMPANY UNTITLED FILMS Executive Producer: Peter Davis | Line Producer: Jason Friedman | Director: Tyler Williams | DOP: Jesse Louttit | POST PRODUCTION EDIT - MARRIED TO GIANTS Executive Producer: Denise Shearer | Editor: Raj Ramnauth | Assistant Editor: Nick Yumul | COLOUR & ONLINE  -  NICE SHOES Executive Producer: Kristen Van Fleet | Nice Shoes NY Producer: Jason Farber | Colourist: Roslyn Di Sisto  | Colour Assistant: Kassi Bellamy | NY Flame Assistant: Jeff Kyle | VFX Assistant: Adrian Gluvakovich | AUDIO  -  VAPOR RMW Executive Producer: Lindsay Bates | Creative Director/ Music Supervisor: Joey Serlin | Cossette: (French Adaptation) Creative Director: Thomas Nelligan | Copywriter: Karine Bouchard | Account Director Carat: Marylene Benoit | Account Director: Venkat Nukala | Supervisor, Communications Planning: Jordan Baker | WEBER SHANDWICK Account Director: Rosie McGregor | Account Director: Michelle Reagan | Senior Media Strategist: Jennifer Wasley | Senior Account Manager: Allison Goodman | Account Manager: Geoff Newsome | Senior Associate: Jihan Aziz

 

Award: Silver
Company: Chevrolet Canada
Campaign: The Canadian Dream
Agency: Commonwealth//McCann, A McCann Worldgroup Canada Company

Credits:  Primary Manager/Director: Calvin Daniels | Creative Director: Josh Stein | Art Director: Rob Trickey | Copywriter: Chris Duffett | Planner/Strategist: Dustin Rideout | Account Lead: Mark Dicks | Team Lead: N/A | Media Planner: Jordan Baker | Media Buyer: N/A | Other Team Members: Chief Creative Officer: Darren Clarke Executive Creative Director: Josh Stein Creative Director(s): Rob Trickey, Chris Duffett Chief Strategy Officer: Mary Chambers Chief Strategy Officer, Toronto: Dustin Rideout Strategy Director: Joseph Elkouby Art Director(s): Nick Noh, Anna Cumyn, Erikson Melton, Paisley McCrory, Li Cai Writer(s): LauraBeth Cooper, Binoy Zuzarte, Osman Rahmani Creative Director, Design: Stephen Tasker VP Integrated Production: Cathy Kim Producers: Sarah Michener, Emily McKay, Emily Patterson, Iris Savage, Liliane Clune SVP, Managing Director, Calvin Daniels VP, Business Lead Mark Dicks Group Account Director(s): Scott Millson, Caitlin Rudnick Account Director(s): Daniel Ehman, Amanda Dornan, Jeff Perrin, Account Supervisor(s): Tommy Chan, Michelle McDavid, Krzysztof Iwanicki, Stephanie Conley Account Executive(s): Allison Kennedy, Deanna Coates, Ellen Hawkins VP  -  Social: Brad Richardson Social Strategy  -  Jessica Botting, Stacey Horricks Community Management  -  Kenya Bruce Digital: MRM//McCann MRM Account Team: Jennifer Powell, Brendan Marley, Celane Chan QA/PM: Sarah Maloney, Rami Aharonov, Claire Huang, Margaret Bonatto, Jef Theysmeyer UX: Kymberlee Ide Media: Carat Account Director: Venkat Nukala Supervisor, Communications Planning: Jordan Baker Communications Planner: Mike Kamal Production House (Nameplates): Untitled Films Director: Hubert Davis Executive Producer: Tom Evelyn Line Producer: Tom Evelyn / Jason Friedman DOP: Kiel Milligan, Vinit Borrison Casting: Jigsaw - Shasta Lutz and Sylvia Lee, Maxime Giroux (Fre) Post Production (Nameplates): Saint Editorial Producer: Sara Windrim Editor: Danica Pardo, Cameron Lasovich Assistant Editors: Will Culverwell, Teagan Chevrier Nice Shoes: Colourist: Roslyn Di Sisto Executive Producer: Kristen Van Fleet Fort York VFX Producer: Erica Bourgault-Assaf VFX Artist: Paul Binney, Ernie Mordak, Assistant VFX Artist: Luke White Production Company: Soft Citizen Director: Co.Lab, Justin Tyler Close and Jeremy Power Regimbal Executive Producer: Link York & Rob Burns Line Producer: Kelly King Production Coordinator: Erin Tobman DOP: Norm Li Casting: Jigsaw - Shasta Lutz and Sylvia Lee Production Company (Electrification): Nimble Content Director: Brent Foster Executive Producer: Michael Corbiere Producer: Kyle Welton DP: Jerome Wald III Editor: Peter Schnobb Online, Colour and Audio Production: Studio Feather Colourist and Online Editor: Julian van Mil Sound Design: Eric van Mil Producer: Pete Soltesz French Audio Production: Apollo Studio Post Production: Editorial House: Saints Editorial Producer: Sara Windrim Editor: Danica Pardo Assistant Editors: Cameron Lasovich, Will Culverwell Alter Ego Post: Colourist: Wade Odlum Producers: Jane Garrah Fort York VFX Producer: Erica Bourgault-Assaf VFX Artist: Ernest Mordak & Andrew Rolfe Assistant VFX Artist: Melissa Vasiliev & Kevin Asis Audio Production Audio House: Grayson Matthews Director: Tom Westin Engineer: Brian Bernard, Tyler Estwick, Nicholas Shaw EP: Kelly McCluskey Supergroup Sonic Branding Co: Kaya Pino, David Hayman, Cody Partridge Music Supervision Supergroup Sonic Branding Co. Music: “Hypocrite” - Jean-Michel Blais & CFCF courtesy of Arts & Crafts and Warp Records Print Production: CRAFT Project Manager: Tiffany Punnett Post Producer: Michael Dutchin Mac Artists: Jeaous Chau, Sergio Matos VFX Artist: Ben Spergel

 

Award: Bronze
Company: Volkswagen Group Canada
Campaign: Just Ask a Golf Driver
Agency: TRACK DDB

Credits:  Executive Creative Director: Barb Williams | Creative Director: Bia Breves | Art Director: Noella Choi | Copywriter: Thomas Zukowski | Planner/Strategist: Kristian Visconti | Account Lead: Liam Steuart | Team Lead: Hannah Jordan | Designer - Duncan Collis | Product Design Lead - Ricardo Queiroz | Business Analyst - Shane Sincich | UX Designer - Dondy Razon | Experience Lead - Jordan Kentris | VP Technical Director - Dylan Dempsey | Associate Technical Director - Rob Cimicata | Senior Developer - Brandon Grigg | Junior Developer - Zhao Wu | Email Campaign Specialist - Olivia Cuda | QA Analyst - Amna Chaudhry | QA Analyst - Maha Jey | QA Analyst - Anna Chow | QA Analyst - Janice Lee | Database Devloper - Deedar Fatima | SAP Developer - Sekhar Bheemani | Sr. Front-End Developer - William Chong | Project Manager - Rebecca Prewitt | VP Operations - Amber Richardson | Account Executive - Julien Beauregard | Project Manager - Alice Pinto | Marketing Analyst - Aviva Pratzer | Analytics Manager - Aida Tabaeva


Business

Award: Gold
Company: Microsoft Canada
Campaign: Do More Together
Agency: Intercept Group

Credits:  Primary Manager/Director: Conor Davies-Taylor | Creative Director: Andrew Au | Account Lead: Jennifer Jesson | Team Lead: Shaheen Yazdani


Consumer Products

Company: Post Foods Canada
Campaign: Sugar Crisp Spout
Agency: Ogilvy

Credits:  Primary Manager/Director: Mark Forward | Creative Director: Brian Murray | Copywriter: Steve Muzzin | Planner/Strategist: Crystal Sales | Account Lead: Taylor Pawsey | Team Lead: Eric Kormos | Media Planners/Buyers: Spark Foundry | Assistant Brand: Katherine Lorenzo | VP Marketing - Dave Bagozzi | Creative Director: Alex Furrer | Art Director: Samiir Mussa, Mark Hesse | Community Management: Idris Lawal | Producer, Makers: Kirsten White | Account Coordinator: Jamie Flatow | Planning Director: Jeff George | Senior Print Producer: David Scanlon | Video Editor: Thais Maranho | Project Manager: Paulina Lozano | Production Director: Antoine Negre | Spout Production: 3dphaktory | Director, OPC/OPC Production: Jono Hunter | Senior Brand Manager: Amy Bernstein | Associate Brand Manager: Katherine Lorenzo

 

Award: Silver
Company: Kimberly-Clark
Campaign: Behind The Door
Agency: Ogilvy

Credits:  Chief Creative Officer: Brian Murray | Art Director: Sam Ramsay | Copywriter: Amy Fernandes | Planner/Strategist: Robyn Hutman | Account Lead: Kennedy Crawford | Team Lead: Aviva Groll | Media Planner: Michelle Ho | Media Buyer: Emilie Scharf | Director, Marketing and Sales Strategy: Michael Hurt | Senior Brand Manager: Paul Scott | Senior Brand Manager: Nadia Malowany | Senior Associate Brand Manager: Alicia Cameron | IMP Director: Mitch Faigan | Social and Digital Marketing Manager: Ali Ruffo | Planning Director: Michelle Lee | Group Creative Director: Chris Dacyshyn | Group Creative Director: Julie Markle | Account Coordinator: Mila Zekhael | Media Director: Katherine Upton | Producer: Eric Thompson | Media Agency: Mindshare Canada | PR Agency: Veritas | Shopper Marketing Agency: Barrows | Production Company: Ogilvy Moving Image | DP: Vince Arvidson, Candela Collective | Colourist: Jason Zukowski, Redlab | VFX: Andy Hunter, Redlab | Editor: David James Findlay, Barbershop Editing | Music & Sound Director: Joey Serlin | Music & SFX: Vapor RMW

 

Award: Bronze
Company: Canadian Tire Jumpstart
Campaign: Give A Toast
Agency: Community Agency

Credits:  Primary Manager/Director: Art Mandalas | Creative Director: Joseph Nanni | Art Director: Stephen White | Copywriter: Robby Frankel | Planner/Strategist: Geoff Jones | Account Lead: Alyssa Guttman | Team Lead: Daryn Sutherland | Media Planner: Touche Media | Media Buyer: Touche Media | Account Manager: Zach Ashbee | DOP / Editor: Alan Lukatela | Producer: Dale Giffen | Director of Digital: Ian Berkowitz | Graphic Designer: Sante Mazzulla |
Production Designer: Jordon Melaragno


Consumer Services

Award: Gold
Company: Metrolinx
Campaign: #EtiquetteFail
Agency: DDB Canada

Credits:  Primary Manager/Director: Paul Wallace | Creative Director: Allan Topol | Art Director: Emmanuel Obayami | Copywriter: Arjang Esfandiyari | Planner/Strategist: N/A | Account Lead: Jacqui Faclier | Agency Producer: Lorrie Zwer | Agency Producer: Mary Manale | Account Executive: Carly Andrews | Designer: Emmanuel Obayami | Designer: Duncan Collis | User Experience: Jordan Kentris | Social Media Director: Zak Usher | Senior Social Cultivator: Steph Joudrey | Illustrator: Remie Geoffroi | Illustrator: James Tuer | Illustrator: Flourescent Hill | Illustrator: Emmanuel Obayami | Print Production: Andrew Brennan | Print Production: Gavin Gillespie | PR Director: Gabrielle Totesau | Senior Consultant: Natalie Berardi | Group Account Director (PHD Media): Katarina Kovinjalo | Group Account Director (PHD Media): Elizabeth Jewett

 

Award: Silver
Company: Hydro-Québec
Campaign: ÉlectrON
Agency: lg2

Credits:  Primary Manager/Director: Martin Cinq-Mars | Creative Director: Marilou Aubin | Art Director: David Arcouette, Marc-Antoine Vallée | Copywriter: Marilou Aubin, Jean-François Perreault | Planner/Strategist: Stéfanie Forcier | Team Lead: Marie-Ève Despars | Media Buyer: Touché! | Account Manager: Nicolas Girault | Account Manager: Marie-Claude Lacasse | Athlete: Caroline Côté | Expedition Leader: Samuel Ostiguy | Director: Caroline Côté | Photographer: Caroline Côté | Post-Producer: Jean-Philippe Granger | Producer: Mélanie Bruneau | Electronic Production Coordinator: Isabelle Thouin | Editor: Jean-Philippe Granger

 

Award: Bronze
Company: Rogers Communications Inc.
Campaign: Rogers Hometown Hockey - Community Engagement
Agency: SDI Marketing

Credits:  Primary Manager/Director: Tanya Witty | Creative Director: Luke Kinmond | Client Lead: Tara Gray | Agency Lead: Rob Cranston | Agency Support: Cory Leonhardt | Agency Support: Ciji Schembri


Financial

Award: Gold
Company: American Express Canada
Campaign: American Express Canada Cobalt Card
Agency: North Strategic

Credits:  Primary Manager/Director: American Express Canada | Creative Director: American Express Canada | Art Director: American Express Canada | Copywriter: American Express Canada | Planner/Strategist: American Express Canada | Account Lead: American Express Canada | Team Lead: American Express Canada | Media Planner: American Express Canada | Media Buyer: American Express Canada

 

Award: Silver
Company: Atlantic Credit Unions
Campaign: Lost Wallets
Agency: NATIONAL Public Relations

Credits:  Primary Manager/Director: Mel Hennigar | Creative Director: Iain Deans | Art Director: Matt Morgan | Business Manager: Terry Kuan | Copywriter: Mel Hennigar | Planner/Strategist: Mel Hennigar | Account Lead: Laurel Taylor | Team Lead: Mel Hennigar | Media Planner: Kate Steele/Emily Farlow | Media Buyer: Kate Steele/Emily Farlow

 

Award: Bronze
Company: TD Canada Trust
Campaign: TD - Milestones of Pride
Agency: Diamond Integrated Marketing

Credits:  Primary Manager/Director: Josh Diamond | Creative Director: Sean Davidson | Art Director: Darryl Graham | Copywriter: Jeremy Richard | Planner/Strategist: Graham Candy | Account Lead: Ryan Simchinson | Team Lead: Lindsey Burgess | Media Planner: Unison | Media Buyer: Unison | Other Team Members: John Hughson, Cameron Williams, Alice Kawka, Brooke Tkatch, Brenna White, Roma Ahi, Candice Dixon

 

Food & Beverage

Award: Gold
Company: KFC Canada
Campaign: Bitcoin Bucket
Agency: Grip Limited

Credits:  Managing Director: John Miller | Creative Partners: Randy Stein and Scott Dube | Associate Creative Director: Dane Boaz, Juan Torres | Junior Art Director: Ninet Moon | Social Strategy Lead: Jacquie Kostuk | Social Content Strategist: Marina Glavan | Director, Business: Jessica Tran | KFC Canada Chief Marketing Offer: Samantha Redman | Senior Marketing Manager, Advertising & Media: Stephen Scarrow | Associate Marketing Manager, Digital Media & Advertising: Nathan Maddock | Agency: Grip Limited | Manager, Business: Terry Kuan | Senior Interactive Producer: Nicole Black | Interactive Production Designer: Will Parks | Studio Artist: Jody Wagner

 

Award: Silver
Company: Maple Leaf Foods
Campaign: Greenfield Meatless Monday
Agency: Havas Canada

Credits:  Primary Manager/Director: Patrick Hotte | Creative Director: Cory Eisentraut | Art Director: Mariam Alqasim | Copywriter: Michael Porfirio | Planner/Strategist: Zeb Barrett | Account Lead: Ryan Paton | Media Planner: Lina Kim | Associate Creative Director: Brian Allen | Art Director: James Pacitto | Copywriter: Charlie Glassman | Producer: Francesca Marchese | Editor: Renato Sorbara | Director: Brent Foster | Production Company: Nimble Productions | Colour / Online: Studio Feather / Julian van Mil | Sound / Music: Eggplant Productions

 

Award: Bronze
Company: john st.
Campaign: Boston Pizza - BP in Bed
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Paul Little | Art Director: Dorota Pankowska | Copywriter: Kohl Forsberg | Planner/Strategist: Jay Flemming | Account Leads: Caitlin Bourada, Emily Farncomb | Team Lead: Ryan O'Hagan | Media Planner/Buyer: UM | Chief Creative Officer: Angus Tucker | Executive Design Director: Mooren Bofill | Retail Designer: Michael Arnott | Executive Director: Cas Binnington | Head of Integrated Production: Aimee DeParolis | Producer: Neal Owusu | Director: Paul Steinberg | Line Producer: Maddy Oshaughnessy | Production Company: Heyd & Seek / 172 | Editor: Scott Edwards | Online: Tendril | Audio House: Audio Process | Director, Connection Planning: Nicole Matalik, | UM Manager, Connection Planning: Katey Beaudry | UM Digital Strategist: Stuart Turnbull


Health Care

Award: Gold
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Credits:  Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 

Award: Silver
Company: Gender Creative Kids
Campaign: The You Inside Project
Agency: lg2

Credits:  Primary Manager/Director: Marc Fortin | Creative Director: Stuart Macmillan | Planner/Strategist: François Royer-Mireault | Partner, VP, Executive Chairman and Head of Design: Claude Auchu | Partner, VP, Digital Experience: Alexis Robin | Graphic Designer: Jean-Philippe Dugal | Account Director: Stéphanie Pellicer | Producer: Claudia Lemire | 2D Animation: Romeo & Fils - Martin Henri, Rodolphe St-Gelais | 3D Animation: SHED | Music and Sound: Circonflex | Educational Toy: Pretty in Plastic

 

Award: Bronze
Company: CAMH
Campaign: CAMH - Mental Health is Health
Agency: Zulu Alpha Kilo

Credits:  Chief Creative Officer: Zak Mroueh | Creative Directors: Rodger Eyre, Gerald Kugler | Writers: George Ault, Gary Watson, Brendan Sack, Ian Dunlop | Art Directors: Jacob Gawrysiak, Natalie Theron, Gail Pak, Dilini Nirasha | Design Director: Ryan Booth | Designer: Jack Curtis | Studio Director: Greg Heptinstall | Digital Imaging: Brandon Dyson | Mac Artist: Andrew Martin, Ashleigh O'Brien | Production House: Zulubot | Editor: Jay Baker | Agency Print Producer: Teresa Bayley, Laura Dubcovsky, Kari Macknight Dearborn | Account Director: Violet Karbalaei | Account Supervisor: James Farquharson | Community Manager: Rebecca White | Client (Company): Tim Hortons | Clients: Integrated Marketing Communications Lead: Christy Clem | Senior Manager, Social Media, Digital Marketing & PR: Lizzie Nawn | Manager, Social Media, Digital Marketing & PR: Mackenzie Biddie | Senior Manager, Marketing Communications: Julie Granger | Analyst, Integrated Marketing Communication: Anooshae Janmohammad | Experiential and PR Agency: Citizen Relations | Experiential and PR Team: Angie Lamanna, Sean Citrigno, Alyssa Katzikowski, Ciara O'Riordan, Kevin Wagman, Joshua Zuckerman | Media agency: UM


Retail

Award: Gold
Company: Maple Leaf Foods
Campaign: Greenfield Meatless Monday
Agency: Havas Canada

Credits:  Primary Manager/Director: Patrick Hotte | Creative Director: Cory Eisentraut | Art Director: Mariam Alqasim | Copywriter: Michael Porfirio | Planner/Strategist: Zeb Barrett | Account Lead: Ryan Paton | Media Planner: Lina Kim | Associate Creative Director: Brian Allen | Art Director: James Pacitto | Copywriter: Charlie Glassman | Producer: Francesca Marchese | Editor: Renato Sorbara | Director: Brent Foster | Production Company: Nimble Productions | Colour / Online: Studio Feather / Julian van Mil | Sound / Music: Eggplant Productions

 

Award: Silver
Company: Canadian Tire
Campaign: Golden Stick
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer and Creative Director: Judy John | Art Director: Lucyed Hernandez | Copywriter: Jason Soy | Planner/Strategist: Brent Nelsen | Account Lead: Gail Dhruv | Team Lead: Gail Dhruv | Media Planner: Touché | PR Agency: Hype PR | Group Creative Directors: Anthony Atkinson, Paul Giannetta | Art Director: Logan Gabel | Copywriter: Graeme Campbell | SVP, Executive Producer: Franca Piacente | Account Supervisor: Kim Lazer | Account Executive: Dorota Wierzbicki | Senior Strategic Planners: Taylor Smith, Mike Coulson | Experiential Agency: SMAK | Influencer Agency: DWOM

 

Award: Bronze
Company: FGL Sports Ltée (Sports Experts)
Campaign: Ghosts of the Forum
Agency: Rethink

Credits:  Creative Director: Nicolas Quintal | Art Director: Maxime Sauté | Copywriter: Xavier Blais | Planner/Strategist: Pascal Routhier | Account Lead: Alex Lefebvre | Media Planner: Touché! | Creative Directors: Ian Grais, Chris Staples | Producer: Marie-Noèlle Rosso | Account Manager: Marie-Sarah Bouchard | Account Manager: Alexe Dupont | Production Company: 1One | Director: Anthony Ayotte | Director of Photography: Mathieu Elie | Producer: Guilluame Dubios | Producer: Marc-André Gilbert | Producer: Jean-René Parenteau | Editor: Philippe Grenier | Post Production: Gabrielle Doré | Sound: PO Rioux | Music: Nico Marquis | Web Developer: Alexandre Leclair, workwork.club | Web Developer: Olivier Mercier Chan-Kane, Atomes & Pixels | Client: Marc Poirier, Karl Morin, Patrick Lavallée, Élisabeth Bettez, Geneviève Collin, Cindy Hoffman, Marie-Pier Léonard


Social Causes

Award: Gold
Company: Canadian Centre for Child Protection
Campaign: Don't Get Sextorted, Send a Naked Mole Rat
Agency: No Fixed Address

Credits:  Creative Directors: Dhaval Bhatt, Shawn James | Art Directors: Daniela Angelucci, Shawn James, Randy De Melo | Copywriters: Andrew Rizzi, Dhaval Bhatt | Planner/Strategists: Rachel Lai, Sabrina Kandasamy | Account Leads: Rebecca Ho, Gillian Craig | Team Leads: Art Director: Randy De Melo | Media Planner: True Media | PR: Neat Agency | Producer: Brie Gowans | Director: Jesse Senko | Editor: Leo Zaharatos | Colour: Clinton Homuth | Audio: Ted Rosnick | Illustration: Joseph Nadolny | Developer: Craig MacKenzie | President, NEAT Agency: Tara McCarthy

 

Award: Silver
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

 

Award: Bronze
Company: Canadian Down Syndrome Society
Campaign: Anything But Sorry
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts | Senior Art Director: Michael Morelli | Senior Copywriter: Marty Hoefkes | Chief Strategy Officer/Sr. Planner: Shelley Brown | VP, Account Director Tracy Little | VP, Account Director: Ricky Jacobs  | Art Director: Cody Sabatine | Art Directors: Gira Moin, Elma Karabegovic | Writer: Joseph Vernuccio | Illustrators: Sasha Ortega, Sarah Cleaver, Amanda Disanto, Sally Fung, Logan Franklin | Group Account Director: Ravi Singh | Account Executive: Olivia Selbie | Director of Integrated Production: Stef Fabich | Broadcast Producer: Christine Michalejko | Sr. Strategic Planner: Eryn LeMesurier | Strategist: Shelagh Hartford | UX Lead: Kristy Pleckaitis | Media Planner: Zac Matheson | Project Manager: Ashley Whitaker | Director of Technology: Madara Ranawake | Front End Developer: Florian Adu-Gyamfi | QA Manager: Lina Vaisman | Jr. QA Analysts: Peter Panchine, Labdhi Deliwala | Print Producer: Bruce Ellis | Studio Manager: Shairoz Manek | Sr. Production Mac Artist: Billy Mavrakakis | Production Mac Artist: Rittie Prak | Proofreader: Albert Macchiusi | Director: Elias Campbell | Director and Director of Photography: Scott Drucker | Director of Photography: Stephen Mcloughlin | Jigsaw Casting: Shasta Lutz | Post Production: Rooster | Executive Producer: Melissa Kahn | Editor: Chris Parkins | Assistant Editor: Joey Whitelaw | Editing House: Fuel Content | Editor: Scott Drucker | Editor: Joele Walinga | Transfer Facility: The Vanity | Colourist: Andrew Exworth | Online Facility: Fort York | Flame Artist: Ernie Mordak | Assistant Flame Artist: Melissa Vasiliev | Music House: Grayson Matthews | Glossy Inc.: Shannon Stephaniuk | Chair, Board of Directors - Canadian Down Syndrome Society: Laura LaChance | Vice-Chair, Board of Directors - Canadian Down Syndrome Society: Ed Casagrande | Members, Board of Directors - Canadian Down Syndrome Society: Ben Tarr, Stewart Moffatt | National Executive Director - Canadian Down Syndrome Society: Kirk Crowther | Communications Manager - Canadian Down Syndrome Society: Kaitlyn Pecson | Resource Coordinator - Canadian Down Syndrome Society: Carlee Reardon

 


Customer Experience

Automotive

Award: Gold
Company: Volkswagen Group Canada
Campaign: Just Ask a Golf Driver
Agency: TRACK DDB

Credits:  Executive Creative Director: Barb Williams | Creative Director: Bia Breves | Art Director: Noella Choi | Copywriter: Thomas Zukowski | Planner/Strategist: Kristian Visconti | Account Lead: Liam Steuart | Team Lead: Hannah Jordan | Designer - Duncan Collis | Product Design Lead - Ricardo Queiroz | Business Analyst - Shane Sincich | UX Designer - Dondy Razon | Experience Lead - Jordan Kentris | VP Technical Director - Dylan Dempsey | Associate Technical Director - Rob Cimicata | Senior Developer - Brandon Grigg | Junior Developer - Zhao Wu | Email Campaign Specialist - Olivia Cuda | QA Analyst - Amna Chaudhry | QA Analyst - Maha Jey | QA Analyst - Anna Chow | QA Analyst - Janice Lee | Database Devloper - Deedar Fatima | SAP Developer - Sekhar Bheemani | Sr. Front-End Developer - William Chong | Project Manager - Rebecca Prewitt | VP Operations - Amber Richardson | Account Executive - Julien Beauregard | Project Manager - Alice Pinto | Marketing Analyst - Aviva Pratzer | Analytics Manager - Aida Tabaeva


Business

Award: Gold
Company: Air Canada
Campaign: Air Canada Cool Not Cold
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Jonathan Terry | Creative Director: Tom O'Donnell | Art Director: Mike Watson | Copywriter: Tom O'Donnell | Planner/Strategist: Kaiti Snell | Account Lead: Fiona O'Brien | Team Lead: Sam Rattue | Media Planner: Jannie Densing | Media Buyer: Dalia Lucchetta | Other Team Members: Kevin Melhuish Kate Averill Marius Bartsch Darcie Thomas Mike Watson Rosalie Shakir Dan Williams Gabriella Lechner Anda Marciuc

 

Award: Silver
Company: Hotels.com
Campaign: Hotels.com Temporary Captain
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Chitty Krishnappa | Creative Director: Ryan Spelliscy | Art Director: Allie Keith | Copywriter: Gord Yungblut | Planner/Strategist: Adam Ferraro | Account Lead: Chitty Krishnappa | Team Lead: Chitty Krishnappa | Media Planner: Wavemaker | Media Buyer: Wavemaker | Other Team Members: David Federico, Josh Budd, Matthew Stasoff, Rannie Turingan, Soft Citizen, Someplace Nice, The Perlorian Brothers, Pete Henderson, Sharon Nelson-Bailey, Brie Gowans, Mark Hajek, Fort York, Grayson Matthews, Vapor, Melissa Postier, Jackson Stanley

 

Award: Bronze
Company: Facebook Canada
Campaign: Facebook Summit
Agency: Guild Studio

Credits:  Primary Manager/Director: Andrea Van Leeuwen | Creative Directors: Patrick Fagan, Jeff Gomez | Art Directors: Taylor Gibbs, Juan Julio Rojas | Designers: Carlos Jiminez, Julio Gonzalez | Copywriter: Lianne Stewart | Planner/Strategist: Kellie Jeswald | Account Lead: Marijke Waddell | Team Lead: Molly Wagman | Media Planner/Buyer: Jennifer Martinis | Other Team Members: Dana Rosenthal, Van Nguyen, Richelle Westhafer, Sonya Furdyk, Faye Moxam, Alice Sergent, Isabella Arnao


Consumer Products

Award: Gold
Company: Post Foods Canada
Campaign: Sugar Crisp Spout
Agency: Ogilvy

Credits:  Primary Manager/Director: Mark Forward | Creative Director: Brian Murray | Copywriter: Steve Muzzin | Planner/Strategist: Crystal Sales | Account Lead: Taylor Pawsey | Team Lead: Eric Kormos | Media Planners/Buyers: Spark Foundry | Assistant Brand: Katherine Lorenzo | VP Marketing - Dave Bagozzi | Creative Director: Alex Furrer | Art Director: Samiir Mussa, Mark Hesse | Community Management: Idris Lawal | Producer, Makers: Kirsten White | Account Coordinator: Jamie Flatow | Planning Director: Jeff George | Senior Print Producer: David Scanlon | Video Editor: Thais Maranho | Project Manager: Paulina Lozano | Production Director: Antoine Negre | Spout Production: 3dphaktory | Director, OPC/OPC Production: Jono Hunter | Senior Brand Manager: Amy Bernstein | Associate Brand Manager: Katherine Lorenzo

 

Award: Silver
Company: Kraft Peanut Butter
Campaign: Bear Hug Bears
Agency: Rethink

Credits:  Creative Directors: Mike Dubrick, Joel Holtby, Chris Staples & Ian Grais | Art Director: Jake Bundock | Copywriter: Kyla Galloway | Planner/Strategist: Sean McDonald | Account Lead: Kai De Bruyn Kops | Producers: Heather Blom, Cat Dumas | Production Company: Mile Inn | Director: Anthony Ayotte | Editor: Etienne Bergeron | Line Producer: Guillaume Dubois | Post Production House: 1One Production | On-Line: Etienne Bergeron | Grading: Etienne Bergeron | Audio House: Apollo | Audio Producer: Tom Hutch | Engineer: Harry Knazan | Digital Producer: Kyle Hicks | Digital Producer: Todd Harrsion | Account Manager: Lynn Summers | Account Manager: Becky Rudson | Account Manager: Megan Burrow


Consumer Services

Award: Gold
Company: Enercare
Campaign: Kare Shop
Agency: BIMM

Credits:  Primary Manager/Director: Mike Da Ponte | Creative Director: Roehl Sanchez (CCO), Rene Rouleau (VP CD) | Art Director: Maryann Tenaglia | Copywriters: Heather Bryant, Sarah Cody | Planner/Strategist: Scott Keeling | Account Leads: Emma Zaorski, Alia Kuksis | Other Team Members: Lillian Mok, Ashley Mainguy, Frank Gianforcaro, Amanda Padalino

 

Award: Silver
Company: SCENE LP
Campaign: SCENE Dining Email Journey Initiative
Agency: Elemental

Credits:  Primary Managers/Directors: Kaitlin D'Silva & Aryana Heit, Marketing Managers, SCENE LP | Creative Director: Elemental | Planner/Strategists: Bond Brand Loyalty | Team Lead: Brent Knightley, Operations Director, SCENE LP | Team Lead: Kaitlin D'Silva, Marketing Manager, SCENE LP  

 

Award: Bronze
Company: Rogers Communications Inc.
Campaign: Rogers Hometown Hockey - Experiential
Agency: SDI Marketing

Credits:  Primary Manager/Director: Tanya Witty | Creative Director: Luke Kinmond | Client Lead: Tara Gray | Agency Lead: Rob Cranston | Agency Support: Cory Leonhardt | Agency Support: Ciji Schembri


Financial

Award: Gold
Company: American Express
Campaign: AMERICAN EXPRESS COBALT CARD LAUNCH
Agency: Ogilvy

Credits:  Vice President Public Affairs and Brand Advertising: David Barnes  | Chief Creative Officer: Brian Murray | Group Creative Director: Christian Horsfall | Art Director: Heather MacDonald  | Creative Group Head/Senior Copywriter: Steve Muzzin | Planning Director: Michelle Lee | Senior Partner: Jo Palmiero | Account Director: Katherine Palumbo | Partner Agencies: Mindshare, North Strategic/Notch Video, BT/A | Management Supervis Lisa Mathieson | Account Executive: Natalie Kugler | Account Executive: Adrian Iwankewich  | Group Creative Director: Matthew Gyulay | Senior Copywriter: Pam Danowski  | Director Brand Advertising and Entertainment Lifestyle Marketing: Tina Santoro | Director Public Affairs and Communication: Lauren Dineen-Duarte | Senior Manager Public Affairs and Communication: Jessica Myers | Senior Manager Public Affairs and Communication: Amanda Betti | Brand Advertising Analyst: Brooke Ihnat | Senior Manager Brand Advertising: Stephanie Cisneros | Senior Manager Entertainment and Lifestyle: Paula Emberley | Entertainment and Lifestyle Marketing Analyst: Hayley Arnold | Assistant Manager Public Affairs and Communication: Erica Tiangco | Coordinator Public Affairs and Communications: Jennifer Beckstead | Manager Cobalt, Green, Gold Cards: Leila Title | Manager Digital Acquisition: Sammy Ptzasnik | Director New Product Development: Laura Cocksedge


Food & Beverage

Award: Gold
Company: Les Producteurs de lait du Québec
Campaign: Singing Cartons
Agency: lg2

Credits:  Primary Manager/Director: François Sauvé | Creative Director: Nicolas Baldovini | Art Director: Marc Guibault | Copywriter: Guillaume Bergeron | Planner/Strategist: Stéfanie Forcier | Media Buyer: Touché! | Art Director, Digital Experience: Vincent Bélanger | User Experience: Joèl Auchu | Account Director: Karine Payette | Account Manager, Digital Experience: Alice Dawlat | Account Manager: Julia Lemyre-Cossette | Account Coordinator: Carl Milette | Technical Director: François Perreault | Front-End Developer: Raphaèlle Cantin | Front-End Developer: Simon Côté-Bouchard | Data and Performance Strategist: Raphaèl Calgaro | App Development: Cortex 2D and 3D | Animation: couleur.tv | Media: Touché! - Martin Soubeyran, Maeva Tepea, David Audet-Simard

 

Award: Silver
Company: ABinBev
Campaign: Bud Light Living Rooms
Agency: Anomaly

Credits:  Primary Manager/Director: Bryden McDonald | Creative Directors: Neil Blewett, Gary Westgate & Jack Latulippe | Art Directors: Jason Kerr & Jordan Dunlop | Copywriters: Neil Blewett, Marko Pandza & Ryan Chiasson | Planner/Strategists: Jon Daly & Adriano Domingues | Account Lead: Lindsey Exelby | Executive Creative Directors: Pete Breton & Dave Douglass | CEO: Franke Rodriguez | Account Supervisors: John Roberts & Matt Baggley | Account Executives: Chris Flynn & Kimberley Howard | Agency Producers: Annya Williams, Kris Anzlinger & Megan Flett | Designers: Andy Slater, Tim Chuang & Oleg Portnoy | Production Company & Editors: Unreasonable Studios | Production Company Producers: Jo-Ann Cook & Wendi Hamilton | Camerman: Christian Flook & Adam Haisinger | Editors: Christian Flook, Steve Puhach & Kirt Richie | Post Production & Sound Design Company: Unreasonable Studios & Apollo | PR Agency: Veritas Communications | Media Agency: UM | Client: ABInBev Director: Beck Lindsey | Senior Brand Manager: Natalie Lucas | Senior Brand Manager: Nick Skotidas | Brand Manager: Kevin De Gruijter

 

Award: Bronze
Company: A&W
Campaign: Root Brewery
Agency: Rethink

Credits:  Creative Directors: Bob Simpson, Ian Grais, Chris Staples | Art Director: Vic Bath | Copywriter: Alex Bird | Planner/Strategist: Darren Yada | Account Lead: Chelsea Stoelting, Lindsay Magrane |  Associate Creative Director: Vic Bath | Broadcast Producer: Laura Rioux | Amplification Coordinator: Sam Masooleh | Production Company: R+D Productions | Director: Vic Bath | Director: Bob Simpson | Line Producer: George Johnson | Post Production Company: Post Pro | Media Editor: Don McDonald | Editor: Megan O'Connor | Audio House: Wave Audio | Producer: Craig Zarazun | Interior Design: Evoke Interior Design | Construction: MakeHaus | Client: Tom Newitt Client: Julia Cutt Client: Susan Dong


Health Care

Award: Gold
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 

Award: Silver
Company: St. Louis Children's Hospital
Campaign: Remission Billboard
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Erin Clark | Creative Director: Ari Elkouby | Art Director: Ari Elkouby | Copywriter: Matt Syberg-Olsen | Planner/Strategist: Dean Foerter | Account Lead: Erin Clark | Team Lead: Laura Doede | Media Planner/Buyer: Outfront | Other Team Members: Ryan Spelliscy, Josh Budd, David Federico, Mike Beamer, Noel Margonza, Bruce Playfoot, Pirate Audio, Jennifer Cotton, Steve McArdle, Suzanne Fontaine, Amy Connelly, Stephanie Perry

 

Award: Bronze
Company: Mercy Ships Canada
Campaign: I Just Bought a Boat.
Agency: Geometry

Credits:  Primary Director: Nuala Byles | EVP, ECD | Art Director: Greg Muhlbock | Copywriter: Sabiha Chaudry | Planner/Strategist: Anne Rowe | Account Lead: Karie Whetter | Media Planner: Kyle Sergeant & Lucas Levert, Neo Canada | Digital Strategy: Crystal Sales, Ogilvy |  Community Manager: Idris Lawal, Ogilvy | PR:  Melissa Lee &  Madison Seeman, Cohn + Wolfe


Retail

Award: Gold
Company: UNIQLO
Campaign: The Welcome Store
Agency: Rethink

Credits:  Creative Directors: Mike Dubrick, Joel Holtby, Leia Rogers | Art Directors: Zachary Bautista, Mike Sipley | Copywriters: Andrew Chhour, Cass Zawadowski | Planners/Strategists: Stacy Ross, Hannah Newport | Account Lead: Kai De Bruyn Kops | Creative Director: Ian Grais | Creative Director: Chris Staples | Broadcast Producer: Heather Blom | Production Company: Mile Inn | Executive Producer: Leanna McLellan | Director: Yan Dal Santo | Editor: Marka Rankovic | Director of Photography: Simon Shohet | Line Producer: Harv Glazer | Post Production House: Skin+Bones | Post Production House: The Faculty | On-Line: Dan Kelly | Grading: Dan Kelly | Audio House: Apollo Audio House | Producer: Tom Hutch | Engineer: Spencer Hall | Print Producer: Narine Artinian

 

Award: Silver
Company: Hudson’s Bay
Campaign: Hudson's Bay Grand Portage
Agency: TORQUE Strategies

Credits:  SVP Marketing & Brand Strategy Hudson's Bay Company: Patrick Dickinson | Planner/Strategist: Bart Given, Managing Director TORQUE Strategies | Account Lead: Peter Gardner, Director Insights & Strategy TORQUE Strategies | Team Lead: Stacy Halonen, Director Operations TORQUE Strategies | Director Events Hudson's Bay Company: Leslie Blachford | Director Public Relations Hudson's Bay Company: Michelle Veilleux | Director Social Marketing Hudson's Bay Company: Andrea Raimondo | Social Media Specialist Hudson's Bay Company: Connor George | Account Coordinator TORQUE Strategies: Jemima Twist

 

Award: Bronze
Company: Flowers on Ten
Campaign: Flowers After Hours
Agency: FCB/SIX, FCB Canada

Credits:  Creative Directors: Ian Mackenzie, Rob Sturch | Art Director: David Woodger | Associate Creative Director: Andrew Bernardi | Experience Designer: Patrick Stolk-Ramaker | Jr. Art Director: Jesse Bout | Senior Project Manager: Maia Spetter | Strategy Coordinator: Michael Conte | Photographer: Tanvi Madkaiker | Account Director: Sylvester Sawala


Social Causes

Award: Gold
Company: SickKids Foundation
Campaign: Get Better Gifts (Milk & Cookies)
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Jaimes Zentil | Copywriter: Craig McIntosh | Planner/Strategist: Rosie Gentile | Account Lead: Michelle Perez | Team Lead: Melissa Levenberg | Media Planner: Rebecca Shrimpton | Media Buyer: Rebecca Shrimpton | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director/CW: Craig McIntosh | Creative Director/AD: Jaimes Zentil | Art Director: Spencer Dingle| Copywriter: Jordan Hamer | Agency Producer: Dena Thompson | VP, Brand Director: Michelle Perez | Group Account Director: Melissa Levenberg | Account Director: Daniel Dolan | Account Executive: Hillary Gonzalez | SVP Strategy: Rosie Gentile | Chief Strategy Officer: Jason Chaney | Production House: Skin & Bones | Film Company Director: David Quinn | DOP: Chris Lew | Executive Producer(s): Dan Ford, Liane Thomas | Line Producer: Joan Bell | Editing House: Skin & Bones Film Company | Editor: Marka Rankovic | Animation Company: Alter Ego | Flame Artist: Darren Achim | Colourist: Wade Odlum | Audio House: Berkeley Inc. + Massive Music | Music Creative Director: Elijah Torn | Studio Production Manager: Sharlene Zmak | Senior Production Artist: Shireen Kok | Experiential Production: Touchpoint Films |Experiential Executive Producers: Kevin Saffer, Lisa Saffer | Media Company: OMD | Business Director, Jammie Ogle | Media Planner/Buyer: Rebecca Shrimpton | Client: SickKids Foundation | VP, Brand Strategy and Communications: Lori Davison | Director, Integrated Brand Marketing: Kate Torrance | Director, Public Relations: Sandra Chiovitti

 

Award: Silver
Company: Loblaw Companies Limited
Campaign: Loblaw Companies Limited - Meant to Eat Together
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Cher Campbell | Art Director: Caroline Friesen, Gerardo Agbuya | Copywriter: Robbie Percy, Jesse Wilks | Planner/Strategist: Natasha Shadman, Megan Towers | Account Lead: Caitlin Elliot | Team Lead: Lindsay Lalonde | Media Planner: Kelly Shannon | Media Buyer: Adele Lettau, Bellamy Lacay & Valerie Ponce, Carli Bianchi | Other Team Members: Executive Creative Directors: Angus Tucker, Stephen Jurisic Head of Production: Aimee DeParolis Agency Producer: Monika Ghobrial Production Company: Soft Citizen Director: Vincent Haycock Exec Producer: Eva Preger, Rob Burns, Link York Line Producer: Timothy Kerrison Director of Photography: Franz Lustig School Editing (Editorial Company): Editor: Chris Van Dyke, School Alter Ego Colourist: Eric Whipp, Alter Ego Online: Eric Perrella, Alter Ego Audio House: Vapor RMW Casting: Gatehouse

 

Award: Bronze
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 


Digital & Tech

Automotive

Award: Gold
Company: Fountain Tire
Campaign: Safest Highway
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts | Group Creative Director: Matt Antonello | Art Director: Cody Sabatine | Copywriter: Joseph Vernuccio | Planner/Strategist: Eryn LeMesurier | VP, Account Director: Chris Perron | Group Account Director: John Pace | Group Creative Director: Noel Fenn | Account Executive Rammez Al Aghbar | Chief Strategy Officer/Sr. Planer: Shelley Brown | Director of Integrated Production: Stef Fabich | Producer: Christine Michaelejko | Director: Scott Drucker | Director of Print: Bruce Ellis | Production House: Corkscrew Media | Editor: Andy Ames | Post Production: Alter Ego | Audio: Apollo | General Manager, Marketing - Fountain Tire: Kristi Dubeau | Director, Marketing Communications - Fountain Tire: James Bliss | Manager, Marketing Communications - Fountain Tire: Denise Gohl-Eacrett | Advertising Specialist - Fountain Tire: Tracy Watters

 

Award: Silver
Company: BMW Canada
Campaign: Script Your Search
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Executive Creative Director:               Ian Mackenzie | Creative Directors: Matt Antonello, Noel Fenn, Rob Sturch | Art Directors: Cody Sabatine, Devon Williamson | Copywriters: Joseph Vernuccio, James Ly | Chief Strategy Officer/Sr. Planner: Shelley Brown | Strategy Planners: Jamie Cuthbertson, Anna Percy-Dove, John Fung, Thomas Wilkins | Account Lead: Chris Perron, Blake Connolly, Alex Kreinces | Account Supervisor: Olivia Figliomeni | Account Executive: Alex Kreinces | Director of Project Management: Shandi Horovitch | Production Company: Fuel Content | Executive Producer: Lindsay Hann | Editor: David Rodriguez | National Manager, Brand Communications – BMW Canada: Michael J Oliver | Brand Communications Specialist - BMW Canada: Melissa Cueva

 

Award: Bronze
Company: Lexus Canada
Campaign: Lexus Canada NX MMC Launch
Agency: DentsuBos

Credits:  Primary Manager/Director: Caley Erlich | Creative Director: Travis Cowdy/Lyrand Martin-Evans | Art Director: Peter Gomes | Copywriter: Dave Pigeon | Planner/Strategist: Jinna Li | Account Lead: Dawn Lacuesta Hau | Team Lead: Producer: Erica Metcalfe | Media Planner: Sean Perkins | Media Buyer: Jeff Fearnall | Director, Lexus Division: Jennifer Barron | National Manager, Lexus Division: Ron Grant | Brand Manager, Lexus Division: Paul Harrison |
Marketing Consultant , Lexus Division: Olena Sapojnikova


Business

Award: Gold
Company: Hotels.com
Campaign: Hotels.com Temporary Captain
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Chitty Krishnappa | Creative Director: Ryan Spelliscy | Art Director: Allie Keith | Copywriter: Gord Yungblut | Planner/Strategist: Adam Ferraro | Account Lead: Chitty Krishnappa | Team Lead: Chitty Krishnappa | Media Planner: Wavemaker | Media Buyer: Wavemaker | Other Team Members: David Federico, Josh Budd, Matthew Stasoff, Rannie Turingan, Soft Citizen, Someplace Nice, The Perlorian Brothers, Pete Henderson, Sharon Nelson-Bailey, Brie Gowans, Mark Hajek, Fort York, Grayson Matthews, Vapor, Melissa Postier, Jackson Stanley

 

Award: Silver
Company: Microsoft Canada
Campaign: MR-1
Agency: Intercept Group

Credits:  Primary Manager/Director: Shaheen Yazdani | Creative Director: Richard Pay | Art Director: Joe Dunning | Copywriter: Richard Pay | Planner/Strategist: Andrew Au | Account Lead: Shaheen Yazdani | Team Lead: Richard Pay

 

Award: Bronze
Company: Ownr, an RBC Venture
Campaign: Ownr Launch Campaign
Agency: Eighty-Eight

Credits:  Primary Manager/Director: Jenna Kellner Izraelski & Shadi McIsaac, Ownr | Creative Director: Nima H. K., Ownr | Jeremy Burgin, Eighty-Eight | Art Director: Nima H. K., Ownr | Planner/Strategist: Erin Bury, Eighty-Eight | Account Lead: Brittany Giles, Eighty-Eight | Team Lead: Isabel Tremblay, RBC Ventures Marketing | Media Buyer: Initiative | VP Marketing, RBC Ventures: Larry Jacobs | VP Business Ventures, RBC Ventures: Richard Thomas | Growth Manager, Ownr: Christopher Chan | Product Owner, Ownr: Jacqueline De Sousa | Designers, Eighty-Eight: Fatima Almuhtaram, Jessica Tat


Consumer Products

Award: Gold
Company: Johnson & Johnson
Campaign: Reactine Pollen Alerts
Agency: UM Worldwide

Credits:  Senior Planner, UM: Michelle Arksey | Senior Buyer: Claire Megahey | Client: Adam Walker, Johnson & Johnson/Reactine | Partners: Rogers, Kristy Kusch, Jennifer Stewart, The Weather Network

 

Award: Silver
Company: Kimberly-Clark
Campaign: Strokable Billboards
Agency: Ogilvy

Credits:  Chief Creative Officer: Brian Murray  | Art Director: Joe Morris | Copywriter: Max OssRech | Planner/Strategist: Robyn Hutman | Account Lead: Samantha Weisbarth | Team Lead: Aviva Groll | Media Planner: Alana Karelson | Media Buyer: Michaela Ryan | Director, Marketing & Sales Strategy: Therese Brisson | Brand Manager: Stephanie Zhuang | IMP Director: Mitch Faigan | Social and Digital Marketing Manager: Ali Ruffo | Art Directors: Heather MacDonald, Amy Fernandes | Copywriter: Pam Danowski | Strategic Planning Director: Michelle Lee | Senior Planning Associate: Alexia Gonsalves | Digital Associate: Fatima Ibrahim | Planning Director: Katherine Upton | Media Vendor: Apex Mobile | Media Vendor: Rouge Media Group


Consumer Services

Award: Gold
Company: Alliance de l'industrie touristique du Québec
Campaign: A Room with Many Views
Agency: lg2

Credits:  Primary Manager/Director: Marc Fortin | Creative Director: Marilou Aubin | Art Director: Jonathan Lavoie | Copywriter: Marie-Éve Leclerc-Dion | Planner/Strategist: Sabrina Côté | Account Lead: Audrey Lefebvre | Team Lead: - | Media Planner: Touché! | Media Buyer: Touché! | Creative Director: Katherine Melançon | Art Director, Digital: Alexandre Jourdain |  Copywriter, Digital: Jean-François Perreault | Copywriter, Digital: Marilou Aubin | User Experience: Geneviève Monette | Account Managers: Nicolas Girault, Julia Lemyre-Cossette |  Agency Producer: Johanne Pelland | Agency Producer: Mélanie Bazinet | Agency Producer: Nancy McDonald | Director: Mélanie Charbonneau | Executive Producer: Alex Sliman (Cinélande) | Production Manager: Alex Ertaskiran | Production Coordinator: Céline Courtois |  Editor: Mathieu Label (Post 430) | Post Production: Post 430 | Post Production Coordinator: Isabelle Borduas | Sound Designer: Circonflex | Music: Circonflex | Project Manager, Digital: Julie Doré-Renaud | Developers: Mathieu Lavoie, Cédric Givord, François Perreault | Video Production: Fig55

 

Award: Silver
Company: Tourisme Montreal
Campaign: Tourisme Montreal Ecosystem
Agency: Cossette

Credits:  Primary Manager/Director: Sandie Rotgé | Creative Director: Olivier Caron | Art Director: Kimberley Neill, Marie-Bénédict Jacquemin | Copywriter: Charlotte Barrière | Planner/Strategist: Daniel Ouellet, Chris Bergeron | Account Lead: Sandie Rotgé | Team Lead: Nada Hatem | Client Sponsor: Danièle Perron (Tourisme Montréal) | Client Lead: Lucie Lacoursière (Tourisme Montréal) | Director, Business Intelligence and Analytics: Grégory Saget-Rudd | Director, Technologies: Marian Borca | Director, Front-End Development: David Fréchette | Lead, Open Source Solutions Development: Antoine Lafontaine | Director, CRM: Sébastien Bélanger | Lead UX Designer: François Lavigne | Director, Architecture: Patrick Salomon | Product Owners: Nada Hatem, Christian Bisson | Scrum Master: Àlyse Bissonnette | Quality Assurance Specialist: Amardeep Singh Sandhu | Developer: Jean-Michel Lavarenne, Francis Yu, Nicolas Beaucage, Mamadou Abdoulaye Diop, Marc-Olivier Fortin | Analyst, Business Intelligence : Luc Mercier | Full-stack Developer: Maxime Gagné | Front-end Developer: Patrick Freedom Mayer, Simon-Pierre Alepin | Mobile Developer : Matteo Ugolini | Business, Data and Tech Strategy (Cossette): Sébastien David, Malik Yacoubi, Sandie Rotgé, Marian Borca, Grégory Saget-Rudd, Sébastien Bélanger | Content and Experience Strategy (Cossette): Chris Bergeron, Sylvain Jacques, François Lavigne, André Dubreuil, Hugo Marchiani, Olivier Caron, Kimberley Neill, Marie-Benedict Jacquemin, Charlotte Barriere

Product Conception and Development (Cossette): Nada Hatem, Christian Bisson, Anne Simard, Marine Freynet, Elyse Bissonnette, Gabriel Cloutier, David Frechette, Antoine Lafontaine, Jean-Michel Lavarenne, Marc-Olivier Fortin, Francis Yu, Nicolas Beaucage, Patrick Freedom Mayer, Maxime Gagne, Luc Mercier, Amardeep Singh Sandhu, Patrick Salomon, Simon Silvain, Kevin Bougeard, Mamadou Abdoulaye Diop, Matteo Ugolini, Newman Thurairatnam, Simon-Pierre Alepin | Tourisme Montreal:  Vice-President, Marketing and Communications: Daniele Perron | Director, Information Technology: Lucie Lacoursiere | Director, Marketing and Communications: Francois Poulin |  Manager, Digital Content: Celine Olivier |  Manager, Digital Marketing:  Julie Dumont-Rancourt |  Lead, Web Platforms:  Benoit Gagne |  Team Lead, Data and CRM:  Elisabeth Gilbert | Freelance:  Pierre-Luc Thivierge, René-Marc Simard, Julien Décarie

 

Award: Bronze
Company: Cineplex Entertainment
Campaign: Pre-Show Engagement
Agency: Conversion

Credits:  VP, Loyalty, Insights & Guest Experience, Cineplex: Greg Ambrose | Design Director, Cineplex: Mike Lucas | Sr. Manager, Loyalty, Cineplex: Nick Swami | Sr. Coordinator, Loyalty, Cineplex: Carlyle Cadhit | VP, Client Services, Conversion: Jeff Moores | Solutions Consultant, Conversion: Andrei Barany | Analyst, Loyalty, Cineplex: Abi Moosa | Project Manager, Cineplex: Ryan Topolnicki


Financial

Award: Gold
Company: The Bank of Montreal
Campaign: The BMO200 Fountain
Agency: Mosaic

Credits:  Primary Manager/Director: Erin Howes | Creative Director: Jess Willis | Art Director: Brad Van Schaik | Copywriter: Marisa Faustino | Planner/Strategist: Jil Eisnor | Account Lead: Erin Howes | Team Lead: N/A | Media Planner: Devyn Perry | Media Buyer: Courtney Cameron | The Bank of Montreal: Chief Marketing Officer: Connie Stefankiewicz | Senior Vice President, Brand Advertising and Sponsorships: Justine Fedak | Vice President, Brand and Content: Jennifer Carli | Vice President, Director North American Brand Management and Governance: Jennifer Larson | Advertising Manager, Brand and Sponsorship: Todd Bennie | Marketing Specialist, Brand Management and Governance: Kaleigh McMaster | Mosaic: Copywriter: Jef Moore | Design Director: Chris Langer | Agency Producer: Sumit Adjwani & Kirsten White | @Makers Artists: Jennifer Marmin, Daniel Borins | Interactive Experience Design: Secret Location | Technical Fabrication: Globacore & Taylor Group | Account Supervisors: Fabio Avella & Katie Sacharin

 

Award: Silver
Company: Scotiabank – Arts Sponsorship
Campaign: We're All Creative
Agency: Bensimon Byrne

Credits:  Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Gints Bruveris (ACD), Chris Brown, Linna Chang | Copywriters: David Mueller (ACD), Matt Doran, John Pavacic, Joel Cleroux | Account Lead: Will Dell | Team Lead: Jeff Gougeon | Media Planner: Jessica Robinson (PHD Canada) | Production:  Bensimon Byrne: Director of Production Services: Michelle Pilling | Producer: Magda Czyz | Media Agency: PHD Canada: Account Manager: Princessa Topping | Social Client: Scotiabank: Senior Vice President Marketing, Canadian Banking: Clinton Braganza | Vice President, Sponsorship Marketing and Global Philanthropy: Jacquie Ryan | Director, Sponsorships & Partnerships: Gallant Law | Senior Manager, Sponsorships: Ryan Burella | Manager, Sponsorships: Lauren Duffy

 

Award: Bronze
Company: Manulife Financial
Campaign: The Investment Truth
Agency: DentsuBos & Mindshare

Credits:  Primary Manager/Director: Leisha Roche | Creative Director: Travis Cowdy, Lyranda Martin-Evans | Art Director: Mark Francolini | Copywriter: Siobhan Dempsey | Planner/Strategist: Linda Frey | Account Lead: Anthony Luciano | Team Lead: Noel Trinidade | Media Planner: Kristen Moore | Media Buyer: Alexandra Wolch | Other Team Members: Richard Seres, Howard Quinn, Yamini Shinghal, Kim Madill, Edith Cayer


Food & Beverage

Award: Gold
Company: Les Producteurs de lait du Québec
Campaign: Singing Cartons
Agency: lg2

Credits:  Primary Manager/Director: François Sauvé | Creative Director: Nicolas Baldovini | Art Director: Marc Guibault | Copywriter: Guillaume Bergeron | Planner/Strategist: Stéfanie Forcier | Media Buyer: Touché! | Art Director, Digital Experience: Vincent Bélanger | User Experience: Joèl Auchu | Account Director: Karine Payette | Account Manager, Digital Experience: Alice Dawlat | Account Manager: Julia Lemyre-Cossette | Account Coordinator: Carl Milette | Technical Director: François Perreault | Front-End Developer: Raphaèlle Cantin | Front-End Developer: Simon Côté-Bouchard | Data and Performance Strategist: Raphaèl Calgaro | App Development: Cortex 2D and 3D | Animation: couleur.tv | Media: Touché! - Martin Soubeyran, Maeva Tepea, David Audet-Simard

 

Award: Silver
Company: ABinBev
Campaign: Budweiser Let It Shine
Agency: Anomaly

Credits:  Primary Manager/Director: Candace Borland | Creative Director: Neil Blewett | Art Director: Charlene Letourneau | Copywriters: Neil Blewett & Lexie Hoffmeyer | Planner/Strategist: Paul Lipson | Account Lead: Matt Holton | Executive Creative Directors: Pete Breton & Dave Douglass | CEO: Franke Rodriguez | French Creative Director: Jack Latulippe | Account Supervisor: Alexandra Espinosa | Account Executive; Natalia Guerra | Head of Production: Janice Bisson | Broadcast Producer: Margaret John | Print Producer: Rob Murray | Digital Producer: Danielle Zhang | Social Producer: Steven Czikk | Social Media Strategist: Chris Campaner | Designers: Andy Slater & Tim Chuang | Production Company: Untitled | Post Production Company: Unreasonable Studios | Photographers: Jeremy Thompson & Viktor Radics | Cinematographer & Cameraman: Kris Belchevski & Christopher Lew | Production Company Producer: Lexy Kavluk & Trudy Turner | Director: Phil Brown | Editor: Mariam Fahmy Music Artist & Title: Tyson Kuteyi Sounds | Design Company: TA2 | Sound Engineer: Adam Png | Product Design: Buzz Products | Model maker: Adam Brandejs | Visual Effects Company: The Vanity | Visual Effects Engineer: Naveen Srivastava | PR Agency: Veritas Communications | Media Agency: Vizeum & UM | Experiential Agency: Mosaic | Client: ABInBev VP of Marketing, Labatt: Todd Allen | Brand Director, Budweiser Canada: Andrew Oosterhuis | Senior Brand Manager, Budweiser Canada: Brad Canario

 

Award: Bronze
Company: The Hershey Company
Campaign: Cookies 'N'Creme Farida The Fortune Teller
Agency: Anomaly

Credits:  Primary Manager/Director: Bryden McDonald | Creative Director: Jamie Marcovitch, Todd Cornelius & Jack Latulippe | Art Director: Jordan Dunlop | Copywriter: Ryan Chiasson | Planner/Strategist: Jon Daly | Account Lead: Daria Lysenko | Executive Creative Directors: Pete Breton & Dave Douglass | CEO: Franke Rodriguez | Director of Social Media: Jennifer Stack | Social Media Manager: Stefanie Jesney | Agency Producer: Frances Smith | Agency Interactive Producers: Andrew Wong, Alora May, Sumit Ajwani | Designers: Oleg Portnoy & Andy Slater | Illustrator: Danesh Mohiuddin | Production/Post Production/Sound Design/Animation Company: Nimble Production Company | Producers: Jeff Schwartz & Michael Corbier | Director: Adam Reid | Camerman: John Tran | Editor: Matt Kloske | Sound Engineers: Jordan O'Connor & Damien Karns | Animator: Brett Blackwell | Interactive Production Company: Thinkingbox | Associate Director: Christine Clark | Interactive Designer: Kevin Mak | Associate Director, Software Development: Justin Desjardins | Web Developers: Kristoffer Balisican & Logan Bittner | Media Agency: UM | Client: The Hershey Company Marketing Manager: Ola Machnowski | Senior Marketing Manager: Alexia Wharton


Health Care

Award: Gold
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 

Award: Silver
Company: St. Louis Children's Hospital
Campaign: Remission Billboard
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Erin Clark | Creative Director: Ari Elkouby | Art Director: Ari Elkouby | Copywriter: Matt Syberg-Olsen | Planner/Strategist: Dean Foerter | Account Lead: Erin Clark | Team Lead: Laura Doede | Media Planner/Buyer: Outfront | Other Team Members: Ryan Spelliscy, Josh Budd, David Federico, Mike Beamer, Noel Margonza, Bruce Playfoot, Pirate Audio, Jennifer Cotton, Steve McArdle, Suzanne Fontaine, Amy Connelly, Stephanie Perry

 

Award: Bronze
Company: Sanofi Genzyme
Campaign: A Lifetime of Handshakes
Agency: Edelman

Credits:  Primary Manager/Director: Marissa Smith | Creative Director: Andrew Simon | Art Director: Robin Soukvilay and Matt Smith | Copywriter: Scott Tavener | Planner/Strategist: Tamara Sulliman | Account Lead: Dana Singleton | Team Lead: Marsha Rosenberg | Cinematography: Josh Sam | Art Directors: Robin Soukvilay, Matt Smith | Cinematography: Josh Sam | VP, Health: Marissa Smith | Senior Account Manager: Marsha Rosenberg | Senior Account Manager: Zuhair Herzallah | Account Executive: Hannah Mograby | Agency Producer: Tamara Sulliman | Production Company: Edelman Canada | Post House: Edelman Canada | Editor: Josh Sam | Account Director: Ryley Murray


Retail

Award: Gold
Company: FGL Sports Ltée (Sports Experts)
Campaign: Thermal Discount
Agency: Rethink

Credits:  Primary Manager/Director: n/a | Creative Director: Nicolas Quintal | Art Director: Maxime Sauté | Copywriter: Xavier Blais | Planner/Strategist: Pascal Routhier | Account Lead: Alex Lefebvre | Media Planner: Touché! | Creative Director: Ian Grais | Creative Director: Chris Staples | Account Manager: Alexe Dupont | Production Company: NovaFilm | Director: David Poulin | Production: Alexis Dubosc | Director of Photography: Maxime Valsan | Creative Tech: Cortex Studio | Client: Patrick Lavallée,Dominique Gendron, Suzie Tremblay, Marie-Pier Léonard

 

Award: Silver
Company: Canadian Tire
Campaign: Golden Stick
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer and Creative Director: Judy John | Art Director: Lucyed Hernandez | Copywriter: Jason Soy | Planner/Strategist: Brent Nelsen | Account Lead: Gail Dhruv | Team Lead: Gail Dhruv | Media Planner: Touché | PR Agency: Hype PR | Creative Directors: Anthony Atkinson, Paul Giannetta | Art Director: Logan Gabel | Copywriter: Graeme Campbell | SVP, Executive Producer: Franca Piacente | Account Supervisor: Kim Lazer | Account Executive: Dorota Wierzbicki | Senior Strategic Planners: Taylor Smith, Mike Coulson | Experiential Agency: SMAK | Influencer Agency: DWOM

 

Award: Bronze
Company: Amazon
Campaign: Amazon Prime Day
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer and Creative Director: Judy John | Art Director: Jason Lee | Copywriter: Dave Barber | Planner/Strategist: Brent Nelsen | Account & Team Lead: Gail Dhruv | Media Buyer: Initiative | Group Creative Director: Sam Cerullo | Art Director: Sally Fung | Copywriter: Jason Soy | Executive Producer: Franca Piacente | Group Account Director: Gail Dhruv | Strategy Director: Dan Koutoulakis | Production Company: Hornet Animation NYC, Radke Films | Director: Leigh Marling Producer: Joel Kretschman, Greg Bedard, Dez Stavracos, Merrie Wassen, Scott McKenzie | Editing Company: Hornet, Rooster | Post-Production
Editor: Anita Chao, Paul Proulx | Assistant Editor: Colin Murdock | Producer: Melissa Kahn | Transfer: Hornet, Alter Ego | Online: Hornet, Fort York | Engineer: Sean Cochrane | SFX: Fort York | Music House: Grayson Matthews | Producer: Kelly McCluskey | Coordinator: Tyler Estwick, Nichols Shaw | Arranger: Tom Westin


Social Causes

Award: Gold
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

 

Award: Silver
Company: Responsible Gambling Council
Campaign: The Isolated Campaign
Agency: lg2

Credits:  Primary Manager/Director: Jeremy Gayton | Creative Director: Chris Hirsch, Nellie Kim | Art Director: Emma Wathan | Copywriter: Ariel Riske | Planner/Strategist: Keith Barry | Account Lead: Taylor Johnston | Media Buyer: PhD Canada | Account Manager: Morgana Clarke | Producers: Jonny Pottins, Andrea Wong, Sumit Ajwani | Production House: Mile Inn | Director: Olivier Staub | Editor: Mike Kirsch

 

Award: Bronze
Company: Canadian Paralympic Committee
Campaign: The Paralympic Network
Agency: BBDO Toronto

Credits:  Primary Manager/Director: Todd Mackie / Denise Rossetto (CCO) | Creative Director: Matt Hubbard / Mike Schonberger | Art Director: Mike Schonberger | Copywriter: Matt Hubbard | Planner/Strategist: Tom Kenny | Account Lead: Rebecca Flaman / Tania Montemarano | Team Lead: Rebecca Flaman / Tania Montemarano | Media Planner: Acart Communications | Media Buyer: Acart Communications | VP Head of Broadcast, Agency Producer: Beatrice Bodogh | Account Coordinator: Andrea Stranges | French Agency Producer: Julie Lapre | Production Company: Asymetric Media Ltd | Director: Kacper Larski | Line Producer: Kyle Hollett | Director of Photography: Kiel Milligan | Editiorial: Married To Giants | Offline Editor: Monica Remba | Transfer & Online: Alter Ego | Online Editor: David Whiteson | Colourist: Connor Fisher | Music House: Grayson Matthews | Engineer: Vlad Nikolic | Greatnessisrare.ca development team Project Manager: Melissa Hadley | Project Manager: Jason Dick | IA/UX: Trevor Shaikin | Developer: Douglas Glover | Developer: Jeff Sacco | SVP Technology: Jeff Sangster

 


Innovative Media

Automotive

Award: Gold
Company: Fountain Tire
Campaign: Safest Highway
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts | Group Creative Director: Matt Antonello | Art Director: Cody Sabatine | Copywriter: Joseph Vernuccio | Planner/Strategist: Eryn LeMesurier | VP, Account Director: Chris Perron | Group Account Director: John Pace | Group Creative Director: Noel Fenn | Account Executive Rammez Al Aghbar | Chief Strategy Officer/Sr. Planer: Shelley Brown | Director of Integrated Production: Stef Fabich | Producer: Christine Michaelejko | Director: Scott Drucker | Director of Print: Bruce Ellis | Production House: Corkscrew Media | Editor: Andy Ames | Post Production: Alter Ego | Audio: Apollo | General Manager, Marketing - Fountain Tire: Kristi Dubeau | Director, Marketing Communications - Fountain Tire: James Bliss | Manager, Marketing Communications - Fountain Tire: Denise Gohl-Eacrett | Advertising Specialist - Fountain Tire: Tracy Watters

 

Award: Silver
Company:  BMW Canada
Campaign: Script Your Search
Agency: FCB

Credits:  Chief Creative Officers: Jeff Hilts, Nancy Crimi-Lamanna | Creative Director: Matt Antonello | Art Director: Cody Sabatine | Copywriter: Joseph Vernuccio | Planner/Strategist: Jamie Cuthbertson | VP, Account Director: Chris Perron | Account Director: Blake Connolly  | Jeff | Chief Strategy Officer/Sr. Planner: Shelley Brown | Account Supervisor: Olivia Figliomeni | Account Executive: Alex Kreinces | Director of Project Management: Shandi Horovitch | Production Company: Fuel Content | Executive Producer: Lindsay Hann | Editor: David Rodriguez | Creative Director: Noel Fenn | National Manager, Brand Communications - BMW Canada: Michael J Oliver | Brand Communications Specialist - BMW Canada: Melissa Cueva | Executive Creative Director: Ian Mackenzie | Creative Director: Rob Sturch | Experience Designer: Patrick Stolk-Ramaker | Art Director: Devon Williamson | Copywriter: James Ly |
EVP Strategy: Anna Percy-Dove | Project Manager: Ashley Whitaker | Print Production Supervisor: Chris Costa | Director of Technology: Madara Ranawake  | Front End Developer: Robert Blayney | Quality Assurance Manager: Lina Vaisman | Jr Quality Assurance Analysts: Labdhi Deliwala, Peter Panchine | Senior Manager, Analytics: Andrew Yang | Senior Strategist: Thomas Wilkins | Director, Strategy: John Fung | Freelance: Experience Designers: Vanessa Burguete, Ryan Short | Print Production Supervisor: Tania Redjouani

 

Award: Bronze
Company: Fiat Chrysler Automobiles
Campaign: Ram: On the Road
Agency: UM Worldwide

Credits: Lead Agency: UM Worldwide | Director, Communication Strategies: Derek Ouellette, UM Worldwide | Manager, Investment: Alex McKellar, UM Worldwide | Brand & Media Communication Manager: Nancy Market (Fiat Chrysler Automobiles) | Media Partner: Rogers | Manager, Integrated Sports Sales: Luke Boone, Rogers | Client Service Manager, Integrated Sports Sales: Angie Lynch, Rogers


Business

Award: Gold
Company: Microsoft Canada
Campaign: MR-1
Agency: Intercept Group

Credits:  Primary Manager/Director: Shaheen Yazdani | Creative Director: Richard Pay | Art Director: Joe Dunning | Copywriter: Richard Pay | Planner/Strategist: Andrew Au | Account Lead: Shaheen Yazdani | Team Lead: Richard Pay

 

Award: Silver
Company: TA2 Sound & Music
Campaign: A Very Special Christmas Special
Agency: UNION

Credits:  Chief Creative Officer: Lance Martin | Art Director: Alicia Outschoorn | Copywriter: Alex Scott | Account Lead: Heather Osbourne | Team Lead: Heather Osbourne | Media Planner: Cherie Raymond | Media Buyer: Cherie Raymond | Other Team Members: Grace Lee, Agency Producer Drew Frohmann, Audio Director Christine Leslie, Executive Producer Arianna Benincasa: Marketing & PR Coordinator Frank Rast: Videographer Steve Gadsden: CEO


Consumer Products

Award: Gold
Company: Kimberly-Clark
Campaign: Strokable Billboards
Agency: Ogilvy

Credits:  Chief Creative Officer: Brian Murray  | Art Director: Joe Morris | Copywriter: Max OssRech | Planner/Strategist: Robyn Hutman | Account Lead: Samantha Weisbarth | Team Lead: Aviva Groll | Media Planner: Alana Karelson | Media Buyer: Michaela Ryan | Director, Marketing & Sales Strategy: Therese Brisson | Brand Manager: Stephanie Zhuang | IMP Director: Mitch Faigan | Social and Digital Marketing Manager: Ali Ruffo | Art Directors: Heather MacDonald, Amy Fernandes | Copywriter: Pam Danowski | Strategic Planning Director: Michelle Lee | Senior Planning Associate: Alexia Gonsalves | Digital Associate: Fatima Ibrahim | Planning Director: Katherine Upton | Media Vendor: Apex Mobile | Media Vendor: Rouge Media Group

 

Award: Silver
Company: Post Foods Canada
Campaign: Sugar Crisp Spout
Agency: Ogilvy

Credits:  Primary Manager/Director: Mark Forward | Creative Director: Brian Murray | Copywriter: Steve Muzzin | Planner/Strategist: Crystal Sales | Account Lead: Taylor Pawsey | Team Lead: Eric Kormos | Media Planners/Buyers: Spark Foundry | Assistant Brand: Katherine Lorenzo | VP Marketing - Dave Bagozzi | Creative Director: Alex Furrer | Art Director: Samiir Mussa, Mark Hesse | Community Management: Idris Lawal | Producer, Makers: Kirsten White | Account Coordinator: Jamie Flatow | Planning Director: Jeff George | Senior Print Producer: David Scanlon | Video Editor: Thais Maranho | Project Manager: Paulina Lozano | Production Director: Antoine Negre | Spout Production: 3dphaktory | Director, OPC/OPC Production: Jono Hunter | Senior Brand Manager: Amy Bernstein | Associate Brand Manager: Katherine Lorenzo

 

Award: Bronze
Company: Johnson & Johnson
Campaign: Reactine Pollen Alerts
Agency: UM Worldwide

Credits:  Senior Planner, UM: Michelle Arksey | Senior Buyer: Claire Megahey | Client: Adam Walker, Johnson & Johnson/Reactine | Partners: Rogers, Kristy Kusch, Jennifer Stewart, The Weather Network 


Consumer Services

Award: Gold
Company: Touché!
Campaign: Data vs Car
Agency: Touché!

Credits:  Primary Manager/Director: Touché! | Creative Director: Cossette | Art Director: Cossette | Copywriter: Cossette | Planner/Strategist: Touché! | Account Lead: Touché! | Team Lead: Touché! | Media Planner: Touché! | Media Buyer: Touché!

 

Award: Silver
Company: The Canadian Real Estate Association
Campaign: Noise Cancelling Poster
Agency: UNION

Credits:  Chief Creative Officer: Lance Martin |  Creative Director: Adam Thur | Creative Director: Rica Eckersley | Art Director: Adam Thur | Copywriter: Rica Eckersley | Account Lead: Raluca Kostovski | Agency Producer: Kelly Mark | Account Manager: Beatrice Dauphinais-Bourque | Group Account Director: Kimberlee Welch | Innovation Manager: Jordan Show

 

Award: Bronze
Company: CBC
Campaign: Alias Grace VR Experience
Agency: CBC

Credits:  Primary Manager/Director: Dylen Postnikoff | Creative Director: Munro Cullen | Account Lead: Kelsey Aikman | Team Lead: Jason Fabbro | CBC Executive Director, Marketing, Communications & Brand: Bonnie Brownlee | CBC Sr. Director, Marketing, Communications & Brand: David Jang | CBC Digital Producer/Director: Matthew Lazzarini | Immersant VR Directors: Michael Gibson, Danny McNair, Kevin Little | Immersant VR Producer: Heather Paul | Immersant VR Lead Supervising Artist: Ryan Jensen | Immersant VR Art Director: Doug Drexler | Photogrammetry Director of Photography: Matt Gibson


Financial

Award: Gold
Company: Scotiabank – Arts Sponsorship
Campaign: We're All Creative
Agency: Bensimon Byrne

Credits:  Primary Manager/Director: Jack Bensimon, President | Creative Director: Joseph Bonnici, Dan Strasser | Art Director: Gints Bruveris (ACD), Chris Brown, Linna Chang | Copywriter: David Mueller (ACD), Matt Doran, John Pavacic, Joel Cleroux | Account Lead: Will Dell | Team Lead: Jeff Gougeon | Media Planner: Jessica Robinson (PHD Canada) | Production - Bensimon Byrne: Director of Production Services: Michelle Pilling | Producer: Magda Czyz | Media Agency  -  PHD Canada: Account Manager: Princessa Topping | Social Client - Scotiabank: Senior Vice President Marketing, Canadian Banking: Clinton Braganza | Vice President, Sponsorship Marketing and Global Philanthropy: Jacquie Ryan | Director, Sponsorships & Partnerships: Gallant Law | Senior Manager, Sponsorships: Ryan Burella | Manager, Sponsorships: Lauren Duffy

 

Award: Silver
Company: HSBC Canada
Campaign: HSBC | Future Leaders Program
Agency: J. Walter Thompson

Credits:  Primary Manager/Director: Andrew Rusk | Creative Director: Cory Eisentraut | Media Planner: Mindshare | Media Buyer: Mindshare | Account supervisor: Lindsay Cannon | ACDs: Mark Lewis and Susie lee | Account exec: Eric Dickinson | Copywriter: Gord Yungblut | Art Director: Allie Keith | Project manager: Marisa George | Digital Designer: Benjamin Bart

 

Award: Bronze
Company: RBC Insurance
Campaign: RBC Insurance - We'll Help You Get It
Agency: Initiative

Credits:  Primary Manager/Director: Jannie Densing | Creative Directors: (Notable) C.Adams; C.Posner;  (GRIP) D.Chiavegato | Art Directors: (Notable) C.Adams;C.Posner; (GRIP) J.Morra | Copywriters: (Notable) C.Adams;C.Posner;(GRIP) T.Gourley | Planner/Strategist: Megan Andrews | Account Leads: (Notable) G.Hutton; (GRIP) N.Leduc | Team Leads: (Notable) C.Broderick; (GRIP) E.Robinson | Media Planners: Amanda Frail; Alicia Petralia | Media Buyer: Russell Cross; | NotableLife Event Team: Carla Bragagnolo; Joshua Seaton, Kevin Gallant, Katlyn Jennings | GRIP Acct Team: Michael Brathwaite, McKenzie Clune


Food & Beverage

Award: Gold
Company: Dr. Oetker
Campaign: Dr. Oetker - Cioccolato
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Mark Scott | Art Director: Kara Wark | Copywriter: Ryan Kukec | Planner/Strategist: Trevor Thomas, Jennifer Munoz, Simone Gervais | Account Lead: Amy Yacoub | Team Lead: Sophie Lander | Media Planner: Initiative | Executive Creative Director: Angus Tucker | Executive Director, Design: Mooren Bofill | Associate Design Director: Jacqueline Lane | Designer: Ming Mikaeo | Producers: Raquel Rose, Erin Feldman | Account Coordinator: Taylor Squires | Agency Photographer: Varsha Sreekumar | Production Company: 172 in partnership with Heyd & Seek | Executive Producer: Cynthia Heyd | Director: Jesse Blight | Director of Photography: Darrin Klimek | Line Producer: Ben Robinson | Illustrator: Adrian Forrow | Editing House: Upstate | Editor: Tom Mountain | Transfer Facility: Alter Ego | Colourist: Clinton Homuth | Music and Sound Design: Imprint Music | Voice Director: Tim White | Audio Engineer: Aaron McCourt | Executive Producer: Corinne Murray | Producer: Kasey Brown | Print: Photographer Natasha Vasiljevic | Photography Studio: JK Reps | Print Producer: Lindsey Rebeiro | Event Execution: Launch! | Additional PR: Glossy

 

Award: Silver
Company: Weston Foods (Canada Inc.)  -  D'Italiano
Campaign: Tenor Takeover
Agency: UNION

Credits:  Chief Creative Officer: Lance Martin | Creative Director, Art Director: Adam Thur | Creative Director, Copywriter: Rica Eckersley | Planner/Strategist: Aaron Arellano | Account Lead: Kimberlee Welch | Copywriter: Jennifer Canham | VP, Integrated Production: Jen Dark | Account Manager: Beatrice Dauphinais-Bourque | Account Director: Amy Greenspoon | Community Manager: Jocelynn Rennie | Production Company: Touchpoint Films | Executive Producer: Kevin Saffer | Director: Matt Eastman | Technical Director: Josh Chaiton | Producer: David Stulberg | Pixel Pusher Digital Producer: Karen Reyes | Tech Manager: James Porter

 

Award: Bronze
Company: McDonald’s Canada
Campaign: Big Mac x Bacon (BMxB) Collaboration
Agency: Cossette

Credits:  Primary Manager/Director: Serene Gaspar | Creative Director: Troy McGuinness | Art Director: Spencer Dingle | Copywriter: Jordan Hamer | Planner/Strategist: Scott McKay | Account Lead: Asmait Hailu | Team Lead: Lindsay Mertiri | Media Planner: Logan Lindsay | Media Buyer: Doug Scott | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Group Creative Director: Simon Clancy | Creative Director(s): Ed Morris, Troy McGuinness, Patrick Michaud | Art Director: Spencer Dingle | Copywriter(s): Jordan Hamer, Ben Duquette | Designer(s): Oleg Portnoy, Eric Wood | Agency Producer(s): Barb Gibson, Marie-Pier Poulin | Content Strategist: Youri Hollier | Director, Strategy: Jon Crowley | VP, Strategy: Scott McKay | Account Executive(s): Yvonne Li, Michaela Crompton | Account Supervisor: Asmait Hailu | Account Director: Lindsay Mertiri | Group Account Director: Serene Gaspar | SVP, Managing Director: Kathy McGuire | Product Manager: Chloe Drolet | Studio Director: Raquel Mullen | Senior Retoucher: Trevor Gauthier | Senior Production Artist: Graham Washer | Senior Digital Project Manager: Jeff Maynard | Production House: FRANK Content | Director: Craig Brownrigg | Line Producer: Marie Robertson | Executive Producer: Danielle Kappy | Director of Photography: Stuart Campbell | Food Stylist(s): Carol Brown, Noah Witenoff | Colour/Transfer Facility: Alter Ego | Colourist: Wade Odlum | Colour Assistant: Kevin Wu | Online Facility: Alter Ego | Executive Producer: Cheyenne Bloomfield | Motion Graphics Designer(s): Ian Flaig, Rob Fisher | VFX Artists: Steven McGregor, Andres Kirejew | VFX Assistant: Sebastian Boros | Casting: Mann Casting | Casting Director: Steven Mann | Offline Edit: Married to Giants | Editor: Raj Ramnauth | Audio House: Berkeley Inc. | Audio Engineer: Jared Kuemper | Photography: Fuze Reps | Photographer: Carlyle Routh | Production House: Soda | Executive Producer: Mina Jang | Photographer: Nick Hall-Wood | Media Agency: OMD | Strategy Supervisor: Logan Lindsay | Digital Specialist: Kyla Ames | Account Manager: Kathy O’Meara | Vice President Group Director Broadcast: Doug Scott | PR Agency: Weber Shandwick | Director | Client Experience: Lauren Thomson, Vice President | Associate Creative Director: Craig Ritchie, Vice President | Planning: Kyle Brown | Senior Art Director: Brendan Watson | Supervisor, Integrated Media: Nare Tutundjian | Senior Associate, Integrated Media: Fatma Othman | Senior Associate, Integrated Media: Elise Magliocchetti | Producer: Ashley Chu | Associate, Integrated Media: Jude Hirman | Creative Intern: Genevieve Raveau | Client: McDonald’s Restaurants of Canada Limited | Chief Marketing Officer & SVP: Antoinette Benoit | Marketing Officer: Hope Bagozzi | Senior Marketing Manager: Jean Guillaume Bertola | National Marketing Manager: Rebecca Smart | Sr. Manager Media, CRM & Partnerships: Solange Bernard | Senior Director Head of Digital: Lara Skripitsky | Digital Social Media Manager: Rashel Hariri | Regional Marketing Supervisor: Mélissa Hains | National External Communications Manager: Adam Grachnik


Health Care

Award: Gold
Company: St. Louis Children's Hospital
Campaign: Remission Billboard
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Erin Clark | Creative Director: Ari Elkouby | Art Director: Ari Elkouby | Copywriter: Matt Syberg-Olsen | Planner/Strategist: Dean Foerter | Account Lead: Erin Clark | Team Lead: Laura Doede | Media Planner/Buyer: Outfront | Other Team Members: Ryan Spelliscy, Josh Budd, David Federico, Mike Beamer, Noel Margonza, Bruce Playfoot, Pirate Audio, Jennifer Cotton, Steve McArdle, Suzanne Fontaine, Amy Connelly, Stephanie Perry

 

Award: Silver
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 

Award: Bronze
Company: Johnson & Johnson
Campaign: Tylenol Complete– Love Is To Lean On
Agency: UM Worldwide

Credits:  Client: Arielle Notte and Jennifer Yu, Johnson & Johnson Partners: YouTube, iTalk BB, Sing Tao


Retail

Award: Gold
Company: Roots Canada
Campaign: Roots Northern Light
Agency: Roots Internal, Blue Ant Plus, SoundPays

Credits:  Primary Manager/Director: James Connell | Creative Director: Daniel Koppenol | Art Director: Patrick Davis | Planner/Strategist: Raymond Perkins | Account Lead: Amanda Rotstein | Team Lead: Tanja Zelko | Media Planner: Elyse Goody | Media Buyer: Alana Melles | Other Team Members: Natalie Fagen, Marcia Facey, Kelsey Parker, Gabriela Shopova, Andrea Suarez, James Rhodes, Lauren Ortved, Ben Resnick, Jessica Murray | App Design: Soundpays | Live Stream Production: BlueAntPlus | Staging: Mandell Entertainment | Animation: Very Good Studios | Performance and Music Composition: Andrew Forde

 

Award: Silver
Company: Canadian Tire
Campaign: Golden Stick
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer and Creative Director: Judy John | Art Director: Lucyed Hernandez | Copywriter: Jason Soy | Planner/Strategist: Brent Nelsen | Account Lead: Gail Dhruv | Team Lead: Gail Dhruv | Media Planner: Touché | PR Agency: Hype PR | Creative Directors: Anthony Atkinson, Paul Giannetta | Art Director: Logan Gabel | Copywriter: Graeme Campbell | SVP, Executive Producer: Franca Piacente | Account Supervisor: Kim Lazer | Account Executive: Dorota Wierzbicki | Senior Strategic Planners: Taylor Smith, Mike Coulson | Experiential Agency: SMAK | Influencer Agency: DWOM

 

Award: Bronze
Company: Shoppers Drug Mart
Campaign: Shoppers Drug Mart - Whatever the Weather
Agency: John st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Cher Campbell | Art Director: Simon Au | Copywriter: Sanya Grujicic, Liz Allemang | Planner/Strategist: Jennifer Munoz | Account Lead: Theo Wolski, Ariel Segal | Media Planner: Donna Smith (DentsuMedia) | Media Buyer: Bellamy Lacay (Amplifi) | Chief Creative Officer: Angus Tucker | Associate Creative Director: Sanya Grujicic | Associate Creative Director: Simon Au | Designer: Teresa Tam | Creative Technologist: Joshua Richards | Producer: Neal Owusu, Kate Goora-Fried | Production Credits: Production Company: 172 in partnership with Heyd & Seek | Executive Producer: Cynthia Heyd | Director: Amit Kehar


Social Causes

Award: Gold
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

 

Award: Silver
Company: SickKids Foundation
Campaign: SickKids VS All In
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Jaimes Zentil | Copywriter: Craig McIntosh | Planner/Strategist: Jason Chaney | Account Lead: Michelle Perez | Team Lead: Melissa Levenberg | Media Planner: Jammie Ogle | Media Buyer: Rebecca Shrimpton | Other Team Members: Agency: Cossette, Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director/CW: Craig McIntosh, Sarah Rutherford | Creative Director/AD: Jaimes Zentil, Mario Cesareo | Designer: Oleg Portnoy | Agency Producer: Dena Thompson | Account Coordinator: Maggie Kent | Account Executive(s): Hillary Gonzalez, Lily Dang | Account Supervisor: Shane Deen | Account Director: Daniel Dolan |  Group Account Director: Melissa Levenberg | VP, Brand Director: Michelle Perez | SVP Strategy: Rosie Gentile | Chief Strategy Officer: Jason Chaney | Production/Editing House: Skin and Bones Film Company | Director(s): Mark Zibert, James Michael Chiang | DOP(s): Chris Mabley, Rico Moran | Executive Producer(s): Dan Ford, Liane Thomas | Line Producer(s): Rita Popielak, Jeff Schwartz | Editor(s): Marka Rankovic, Warren Goodwin | Animation/Transfer/Online Facility: a52 | Flame Artist: Jesse Monsour | Colourist: Paul Yacono | Online Facility: The Vanity | Colourist: Andrew Exworth | Photographer/Studio: Sandy Pereira (JKReps) | Music Licensing: Francois Lachance (Music Rights Clearance) | Song: I'd Do Anything by Lionel Bart | Song: Once There Was a Hushpuppy by Dan Romer & Benh Zeitlin | Audio House: SNDWRX | Music Creative Director: Didier Tovel | Graffiti Muralist: Mitchell Lanecki (Ømen514) | Senior Retoucher: Trevor Gauthier | Senior Production Artist: Shireen Kok | Studio Director: Raquel Mullen | Print Producer: Dawn-Marie Mills | Media Company: OMD | Senior Strategist: Rebecca Shrimpton | Business Director, Jammie Ogle | Client: SickKids Foundation, VP, Brand Strategy and Communications: Lori Davison | VP, Direct and Digital Marketing: Heather Clark | Director, Integrated Brand Marketing: Kate Torrance | Director, Direct and Digital Marketing: Noelle de la Mothe | Director, Direct and Digital Marketing: Janet Schoel | Director, Public Relations: Sandra Chiovitti | Associate Director, Community Stakeholder Relations: Lisa Charendoff | Director, Digital Projects: Mark Jordan | Marketing Manager(s): Tina Tieu-Lafrance, Kelly Hanley, Tanya Tucker, Jennie Kim, Monisa Mees | Coordinator, Public Relations: Madeline Salerno

 

Award: Bronze
Company: Responsible Gambling Council
Campaign: The Isolated Campaign
Agency: lg2

Credits:  Primary Manager/Director: Jeremy Gayton | Creative Director: Chris Hirsch, Nellie Kim | Art Director: Emma Wathan | Copywriter: Ariel Riske | Planner/Strategist: Keith Barry | Account Lead: Taylor Johnston | Media Buyer: PhD Canada | Account Manager: Morgana Clarke | Producers: Jonny Pottins, Andrea Wong, Sumit Ajwani | Production House: Mile Inn | Director: Olivier Staub | Editor: Mike Kirsch

 


Personalized Engagement

Automotive

Award: Gold
Company: Harley-Davidson
Campaign: Common Ground
Agency: Zulu Alpha Kilo

Credits:  Chief Creative Officer: Zak Mroueh | Executive Creative Director: Allen Oke | Associate Creative Director, Art Director: Noel Fenn | Director: Brendan McMullen | Art Director (Posters): Andrea Romanelli | Writer: Jacob Pacey | Designer (Posters): Ryan Booth | Agency Producer: Pam Portsmouth | Agency Producer (Posters): Kari Macknight Dearborn
Digital Imaging: Brandon Dyson, Jim Tinios | Mac Artists: Greg Heptinstall; Brandon Dyson | Account Team: David Tremblay, Kerry McKibbin, Lance Kowlessar, Alice Ko | Strategic Planners: Heidi Philip, Jamie Cuthbertson | Strategy Director: Heather Segal | Brand Innovation Director: Sean Bell | Community Manager: Sam Kamiel | Client (Company): Harley-Davidson Canada | Clients: Ignacio Isusi, Jay Owen, Vesa Mikkola, Marco DiGiantomasso | Media Agency: Team Ignite | Media Agency Planner: Brian Gault, Jamie Camden | Production House: Artifact Nonfiction | Director: David Grabias | Production House Producer: Bryce Brentlinger, Anne Edgar | Director of Photography: John Tran | Video Post Facility / Editing Company: Zulubot | Editor: Jay Baker, Micah Rix-Hayes, Rod Christie, Chris Minns | Story Consultant: Barbara Shearer | Compositor / Online: RedLab | Transfer: RedLab | Colourist: Jason Zukowski
Compositor / Online: Zulubot | Music House: APM | Audio Post Facility: RedLab | Audio Director: Sonny Keyes | Producer: Jodie Moore | Engineer: Sonny Keyes | Audio Post Facility/Music House: Zulubot Audio | Engineer: Stephen Stepanic | Illustrator (Posters): Adi Gilbert – 99 Seconds

 

Award: Silver
Company: BMW Group Canada
Campaign: The BMW Welcome Experience
Agency: FCB/SIX

Credits:  Primary Manager/Director: Ian Mackenzie | Creative Director: Ian Mackenzie, Jeff Hilts, Rob Struch | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: Anna Percy-Dove | Account Lead: Blake Connolly | Creative Director: Rob Sturch | Experience Designer: Patrick Stolk-Ramaker | Art Director: Devon Williamson | Copywriter: James Ly | EVP, Strategy: Anna Percy-Dove | VP, Managing Director: Chris Peron | Account Supervisor: Olivia Figliomeni | Project Manager: Ashley Whitaker | Print Production Supervisor: Chris Costa | Director of Technology: Madara Ranawake | Front End Developer: Robert Blayney | Quality Assurance Manager: Lina Vaisman | Jr Quality Assurance Analyst: Labdhi Deliwala, Peter Panchine | Senior Manager, Analytics: Andrew Yang | Senior Strategist: Thomas Wilkins | Director, Strategy: John Fung | Account Executive: Alex Kriences | Account Director: Blake Connolly | Experience Designers: Vanessa Burguete, Ryan Short | Print Production Supervisor: Tania Redjouani

 

Award: Bronze
Company: BMW Canada
Campaign: Script Your Search
Agency: FCB

Credits:  Chief Creative Officers: Jeff Hilts, Nancy Crimi-Lamanna | Creative Director: Matt Antonello | Art Director: Cody Sabatine | Copywriter: Joseph Vernuccio | Planner/Strategist: Jamie Cuthbertson | VP, Account Director: Chris Perron | Account Director: Blake Connolly  | Jeff | Chief Strategy Officer/Sr. Planner: Shelley Brown | Account Supervisor: Olivia Figliomeni | Account Executive: Alex Kreinces | Director of Project Management: Shandi Horovitch | Production Company: Fuel Content | Executive Producer: Lindsay Hann | Editor: David Rodriguez | Creative Director: Noel Fenn | National Manager, Brand Communications - BMW Canada: Michael J Oliver | Brand Communications Specialist - BMW Canada: Melissa Cueva | Executive Creative Director: Ian Mackenzie | Creative Director: Rob Sturch | Experience Designer: Patrick Stolk-Ramaker | Art Director: Devon Williamson | Copywriter: James Ly |
EVP Strategy: Anna Percy-Dove | Project Manager: Ashley Whitaker | Print Production Supervisor: Chris Costa | Director of Technology: Madara Ranawake  | Front End Developer: Robert Blayney | Quality Assurance Manager: Lina Vaisman | Jr Quality Assurance Analysts: Labdhi Deliwala, Peter Panchine | Senior Manager, Analytics: Andrew Yang | Senior Strategist: Thomas Wilkins | Director, Strategy: John Fung | Freelance: Experience Designers: Vanessa Burguete, Ryan Short | Print Production Supervisor: Tania Redjouani


Business

Award: Gold
Company: Microsoft Canada
Campaign: MR-1
Agency: Intercept Group

Credits:  Primary Manager/Director: Shaheen Yazdani | Creative Director: Richard Pay | Art Director: Joe Dunning | Copywriter: Richard Pay | Planner/Strategist: Andrew Au | Account Lead: Shaheen Yazdani | Team Lead: Richard Pay

 

Award: Silver
Company: Hotels.com
Campaign: Hotels.com Temporary Captain
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Chitty Krishnappa | Creative Director: Ryan Spelliscy | Art Director: Allie Keith | Copywriter: Gord Yungblut | Planner/Strategist: Adam Ferraro | Account Lead: Chitty Krishnappa | Team Lead: Chitty Krishnappa | Media Planner: Wavemaker | Media Buyer: Wavemaker | Other Team Members: David Federico, Josh Budd, Matthew Stasoff, Rannie Turingan, Soft Citizen, Someplace Nice, The Perlorian Brothers, Pete Henderson, Sharon Nelson-Bailey, Brie Gowans, Mark Hajek, Fort York, Grayson Matthews, Vapor, Melissa Postier, Jackson Stanley

 

Award: Bronze
Company: Air Canada
Campaign: Air Canada Cool Not Cold
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Jonathan Terry | Creative Director: Tom O'Donnell | Art Director: Mike Watson | Copywriter: Tom O'Donnell | Planner/Strategist: Kaiti Snell | Account Lead: Fiona O'Brien | Team Lead: Sam Rattue | Media Planner: Jannie Densing | Media Buyer: Dalia Lucchetta | Other Team Members: Kevin Melhuish Kate Averill Marius Bartsch Darcie Thomas Mike Watson Rosalie Shakir Dan Williams Gabriella Lechner Anda Marciuc


Consumer Services

Award: Gold
Company: Cineplex Entertainment
Campaign: Pre-Show Engagement
Agency: Conversion

Credits:  Primary Manager/Director: VP, Loyalty, Insights & Guest Experience, Cineplex: Greg Ambrose | Creative Director: Design Director, Cineplex: Mike Lucas | Art Director: Sr. Manager, Loyalty, Cineplex: Nick Swami | Copywriter: Sr. Coordinator, Loyalty, Cineplex: Carlyle Cadhit | Planner/Strategist: VP, Client Services, Conversion: Jeff Moores | Account Lead: Solutions Consultant, Conversion: Andrei Barany | Team Lead: N/A | Media Planner: N/A | Media Buyer: N/A | Other Team Members: Analyst, Loyalty, Cineplex: Abi Moosa | Project Manager, Cineplex: Ryan Topolnicki


Financial

Award: Gold
Company: Manulife Financial
Campaign: The Investment Truth
Agency: DentsuBos & Mindshare

Credits:  Primary Manager/Director: Leisha Roche | Creative Director: Travis Cowdy, Lyranda Martin-Evans | Art Director: Mark Francolini | Copywriter: Siobhan Dempsey | Planner/Strategist: Linda Frey | Account Lead: Anthony Luciano | Team Lead: Noel Trinidade | Media Planner: Kristen Moore | Media Buyer: Alexandra Wolch | Other Team Members: Richard Seres, Howard Quinn, Yamini Shinghal, Kim Madill, Edith Cayer

 

Award: Silver
Company: Scotiabank SCENE
Campaign: Scotiabank SCENE Visa Debit Card Cross Sell
Agency: William Thomas Digital Inc. / Ariad Communications

Credits:  Primary Managers/Directors: Greg Elliott - Managing Director (William Thomas Digital) , Tracy Smith - President (Ariad Communications) | Creative Director: Dave Stevenson (Ariad Communications) | Copywriter: Jennifer Marrin (Ariad Communications) | Account Director (Ariad Communications / William Thomas Digital): Bryan Whyte  | Account Director (Ariad Communications): Jeff Moores  | This was a campaign which William Thomas Digital took over from Ariad Communications following their unfortunate bankruptcy. Ariad Communications was involved with initial strategy, creative direction, and launch. William Thomas Digital was engaged for ongoing campaign management, production, technical implementation, subsequent launches and ongoing program optimization.  William Thomas Digital team: Managing Director: Greg Elliott | Digital Creative Lead: Roger Cardiff | Director, Client Strategy: Danielle DeLaurier | Director, Client Solutions: Alice Keogh | Director, Marketing and Strategic Partnerships: Chris Genuis | Technical Solution Lead: Ron Ramos | Technical Developer: Vic Dinovici | Project Manager: Alex Sdao

 

Award: Bronze
Company: Scotiabank SCENE
Campaign: Scotiabank SCENE New Member Targeted Offer
Agency: William Thomas Digital Inc. / Ariad Communications

Credits:  Primary Managers/Directors: Greg Elliott - Managing Director (William Thomas Digital) , Tracy Smith - President (Ariad Communications) | Creative Director: Dave Stevenson (Ariad Communications) | Copywriter: Jennifer Marrin (Ariad Communications) | Account Director (Ariad Communications / William Thomas Digital): Bryan Whyte  | Account Director (Ariad Communications): Jeff Moores      This was a campaign which William Thomas Digital took over from Ariad Communications following their unfortunate bankruptcy. Ariad Communications was involved with initial strategy, creative direction, and launch. William Thomas Digital was engaged for ongoing campaign management, production, technical implementation, subsequent launches and ongoing program optimization.      William Thomas Digital team: Managing Director: Greg Elliott | Digital Creative Lead: Roger Cardiff | Director, Client Strategy: Danielle DeLaurier | Director, Client Solutions: Alice Keogh | Director, Marketing and Strategic Partnerships: Chris Genuis | Technical Solution Lead: Ron Ramos | Technical Developer: Vic Dinovici | Project Manager: Alex Sdao


Food & Beverage

Award: Gold
Company: Boston Pizza
Campaign: Boston Pizza - Team HQ
Agency: ICF Olson

Credits:  Primary Manager/Director: Daniel Welch | Creative Director: Dylan Gerard | Art Director: Danielle Giroux | Copywriter: Stephen Sinisi | Planner/Strategist: Haroon Aslam | Account Lead: Lauren Moore | Director, Digital Platforms, Boston Pizza: Brian McLachlan | VP Marketing, Insights & Services, Boston Pizza: Donna Finelli | SVP, Managing Director, ICF Olson: Daniel Welch | Account Director, ICF Olson: Lauren Moore | Project Manager, ICF Olson: Harry Nguyen | VP, Experience Design, ICF Olson: Haroon Aslam | Business Analyst, ICF Olson: Christina Abayomi | Executive Creative Director, ICF Olson: Dylan Gerard | Associate Creative Director, ICF Olson: Matt Grandoni | Art Director, ICF Olson: Bowie Shum | Art Director, ICF Olson: Danielle Giroux | Senior Copywriter, ICF Olson: Stephen Sinisi | Designer, ICF Olson: Luc Samanski | Director, Managed Services, ICF Olson: Shawn Ismail | Site Reliability Manager, ICF Olson: Chris Tang | Sr. Systems Administrator, ICF Olson: Mohsin Kazmi | Technical Director, ICF Olson: Gordon Turner | Senior Front-end Developer, ICF Olson: Danny Ha | Front-end Developers, ICF Olson: Jake Nusca, Sam Mason | ICF Olson: Michael Ip | Senior Back-end Developer, ICF Olson: Peter McStay Hall | iOS Developer, ICF Olson: Wayne Lee, | Platform Manager, ICF Olson: Tom Conant | QA Lead, ICF Olson: Neelima Dheer | QA Analyst, ICF Olson: Dennis Pham | QA Analyst, ICF Olson: Ranga Duraisamy


Health Care

Award: Gold
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano


Retail

Award: Gold
Company: Amazon
Campaign: Amazon Prime Day
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer and Creative Director: Judy John | Art Director: Jason Lee | Copywriter: Dave Barber | Planner/Strategist: Brent Nelsen | Account & Team Lead: Gail Dhruv | Media Buyer: Initiative | Group Creative Director: Sam Cerullo | Art Director: Sally Fung | Copywriter: Jason Soy | Executive Producer: Franca Piacente | Group Account Director: Gail Dhruv | Strategy Director: Dan Koutoulakis | Production Company: Hornet Animation NYC, Radke Films | Director: Leigh Marling Producer: Joel Kretschman, Greg Bedard, Dez Stavracos, Merrie Wassen, Scott McKenzie | Editing Company: Hornet, Rooster | Post-Production
Editor: Anita Chao, Paul Proulx | Assistant Editor: Colin Murdock | Producer: Melissa Kahn | Transfer: Hornet, Alter Ego | Online: Hornet, Fort York | Engineer: Sean Cochrane | SFX: Fort York | Music House: Grayson Matthews | Producer: Kelly McCluskey | Coordinator: Tyler Estwick, Nichols Shaw | Arranger: Tom Westin

 

Award: Silver
Company: Tim Hortons
Campaign: Tim Hortons Royal Wedding
Agency: Zulu Alpha Kilo

Credits:  Chief Creative Officer: Zak Mroueh | Creative Directors: Rodger Eyre, Gerald Kugler | Writers: George Ault, Gary Watson, Brendan Sack, Ian Dunlop | Art Directors: Jacob Gawrysiak, Natalie Theron, Gail Pak, Dilini Nirasha | Design Director: Ryan Booth | Designer: Jack Curtis | Studio Director: Greg Heptinstall | Digital Imaging: Brandon Dyson | Mac Artists: Andrew Martin, Ashleigh O'Brien | Production House: Zulubot | Editor: Jay Baker | Agency Print Producer: Teresa Bayley, Laura Dubcovsky, Kari Macknight Dearborn | Account Director: Violet Karbalaei
Account Supervisor: James Farquharson | Community Manager: Rebecca White | Client (Company): Tim Hortons | Clients: Integrated Marketing Communications Lead: Christy Clem | Senior Manager, Social Media, Digital Marketing & PR: Lizzie Nawn | Manager, Social Media, Digital Marketing & PR: Mackenzie Biddie | Senior Manager, Marketing Communications: Julie Granger | Analyst, Integrated Marketing Communication: Anooshae Janmohammad | Experiential and PR Agency: Citizen Relations | Experiential and PR Team: Angie Lamanna, Sean Citrigno, Alyssa Katzikowski, Ciara O'Riordan, Kevin Wagman, Joshua Zuckerman
| Media agency: UM

 

Award: Bronze
Company: Boston Pizza
Campaign: Boston Pizza - Team HQ
Agency: ICF Olson

Credits:  Primary Manager/Director: Daniel Welch | Creative Director: Dylan Gerard | Art Director: Danielle Giroux | Copywriter: Stephen Sinisi | Planner/Strategist: Haroon Aslam | Account Lead: Lauren Moore | Director, Digital Platforms, Boston Pizza: Brian McLachlan | VP Marketing, Insights & Services, Boston Pizza: Donna Finelli | SVP, Managing Director, ICF Olson: Daniel Welch | Account Director, ICF Olson: Lauren Moore | Project Manager, ICF Olson: Harry Nguyen | VP, Experience Design, ICF Olson: Haroon Aslam | Business Analyst, ICF Olson: Christina Abayomi | Executive Creative Director, ICF Olson: Dylan Gerard | Associate Creative Director, ICF Olson: Matt Grandoni | Art Director, ICF Olson: Bowie Shum | Art Director, ICF Olson: Danielle Giroux | Senior Copywriter, ICF Olson: Stephen Sinisi | Designer, ICF Olson: Luc Samanski | Director, Managed Services, ICF Olson: Shawn Ismail | Site Reliability Manager, ICF Olson: Chris Tang | Sr. Systems Administrator, ICF Olson: Mohsin Kazmi | Technical Director, ICF Olson: Gordon Turner | Senior Front-end Developer, ICF Olson: Danny Ha | Front-end Developers, ICF Olson: Jake Nusca, Sam Mason | ICF Olson: Michael Ip | Senior Back-end Developer, ICF Olson: Peter McStay Hall | iOS Developer, ICF Olson: Wayne Lee, | Platform Manager, ICF Olson: Tom Conant | QA Lead, ICF Olson: Neelima Dheer | QA Analyst, ICF Olson: Dennis Pham | QA Analyst, ICF Olson: Ranga Duraisamy


Social Causes

Award: Gold
Company: SickKids Foundation
Campaign: SickKids VS All In
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Jaimes Zentil | Copywriter: Craig McIntosh | Planner/Strategist: Jason Chaney | Account Lead: Michelle Perez | Team Lead: Melissa Levenberg | Media Planner: Jammie Ogle | Media Buyer: Rebecca Shrimpton | Agency: Cossette, Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Directors/CW: Craig McIntosh, Sarah Rutherford | Creative Directors/AD: Jaimes Zentil, Mario Cesareo | Designer: Oleg Portnoy | Agency Producer: Dena Thompson | Account Coordinator: Maggie Kent | Account Executive(s): Hillary Gonzalez, Lily Dang | Account Supervisor: Shane Deen | Account Director: Daniel Dolan | Group Account Director: Melissa Levenberg | VP, Brand Director: Michelle Perez | SVP Strategy: Rosie Gentile | Chief Strategy Officer: Jason Chaney | Production/Editing House: Skin and Bones Film Company | Director(s): Mark Zibert, James Michael Chiang | DOP(s): Chris Mabley, Rico Moran | Executive Producer(s): Dan Ford, Liane Thomas | Line Producer(s): Rita Popielak, Jeff Schwartz | Editor(s): Marka Rankovic, Warren Goodwin | Animation/Transfer/Online Facility: a52 | Flame Artist: Jesse Monsour | Colourist: Paul Yacono | Online Facility: The Vanity | Colourist: Andrew Exworth | Photographer/Studio: Sandy Pereira (JKReps) | Music Licensing: Francois Lachance (Music Rights Clearance) | Song: I'd Do Anything by Lionel Bart | Song: Once There Was a Hushpuppy by Dan Romer & Benh Zeitlin | Audio House: SNDWRX | Music Creative Director: Didier Tovel | Graffiti Muralist: Mitchell Lanecki (Ømen514) | Senior Retoucher: Trevor Gauthier | Senior Production Artist: Shireen Kok | Studio Director: Raquel Mullen | Print Producer: Dawn-Marie Mills | Media Company: OMD | Senior Strategist: Rebecca Shrimpton | Business Director, Jammie Ogle | Client: SickKids Foundation | VP, Brand Strategy and Communications: Lori Davison | VP, Direct and Digital Marketing: Heather Clark | Director, Integrated Brand Marketing: Kate Torrance | Director, Direct and Digital Marketing: Noelle de la Mothe | Director, Direct and Digital Marketing: Janet Schoel | Director, Public Relations: Sandra Chiovitti | Associate Director, Community Stakeholder Relations: Lisa Charendoff | Director, Digital Projects: Mark Jordan | Marketing Manager(s): Tina Tieu-Lafrance, Kelly Hanley, Tanya Tucker, Jennie Kim, Monisa Mees | Coordinator, Public Relations: Madeline Salerno

 

Award: Silver
Company: SickKids Foundation
Campaign: Get Better Gifts (#MomStrong/#DadStrong)
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Craig McIntosh | Copywriter: Jaimes Zentil | Planner/Strategist: Jason Chaney | Account Lead: Michelle Perez | Team Lead: Melissa Levenberg | Media Planner: Jammie Ogle | Media Buyer: Rebecca Shrimpton | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director/CW: Craig McIntosh | Creative Director/AD: Jaimes Zentil | Associate Creative Director/CW: Noah Feferman | Associate Creative Director/AD: Jonathan Guy | Creative Director/AD: Mario Cesareo | Creative Director/CW: Sarah Rutherford | Senior Copywriter: Jesse Smith | Art Director: Steph Simms | Agency Producer: Dena Thompson | Account Supervisor: Lindsay Hill | Account Director: Melissa Levenberg | VP, Brand Director: Michelle Perez | Chief Strategy Officer: Jason Chaney | SVP Strategy: Rosie Gentile | Strategy, Director: Fernando Aloise | Strategy, Director: Julianne Trotman | Production House: Skin & Bones | Director: Mark Zibert (MomStrong) | Director: James Michael Chiang (DadStrong) | DOP(s): Mark Zibert + Eric Kaskens | Executive Producer(s): Dan Ford, Liane Thomas | Line Producer: Jeff Schwartz | Producer: Joan Bell | Editing House: Skin & Bones | Editor: Marka Rankovic | Transfer/Online Facility: The Vanity | Flame Artist: Sean Cochrane | Colourist: Andrew Exworth | Animation: The Mill | NYC Audio House: Pirate Radio (MomStrong) | Music Creative Director: Vanya Drakul | Song: Another Version of the Truth by Nine Inch Nails | Audio House: SNDWRX (DadStrong) | Music Creative Director: Didier Tovel | Song: Sweet Child of Mine  -  Guns N' Roses performed by Fawn | Media Agency: OMD | Business Director, Jammie Ogle | Client  -  SickKids Foundation | VP, Brand Strategy and Communications: Lori Davison | Director, Integrated Brand Marketing: Kate Torrance | Associate Director, Community Stakeholder Relations: Lisa Charendoff | Marketing Manager: Tina Tieu | Director, Public Relations: Sandra Chiovitti | Manager, Public Relations: Lynn Bessoudo | Coordinator, Public Relations: Madeline Salerno | VP, Direct and Digital: Heather Clark | Director, Direct and Digital: Noelle de la Moethe

 

Award: Bronze
Company: SickKids Foundation
Campaign: SickKids Family Tree
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Mario Cesareo | Copywriter: Sarah Rutherford | Planner/Strategist: Rosie Gentile | Account Lead: Tishan Canagasaby | Team Lead: Melissa Levenberg | Media Planner: Rebecca Shrimpton | Media Buyer: Rebecca Shrimpton | Agency - Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director(s): Mario Cesareo, Sarah Rutherford | Associate Creative Director: Noah Feferman | Senior Copywriter: Elijah Di Gangi | Senior Art Director: Andy Ng | Art Director: Anton Mwewa | SVP Strategy: Rosie Gentile | VP Client Lead: Tishan Canagasaby | Group Account Director: Melissa Levenberg | Account Director: Daniel Dolan | Account Executive: Lily Dang | Senior Digital Project Manager: Annekatrin Mueller | Technical Director: Sukhdeep Gill | Production Company: Thinkingbox | Executive Producer: Andy Wadsworth | Director of Production: Christine Clark | Digital Producer: Selena Stokes | Creative Technologist: Cody Hart | Design Director: Shelley Adamson | Creative Director: Kevin Mak | Director of Creative Technology: Justin Desjardins | Front End Developers: Paul Jarrow,  Eriz Chau | Interactive Developer: Pedro Kauat | Digital Designer: Alex Coelho | Motion Graphics Designer: Shafakat Reshamvala | Media Agency: OMD | Business Director: Jammie Ogle | Senior Strategist: Rebecca Shrimpton | Client: SickKids Foundation | Vice President, Direct and Digital Marketing: Heather Clark | Director, Direct and Digital Marketing: Noelle de la Mothe | Associate Director, Direct and Digital Marketing: Vanessa Teall | Associate Director, Direct and Digital Marketing: Lana Chen | Manager, Direct and Digital Marketing: Nathalie Copas | Vice President, Brand Strategy and Communications: Lori Davison | Manager, Brand Marketing and Communications: Tina Tieu-Lafrance

Environics Data Marketing Award

Award: Gold
Company: Touché!
Campaign: Data vs Car
Agency: Touché!

Credits:  Primary Manager/Director: Touché! | Creative Director: Cossette | Art Director: Cossette | Copywriter: Cossette | Planner/Strategist: Touché! | Account Lead: Touché! | Team Lead: Touché! | Media Planner: Touché! | Media Buyer: Touché!

 

Award: Silver
Company: SickKids Foundation
Campaign: SickKids Family Tree
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Mario Cesareo | Copywriter: Sarah Rutherford | Planner/Strategist: Rosie Gentile | Account Lead: Tishan Canagasaby | Team Lead: Melissa Levenberg | Media Planner: Rebecca Shrimpton | Media Buyer: Rebecca Shrimpton | Agency - Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director(s): Mario Cesareo, Sarah Rutherford | Associate Creative Director: Noah Feferman | Senior Copywriter: Elijah Di Gangi | Senior Art Director: Andy Ng | Art Director: Anton Mwewa | SVP Strategy: Rosie Gentile | VP Client Lead: Tishan Canagasaby | Group Account Director: Melissa Levenberg | Account Director: Daniel Dolan | Account Executive: Lily Dang | Senior Digital Project Manager: Annekatrin Mueller | Technical Director: Sukhdeep Gill | Production Company: Thinkingbox | Executive Producer: Andy Wadsworth | Director of Production: Christine Clark | Digital Producer: Selena Stokes | Creative Technologist: Cody Hart | Design Director: Shelley Adamson | Creative Director: Kevin Mak | Director of Creative Technology: Justin Desjardins | Front End Developers: Paul Jarrow,  Eriz Chau | Interactive Developer: Pedro Kauat | Digital Designer: Alex Coelho | Motion Graphics Designer: Shafakat Reshamvala | Media Agency: OMD | Business Director: Jammie Ogle | Senior Strategist: Rebecca Shrimpton | Client: SickKids Foundation | Vice President, Direct and Digital Marketing: Heather Clark | Director, Direct and Digital Marketing: Noelle de la Mothe | Associate Director, Direct and Digital Marketing: Vanessa Teall | Associate Director, Direct and Digital Marketing: Lana Chen | Manager, Direct and Digital Marketing: Nathalie Copas | Vice President, Brand Strategy and Communications: Lori Davison | Manager, Brand Marketing and Communications: Tina Tieu-Lafrance

 

Award: Bronze
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

Facebook Mobile Marketing Award

Award: Gold
Company: American Express Canada
Campaign: American Express Canada Cobalt Card Launch
Agencies: Mindshare Canada, North Strategic & Notch Video

Credits:  Primary Manager/Director: N/A | Creative Director: N/A | Art Director: N/A | Copywriter: N/A | Planner/Strategist: N/A | Account Lead: N/A | Team Lead: N/A | Media Planner: N/A | Media Buyer: N/A | Other Team Members: Mindshare Canada, North Strategic & Notch Video

 

Award: Silver
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

 

Award: Bronze
Company: McDonald's Restaurants of Canada
Campaign: McDonald's Mobile Order Pay Launch
Agency: OMD Canada

Credits:  Primary Manager/Director: Raffaele Ricchio, OMD | Creative Director: Tricia Piasecki, Cossette | Art Director: Andrew Bernardi, Cossette | Copywriter: Lee Cristiano, Cossette | Planner/Strategist: Raffaele Ricchio, OMD | Account Lead: Jammie Ogle, OMD | Team Lead: Raffaele Ricchio, OMD | Media Planner/Buyer: Raffaele Ricchio, OMD | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Group Creative Director: Simon Clancy | Creative Director(s): Tricia Piasecki, Tina Vahn, Ed Morris, Guy Moore | Senior Art Director/Designer: Andrew Bernardi | Senior Copywriter: Lee Cristiano | Agency Producer: Colleen Floyd | Senior Production Artist: Graham Washer

Senior Retoucher: Trevor Gauthier | Studio Director: Raquel Mullen | Motion Designer/AD: Fabien Sulchiron (Tonic DNA) | SVP, Strategy: Scott McKay | Account Coordinator: Megan Smith | Account Executive: Erika Streisfield | Account Supervisor: Carmen Steger Group | Account Director: Shawna Hayman | SVP, Managing Director: Kathy McGuire | Media Agency: OMD Canada | Managing Director: Jammie Ogle | Associate Director of Digital: Raffaele Ricchio| Client: McDonald’s Restaurants of Canada Limited| Chief Marketing Officer & SVP: Antoinette Benoit | National Marketing Officer: Hope Bagozzi | Digital Officer: Lara Skripitsky| Senior Manager, Advertising, Media & Partnerships: Solange Bernard | Senior Marketing Manager: Jean-Guillaume Bertola | National Marketing Supervisor: Benson Huynh

Snapchat AR Marketing Award

Award: Gold
Company: Pepsi Canada
Campaign: Snap it with Pepsi
Agency: BBDO Toronto

Credits:  CCO: Denise Rossetto, Todd Mackie | Creative Director: ACD: Matt Hubbard, Mike Schonberger | Art Director: Mike Schonberger | Copywriter: Matt Hubbard | Planner/Strategist: Ed Caffyn | Account Lead: Jennifer Jones | Team Lead: Jennifer Jones | Media Planner: OMD Canada | Media Buyer: OMD Canada | Sr. Account Planner: Travis St.Denis  | Account Supervisor: Hailey Scott  | Account Coordinator: Marianella Aguillera  | Production Company: Flare Toronto  | Executive Producer: Dave Lembke  | Director: Javier Aguillera  | DOP: Stuart Campbell  | Producer: Rob Plaxton  | PM: Thomas Morgan  | Post House: Rooster Executive  | Producer: Melissa Kahn  | Editor: Marc Langley  | Audio House: Vapor RMW  | Producer: Kat Stewart  | Online: Fort York  | VFX Editor: Mike Bishop  | Producer: Armen Bunag  | SGL Studios: Rosanne Woodley | Sr. Print Production Manager Kay Izzard | Art Buyer: John Rodrigues | Sr. Production Artist Jason Rooney | Sr. Production Artist: Jano Kirijian | Retouching Department Manager: Richard Jose | Pre-Media Specialist: Matt Eves | VP Director, SGL Studios

 

Award: Silver
Company: The Hershey Company
Campaign: Twizzlers- Snap for a Twist Snapchat Lens
Agency: Anomaly

Credits:  Primary Manager/Director: Candace Borland | Creative Director: Jamie Marcovitch | French Creative Director: Jack Latulippe | Art Director: Iva Prkacin | Copywriter: Roni Gellert | Planner/Strategists: Matt Michels & Stefanie Jesney | Account Leads: Daria Lysenko & Erin Wilbur | Executive Creative Directors: Pete Breton & Dave Douglass | CEO: Franke Rodriguez | Head of Client Services: Bryden McDonald | Account Supervisor: Rosemary Chau | Agency Producers: Alora May & Ziyad | Patail Designer: Melissa Zeta | Production Company: Unreasonable Studios | Photographer: Laura Crowell | Production Company Producer: Shane Yuhas | Illustrator: Laurel Fisher | Microsite Developer: Promotion Watch | Lens Developer: Snap Inc | Media Agency: UM | Client: The Hershey Company | Marketing Manager: Visit Dixit | Marketing Manager: Jessica Charbonneau | Assistant Marketing Manager: Carly Cowman

 

Award: Bronze
Company: Brigitte Smith and Sarah Kavanagh
Campaign: Government of Canada - Recruitment Campaign
Agency: Cossette Media

Credits:  Media Planners: Kristi Cater, Caroline Gray | Media Buyer: Marjorie Brousseau | Cossette Media - Media planner: Cindy Saindon | Cossette Media - National Supervisor: Annie Dubois | Snapchat – Representatives: Serene Thio, Jenny Stencel | Snapchat - Creative Strategists: Matthew Shore, Daniel Klimitz

YouTube Creative Storytelling Award

Award: Gold
Company: RBC
Campaign: RBCxMusic - Music Makes You
Agency: Grip Limited

Credits:  Primary Manager/Director: Nathalie Leduc | Creative Directors: Dave Chiavegato, Rich Pryce-Jones | Art Director: Julia Morra | Copywriter: Trevor Gourley | Planner/Strategist: Matt Mier | Account Director: Dustin Norwood | Team Leads: Dave Chiavegato, Rich Pryce-Jones | Grip Limited:  Creative Directors: Dave Chiavegato, Rich Pryce-Jones | ACD, Writer: Trevor Gourley | ACD, Art Director: Julia Morra | Editor: Mark D'Amico | Agency Producer: Tricia Lapidario | Group Account Director: Nathalie Leduc | Account Director: Dustin Norwood | Account Manager: Nick Roelofsen | Account Coordinator: Fanny Dickson | Strategist: Matt Mier
| RBC:  Marketing Director: Shannon Cole | Marketing Managers: Andrew Kooren, Jeffrey Lindsay | Marketing Coordinators: Lauren Beattie, Amara Nwogu

Previous Winners
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