Congratulations to all Winners at the CMA Awards Gala 2018

Trophy Order Forms are due on December 11 at 1pm, ET in order to receive trophies in January.

Each trophy costs $249. Shipping per order is $25. This form is just to collect trophy details; an email will be sent to you with billing information and how to pay on December 11 when orders will be placed.


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Thank you for celebrating with the over 1,200 attendees at this year’s CMA Awards Show & Gala, presented by TD!  We hope you had an unforgettable evening in our Winter Wonderland that highlighted Canada’s top marketing campaigns.  From Rick Campanelli as emcee to Dr. Draw’s amazing violin acts to a tasty dinner and hitting up the dancefloor, it was an amazing night! Save the date for next year:  November 22, 2019!

 

 

 

marketer
2018 Marketer of the Year

Congratulations to the 2018 Marketer of the Year! 

Maya Lange, Vice-President, Global Marketing, Destination British Columbia


Tourism marketing and global competition in the industry has changed dramatically in the past few years. International tourism is growing exponentially with tourism revenue set to double by 2030.

For destination marketers, tourism has become a global digital battlefield with compelling content and big data insights as the ammunition. Parallel tourism entities like Expedia, TripAdvisor, Ctrip, and Google - each with superior reach, insights and technology - and social networks like Facebook, Instagram and WeChat - are the primary sources of travel inspiration and information. Driven solely by advertising profits, these platforms have no geographic or brand allegiances.

Through her leadership of the Global Marketing team at Destination BC, Maya Lange has been part of the force for change for destination marketing organizations in British Columbia. The core of her vision has been reimagining the role of digital expertise and collaboration in BC.

Maya and her team have been actively mobilizing the industry to work together in entirely new ways, dismantling competition between communities in the name of greater opportunities and forging ground-breaking partnerships with Google and Facebook and China’s WeChat. Maya’s work has led to the development of an integrated marketing system across BC, called the Powerful Marketing Network, supporting tourism entities across the province to compete to win in the global digital battlefield.

Prior to Destination BC, Maya had senior management roles at Grey in Toronto, Grey in Vancouver and at Digital Cement, leading the Kraft Foods CRM program for North America. She has also worked internationally in Germany and France. Maya holds an MBA from the Rotman School of Management at the University of Toronto, a German degree in business administration and a Bachelor of Arts in Languages from McGill University.

Destination BC is British Columbia’s industry-led Crown corporation that works collaboratively with tourism partners across the province to coordinate marketing at the international, provincial, regional and local levels. For more information about Destination BC’s programs and services, please visit: www.DestinationBC.ca.

 

Lori DavisonJudy JohnDuncan FultonMercuri Dominic Reiss Dani Deluce Robert Day Christine Furlong John Laliberte Guy Torella John Levine Alan Philips Bruce Elder Judy Bassett Rich Furneaux Hugh Marilyn Stewart Hinds Ossie Woodrooffe Rob

2018 Best of the Best

Congratulations Destination Pride!

Client:  PFLAG Canada
Agency:  FCB/SIX, FCB Canada

Company:
Campaign:
Agency:
Credits:
Art Director:
Copywriter:
Planners/Strategists:
Account Leads:
Associate Creative Directors:
Experience Designer:
Associate Design Director:
Project Managers:
  PFLAG Canada
Destination Pride
FCB/SIX, FCB Canada
Primary Manager/Director and Creative Director: Ian Mackenzie
Devon Williamson
James Ly
John Fung, Zac Matheson
Andrea Barrett, Shalta Dicaire Fardin
D. Laing, K. Mullin, A. Bernardi
Patrick Stolk-Ramaker
Stuart Thursby
Ashley Whitaker, Khizra Arshad

 

The Pride flag has become a powerful symbol of acceptance around the world. Destination Pride builds on the visual identity and meaning of this flag – but updates it to provide deeper insights and utility into the degrees of acceptance the community may find.

The global LGBTQ+ community has long been engaged in struggle for equality. Different public policies play out across a country’s laws, rights and cultural landscape and navigating this creates ongoing complexity. The sheer volume and decentralized nature of global legal data on LGBTQ+ issues is a barrier to access and, fundamentally, a barrier to progress.

DestinationPride.org was created - a data-driven search platform that reimagined the Pride flag as a dynamic bar graph, and then used it to visualize the world’s LGBTQ+ laws, rights and social sentiment. The target audience was LGBTQ+ travellers and their allies and found secondary audiences in global activists and partners with a vision for
equality.

Six key areas of focus were identified: marriage equality, sexual activity law, gender identity protections, antidiscrimination laws, civil rights and liberties, and social media sentiment. An algorithm gathered country-, state/province- and city-level laws from the LGBTQ+ knowledge base Equaldex, validating and gap-filling with data from Wikipedia. It then pulled real-time social media sentiment from the social analytics tool Netbase.

Information from each source was assigned a value, averaged to an overall numerical score, then visually represented as the colour bars on the Pride flag. The design could change in real time, as the algorithm noted laws being passed or struck down and identifying social media activity trends, either positive or negative. Even the simple act of sharing a flag created a social data point that the algorithm measured on aggregate.

Destination Pride launched globally with over 100 geographically individualized Facebook Ad campaigns running in 92 countries and in 46 languages. Each ad campaign targeted people interested in LGBTQ+ topics, groups and events, and travel. Ads were also contextual to local news events, such as the cancellation of the Pride parade in Uganda.

Users from 156 of the world’s 195 countries searched more than 85,000 destinations. The campaign was covered by Fast Company, Huffington Post, Lifehacker, ad trades and LGBTQ+ publications from Brazil to Norway to Japan. Social mentions of PFLAG Canada increased by 1226% and started conversations with tourism offices around the world, politicians, and celebrities. Pride flag visualizations were also included in the London Design Museum’s retrospective on graphic design and political messaging, called, “Hope to Nope: Graphics and Politics 2008-18.”

Destination Pride is the most shared and discussed communication platform in PFLAG’s 45-year history.

winners
2018 Winners

Congratulations to all entrants, finalists and winners!  You’ve made the Canadian marketing community proud!

2018 Winners

Brand Building

Automotive

Award: Gold
Company: BMW Canada
Campaign: Script Your Search
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Executive Creative Director: Ian Mackenzie | Creative Directors: Matt Antonello, Noel Fenn, Rob Sturch | Art Directors: Cody Sabatine, Devon Williamson | Copywriters: Joseph Vernuccio, James Ly | Chief Strategy Officer/Sr. Planner: Shelley Brown | Strategy Planners: Jamie Cuthbertson, Anna Percy-Dove, John Fung, Thomas Wilkins | Account Lead: Chris Perron, Blake Connolly, Alex Kreinces | Account Supervisor: Olivia Figliomeni | Account Executive: Alex Kreinces | Director of Project Management: Shandi Horovitch | Production Company: Fuel Content | Executive Producer: Lindsay Hann | Editor: David Rodriguez | National Manager, Brand Communications – BMW Canada: Michael J Oliver | Brand Communications Specialist - BMW Canada: Melissa Cueva

 

Award: Silver
Company: Yokohama Canada
Campaign: Tire Tailors
Agency: Cheil

Credits:  Primary Manager/Director: Matt Cammaert | Creative Director: Michael Murray | Art Director: Adam Tuck | Copywriter: Darren Marranca | Planner/Strategist: Scott Suthren | Account Lead: Jeff Sturch | Team Lead: Kathleen Collins | Media Planner: Marilou Bedard, Challenge Media | Media Buyer: Diana Colosimo, Yokohama | Producer/Director: Jordan Foster | Director: Andrew De Zen | Creative Director: Nelson Quintal

 

Award: Bronze
Company: Mitsubishi
Campaign: Mitsubishi - A Century In The Making
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Directors: Paul Little, Niall Kelly | Art Directors: Emma Wathan, Nicole Nyholt | Copywriters: Kohl Forsberg, Duncan Boyd | Planner/Strategists: Megan Towers, Jay Flemming | Account Leads: Leah Lanza, Sarah Ramage | Media Planners/Buyers: Tim Davies, Lieghann Mckee, Taymur Asad (Wavemaker) | Executive Creative Directors: Angus Tucker, Stephen Jurisic | Digital Design Head: Alexandre Theroux | Front End Developer: Joshua Richards | Executive Producer: Aimee DeParolis | Producer: Cameron Moffat | Digital Producer: Neal Owusu | Canadian Production Company: Soft Citizen | Director: Henry Lu | DP: Michael Ragen | Executive Producers: Eva Preger, Link York, Rob Burns | Japanese Production Company: Knock On Wood | Producer: Yusuke Morikawa | Production Manager: Satoko Tsuji | Assistant Director: Hideyuki Yoshizawa | Editorial: Saints Editorial | Editor: Stephen Sora | Assistant Editors: Christopher Chang, Paula Hicks | Executive Producer: Tori Osler, Sara Windrim | Post Production  -  Transfer: Alter Ego | Senior Colourist: Eric Whipp | Post Production  -  Online: The Vanity | Online Artist: Sean Cochrane | Audio House: Eggplant Collective |Composer: Adam Damelin | Executive Producer: Nicola Treadgold


Business

Award: Gold
Company: Air Canada
Campaign: Air Canada Cool Not Cold
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Jonathan Terry | Creative Director: Tom O'Donnell | Art Director: Mike Watson | Copywriter: Tom O'Donnell | Planner/Strategist: Kaiti Snell | Account Lead: Fiona O'Brien | Team Lead: Kevin Melhuish | Media Planner: Jannie Densing | Media Buyer: Dalia Lucchetta | Other Team Members: Sam Rattue, Kate Averill, Marius Bartsch, Darcie Thomas, Mike Watson, Rosalie Shakir, Dan Williams, Gabriella Lechner, Anda Marciuc

 

Award: Silver
Company: Ownr, an RBC Venture
Campaign: Ownr Launch Campaign
Agency: Eighty-Eight

Credits:  Primary Manager/Director: Jenna Kellner Izraelski & Shadi McIsaac, Ownr | Creative Director: Nima H. K., Ownr | Jeremy Burgin, Eighty-Eight | Art Director: Nima H. K., Ownr | Copywriter: n/a | Planner/Strategist: Erin Bury, Eighty-Eight | Account Lead: Brittany Giles, Eighty-Eight | Team Lead: Isabel Tremblay, RBC Ventures Marketing | Media Planner: n/a | Media Buyer: Initiative | Other Team Members: Larry Jacobs, VP Marketing, RBC Ventures; Richard Thomas, VP Business Ventures, RBC Ventures; Christopher Chan, Growth Manager, Ownr; Jacqueline De Sousa, Product Owner, Ownr; Fatima Almuhtaram, Designer, Eighty-Eight; Jessica Tat, Eighty-Eight

 

Award: Bronze
Company: Canadian Olympic Committee
Campaign: Be Olympic
Agency: Sid Lee

Credits:  Primary Managers/Directors: Tom Koukodimos, Jeffrey Da Silva | Creative Directors: Tom Koukodimos, Jeffrey Da Silva, Steve Mottershead | Art Directors: Jordan Gladman, Sam Heichert | Copywriters: Mike Johnson, Sean Ngo, Gaby Makarewicz, Zachary Radford | Planner/Strategists: J.J. Sullivan & Elliott Altilia | Account Lead: Jacob Barnes | Media Planner/Buyer: OMD 


Consumer Products

Award: Gold
Company: Kimberly-Clark
Campaign: It's Not My Period
Agency: Ogilvy

Credits:  Chief Creative Officer: Brian Murray | Art Director: Heather MacDonald | Copywriter: Pam Danowski | Planner/Strategist: Robyn Hutman | Account Lead: Deanna Dobson | Team Lead: Aviva Groll | Media Planner: Amy Grove | Media Buyer: Michela Ryan | Director of Brand Marketing, Sales Strategy & Shopper Marketing: Leslie Mackay | Brand Manager: Denise Darroch | IMP Director: Mitch Faigan | Social and Digital Marketing Manager: Ali Ruffo | PR Agency: Veritas Shopper | Marketing Agency: Barrows | Planning Director: Michelle Lee | Media Planner: Katherine Upton | Media Buyers: Nelson Costa and Emilie Scharf

 

Award: Silver
Company: Clorox Canada
Campaign: Thank You
Agency: FCB

Credits:  Chief Creative Officers:  Nancy Crimi-Lamanna & Jeff Hilts | Art Director: Noel Fenn | Copywriter: Matt Antonello | Planner/Strategist: Shelagh Hartford | VP, Account Director: Tracy Little | Account Director: Blake Connolly | Group Creative Director: Matt Antonello | Account Supervisor: Melissa Paulino | Agency Producer: Christine Michalejko |  Sr. Project Manager: Baylea Mahoney | Chief Strategy Officer/Sr. Planner: Shelley Brown | Writer: Joel Letarte | Broadcast Producer: Anick Rozon |  Account Director: Alexandra Candet | Account Coordinator: Caroline Morissette | Production Company: Soft Citizen | Executive Producer: Rob Burns | Line Producer: Merrie Wasson | Director: The Perlorian Brothers | Director of Photography: Bobby Shore | Editing House: School Editing | Editor: Jon Devries | Transfer Facility: Alter Ego | Colourist: Clinton Homuth | Online Facility: Alter Ego | Music House: Vapor RMW | Music Track Director: Ted Rosnick | VP Marketing - Clorox Canada: Matt Kohler | Sr. Lead Global Insights - Clorox Canada: Anna Conte | Category Team Lead/Marketing Manager GLAD: Ann Marie Cicuttini | Associate Marketing Manager - Clorox Canada: Laura Fulton | Sr. Digital Marketing Manager/Digital COE - Clorox Canada: Ariane Friesen | Digital Marketing Manager - Clorox Canada: Serena Tam

 

Award: Bronze
Company: Johnson & Johnson
Campaign: Reactine Pollen Alerts
Agency: UM Worldwide

Credits:  Senior Planner, UM: Michelle Arksey | Senior Buyer: Claire Megahey | Client: Adam Walker, Johnson & Johnson/Reactine | Partners: Rogers, Kristy Kusch, Jennifer Stewart, The Weather Network  


Consumer Services

Award: Gold
Company: Metrolinx
Campaign: #EtiquetteFail
Agency: DDB Canada

Credits:  Primary Manager/Director: Paul Wallace | Creative Director: Allan Topol | Art Director: Emmanuel Obayami | Copywriter: Arjang Esfandiyari | Planner/Strategist: N/A | Account Lead: Jacqui Faclier | Agency Producer: Lorrie Zwer | Agency Producer: Mary Manale | Account Executive: Carly Andrews | Designer: Emmanuel Obayami | Designer: Duncan Collis | User Experience: Jordan Kentris | Social Media Director: Zak Usher | Senior Social Cultivator: Steph Joudrey | Illustrator: Remie Geoffroi | Illustrator: James Tuer | Illustrator: Flourescent Hill | Illustrator: Emmanuel Obayami | Print Production: Andrew Brennan | Print Production: Gavin Gillespie | PR Director: Gabrielle Totesau | Senior Consultant: Natalie Berardi | Group Account Director (PHD Media): Katarina Kovinjalo | Group Account Director (PHD Media): Elizabeth Jewett

 

Award: Silver
Company: Newfoundland and Labrador Tourism
Campaign: Symphony of Sound
Agency: Target

Credits:  Primary Manager/Director: Andrea Peddle, NL Tourism | Creative Director: Tom Murphy | Art Directors: Kevan Kalyan, Ryan Strickland, Amanda Blackwood | Copywriters: Dave Sullivan, Randy Diplock, Jordan Finlayson | Planner/Strategist: Noel O'Dea | Account Lead: Ernie Brake | Team Lead: Catherine Kelly | Media Planner: Jef Combdon | Media Buyer: Kelly Reddigan

 

Award: Bronze
Company: Public Mobile
Campaign: Less for Less
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno, Peter Ignazi | Art Director: Natalie Mathers, Greg LeBlanc | Copywriter: Simon Rogers | Planner/Strategist: Jason Chaney, Kevin McHugh | Account Lead: Aniesha Farrington, Ali Gayowski | Team Lead: Anabella Mandel | Media Planner: Sadie Simon | Media Buyer: Alessia Grosso | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Writer: Simon Rogers  |Art Director/Designer: Natalie Mathers  |Senior Designer: Greg LeBlanc | Agency Producer: Erica Metcalfe | Account Executive: Ali Gayowski | Account Director: Aniesha Farrington | VP, Client Leader: Anabella Mandel | SVP, Director of Client Service: Janis Lindenbergs | Director, Strategy: Kevin McHugh | Chief Strategy Officer: Jason Chaney | Production House - Untitled Films | Director: Aleysa Young | Executive Producer: Lexy Kavluk | Producer: Tom Evelyn | Editing House: Rooster | Executive Producer: Melissa Kahn  | Editor: Izzy Ehrlich | Assistant Editor: Taylor McWade | Online: Alter Ego | Artist: Eric Perrella | Producer: Amanda Lariviere | Casting House: Jigsaw Casting | Casting Director: Shasta Lutz | Audio House: Apollo Music | Executive Producer: Hannah Graham | Engineer: Harry Knazan | Print Production Company: 5Crowd | Media Agency: Cossette Media | Manager, Public Mobile: Catalina Lopez | Senior Marketing Manager, Brand and Communications: Susana Gomes | Specialist, Customer Acquisition and Social: Daniel McConnell | General Manager, Public Mobile and Prepaid: Dave MacLean


Financial

Award: Gold
Company: American Express
Campaign: AMERICAN EXPRESS COBALT CARD LAUNCH
Agency: Ogilvy

Credits:  Vice President Public Affairs and Brand Advertising: David Barnes  | Chief Creative Officer: Brian Murray | Group Creative Director: Christian Horsfall | Art Director: Heather MacDonald  | Creative Group Head/Senior Copywriter: Steve Muzzin | Planning Director: Michelle Lee | Senior Partner: Jo Palmiero | Account Director: Katherine Palumbo | Partner Agencies: Mindshare, North Strategic/Notch Video, BT/A | Management Supervis Lisa Mathieson | Account Executive: Natalie Kugler | Account Executive: Adrian Iwankewich  | Group Creative Director: Matthew Gyulay | Senior Copywriter: Pam Danowski  | Director Brand Advertising and Entertainment Lifestyle Marketing: Tina Santoro | Director Public Affairs and Communication: Lauren Dineen-Duarte | Senior Manager Public Affairs and Communication: Jessica Myers | Senior Manager Public Affairs and Communication: Amanda Betti | Brand Advertising Analyst: Brooke Ihnat | Senior Manager Brand Advertising: Stephanie Cisneros | Senior Manager Entertainment and Lifestyle: Paula Emberley | Entertainment and Lifestyle Marketing Analyst: Hayley Arnold | Assistant Manager Public Affairs and Communication: Erica Tiangco | Coordinator Public Affairs and Communications: Jennifer Beckstead | Manager Cobalt, Green, Gold Cards: Leila Title | Manager Digital Acquisition: Sammy Ptzasnik | Director New Product Development: Laura Cocksedge

 

Award: Silver
Company: TD Bank Group
Campaign: #ReadyToTalk
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer and Creative Director: Judy John | Art Director: Monique Kelley | Copywriter: Stephen Stahl | Planner/Strategist: Brent Nelsen | Account Lead: Laurie Freeman | Team Lead: Laurie Freeman | Media Planner: N/A | Media Buyer: Unison | Group Creative Director: Chris Munnik, Mark Mason Art Director: Lucyed Hernandez Agency Producer: Melanie Palmer  | Account Director: Genevieve Cote | Chief Strategy Officer: Brent Nelsen | Planning Director: Taylor Smith | Production Company: Untitled Films | Director: Hubert Davis | Executive Producer: Peter Davis | Producer: Tom Eymondon | Editing House: School | Editor: Lauren Horn | Assistant Editor: Rita Ushakova | Producer: Emily Torontow | Post Production: Fort York | Engineers: Andrew Rolfe, Paul Binney | Transfer: Alter Ego | Music House: The Eggplant | Producer: Rocco Gagliese | Coordinator: Nicole Treadgold | Arranger: Nathan Handy

 

Award: Bronze
Company: Wealthsimple
Campaign: Investing for Humans
Agency: Wealthsimple

Credits:  Chief Creative Officer: Rudy Adler | Executive Creative Director:
Mike Giepert | Executive Creative Director: Devin Friedman | Art Director: Elsa Chiao | Copywriter: Devin Friedman| Planner/Strategist: Rudy Adler | Media Planners/Buyers: Blackwood Seven | Director of Production: Sharman Ordoyne | Director: Errol Morris |
Broadcast Producer: Greg Tharp, Hone Production | Director of Photography: Igor Martinovic |
Line Producer: Julie Ahlberg | Editor: Biff Butler, Rock Paper Scissors | Colorist: Tom Poole, Company 3 | Sound Designer: Steve Rosen, Sonic Union | Music Composition: Andy Huckvale, Soup Music | Photography: Neil Bedford | Freelance Art Director/Designer: Maja Cule | Production Company: Biscuit | Post Production: Company 3, Nomad


Food & Beverage

Award: Gold
Company: Michelob Ultra
Campaign: Michelob vs Wine
Agency: FCB

Credits:  Chief Creative Officers:  Nancy Crimi-Lamanna & Jeff Hilts | Creative Director: Andrew MacPhee | Art Director: Naeem Walji | Copywriter: Steve Sloane | Chief Strategy Officer/Sr. Planner: Shelley Brown | VP, Account Director: Tracy Little | Group Account Director: Cynthia Roach  | Group Creative Director - Jeremiah McNama | Copywriters: Austen Morrow, Brahm Finkelstein | Group Account Director: John Pace | Account Supervisor: Samantha Sabatini | Account Executive: Chris Flynn | Broadcast Producer: Lorrie Zwen | Director of Integrated Production: Stef Fabich | Broadcast Producer: Kat Forester | Project Manager: Adrain Bailon | Senior Planner: Shelagh Hartford | Production Company: Fuze | Executive Producer: Kristina Anzlinger | Line Producer: Jolie Dobson | Director: Adrian Armstrong | Editing House: Outsider Editorial | Editor: John Gallagher | Transfer Facility: The Vanity | Colourist: Andrew Exworth | Online Facility: Tendril | Music House: Grayson Matthews

 

Award: Silver
Company: McDonald’s Canada
Campaign: Big Mac x Bacon (BMxB) Collaboration
Agency: Cossette

Credits:  Primary Manager/Director: Serene Gaspar | Creative Director: Troy McGuinness | Art Director: Spencer Dingle | Copywriter: Jordan Hamer | Planner/Strategist: Scott McKay | Account Lead: Asmait Hailu | Team Lead: Lindsay Mertiri | Media Planner: Logan Lindsay | Media Buyer: Doug Scott | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Group Creative Director: Simon Clancy | Creative Director(s): Ed Morris, Troy McGuinness, Patrick Michaud | Art Director: Spencer Dingle | Copywriter(s): Jordan Hamer, Ben Duquette | Designer(s): Oleg Portnoy, Eric Wood | Agency Producer(s): Barb Gibson, Marie-Pier Poulin | Content Strategist: Youri Hollier | Director, Strategy: Jon Crowley | VP, Strategy: Scott McKay | Account Executive(s): Yvonne Li, Michaela Crompton | Account Supervisor: Asmait Hailu | Account Director: Lindsay Mertiri | Group Account Director: Serene Gaspar | SVP, Managing Director: Kathy McGuire | Product Manager: Chloe Drolet | Studio Director: Raquel Mullen | Senior Retoucher: Trevor Gauthier | Senior Production Artist: Graham Washer | Senior Digital Project Manager: Jeff Maynard | Production House: FRANK Content | Director: Craig Brownrigg | Line Producer: Marie Robertson | Executive Producer: Danielle Kappy | Director of Photography: Stuart Campbell | Food Stylist(s): Carol Brown, Noah Witenoff | Colour/Transfer Facility: Alter Ego | Colourist: Wade Odlum | Colour Assistant: Kevin Wu | Online Facility: Alter Ego | Executive Producer: Cheyenne Bloomfield | Motion Graphics Designer(s): Ian Flaig, Rob Fisher | VFX Artists: Steven McGregor, Andres Kirejew | VFX Assistant: Sebastian Boros | Casting: Mann Casting | Casting Director: Steven Mann | Offline Edit: Married to Giants | Editor: Raj Ramnauth | Audio House: Berkeley Inc. | Audio Engineer: Jared Kuemper | Photography: Fuze Reps | Photographer: Carlyle Routh | Production House: Soda | Executive Producer: Mina Jang | Photographer: Nick Hall-Wood | Media Agency: OMD | Strategy Supervisor: Logan Lindsay | Digital Specialist: Kyla Ames | Account Manager: Kathy O’Meara | Vice President Group Director Broadcast: Doug Scott | PR Agency: Weber Shandwick | Director | Client Experience: Lauren Thomson, Vice President | Associate Creative Director: Craig Ritchie, Vice President | Planning: Kyle Brown | Senior Art Director: Brendan Watson | Supervisor, Integrated Media: Nare Tutundjian | Senior Associate, Integrated Media: Fatma Othman | Senior Associate, Integrated Media: Elise Magliocchetti | Producer: Ashley Chu | Associate, Integrated Media: Jude Hirman | Creative Intern: Genevieve Raveau | Client: McDonald’s Restaurants of Canada Limited | Chief Marketing Officer & SVP: Antoinette Benoit | Marketing Officer: Hope Bagozzi | Senior Marketing Manager: Jean Guillaume Bertola | National Marketing Manager: Rebecca Smart | Sr. Manager Media, CRM & Partnerships: Solange Bernard | Senior Director Head of Digital: Lara Skripitsky | Digital Social Media Manager: Rashel Hariri | Regional Marketing Supervisor: Mélissa Hains | National External Communications Manager: Adam Grachnik

 

Award: Bronze
Company: Labatt Brewing Company Ltd.
Campaign: Stella Artois x Water.org
Agency: Veritas Communications

Credits:  Account Lead: Nina Kalos | Media: Vizeum | Creative & Experiential: Mosaic | Trade Activation: Mosaic Shopper | VP Marketing: Todd Allen | Brand Director: Mike Bascom |
VP Marketing: Todd Allen | Senior Brand Manager: Megan Kates | Brand Manager: Emma Barrett | Communications Manager: Tamar Nersesian | Agency: Veritas Communications | Account Lead: Nina Kalos


Health Care

Award: Gold
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Credits:  Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 

Award: Silver
Company: Ministry of Health
Campaign: Be a Failure
Agency: BBDO Toronto

Credits:  CCOs: Denise Rossetto / Todd Mackie | ACDs: Joel Pylypiw / Chris Booth | Art Director: Joel Pylypiw | Copywriter: Chris Booth | Planner/Strategist: Zach Kula | Account Lead: Jennifer Jones | Team Lead: Jennifer Jones | Media Planner/Buyer: PHD Media | Account Director: Paul Forrest | Executive Producer: Dave Lembke  |Strategist: Zach Kula  | Production Company: Hidden Trail | Media Producer: David Stulberg | Director: Jordan Dashner | DOP: Peter Hadfield | Post House: Rooster | Post Executive Producer: Melissa Khan | Editor: Colin Murdock | Audio Houses: Cylinder Sound & Vintage Lane Audio

 

Award: Bronze
Company: St. Louis Children's Hospital
Campaign: Remission Billboard
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Erin Clark | Creative Director: Ari Elkouby | Art Director: Ari Elkouby | Copywriter: Matt Syberg-Olsen | Planner/Strategist: Dean Foerter | Account Lead: Erin Clark | Team Lead: Laura Doede | Media Planner/Buyer: Outfront | Other Team Members: Ryan Spelliscy, Josh Budd, David Federico, Mike Beamer, Noel Margonza, Bruce Playfoot, Pirate Audio, Jennifer Cotton, Steve McArdle, Suzanne Fontaine, Amy Connelly, Stephanie Perry


Retail

Award: Gold
Company: Loblaw Companies Limited – No Frills
Campaign: Loblaw Companies Limited - No Frills - #HAULERS
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Cher Campbell | Art Director: Kara Wark, Caroline Friesen | Copywriter: Ryan Kukec, Robbie Percy | Planner/Strategist: Megan Towers | Account Lead: Elana Duncan | Team Lead: Ryan O'Hagan | Media Planner: Prashanth Kanagalingam | Media Buyer: Sarah Mogan, Rachel Banks, Bellamy Lacay, Nicole Saab | Executive Creative Director: Angus Tucker |  Agency Producer: Aimee DeParolis  | Director: Scott Cudmore  | Production Company: Revolver Films  | Exec Producers: Luc Frappier, Richard Cureton  | Head of Production: Aimee DeParolis | Line Producer: Peter Oad | Director of Photography: Pablo Berron | Editorial: (Editor, Editorial Company): Danica Pardo, Saints | Colourist: Clinton Homuth, Alter Ego | VFX/Online: Sean Cochrane, The Vanity | Audio/Music: Didier Tovel, SNDWRx | Casting: Jigsaw | Media Lead: Moira Gilderson | Executive Design Director: Mooren Bofill | Design Director: Jacqueline Lane | Designers: Ming Mikaeo, Hannah Lee

 

Award: Silver
Company: Canadian Tire
Campaign: We All Play for Canada
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer: Judy John | Art Director: Logan Gabel | Copywriter: Graeme Campbell | Planner/Strategist: Brent Nelsen | Account & Team Lead: Gail Dhruv | Media Planner: Touché | PR Agency: Hype PR | Group Creative Directors: Anthony Atkinson, Paul Giannetta | Art Director: Lucyed Hernandez | Copywriter: Jason Soy | SVP, Executive Producer: Franca Piacente | Account Supervisor: Kim Lazer | Account Executive: Dorota Wierzbicki | Chief Strategy Officer: Brent Nelsen | Senior Strategic Planners: Taylor Smith, Mike Coulson | Casting Agency: Jigsaw Casting, Sean Milliken  | Production Company: Soft Citizen | Executive Producers: Link York, Eva Preger, Rob Burns | Director: Mark Malloy | Director of Photography: Adam Arkapaw | Line Producer: Ed Callaghan | Second Unit DP: Zach Lowry | Editorial: Rooster | Post-Production Editors: Michelle Czukar, Marc Langley | Assistant Editors: Mikaela Bodin, Nick Greaves | Producer: Melissa Kahn | VFX/SPX/Online: A52 LA | Music House: Pivot LA | Producers: Guy Amitai | Experiential Agency: SMAK | Influencer Agency: DWOM

 

Award: Bronze
Company: Sport Chek
Campaign: Sport Chek- Do Not Attempt!
Agency: Anomaly

Credits:  Primary Manager/Director: Candace Borland | Creative Director: Dave Douglass | Art Director: Richard Brown | Copywriter: Matthew Donne | Planner/Strategist: Paul Lipson, Jordan Tannenbaum & Alex Avandano | Account Lead: Karim Tubbeh | Executive Creative Directors: Dave Douglass & Pete Breton | CEO: Franke Rodriguez | Account Supervisor: Kait Babin | Account Executive: Caitlin Croley | Agency Producer: Megan Flett | Designer: Tim Chuang | Production Company: Unreasonable Studios | Photographer & Cameraman: Viktor Radics | Cinematographer, Cameraman & Director: Kyle Topping | Sound Design Company: Berkeley Studios | Sound Engineer: Jared Kuepner | Design Studio & Editing Company: Elastic Creative | Director: Duncan Elms | Storyboards: Lance Leblanc | Designers: Felix Soletic, Carlo Sa, Mert Kizilay | Animators: Thomas McMahan, Matthew Shadis, Jip Jeong, Mark Feldman, CJ Cook, Viraj Ajmeri, Alex Silver, Lucy Kim | Editors: Andrew Young, Pascal Leister | Modlers: Joe Paniagua, Rie Ito, Mike Kash | Rigging/Animation: Josh Dyer | Producer: Michael Ross | Executive Producer: Luke Colson | Head of Production: Kate Berry | Managing Directors: Linda Carlson & Jennifer Sofio Hall | PR Agency: Weber Shandwick | Media Agency: Touche! | Client: Sport Chek | VP Marketing: Paul Flinton | AVP Strategic Marketing: Erika DeHaas | Brand Manager: Sarah | Major Marketing Brand Advisor: Ian King | Creative Lead: Matt Schwartz


Social Causes

Award: Gold
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

 

Award: Silver
Company: Canadian Down Syndrome Society
Campaign: Anything But Sorry
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts | Senior Art Director: Michael Morelli | Senior Copywriter: Marty Hoefkes | Chief Strategy Officer/Sr. Planner: Shelley Brown | VP, Account Director Tracy Little | VP, Account Director: Ricky Jacobs  | Art Director: Cody Sabatine | Art Directors: Gira Moin, Elma Karabegovic | Writer: Joseph Vernuccio | Illustrators: Sasha Ortega, Sarah Cleaver, Amanda Disanto, Sally Fung, Logan Franklin | Group Account Director: Ravi Singh | Account Executive: Olivia Selbie | Director of Integrated Production: Stef Fabich | Broadcast Producer: Christine Michalejko | Sr. Strategic Planner: Eryn LeMesurier | Strategist: Shelagh Hartford | UX Lead: Kristy Pleckaitis | Media Planner: Zac Matheson | Project Manager: Ashley Whitaker | Director of Technology: Madara Ranawake | Front End Developer: Florian Adu-Gyamfi | QA Manager: Lina Vaisman | Jr. QA Analysts: Peter Panchine, Labdhi Deliwala | Print Producer: Bruce Ellis | Studio Manager: Shairoz Manek | Sr. Production Mac Artist: Billy Mavrakakis | Production Mac Artist: Rittie Prak | Proofreader: Albert Macchiusi | Director: Elias Campbell | Director and Director of Photography: Scott Drucker | Director of Photography: Stephen Mcloughlin | Jigsaw Casting: Shasta Lutz | Post Production: Rooster | Executive Producer: Melissa Kahn | Editor: Chris Parkins | Assistant Editor: Joey Whitelaw | Editing House: Fuel Content | Editor: Scott Drucker | Editor: Joele Walinga | Transfer Facility: The Vanity | Colourist: Andrew Exworth | Online Facility: Fort York | Flame Artist: Ernie Mordak | Assistant Flame Artist: Melissa Vasiliev | Music House: Grayson Matthews | Glossy Inc.: Shannon Stephaniuk | Chair, Board of Directors - Canadian Down Syndrome Society: Laura LaChance | Vice-Chair, Board of Directors - Canadian Down Syndrome Society: Ed Casagrande | Members, Board of Directors - Canadian Down Syndrome Society: Ben Tarr, Stewart Moffatt | National Executive Director - Canadian Down Syndrome Society: Kirk Crowther | Communications Manager - Canadian Down Syndrome Society: Kaitlyn Pecson | Resource Coordinator - Canadian Down Syndrome Society: Carlee Reardon

 

Award: Bronze
Company: Loblaw Companies Limited
Campaign: Loblaw Companies Limited - Meant to Eat Together
Agency: john st.

Credits: 
Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Cher Campbell | Art Directors: Caroline Friesen, Gerardo Agbuya | Copywriters: Robbie Percy, Jesse Wilks | Planner/Strategists: Natasha Shadman, Megan Towers | Account Lead: Caitlin Elliot | Team Lead: Lindsay Lalonde | Media Planner: Kelly Shannon | Media Buyer: Adele Lettau, Bellamy Lacay & Valerie Ponce, Carli Bianchi | Executive Creative Directors: Angus Tucker, Stephen Jurisic | Head of Production: Aimee DeParolis | Agency Producer: Monika Ghobrial | Production Company: Soft Citizen | Director: Vincent Haycock | Exec Producers: Eva Preger, Rob Burns, Link York | Line Producer: Timothy Kerrison | Director of Photography: Franz Lustig | School Editing (Editorial Company): Editor: Chris Van Dyke, School | Alter Ego Colourist: Eric Whipp, Alter Ego Online: Eric Perrella, Alter Ego | Audio House: Vapor RMW | Casting: Gatehouse

 


Business Impact

Automotive

Award: Gold
Company: Harley-Davidson
Campaign: Common Ground
Agency: Zulu Alpha Kilo

Credits:  Chief Creative Officer: Zak Mroueh | Executive Creative Director: Allen Oke | Associate Creative Director, Art Director: Noel Fenn | Director: Brendan McMullen | Art Director (Posters): Andrea Romanelli | Writer: Jacob Pacey | Designer (Posters): Ryan Booth | Agency Producer: Pam Portsmouth | Agency Producer (Posters): Kari Macknight Dearborn
Digital Imaging: Brandon Dyson, Jim Tinios | Mac Artists: Greg Heptinstall; Brandon Dyson | Account Team: David Tremblay, Kerry McKibbin, Lance Kowlessar, Alice Ko | Strategic Planners: Heidi Philip, Jamie Cuthbertson | Strategy Director: Heather Segal | Brand Innovation Director: Sean Bell | Community Manager: Sam Kamiel | Client (Company): Harley-Davidson Canada | Clients: Ignacio Isusi, Jay Owen, Vesa Mikkola, Marco DiGiantomasso | Media Agency: Team Ignite | Media Agency Planner: Brian Gault, Jamie Camden | Production House: Artifact Nonfiction | Director: David Grabias | Production House Producer: Bryce Brentlinger, Anne Edgar | Director of Photography: John Tran | Video Post Facility / Editing Company: Zulubot | Editor: Jay Baker, Micah Rix-Hayes, Rod Christie, Chris Minns | Story Consultant: Barbara Shearer | Compositor / Online: RedLab | Transfer: RedLab | Colourist: Jason Zukowski
Compositor / Online: Zulubot | Music House: APM | Audio Post Facility: RedLab | Audio Director: Sonny Keyes | Producer: Jodie Moore | Engineer: Sonny Keyes | Audio Post Facility/Music House: Zulubot Audio | Engineer: Stephen Stepanic | Illustrator (Posters): Adi Gilbert – 99 Seconds

 

Award: Silver
Company: Fountain Tire
Campaign: Safest Highway
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts | Group Creative Director: Matt Antonello | Art Director: Cody Sabatine | Copywriter: Joseph Vernuccio | Planner/Strategist: Eryn LeMesurier | VP, Account Director: Chris Perron | Group Account Director: John Pace | Group Creative Director: Noel Fenn | Account Executive Rammez Al Aghbar | Chief Strategy Officer/Sr. Planer: Shelley Brown | Director of Integrated Production: Stef Fabich | Producer: Christine Michaelejko | Director: Scott Drucker | Director of Print: Bruce Ellis | Production House: Corkscrew Media | Editor: Andy Ames | Post Production: Alter Ego | Audio: Apollo | General Manager, Marketing - Fountain Tire: Kristi Dubeau | Director, Marketing Communications - Fountain Tire: James Bliss | Manager, Marketing Communications - Fountain Tire: Denise Gohl-Eacrett | Advertising Specialist - Fountain Tire: Tracy Watters

 

Award: Bronze
Company: Mitsubishi
Campaign: Mitsubishi - A Century In The Making
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Directors: Paul Little, Niall Kelly | Art Directors: Emma Wathan, Nicole Nyholt | Copywriters: Kohl Forsberg, Duncan Boyd | Planner/Strategists: Megan Towers, Jay Flemming | Account Leads: Leah Lanza, Sarah Ramage | Media Planners/Buyers: Tim Davies, Lieghann Mckee, Taymur Asad (Wavemaker) | Executive Creative Directors: Angus Tucker, Stephen Jurisic | Digital Design Head: Alexandre Theroux | Front End Developer: Joshua Richards | Executive Producer: Aimee DeParolis | Producer: Cameron Moffat | Digital Producer: Neal Owusu | Canadian Production Company: Soft Citizen | Director: Henry Lu | DP: Michael Ragen | Executive Producers: Eva Preger, Link York, Rob Burns | Japanese Production Company: Knock On Wood | Producer: Yusuke Morikawa | Production Manager: Satoko Tsuji | Assistant Director: Hideyuki Yoshizawa | Editorial: Saints Editorial | Editor: Stephen Sora | Assistant Editors: Christopher Chang, Paula Hicks | Executive Producer: Tori Osler, Sara Windrim | Post Production  -  Transfer: Alter Ego | Senior Colourist: Eric Whipp | Post Production  -  Online: The Vanity | Online Artist: Sean Cochrane | Audio House: Eggplant Collective |Composer: Adam Damelin | Executive Producer: Nicola Treadgold


Business

Award: Gold
Company: Microsoft Canada
Campaign: MR-1
Agency: Intercept Group

Credits:  Primary Manager/Director: Shaheen Yazdani | Creative Director: Richard Pay | Art Director: Joe Dunning | Copywriter: Andrew Au | Planner/Strategist: Andrew Au | Account Lead: Shaheen Yazdani | Team Lead: Richard Pay

 

Award: Silver
Company: Manulife
Campaign: Better Retirement
Agency: The Greenhouse / Manulife

Credits:  Primary Manager/Director: Denise Macharacek | Creative Director: John Rocca | Art Director: Chad Burnie | Copywriter: Taylor Evans | Project Manager: Aprile Bright-Druhan

 

Award: Bronze
Company: AGF Management Limited
Campaign: AGF Invested in Discipline Advertising Campaign (AGF.com/discipline)
Agency: Camp Jefferson

Credits:  Primary Manager/Director: Peter Bolt | Creative Director: Guybrush Taylor | Art Director: Matthew Kenney | Copywriter: Frederick Nduna | Planner/Strategist: Doug Potwin | Account Lead: Lora Landriault | Team Lead: Edith Rosa | Media Planner: Derek Laurendeau | Media Buyer: Roberto Pardo | Other Team Members: Jon Mutch, Chris Obergfell, Anthony Sapp, Sabrina Zavarise, Laura Muirhead, Lily Tran, Sarah Moen | AGF:  Senior Vice-President, Head of Marketing and Communications: Karrie Van Belle | Vice President, Brand and Creative Services: Oriana Dalla Benetta


Consumer Products

Award: Gold
Company: Johnson & Johnson
Campaign: Reactine Pollen Alerts
Agency: UM Worldwide

Credits:  Credits:  Senior Planner, UM: Michelle Arksey | Senior Buyer: Claire Megahey | Client: Adam Walker, Johnson & Johnson/Reactine | Partners: Rogers, Kristy Kusch, Jennifer Stewart, The Weather Network 

 

Award: Silver
Company: Post Foods Canada
Campaign: Sugar Crisp Spout
Agency: Ogilvy

Credits:  Primary Manager/Director: Mark Forward | Creative Director: Brian Murray | Copywriter: Steve Muzzin | Planner/Strategist: Crystal Sales | Account Lead: Taylor Pawsey | Team Lead: Eric Kormos | Media Planners/Buyers: Spark Foundry | Assistant Brand: Katherine Lorenzo | VP Marketing - Dave Bagozzi | Creative Director: Alex Furrer | Art Director: Samiir Mussa, Mark Hesse | Community Management: Idris Lawal | Producer, Makers: Kirsten White | Account Coordinator: Jamie Flatow | Planning Director: Jeff George | Senior Print Producer: David Scanlon | Video Editor: Thais Maranho | Project Manager: Paulina Lozano | Production Director: Antoine Negre | Spout Production: 3dphaktory | Director, OPC/OPC Production: Jono Hunter | Senior Brand Manager: Amy Bernstein | Associate Brand Manager: Katherine Lorenzo

 

Award: Bronze
Company: Maple Leaf Sports & Entertainment
Campaign: Google X Toronto Raptors - Home Mini Launch
Agency: Maple Leaf Sports & Entertainment  -  Global Partnerships

Credits:  Primary Manager/Director: Mark Starkey | Creative Director: Keith Leinweber | Art Director: Mario Soriano | Copywriter: Aalum Jaffer & Adam Burchill | Planner/Strategist: Ben Che & Chris Henry | Account Lead: Jessica Pearlman & Galen Davies | Team Lead: Andrew Rapsey & Amanda Hsueh | Media Planner: Kelly Olive | Media Buyer: Kelly Olive | Other Team Members: Maria Cortelluci, Alex Marks, Davin Black, & Whitney Stanford


Consumer Services

Award: Gold
Company: Alliance de l'industrie touristique du Québec
Campaign: A Room with Many Views
Agency: lg2

Credits:  Primary Manager/Director: Marc Fortin | Creative Director: Marilou Aubin | Art Director: Jonathan Lavoie | Copywriter: Marie-Éve Leclerc-Dion | Planner/Strategist: Sabrina Côté | Account Lead: Audrey Lefebvre | Team Lead: - | Media Planner: Touché! | Media Buyer: Touché! | Creative Director: Katherine Melançon | Art Director, Digital: Alexandre Jourdain |  Copywriter, Digital: Jean-François Perreault | Copywriter, Digital: Marilou Aubin | User Experience: Geneviève Monette | Account Managers: Nicolas Girault, Julia Lemyre-Cossette |  Agency Producer: Johanne Pelland | Agency Producer: Mélanie Bazinet | Agency Producer: Nancy McDonald | Director: Mélanie Charbonneau | Executive Producer: Alex Sliman (Cinélande) | Production Manager: Alex Ertaskiran | Production Coordinator: Céline Courtois |  Editor: Mathieu Label (Post 430) | Post Production: Post 430 | Post Production Coordinator: Isabelle Borduas | Sound Designer: Circonflex | Music: Circonflex | Project Manager, Digital: Julie Doré-Renaud | Developers: Mathieu Lavoie, Cédric Givord, François Perreault | Video Production: Fig55

 

Award: Silver
Company: Metrolinx
Campaign: #EtiquetteFail
Agency: DDB Canada

Credits:  Primary Manager/Director: Paul Wallace | Creative Director: Allan Topol | Art Director: Emmanuel Obayami | Copywriter: Arjang Esfandiyari | Planner/Strategist: N/A | Account Lead: Jacqui Faclier | Agency Producer: Lorrie Zwer | Agency Producer: Mary Manale | Account Executive: Carly Andrews | Designer: Emmanuel Obayami | Designer: Duncan Collis | User Experience: Jordan Kentris | Social Media Director: Zak Usher | Senior Social Cultivator: Steph Joudrey | Illustrator: Remie Geoffroi | Illustrator: James Tuer | Illustrator: Flourescent Hill | Illustrator: Emmanuel Obayami | Print Production: Andrew Brennan | Print Production: Gavin Gillespie | PR Director: Gabrielle Totesau | Senior Consultant: Natalie Berardi | Group Account Director (PHD Media): Katarina Kovinjalo | Group Account Director (PHD Media): Elizabeth Jewett

 

Award: Bronze
Company: VIA Rail Canada
Campaign: Why Don't You Take The Train
Agencies: Cossette / Touché!

Credits:  Creative Director: Gilles Legault | Art Director: Christine Girard | Copywriters: Philippe Brassard, David Purkis | VP, Strategy: Michel-Alex Lessard | Account Leads: Nadja Decarie, Olivier Charbonneau | Media (Touche): Martin Soubeyran, Sophie Labarre | VIA Rail Canada: Senior Manager of Marketing and Optimization: Simon Parent | Media Lead Planner: Martin Soubeyran (Touché)


Financial

Award: Gold
Company: American Express
Campaign: AMERICAN EXPRESS COBALT CARD LAUNCH
Agency: Ogilvy

Credits:  Vice President Public Affairs and Brand Advertising: David Barnes  | Chief Creative Officer: Brian Murray | Group Creative Director: Christian Horsfall | Art Director: Heather MacDonald  | Creative Group Head/Senior Copywriter: Steve Muzzin | Planning Director: Michelle Lee | Senior Partner: Jo Palmiero | Account Director: Katherine Palumbo | Partner Agencies: Mindshare, North Strategic/Notch Video, BT/A | Management Supervis Lisa Mathieson | Account Executive: Natalie Kugler | Account Executive: Adrian Iwankewich  | Group Creative Director: Matthew Gyulay | Senior Copywriter: Pam Danowski  | Director Brand Advertising and Entertainment Lifestyle Marketing: Tina Santoro | Director Public Affairs and Communication: Lauren Dineen-Duarte | Senior Manager Public Affairs and Communication: Jessica Myers | Senior Manager Public Affairs and Communication: Amanda Betti | Brand Advertising Analyst: Brooke Ihnat | Senior Manager Brand Advertising: Stephanie Cisneros | Senior Manager Entertainment and Lifestyle: Paula Emberley | Entertainment and Lifestyle Marketing Analyst: Hayley Arnold | Assistant Manager Public Affairs and Communication: Erica Tiangco | Coordinator Public Affairs and Communications: Jennifer Beckstead | Manager Cobalt, Green, Gold Cards: Leila Title | Manager Digital Acquisition: Sammy Ptzasnik | Director New Product Development: Laura Cocksedge

 

Award: Silver
Company: Interac
Campaign: Interac Holiday Magic
Agency: Zulu Alpha Kilo

Credits:  Chief Creative Officer: Zak Mroueh | Creative Directors: Gerald Kugler, Rodger Eyre | Art Directors: Brendan McMullen, George Thorman | Copywriter: Jacob Pacey | Illustrators: Think Tank Creative , The Vanity | Studio Artists: Brandon Dyson, Ashleigh O’Brien, Jim Tinios | Studio Director: Greg Heptinstall | Agency Producers: Laura Dubcovsky, Sam Leirsch, Brittney Stafl, Pam Portsmouth | Account Team: Rob Feightner, Erin McManus, Maegan Thomas  | Strategic Director: Heather Segal | Client (Company): Interac Association/Acxsys Corporation
Clients: Andrea Danovitch, Leslie Vera, Lauren McKay | Production House: Spy Films  | Director: Rudi Schwab | Production House Producer: Jennifer Walker | Director of Photography: Hunter Robert Baker | Casting Director: Andrew Hayes, Powerhouse Casting | Editing Company: Zulubot | Editor: Jay Baker | Compositor / Online: Sean Cochrane, The Vanity | Special Effects: The Vanity | Colorist/Transfer: Eric Whipp, Alter Ego | Audio Post Facility/Music House: Vapor RMW  | Audio Director: Ted Rosnick | Producer: Kailee Nowosad | Engineer:  Julian Rudd | Media Agency: Media Experts | Media Agency Planners: Phil Borisenko, Jenna Bendavid, Julianne Hope, Brandon Agnew

 

Award: Bronze
Company: Tangerine
Campaign: Tangerine - Stuntman
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Paul Little | Art Director: Gerardo Agbuya | Copywriter: Jesse Wilks | Planner/Strategists: Trevor Thomas, Colin Carroll | Account Lead: Angelica Bennett | Team Lead: Cheryl Carty | Media Planner: Kim Bushell, PHD | Media Buyer: Jeremy Johnston, PHD | Chief Creative Officer: Angus Tucker  | Agency Producer: Lauren Sloan | Production Company: Skin and Bones | Director: Mark Zibert |  Executive Producer: Liane Thomas | Line Producer: Jeff Darragh | Editor: Marka Rankovic |  Sound Design: Apollo Studios | Special Effects: The Vanity | South African Production Company: Moonlighting | Wardrobe: Moira Meyer


Food & Beverage

Award: Gold
Company: McDonald’s Canada
Campaign: Big Mac x Bacon (BMxB) Collaboration
Agency: Cossette

Credits:  Primary Manager/Director: Serene Gaspar | Creative Director: Troy McGuinness | Art Director: Spencer Dingle | Copywriter: Jordan Hamer | Planner/Strategist: Scott McKay | Account Lead: Asmait Hailu | Team Lead: Lindsay Mertiri | Media Planner: Logan Lindsay | Media Buyer: Doug Scott | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Group Creative Director: Simon Clancy | Creative Director(s): Ed Morris, Troy McGuinness, Patrick Michaud | Art Director: Spencer Dingle | Copywriter(s): Jordan Hamer, Ben Duquette | Designer(s): Oleg Portnoy, Eric Wood | Agency Producer(s): Barb Gibson, Marie-Pier Poulin | Content Strategist: Youri Hollier | Director, Strategy: Jon Crowley | VP, Strategy: Scott McKay | Account Executive(s): Yvonne Li, Michaela Crompton | Account Supervisor: Asmait Hailu | Account Director: Lindsay Mertiri | Group Account Director: Serene Gaspar | SVP, Managing Director: Kathy McGuire | Product Manager: Chloe Drolet | Studio Director: Raquel Mullen | Senior Retoucher: Trevor Gauthier | Senior Production Artist: Graham Washer | Senior Digital Project Manager: Jeff Maynard | Production House: FRANK Content | Director: Craig Brownrigg | Line Producer: Marie Robertson | Executive Producer: Danielle Kappy | Director of Photography: Stuart Campbell | Food Stylist(s): Carol Brown, Noah Witenoff | Colour/Transfer Facility: Alter Ego | Colourist: Wade Odlum | Colour Assistant: Kevin Wu | Online Facility: Alter Ego | Executive Producer: Cheyenne Bloomfield | Motion Graphics Designer(s): Ian Flaig, Rob Fisher | VFX Artists: Steven McGregor, Andres Kirejew | VFX Assistant: Sebastian Boros | Casting: Mann Casting | Casting Director: Steven Mann | Offline Edit: Married to Giants | Editor: Raj Ramnauth | Audio House: Berkeley Inc. | Audio Engineer: Jared Kuemper | Photography: Fuze Reps | Photographer: Carlyle Routh | Production House: Soda | Executive Producer: Mina Jang | Photographer: Nick Hall-Wood | Media Agency: OMD | Strategy Supervisor: Logan Lindsay | Digital Specialist: Kyla Ames | Account Manager: Kathy O’Meara | Vice President Group Director Broadcast: Doug Scott | PR Agency: Weber Shandwick | Director | Client Experience: Lauren Thomson, Vice President | Associate Creative Director: Craig Ritchie, Vice President | Planning: Kyle Brown | Senior Art Director: Brendan Watson | Supervisor, Integrated Media: Nare Tutundjian | Senior Associate, Integrated Media: Fatma Othman | Senior Associate, Integrated Media: Elise Magliocchetti | Producer: Ashley Chu | Associate, Integrated Media: Jude Hirman | Creative Intern: Genevieve Raveau | Client: McDonald’s Restaurants of Canada Limited | Chief Marketing Officer & SVP: Antoinette Benoit | Marketing Officer: Hope Bagozzi | Senior Marketing Manager: Jean Guillaume Bertola | National Marketing Manager: Rebecca Smart | Sr. Manager Media, CRM & Partnerships: Solange Bernard | Senior Director Head of Digital: Lara Skripitsky | Digital Social Media Manager: Rashel Hariri | Regional Marketing Supervisor: Mélissa Hains | National External Communications Manager: Adam Grachnik

 

Award: Silver
Company: McDonald’s Canada
Campaign: McDonald's Follow the Arches
Agency: Cossette

Credits:  Primary Manager/Director: Geoff Wilton | Creative Director: Jaimes Zentil | Art Director: Spencer Dingle | Copywriter: Jordan Hamer | Planner/Strategist: Scott McKay | Account Lead: Nicole Bakker | Team Lead: Valerie Mascarin | Media Planner: Jonathan Law | Media Buyer: Novus | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director(s): Craig McIntosh, Jaimes Zentil, Guy Moore | Art Director(s): Spencer Dingle, David Théroux | Copywriter(s): Jordan Hamer, Philippe Brassard | Senior Designer: Oleg Portnoy | Designer: Corey Way | Senior Production Artist: Graham Washer | Senior Retoucher: Trevor Gauthier | Studio Director: Raquel Mullen | Case Video Editor: Oren Michaels | Case Video Editing House: Married To Giants | Account Coordinator: Megan Smith | Account Executive: Valerie Mascarin | Account Director: Nicole Bakker | Group Account Director: Geoff Wilton | SVP, Managing Director: Kathy McGuire | Media Agency: OMD | Managing Director: Jammie Ogle | Associate Director of Strategy: Jonathan Law | Production Company: Novus | Chief Marketing Officer & SVP: Antoinette Benoit | Marketing Officer: Hope Bagozzi | Senior Marketing Manager: Chuck Coolen | Senior Manager, Advertising, Media & Partnerships: Solange Bernard | Regional Marketing Supervisor: Andrew Mumford

 

Award: Bronze
Company: Pepsi Canada
Campaign: Doritos Beats
Agency: BBDO Toronto

Credits:  Primary Manager/Director: CCO: Denise Rossetto / Todd Mackie | Creative Director: ACD: Derek Blais | Art Director: Guilherme Bermejo | Copywriter: Nick Doerr | Planner/Strategist: Tom Kenny | Account Lead: Melanie Ball | Team Lead: Melanie Ball | Media Planner: OMD Canada | Media Buyer: OMD Canada | Account Director: Connor Ofield | Account Supervisor Production – Flare: Karrie Kwong | Producer Media: Paul Fler | Group Account Director OMD: Laura Lewandowski | PR: Citizen | Associate Director of Strategy: Jennifer Weston | Associate Director: Joe Cariati | Senior Marketing Director: Shereen Yasseen | Frito-Lay Canada: Brand Manager: Jason Ayuen | Assistant Brand Manager: Michael Forsyth


Health Care

Award: Gold
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 

Award: Silver
Company: Heart & Stroke Foundation of Canada
Campaign: Heart & Stroke Foundation of Canada - 16 and Under
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Niall Kelly | Art Director: Amy O'Neill | Copywriter: Tracy Wan, Stephie Coplan | Planner/Strategist: Emily Bain, Jay Fleming | Account Lead: Leah Lanza | Team Lead: Melissa Tobenstein | Media Planner: Kirsten Moore, Louise Finn (Mindshare) | Media Buyer: Kirsten Moore, Louise Finn (Mindshare) | Executive Creative Director: Stephen Jurisic | Executive Creative Director: Angus Tucker | Agency Producer: Matthew DeWaal | Agency Executive Producer: Aimee DeParolis | Account Executive: Jaclyn Cooper Skin and Bones | Film Company Director: Taso Alexander | Executive Producer: Liane Thomas | Line Producer: Luke Bryant | Director of Photography: Rob Scarborough | Production Designer: Clinton Maynard | Wardrobe: Amanda Shaw | School Editing Editor: Matthew Kett | Assistant Editor: Mallory Robbins | Executive Post Producer: Emily Torontow The Vanity | Colourist: Andrew Exworth | VFX Artist: Kaelem Cahill | Producer: Kayla Baxter Eggplant Collective | Audio Engineer: Nathan Handy | Audio Director/Producer: Adam Damelin | Executive Audio Producer: Nicola Treadgold | Jigsaw Casting Casting Director: Shasta Lutz

 

Award: Bronze
Company: CAMH
Campaign: CAMH - Mental Health is Health
Agency: Zulu Alpha Kilo

Credits:  Chief Creative Officer: Zak Mroueh | Creative Directors: Rodger Eyre, Gerald Kugler | Writers: George Ault, Gary Watson, Brendan Sack, Ian Dunlop | Art Directors: Jacob Gawrysiak, Natalie Theron, Gail Pak, Dilini Nirasha | Design Director: Ryan Booth | Designer: Jack Curtis | Studio Director: Greg Heptinstall | Digital Imaging: Brandon Dyson | Mac Artist: Andrew Martin, Ashleigh O'Brien | Production House: Zulubot | Editor: Jay Baker | Agency Print Producer: Teresa Bayley, Laura Dubcovsky, Kari Macknight Dearborn | Account Director: Violet Karbalaei | Account Supervisor: James Farquharson | Community Manager: Rebecca White | Client (Company): Tim Hortons | Clients: Integrated Marketing Communications Lead: Christy Clem | Senior Manager, Social Media, Digital Marketing & PR: Lizzie Nawn | Manager, Social Media, Digital Marketing & PR: Mackenzie Biddie | Senior Manager, Marketing Communications: Julie Granger | Analyst, Integrated Marketing Communication: Anooshae Janmohammad | Experiential and PR Agency: Citizen Relations | Experiential and PR Team: Angie Lamanna, Sean Citrigno, Alyssa Katzikowski, Ciara O'Riordan, Kevin Wagman, Joshua Zuckerman | Media agency: UM


Retail

Award: Gold
Company: Loblaw Companies Limited – No Frills
Campaign: Loblaw Companies Limited - No Frills - #HAULERS
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Cher Campbell | Art Director: Kara Wark, Caroline Friesen | Copywriter: Ryan Kukec, Robbie Percy | Planner/Strategist: Megan Towers | Account Lead: Elana Duncan | Team Lead: Ryan O'Hagan | Media Planner: Prashanth Kanagalingam | Media Buyer: Sarah Mogan, Rachel Banks, Bellamy Lacay, Nicole Saab | Executive Creative Director: Angus Tucker |  Agency Producer: Aimee DeParolis  | Director: Scott Cudmore  | Production Company: Revolver Films  | Exec Producers: Luc Frappier, Richard Cureton  | Head of Production: Aimee DeParolis | Line Producer: Peter Oad | Director of Photography: Pablo Berron | Editorial: (Editor, Editorial Company): Danica Pardo, Saints | Colourist: Clinton Homuth, Alter Ego | VFX/Online: Sean Cochrane, The Vanity | Audio/Music: Didier Tovel, SNDWRx | Casting: Jigsaw | Media Lead: Moira Gilderson | Executive Design Director: Mooren Bofill | Design Director: Jacqueline Lane | Designers: Ming Mikaeo, Hannah Lee

 

Award: Silver
Company: Canadian Tire Jumpstart
Campaign: Give A Toast
Agency: Community Agency

Credits:  Primary Manager/Director: Art Mandalas | Creative Director: Joseph Nanni | Art Director: Stephen White | Copywriter: Robby Frankel | Planner/Strategist: Geoff Jones | Account Lead: Alyssa Guttman | Team Lead: Daryn Sutherland | Media Planner: Touche Media | Media Buyer: Touche Media | Account Manager: Zach Ashbee | DOP / Editor: Alan Lukatela | Producer: Dale Giffen | Director of Digital: Ian Berkowitz | Graphic Designer: Sante Mazzulla |
Production Designer: Jordon Melaragno

 

Award: Bronze
Company: Maple Leaf Foods
Campaign: Greenfield Meatless Monday
Agency: Havas Canada

Credits:  Primary Manager/Director: Patrick Hotte | Creative Director: Cory Eisentraut | Art Director: Mariam Alqasim | Copywriter: Michael Porfirio | Planner/Strategist: Zeb Barrett | Account Lead: Ryan Paton | Media Planner: Lina Kim | Associate Creative Director: Brian Allen | Art Director: James Pacitto | Copywriter: Charlie Glassman | Producer: Francesca Marchese | Editor: Renato Sorbara | Director: Brent Foster | Production Company: Nimble Productions | Colour / Online: Studio Feather / Julian van Mil | Sound / Music: Eggplant Productions


Social Causes

Award: Gold
Company: Canadian Tire Jumpstart
Campaign: Give A Toast
Agency: Community Agency

Credits:  Primary Manager/Director: Art Mandalas | Creative Director: Joseph Nanni | Art Director: Stephen White | Copywriter: Robby Frankel | Planner/Strategist: Geoff Jones | Account Lead: Alyssa Guttman | Team Lead: Daryn Sutherland | Media Planner: Touche Media | Media Buyer: Touche Media | Account Manager: Zach Ashbee | DOP / Editor: Alan Lukatela | Producer: Dale Giffen | Director of Digital: Ian Berkowitz | Graphic Designer: Sante Mazzulla |
Production Designer: Jordon Melaragno

 

Award: Silver
Company: Responsible Gambling Council
Campaign: The Isolated Campaign
Agency: lg2

Credits:  Primary Manager/Director: Jeremy Gayton | Creative Director: Chris Hirsch, Nellie Kim | Art Director: Emma Wathan | Copywriter: Ariel Riske | Planner/Strategist: Keith Barry | Account Lead: Taylor Johnston | Media Buyer: PhD Canada | Account Manager: Morgana Clarke | Producers: Jonny Pottins, Andrea Wong, Sumit Ajwani | Production House: Mile Inn | Director: Olivier Staub | Editor: Mike Kirsch

 

Award: Bronze
Company: SickKids Foundation
Campaign: Get Better Gifts (#MomStrong/#DadStrong)
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Craig McIntosh | Copywriter: Jaimes Zentil | Planner/Strategist: Jason Chaney | Account Lead: Michelle Perez | Team Lead: Melissa Levenberg | Media Planner: Jammie Ogle | Media Buyer: Rebecca Shrimpton | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director/CW: Craig McIntosh | Creative Director/AD: Jaimes Zentil | Associate Creative Director/CW: Noah Feferman | Associate Creative Director/AD: Jonathan Guy | Creative Director/AD: Mario Cesareo | Creative Director/CW: Sarah Rutherford | Senior Copywriter: Jesse Smith | Art Director: Steph Simms | Agency Producer: Dena Thompson | Account Supervisor: Lindsay Hill | Account Director: Melissa Levenberg | VP, Brand Director: Michelle Perez | Chief Strategy Officer: Jason Chaney | SVP Strategy: Rosie Gentile | Strategy, Director: Fernando Aloise | Strategy, Director: Julianne Trotman | Production House: Skin & Bones | Director: Mark Zibert (MomStrong) | Director: James Michael Chiang (DadStrong) | DOP(s): Mark Zibert + Eric Kaskens | Executive Producer(s): Dan Ford, Liane Thomas | Line Producer: Jeff Schwartz | Producer: Joan Bell | Editing House: Skin & Bones | Editor: Marka Rankovic | Transfer/Online Facility: The Vanity | Flame Artist: Sean Cochrane | Colourist: Andrew Exworth | Animation: The Mill | NYC Audio House: Pirate Radio (MomStrong) | Music Creative Director: Vanya Drakul | Song: Another Version of the Truth by Nine Inch Nails | Audio House: SNDWRX (DadStrong) | Music Creative Director: Didier Tovel | Song: Sweet Child of Mine  -  Guns N' Roses performed by Fawn | Media Agency: OMD | Business Director, Jammie Ogle | Client  -  SickKids Foundation | VP, Brand Strategy and Communications: Lori Davison | Director, Integrated Brand Marketing: Kate Torrance | Associate Director, Community Stakeholder Relations: Lisa Charendoff | Marketing Manager: Tina Tieu | Director, Public Relations: Sandra Chiovitti | Manager, Public Relations: Lynn Bessoudo | Coordinator, Public Relations: Madeline Salerno | VP, Direct and Digital: Heather Clark | Director, Direct and Digital: Noelle de la Moethe

 


Community Engagement

Automotive

Award: Gold
Company: Chevrolet Canada
Campaign: Good Deeds Cup
Agency: Momentum, A McCann Worldgroup Canada Company

Credits:  Primary Manager/Director: Matt Lewis, President, Momentum | Creative Director: Josh Stein | Art Director: Scott Johnson, Dan Bennett | Copywriter: Chris Duffett, Bill Schaefer | Planner/Strategist: Joseph Elkouby | Account Lead: Angela Gill | MOMENTUM, A MCCANN WORLDGROUP CANADA COMPANY Chief Creative Officer: Darren Clarke  | Executive Creative Director: Josh Stein | Chief Strategy Officer: Dustin Rideout | Copywriter: Bill Schaefer | Art Director: Dan Bennett | Designer: Geoff Mack | Strategy Director: Joseph Elkouby | Producer: Olia Dallimore | VP, Social: Brad Richardson | Social Strategist: Jessica Botting | President: Matt Lewis | Group Account Director: Angela Gill | Account Director: Jim Chestnut | Account Supervisor: Jake Croza | Account Director: Julie Haroutunian | Account Supervisor: Derek Mallen | Account Executive: Scott Alton | Account Supervisor: Ahmed Omar | COMMONWEALTH//MCCANN SVP, Managing Director: Calvin Daniels | Vice President: Mark Dicks | Account Director: Dan Ehman | Account Executive: Krzysztof Iwanicki | MRM // MCCANN Developers/Authors: Rod Hope ,David Sells, Margaret Bonatto, Claire Huang, Angelo Paralovos, Tiffany Sam | QA: Rami Aharonov, Valerie Bessette | PM/Accounts: Sarah Maloney, Celane Chan, Megan Harper, Brendan Marley | PRODUCTION COMPANY UNTITLED FILMS Executive Producer: Peter Davis | Line Producer: Jason Friedman | Director: Tyler Williams | DOP: Jesse Louttit | POST PRODUCTION EDIT - MARRIED TO GIANTS Executive Producer: Denise Shearer | Editor: Raj Ramnauth | Assistant Editor: Nick Yumul | COLOUR & ONLINE  -  NICE SHOES Executive Producer: Kristen Van Fleet | Nice Shoes NY Producer: Jason Farber | Colourist: Roslyn Di Sisto  | Colour Assistant: Kassi Bellamy | NY Flame Assistant: Jeff Kyle | VFX Assistant: Adrian Gluvakovich | AUDIO  -  VAPOR RMW Executive Producer: Lindsay Bates | Creative Director/ Music Supervisor: Joey Serlin | Cossette: (French Adaptation) Creative Director: Thomas Nelligan | Copywriter: Karine Bouchard | Account Director Carat: Marylene Benoit | Account Director: Venkat Nukala | Supervisor, Communications Planning: Jordan Baker | WEBER SHANDWICK Account Director: Rosie McGregor | Account Director: Michelle Reagan | Senior Media Strategist: Jennifer Wasley | Senior Account Manager: Allison Goodman | Account Manager: Geoff Newsome | Senior Associate: Jihan Aziz

 

Award: Silver
Company: Chevrolet Canada
Campaign: The Canadian Dream
Agency: Commonwealth//McCann, A McCann Worldgroup Canada Company

Credits:  Primary Manager/Director: Calvin Daniels | Creative Director: Josh Stein | Art Director: Rob Trickey | Copywriter: Chris Duffett | Planner/Strategist: Dustin Rideout | Account Lead: Mark Dicks | Team Lead: N/A | Media Planner: Jordan Baker | Media Buyer: N/A | Other Team Members: Chief Creative Officer: Darren Clarke Executive Creative Director: Josh Stein Creative Director(s): Rob Trickey, Chris Duffett Chief Strategy Officer: Mary Chambers Chief Strategy Officer, Toronto: Dustin Rideout Strategy Director: Joseph Elkouby Art Director(s): Nick Noh, Anna Cumyn, Erikson Melton, Paisley McCrory, Li Cai Writer(s): LauraBeth Cooper, Binoy Zuzarte, Osman Rahmani Creative Director, Design: Stephen Tasker VP Integrated Production: Cathy Kim Producers: Sarah Michener, Emily McKay, Emily Patterson, Iris Savage, Liliane Clune SVP, Managing Director, Calvin Daniels VP, Business Lead Mark Dicks Group Account Director(s): Scott Millson, Caitlin Rudnick Account Director(s): Daniel Ehman, Amanda Dornan, Jeff Perrin, Account Supervisor(s): Tommy Chan, Michelle McDavid, Krzysztof Iwanicki, Stephanie Conley Account Executive(s): Allison Kennedy, Deanna Coates, Ellen Hawkins VP  -  Social: Brad Richardson Social Strategy  -  Jessica Botting, Stacey Horricks Community Management  -  Kenya Bruce Digital: MRM//McCann MRM Account Team: Jennifer Powell, Brendan Marley, Celane Chan QA/PM: Sarah Maloney, Rami Aharonov, Claire Huang, Margaret Bonatto, Jef Theysmeyer UX: Kymberlee Ide Media: Carat Account Director: Venkat Nukala Supervisor, Communications Planning: Jordan Baker Communications Planner: Mike Kamal Production House (Nameplates): Untitled Films Director: Hubert Davis Executive Producer: Tom Evelyn Line Producer: Tom Evelyn / Jason Friedman DOP: Kiel Milligan, Vinit Borrison Casting: Jigsaw - Shasta Lutz and Sylvia Lee, Maxime Giroux (Fre) Post Production (Nameplates): Saint Editorial Producer: Sara Windrim Editor: Danica Pardo, Cameron Lasovich Assistant Editors: Will Culverwell, Teagan Chevrier Nice Shoes: Colourist: Roslyn Di Sisto Executive Producer: Kristen Van Fleet Fort York VFX Producer: Erica Bourgault-Assaf VFX Artist: Paul Binney, Ernie Mordak, Assistant VFX Artist: Luke White Production Company: Soft Citizen Director: Co.Lab, Justin Tyler Close and Jeremy Power Regimbal Executive Producer: Link York & Rob Burns Line Producer: Kelly King Production Coordinator: Erin Tobman DOP: Norm Li Casting: Jigsaw - Shasta Lutz and Sylvia Lee Production Company (Electrification): Nimble Content Director: Brent Foster Executive Producer: Michael Corbiere Producer: Kyle Welton DP: Jerome Wald III Editor: Peter Schnobb Online, Colour and Audio Production: Studio Feather Colourist and Online Editor: Julian van Mil Sound Design: Eric van Mil Producer: Pete Soltesz French Audio Production: Apollo Studio Post Production: Editorial House: Saints Editorial Producer: Sara Windrim Editor: Danica Pardo Assistant Editors: Cameron Lasovich, Will Culverwell Alter Ego Post: Colourist: Wade Odlum Producers: Jane Garrah Fort York VFX Producer: Erica Bourgault-Assaf VFX Artist: Ernest Mordak & Andrew Rolfe Assistant VFX Artist: Melissa Vasiliev & Kevin Asis Audio Production Audio House: Grayson Matthews Director: Tom Westin Engineer: Brian Bernard, Tyler Estwick, Nicholas Shaw EP: Kelly McCluskey Supergroup Sonic Branding Co: Kaya Pino, David Hayman, Cody Partridge Music Supervision Supergroup Sonic Branding Co. Music: “Hypocrite” - Jean-Michel Blais & CFCF courtesy of Arts & Crafts and Warp Records Print Production: CRAFT Project Manager: Tiffany Punnett Post Producer: Michael Dutchin Mac Artists: Jeaous Chau, Sergio Matos VFX Artist: Ben Spergel

 

Award: Bronze
Company: Volkswagen Group Canada
Campaign: Just Ask a Golf Driver
Agency: TRACK DDB

Credits:  Executive Creative Director: Barb Williams | Creative Director: Bia Breves | Art Director: Noella Choi | Copywriter: Thomas Zukowski | Planner/Strategist: Kristian Visconti | Account Lead: Liam Steuart | Team Lead: Hannah Jordan | Designer - Duncan Collis | Product Design Lead - Ricardo Queiroz | Business Analyst - Shane Sincich | UX Designer - Dondy Razon | Experience Lead - Jordan Kentris | VP Technical Director - Dylan Dempsey | Associate Technical Director - Rob Cimicata | Senior Developer - Brandon Grigg | Junior Developer - Zhao Wu | Email Campaign Specialist - Olivia Cuda | QA Analyst - Amna Chaudhry | QA Analyst - Maha Jey | QA Analyst - Anna Chow | QA Analyst - Janice Lee | Database Devloper - Deedar Fatima | SAP Developer - Sekhar Bheemani | Sr. Front-End Developer - William Chong | Project Manager - Rebecca Prewitt | VP Operations - Amber Richardson | Account Executive - Julien Beauregard | Project Manager - Alice Pinto | Marketing Analyst - Aviva Pratzer | Analytics Manager - Aida Tabaeva


Business

Award: Gold
Company: Microsoft Canada
Campaign: Do More Together
Agency: Intercept Group

Credits:  Primary Manager/Director: Conor Davies-Taylor | Creative Director: Andrew Au | Account Lead: Jennifer Jesson | Team Lead: Shaheen Yazdani


Consumer Products

Company: Post Foods Canada
Campaign: Sugar Crisp Spout
Agency: Ogilvy

Credits:  Primary Manager/Director: Mark Forward | Creative Director: Brian Murray | Copywriter: Steve Muzzin | Planner/Strategist: Crystal Sales | Account Lead: Taylor Pawsey | Team Lead: Eric Kormos | Media Planners/Buyers: Spark Foundry | Assistant Brand: Katherine Lorenzo | VP Marketing - Dave Bagozzi | Creative Director: Alex Furrer | Art Director: Samiir Mussa, Mark Hesse | Community Management: Idris Lawal | Producer, Makers: Kirsten White | Account Coordinator: Jamie Flatow | Planning Director: Jeff George | Senior Print Producer: David Scanlon | Video Editor: Thais Maranho | Project Manager: Paulina Lozano | Production Director: Antoine Negre | Spout Production: 3dphaktory | Director, OPC/OPC Production: Jono Hunter | Senior Brand Manager: Amy Bernstein | Associate Brand Manager: Katherine Lorenzo

 

Award: Silver
Company: Kimberly-Clark
Campaign: Behind The Door
Agency: Ogilvy

Credits:  Chief Creative Officer: Brian Murray | Art Director: Sam Ramsay | Copywriter: Amy Fernandes | Planner/Strategist: Robyn Hutman | Account Lead: Kennedy Crawford | Team Lead: Aviva Groll | Media Planner: Michelle Ho | Media Buyer: Emilie Scharf | Director, Marketing and Sales Strategy: Michael Hurt | Senior Brand Manager: Paul Scott | Senior Brand Manager: Nadia Malowany | Senior Associate Brand Manager: Alicia Cameron | IMP Director: Mitch Faigan | Social and Digital Marketing Manager: Ali Ruffo | Planning Director: Michelle Lee | Group Creative Director: Chris Dacyshyn | Group Creative Director: Julie Markle | Account Coordinator: Mila Zekhael | Media Director: Katherine Upton | Producer: Eric Thompson | Media Agency: Mindshare Canada | PR Agency: Veritas | Shopper Marketing Agency: Barrows | Production Company: Ogilvy Moving Image | DP: Vince Arvidson, Candela Collective | Colourist: Jason Zukowski, Redlab | VFX: Andy Hunter, Redlab | Editor: David James Findlay, Barbershop Editing | Music & Sound Director: Joey Serlin | Music & SFX: Vapor RMW

 

Award: Bronze
Company: Canadian Tire Jumpstart
Campaign: Give A Toast
Agency: Community Agency

Credits:  Primary Manager/Director: Art Mandalas | Creative Director: Joseph Nanni | Art Director: Stephen White | Copywriter: Robby Frankel | Planner/Strategist: Geoff Jones | Account Lead: Alyssa Guttman | Team Lead: Daryn Sutherland | Media Planner: Touche Media | Media Buyer: Touche Media | Account Manager: Zach Ashbee | DOP / Editor: Alan Lukatela | Producer: Dale Giffen | Director of Digital: Ian Berkowitz | Graphic Designer: Sante Mazzulla |
Production Designer: Jordon Melaragno


Consumer Services

Award: Gold
Company: Metrolinx
Campaign: #EtiquetteFail
Agency: DDB Canada

Credits:  Primary Manager/Director: Paul Wallace | Creative Director: Allan Topol | Art Director: Emmanuel Obayami | Copywriter: Arjang Esfandiyari | Planner/Strategist: N/A | Account Lead: Jacqui Faclier | Agency Producer: Lorrie Zwer | Agency Producer: Mary Manale | Account Executive: Carly Andrews | Designer: Emmanuel Obayami | Designer: Duncan Collis | User Experience: Jordan Kentris | Social Media Director: Zak Usher | Senior Social Cultivator: Steph Joudrey | Illustrator: Remie Geoffroi | Illustrator: James Tuer | Illustrator: Flourescent Hill | Illustrator: Emmanuel Obayami | Print Production: Andrew Brennan | Print Production: Gavin Gillespie | PR Director: Gabrielle Totesau | Senior Consultant: Natalie Berardi | Group Account Director (PHD Media): Katarina Kovinjalo | Group Account Director (PHD Media): Elizabeth Jewett

 

Award: Silver
Company: Hydro-Québec
Campaign: ÉlectrON
Agency: lg2

Credits:  Primary Manager/Director: Martin Cinq-Mars | Creative Director: Marilou Aubin | Art Director: David Arcouette, Marc-Antoine Vallée | Copywriter: Marilou Aubin, Jean-François Perreault | Planner/Strategist: Stéfanie Forcier | Team Lead: Marie-Ève Despars | Media Buyer: Touché! | Account Manager: Nicolas Girault | Account Manager: Marie-Claude Lacasse | Athlete: Caroline Côté | Expedition Leader: Samuel Ostiguy | Director: Caroline Côté | Photographer: Caroline Côté | Post-Producer: Jean-Philippe Granger | Producer: Mélanie Bruneau | Electronic Production Coordinator: Isabelle Thouin | Editor: Jean-Philippe Granger

 

Award: Bronze
Company: Rogers Communications Inc.
Campaign: Rogers Hometown Hockey - Community Engagement
Agency: SDI Marketing

Credits:  Primary Manager/Director: Tanya Witty | Creative Director: Luke Kinmond | Client Lead: Tara Gray | Agency Lead: Rob Cranston | Agency Support: Cory Leonhardt | Agency Support: Ciji Schembri


Financial

Award: Gold
Company: American Express Canada
Campaign: American Express Canada Cobalt Card
Agency: North Strategic

Credits:  Primary Manager/Director: American Express Canada | Creative Director: American Express Canada | Art Director: American Express Canada | Copywriter: American Express Canada | Planner/Strategist: American Express Canada | Account Lead: American Express Canada | Team Lead: American Express Canada | Media Planner: American Express Canada | Media Buyer: American Express Canada

 

Award: Silver
Company: Atlantic Credit Unions
Campaign: Lost Wallets
Agency: NATIONAL Public Relations

Credits:  Primary Manager/Director: Mel Hennigar | Creative Director: Iain Deans | Art Director: Matt Morgan | Business Manager: Terry Kuan | Copywriter: Mel Hennigar | Planner/Strategist: Mel Hennigar | Account Lead: Laurel Taylor | Team Lead: Mel Hennigar | Media Planner: Kate Steele/Emily Farlow | Media Buyer: Kate Steele/Emily Farlow

 

Award: Bronze
Company: TD Canada Trust
Campaign: TD - Milestones of Pride
Agency: Diamond Integrated Marketing

Credits:  Primary Manager/Director: Josh Diamond | Creative Director: Sean Davidson | Art Director: Darryl Graham | Copywriter: Jeremy Richard | Planner/Strategist: Graham Candy | Account Lead: Ryan Simchinson | Team Lead: Lindsey Burgess | Media Planner: Unison | Media Buyer: Unison | Other Team Members: John Hughson, Cameron Williams, Alice Kawka, Brooke Tkatch, Brenna White, Roma Ahi, Candice Dixon

 

Food & Beverage

Award: Gold
Company: KFC Canada
Campaign: Bitcoin Bucket
Agency: Grip Limited

Credits:  Managing Director: John Miller | Creative Partners: Randy Stein and Scott Dube | Associate Creative Director: Dane Boaz, Juan Torres | Junior Art Director: Ninet Moon | Social Strategy Lead: Jacquie Kostuk | Social Content Strategist: Marina Glavan | Director, Business: Jessica Tran | KFC Canada Chief Marketing Offer: Samantha Redman | Senior Marketing Manager, Advertising & Media: Stephen Scarrow | Associate Marketing Manager, Digital Media & Advertising: Nathan Maddock | Agency: Grip Limited | Manager, Business: Terry Kuan | Senior Interactive Producer: Nicole Black | Interactive Production Designer: Will Parks | Studio Artist: Jody Wagner

 

Award: Silver
Company: Maple Leaf Foods
Campaign: Greenfield Meatless Monday
Agency: Havas Canada

Credits:  Primary Manager/Director: Patrick Hotte | Creative Director: Cory Eisentraut | Art Director: Mariam Alqasim | Copywriter: Michael Porfirio | Planner/Strategist: Zeb Barrett | Account Lead: Ryan Paton | Media Planner: Lina Kim | Associate Creative Director: Brian Allen | Art Director: James Pacitto | Copywriter: Charlie Glassman | Producer: Francesca Marchese | Editor: Renato Sorbara | Director: Brent Foster | Production Company: Nimble Productions | Colour / Online: Studio Feather / Julian van Mil | Sound / Music: Eggplant Productions

 

Award: Bronze
Company: john st.
Campaign: Boston Pizza - BP in Bed
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Paul Little | Art Director: Dorota Pankowska | Copywriter: Kohl Forsberg | Planner/Strategist: Jay Flemming | Account Leads: Caitlin Bourada, Emily Farncomb | Team Lead: Ryan O'Hagan | Media Planner/Buyer: UM | Chief Creative Officer: Angus Tucker | Executive Design Director: Mooren Bofill | Retail Designer: Michael Arnott | Executive Director: Cas Binnington | Head of Integrated Production: Aimee DeParolis | Producer: Neal Owusu | Director: Paul Steinberg | Line Producer: Maddy Oshaughnessy | Production Company: Heyd & Seek / 172 | Editor: Scott Edwards | Online: Tendril | Audio House: Audio Process | Director, Connection Planning: Nicole Matalik, | UM Manager, Connection Planning: Katey Beaudry | UM Digital Strategist: Stuart Turnbull


Health Care

Award: Gold
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Credits:  Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 

Award: Silver
Company: Gender Creative Kids
Campaign: The You Inside Project
Agency: lg2

Credits:  Primary Manager/Director: Marc Fortin | Creative Director: Stuart Macmillan | Planner/Strategist: François Royer-Mireault | Partner, VP, Executive Chairman and Head of Design: Claude Auchu | Partner, VP, Digital Experience: Alexis Robin | Graphic Designer: Jean-Philippe Dugal | Account Director: Stéphanie Pellicer | Producer: Claudia Lemire | 2D Animation: Romeo & Fils - Martin Henri, Rodolphe St-Gelais | 3D Animation: SHED | Music and Sound: Circonflex | Educational Toy: Pretty in Plastic

 

Award: Bronze
Company: CAMH
Campaign: CAMH - Mental Health is Health
Agency: Zulu Alpha Kilo

Credits:  Chief Creative Officer: Zak Mroueh | Creative Directors: Rodger Eyre, Gerald Kugler | Writers: George Ault, Gary Watson, Brendan Sack, Ian Dunlop | Art Directors: Jacob Gawrysiak, Natalie Theron, Gail Pak, Dilini Nirasha | Design Director: Ryan Booth | Designer: Jack Curtis | Studio Director: Greg Heptinstall | Digital Imaging: Brandon Dyson | Mac Artist: Andrew Martin, Ashleigh O'Brien | Production House: Zulubot | Editor: Jay Baker | Agency Print Producer: Teresa Bayley, Laura Dubcovsky, Kari Macknight Dearborn | Account Director: Violet Karbalaei | Account Supervisor: James Farquharson | Community Manager: Rebecca White | Client (Company): Tim Hortons | Clients: Integrated Marketing Communications Lead: Christy Clem | Senior Manager, Social Media, Digital Marketing & PR: Lizzie Nawn | Manager, Social Media, Digital Marketing & PR: Mackenzie Biddie | Senior Manager, Marketing Communications: Julie Granger | Analyst, Integrated Marketing Communication: Anooshae Janmohammad | Experiential and PR Agency: Citizen Relations | Experiential and PR Team: Angie Lamanna, Sean Citrigno, Alyssa Katzikowski, Ciara O'Riordan, Kevin Wagman, Joshua Zuckerman | Media agency: UM


Retail

Award: Gold
Company: Maple Leaf Foods
Campaign: Greenfield Meatless Monday
Agency: Havas Canada

Credits:  Primary Manager/Director: Patrick Hotte | Creative Director: Cory Eisentraut | Art Director: Mariam Alqasim | Copywriter: Michael Porfirio | Planner/Strategist: Zeb Barrett | Account Lead: Ryan Paton | Media Planner: Lina Kim | Associate Creative Director: Brian Allen | Art Director: James Pacitto | Copywriter: Charlie Glassman | Producer: Francesca Marchese | Editor: Renato Sorbara | Director: Brent Foster | Production Company: Nimble Productions | Colour / Online: Studio Feather / Julian van Mil | Sound / Music: Eggplant Productions

 

Award: Silver
Company: Canadian Tire
Campaign: Golden Stick
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer and Creative Director: Judy John | Art Director: Lucyed Hernandez | Copywriter: Jason Soy | Planner/Strategist: Brent Nelsen | Account Lead: Gail Dhruv | Team Lead: Gail Dhruv | Media Planner: Touché | PR Agency: Hype PR | Group Creative Directors: Anthony Atkinson, Paul Giannetta | Art Director: Logan Gabel | Copywriter: Graeme Campbell | SVP, Executive Producer: Franca Piacente | Account Supervisor: Kim Lazer | Account Executive: Dorota Wierzbicki | Senior Strategic Planners: Taylor Smith, Mike Coulson | Experiential Agency: SMAK | Influencer Agency: DWOM

 

Award: Bronze
Company: FGL Sports Ltée (Sports Experts)
Campaign: Ghosts of the Forum
Agency: Rethink

Credits:  Creative Director: Nicolas Quintal | Art Director: Maxime Sauté | Copywriter: Xavier Blais | Planner/Strategist: Pascal Routhier | Account Lead: Alex Lefebvre | Media Planner: Touché! | Creative Directors: Ian Grais, Chris Staples | Producer: Marie-Noèlle Rosso | Account Manager: Marie-Sarah Bouchard | Account Manager: Alexe Dupont | Production Company: 1One | Director: Anthony Ayotte | Director of Photography: Mathieu Elie | Producer: Guilluame Dubios | Producer: Marc-André Gilbert | Producer: Jean-René Parenteau | Editor: Philippe Grenier | Post Production: Gabrielle Doré | Sound: PO Rioux | Music: Nico Marquis | Web Developer: Alexandre Leclair, workwork.club | Web Developer: Olivier Mercier Chan-Kane, Atomes & Pixels | Client: Marc Poirier, Karl Morin, Patrick Lavallée, Élisabeth Bettez, Geneviève Collin, Cindy Hoffman, Marie-Pier Léonard


Social Causes

Award: Gold
Company: Canadian Centre for Child Protection
Campaign: Don't Get Sextorted, Send a Naked Mole Rat
Agency: No Fixed Address

Credits:  Creative Directors: Dhaval Bhatt, Shawn James | Art Directors: Daniela Angelucci, Shawn James, Randy De Melo | Copywriters: Andrew Rizzi, Dhaval Bhatt | Planner/Strategists: Rachel Lai, Sabrina Kandasamy | Account Leads: Rebecca Ho, Gillian Craig | Team Leads: Art Director: Randy De Melo | Media Planner: True Media | PR: Neat Agency | Producer: Brie Gowans | Director: Jesse Senko | Editor: Leo Zaharatos | Colour: Clinton Homuth | Audio: Ted Rosnick | Illustration: Joseph Nadolny | Developer: Craig MacKenzie | President, NEAT Agency: Tara McCarthy

 

Award: Silver
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

 

Award: Bronze
Company: Canadian Down Syndrome Society
Campaign: Anything But Sorry
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts | Senior Art Director: Michael Morelli | Senior Copywriter: Marty Hoefkes | Chief Strategy Officer/Sr. Planner: Shelley Brown | VP, Account Director Tracy Little | VP, Account Director: Ricky Jacobs  | Art Director: Cody Sabatine | Art Directors: Gira Moin, Elma Karabegovic | Writer: Joseph Vernuccio | Illustrators: Sasha Ortega, Sarah Cleaver, Amanda Disanto, Sally Fung, Logan Franklin | Group Account Director: Ravi Singh | Account Executive: Olivia Selbie | Director of Integrated Production: Stef Fabich | Broadcast Producer: Christine Michalejko | Sr. Strategic Planner: Eryn LeMesurier | Strategist: Shelagh Hartford | UX Lead: Kristy Pleckaitis | Media Planner: Zac Matheson | Project Manager: Ashley Whitaker | Director of Technology: Madara Ranawake | Front End Developer: Florian Adu-Gyamfi | QA Manager: Lina Vaisman | Jr. QA Analysts: Peter Panchine, Labdhi Deliwala | Print Producer: Bruce Ellis | Studio Manager: Shairoz Manek | Sr. Production Mac Artist: Billy Mavrakakis | Production Mac Artist: Rittie Prak | Proofreader: Albert Macchiusi | Director: Elias Campbell | Director and Director of Photography: Scott Drucker | Director of Photography: Stephen Mcloughlin | Jigsaw Casting: Shasta Lutz | Post Production: Rooster | Executive Producer: Melissa Kahn | Editor: Chris Parkins | Assistant Editor: Joey Whitelaw | Editing House: Fuel Content | Editor: Scott Drucker | Editor: Joele Walinga | Transfer Facility: The Vanity | Colourist: Andrew Exworth | Online Facility: Fort York | Flame Artist: Ernie Mordak | Assistant Flame Artist: Melissa Vasiliev | Music House: Grayson Matthews | Glossy Inc.: Shannon Stephaniuk | Chair, Board of Directors - Canadian Down Syndrome Society: Laura LaChance | Vice-Chair, Board of Directors - Canadian Down Syndrome Society: Ed Casagrande | Members, Board of Directors - Canadian Down Syndrome Society: Ben Tarr, Stewart Moffatt | National Executive Director - Canadian Down Syndrome Society: Kirk Crowther | Communications Manager - Canadian Down Syndrome Society: Kaitlyn Pecson | Resource Coordinator - Canadian Down Syndrome Society: Carlee Reardon

 


Customer Experience

Automotive

Award: Gold
Company: Volkswagen Group Canada
Campaign: Just Ask a Golf Driver
Agency: TRACK DDB

Credits:  Executive Creative Director: Barb Williams | Creative Director: Bia Breves | Art Director: Noella Choi | Copywriter: Thomas Zukowski | Planner/Strategist: Kristian Visconti | Account Lead: Liam Steuart | Team Lead: Hannah Jordan | Designer - Duncan Collis | Product Design Lead - Ricardo Queiroz | Business Analyst - Shane Sincich | UX Designer - Dondy Razon | Experience Lead - Jordan Kentris | VP Technical Director - Dylan Dempsey | Associate Technical Director - Rob Cimicata | Senior Developer - Brandon Grigg | Junior Developer - Zhao Wu | Email Campaign Specialist - Olivia Cuda | QA Analyst - Amna Chaudhry | QA Analyst - Maha Jey | QA Analyst - Anna Chow | QA Analyst - Janice Lee | Database Devloper - Deedar Fatima | SAP Developer - Sekhar Bheemani | Sr. Front-End Developer - William Chong | Project Manager - Rebecca Prewitt | VP Operations - Amber Richardson | Account Executive - Julien Beauregard | Project Manager - Alice Pinto | Marketing Analyst - Aviva Pratzer | Analytics Manager - Aida Tabaeva


Business

Award: Gold
Company: Air Canada
Campaign: Air Canada Cool Not Cold
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Jonathan Terry | Creative Director: Tom O'Donnell | Art Director: Mike Watson | Copywriter: Tom O'Donnell | Planner/Strategist: Kaiti Snell | Account Lead: Fiona O'Brien | Team Lead: Sam Rattue | Media Planner: Jannie Densing | Media Buyer: Dalia Lucchetta | Other Team Members: Kevin Melhuish Kate Averill Marius Bartsch Darcie Thomas Mike Watson Rosalie Shakir Dan Williams Gabriella Lechner Anda Marciuc

 

Award: Silver
Company: Hotels.com
Campaign: Hotels.com Temporary Captain
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Chitty Krishnappa | Creative Director: Ryan Spelliscy | Art Director: Allie Keith | Copywriter: Gord Yungblut | Planner/Strategist: Adam Ferraro | Account Lead: Chitty Krishnappa | Team Lead: Chitty Krishnappa | Media Planner: Wavemaker | Media Buyer: Wavemaker | Other Team Members: David Federico, Josh Budd, Matthew Stasoff, Rannie Turingan, Soft Citizen, Someplace Nice, The Perlorian Brothers, Pete Henderson, Sharon Nelson-Bailey, Brie Gowans, Mark Hajek, Fort York, Grayson Matthews, Vapor, Melissa Postier, Jackson Stanley

 

Award: Bronze
Company: Facebook Canada
Campaign: Facebook Summit
Agency: Guild Studio

Credits:  Primary Manager/Director: Andrea Van Leeuwen | Creative Directors: Patrick Fagan, Jeff Gomez | Art Directors: Taylor Gibbs, Juan Julio Rojas | Designers: Carlos Jiminez, Julio Gonzalez | Copywriter: Lianne Stewart | Planner/Strategist: Kellie Jeswald | Account Lead: Marijke Waddell | Team Lead: Molly Wagman | Media Planner/Buyer: Jennifer Martinis | Other Team Members: Dana Rosenthal, Van Nguyen, Richelle Westhafer, Sonya Furdyk, Faye Moxam, Alice Sergent, Isabella Arnao


Consumer Products

Award: Gold
Company: Post Foods Canada
Campaign: Sugar Crisp Spout
Agency: Ogilvy

Credits:  Primary Manager/Director: Mark Forward | Creative Director: Brian Murray | Copywriter: Steve Muzzin | Planner/Strategist: Crystal Sales | Account Lead: Taylor Pawsey | Team Lead: Eric Kormos | Media Planners/Buyers: Spark Foundry | Assistant Brand: Katherine Lorenzo | VP Marketing - Dave Bagozzi | Creative Director: Alex Furrer | Art Director: Samiir Mussa, Mark Hesse | Community Management: Idris Lawal | Producer, Makers: Kirsten White | Account Coordinator: Jamie Flatow | Planning Director: Jeff George | Senior Print Producer: David Scanlon | Video Editor: Thais Maranho | Project Manager: Paulina Lozano | Production Director: Antoine Negre | Spout Production: 3dphaktory | Director, OPC/OPC Production: Jono Hunter | Senior Brand Manager: Amy Bernstein | Associate Brand Manager: Katherine Lorenzo

 

Award: Silver
Company: Kraft Peanut Butter
Campaign: Bear Hug Bears
Agency: Rethink

Credits:  Creative Directors: Mike Dubrick, Joel Holtby, Chris Staples & Ian Grais | Art Director: Jake Bundock | Copywriter: Kyla Galloway | Planner/Strategist: Sean McDonald | Account Lead: Kai De Bruyn Kops | Producers: Heather Blom, Cat Dumas | Production Company: Mile Inn | Director: Anthony Ayotte | Editor: Etienne Bergeron | Line Producer: Guillaume Dubois | Post Production House: 1One Production | On-Line: Etienne Bergeron | Grading: Etienne Bergeron | Audio House: Apollo | Audio Producer: Tom Hutch | Engineer: Harry Knazan | Digital Producer: Kyle Hicks | Digital Producer: Todd Harrsion | Account Manager: Lynn Summers | Account Manager: Becky Rudson | Account Manager: Megan Burrow


Consumer Services

Award: Gold
Company: Enercare
Campaign: Kare Shop
Agency: BIMM

Credits:  Primary Manager/Director: Mike Da Ponte | Creative Director: Roehl Sanchez (CCO), Rene Rouleau (VP CD) | Art Director: Maryann Tenaglia | Copywriters: Heather Bryant, Sarah Cody | Planner/Strategist: Scott Keeling | Account Leads: Emma Zaorski, Alia Kuksis | Other Team Members: Lillian Mok, Ashley Mainguy, Frank Gianforcaro, Amanda Padalino

 

Award: Silver
Company: SCENE LP
Campaign: SCENE Dining Email Journey Initiative
Agency: Elemental

Credits:  Primary Managers/Directors: Kaitlin D'Silva & Aryana Heit, Marketing Managers, SCENE LP | Creative Director: Elemental | Planner/Strategists: Bond Brand Loyalty | Team Lead: Brent Knightley, Operations Director, SCENE LP | Team Lead: Kaitlin D'Silva, Marketing Manager, SCENE LP  

 

Award: Bronze
Company: Rogers Communications Inc.
Campaign: Rogers Hometown Hockey - Experiential
Agency: SDI Marketing

Credits:  Primary Manager/Director: Tanya Witty | Creative Director: Luke Kinmond | Client Lead: Tara Gray | Agency Lead: Rob Cranston | Agency Support: Cory Leonhardt | Agency Support: Ciji Schembri


Financial

Award: Gold
Company: American Express
Campaign: AMERICAN EXPRESS COBALT CARD LAUNCH
Agency: Ogilvy

Credits:  Vice President Public Affairs and Brand Advertising: David Barnes  | Chief Creative Officer: Brian Murray | Group Creative Director: Christian Horsfall | Art Director: Heather MacDonald  | Creative Group Head/Senior Copywriter: Steve Muzzin | Planning Director: Michelle Lee | Senior Partner: Jo Palmiero | Account Director: Katherine Palumbo | Partner Agencies: Mindshare, North Strategic/Notch Video, BT/A | Management Supervis Lisa Mathieson | Account Executive: Natalie Kugler | Account Executive: Adrian Iwankewich  | Group Creative Director: Matthew Gyulay | Senior Copywriter: Pam Danowski  | Director Brand Advertising and Entertainment Lifestyle Marketing: Tina Santoro | Director Public Affairs and Communication: Lauren Dineen-Duarte | Senior Manager Public Affairs and Communication: Jessica Myers | Senior Manager Public Affairs and Communication: Amanda Betti | Brand Advertising Analyst: Brooke Ihnat | Senior Manager Brand Advertising: Stephanie Cisneros | Senior Manager Entertainment and Lifestyle: Paula Emberley | Entertainment and Lifestyle Marketing Analyst: Hayley Arnold | Assistant Manager Public Affairs and Communication: Erica Tiangco | Coordinator Public Affairs and Communications: Jennifer Beckstead | Manager Cobalt, Green, Gold Cards: Leila Title | Manager Digital Acquisition: Sammy Ptzasnik | Director New Product Development: Laura Cocksedge


Food & Beverage

Award: Gold
Company: Les Producteurs de lait du Québec
Campaign: Singing Cartons
Agency: lg2

Credits:  Primary Manager/Director: François Sauvé | Creative Director: Nicolas Baldovini | Art Director: Marc Guibault | Copywriter: Guillaume Bergeron | Planner/Strategist: Stéfanie Forcier | Media Buyer: Touché! | Art Director, Digital Experience: Vincent Bélanger | User Experience: Joèl Auchu | Account Director: Karine Payette | Account Manager, Digital Experience: Alice Dawlat | Account Manager: Julia Lemyre-Cossette | Account Coordinator: Carl Milette | Technical Director: François Perreault | Front-End Developer: Raphaèlle Cantin | Front-End Developer: Simon Côté-Bouchard | Data and Performance Strategist: Raphaèl Calgaro | App Development: Cortex 2D and 3D | Animation: couleur.tv | Media: Touché! - Martin Soubeyran, Maeva Tepea, David Audet-Simard

 

Award: Silver
Company: ABinBev
Campaign: Bud Light Living Rooms
Agency: Anomaly

Credits:  Primary Manager/Director: Bryden McDonald | Creative Directors: Neil Blewett, Gary Westgate & Jack Latulippe | Art Directors: Jason Kerr & Jordan Dunlop | Copywriters: Marko Pandza & Ryan Chiasson | Planner/Strategists: Jon Daly & Adriano Domingues | Account Lead: Lindsey Exelby | Executive Creative Directors: Pete Breton & Dave Douglass | CEO: Franke Rodriguez | Account Supervisors: John Roberts & Matt Baggley | Account Executives: Chris Flynn & Kimberley Howard | Agency Producers: Annya Williams, Kris Anzlinger & Megan Flett | Designers: Andy Slater, Tim Chuang & Oleg Portnoy | Production Company & Editors: Unreasonable Studios | Production Company Producers: Jo-Ann Cook & Wendi Hamilton | Camerman: Christian Flook & Adam Haisinger | Editors: Christian Flook, Steve Puhach & Kirt Richie | Post Production & Sound Design Company: Unreasonable Studios & Apollo | PR Agency: Veritas Communications | Media Agency: UM | Client: ABInBev Director: Beck Lindsey | Senior Brand Manager: Natalie Lucas | Senior Brand Manager: Nick Skotidas | Brand Manager: Kevin De Gruijter

 

Award: Bronze
Company: A&W
Campaign: Root Brewery
Agency: Rethink

Credits:  Creative Directors: Bob Simpson, Ian Grais, Chris Staples | Art Director: Vic Bath | Copywriter: Alex Bird | Planner/Strategist: Darren Yada | Account Lead: Chelsea Stoelting, Lindsay Magrane |  Associate Creative Director: Vic Bath | Broadcast Producer: Laura Rioux | Amplification Coordinator: Sam Masooleh | Production Company: R+D Productions | Director: Vic Bath | Director: Bob Simpson | Line Producer: George Johnson | Post Production Company: Post Pro | Media Editor: Don McDonald | Editor: Megan O'Connor | Audio House: Wave Audio | Producer: Craig Zarazun | Interior Design: Evoke Interior Design | Construction: MakeHaus | Client: Tom Newitt Client: Julia Cutt Client: Susan Dong


Health Care

Award: Gold
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 

Award: Silver
Company: St. Louis Children's Hospital
Campaign: Remission Billboard
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Erin Clark | Creative Director: Ari Elkouby | Art Director: Ari Elkouby | Copywriter: Matt Syberg-Olsen | Planner/Strategist: Dean Foerter | Account Lead: Erin Clark | Team Lead: Laura Doede | Media Planner/Buyer: Outfront | Other Team Members: Ryan Spelliscy, Josh Budd, David Federico, Mike Beamer, Noel Margonza, Bruce Playfoot, Pirate Audio, Jennifer Cotton, Steve McArdle, Suzanne Fontaine, Amy Connelly, Stephanie Perry

 

Award: Bronze
Company: Mercy Ships Canada
Campaign: I Just Bought a Boat.
Agency: Geometry

Credits:  Primary Director: Nuala Byles | EVP, ECD | Art Director: Greg Muhlbock | Copywriter: Sabiha Chaudry | Planner/Strategist: Anne Rowe | Account Lead: Karie Whetter | Media Planner: Kyle Sergeant & Lucas Levert, Neo Canada | Digital Strategy: Crystal Sales, Ogilvy |  Community Manager: Idris Lawal, Ogilvy | PR:  Melissa Lee &  Madison Seeman, Cohn + Wolfe


Retail

Award: Gold
Company: UNIQLO
Campaign: The Welcome Store
Agency: Rethink

Credits:  Creative Directors: Mike Dubrick, Joel Holtby, Leia Rogers | Art Directors: Zachary Bautista, Mike Sipley | Copywriters: Andrew Chhour, Cass Zawadowski | Planners/Strategists: Stacy Ross, Hannah Newport | Account Lead: Kai De Bruyn Kops | Creative Director: Ian Grais | Creative Director: Chris Staples | Broadcast Producer: Heather Blom | Production Company: Mile Inn | Executive Producer: Leanna McLellan | Director: Yan Dal Santo | Editor: Marka Rankovic | Director of Photography: Simon Shohet | Line Producer: Harv Glazer | Post Production House: Skin+Bones | Post Production House: The Faculty | On-Line: Dan Kelly | Grading: Dan Kelly | Audio House: Apollo Audio House | Producer: Tom Hutch | Engineer: Spencer Hall | Print Producer: Narine Artinian

 

Award: Silver
Company: Hudson’s Bay
Campaign: Hudson's Bay Grand Portage
Agency: TORQUE Strategies

Credits:  SVP Marketing & Brand Strategy Hudson's Bay Company: Patrick Dickinson | Planner/Strategist: Bart Given, Managing Director TORQUE Strategies | Account Lead: Peter Gardner, Director Insights & Strategy TORQUE Strategies | Team Lead: Stacy Halonen, Director Operations TORQUE Strategies | Director Events Hudson's Bay Company: Leslie Blachford | Director Public Relations Hudson's Bay Company: Michelle Veilleux | Director Social Marketing Hudson's Bay Company: Andrea Raimondo | Social Media Specialist Hudson's Bay Company: Connor George | Account Coordinator TORQUE Strategies: Jemima Twist

 

Award: Bronze
Company: Flowers on Ten
Campaign: Flowers After Hours
Agency: FCB/SIX, FCB Canada

Credits:  Creative Directors: Ian Mackenzie, Rob Sturch | Art Director: David Woodger | Associate Creative Director: Andrew Bernardi | Experience Designer: Patrick Stolk-Ramaker | Jr. Art Director: Jesse Bout | Senior Project Manager: Maia Spetter | Strategy Coordinator: Michael Conte | Photographer: Tanvi Madkaiker | Account Director: Sylvester Sawala


Social Causes

Award: Gold
Company: SickKids Foundation
Campaign: Get Better Gifts (Milk & Cookies)
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Jaimes Zentil | Copywriter: Craig McIntosh | Planner/Strategist: Rosie Gentile | Account Lead: Michelle Perez | Team Lead: Melissa Levenberg | Media Planner: Rebecca Shrimpton | Media Buyer: Rebecca Shrimpton | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director/CW: Craig McIntosh | Creative Director/AD: Jaimes Zentil | Art Director: Spencer Dingle| Copywriter: Jordan Hamer | Agency Producer: Dena Thompson | VP, Brand Director: Michelle Perez | Group Account Director: Melissa Levenberg | Account Director: Daniel Dolan | Account Executive: Hillary Gonzalez | SVP Strategy: Rosie Gentile | Chief Strategy Officer: Jason Chaney | Production House: Skin & Bones | Film Company Director: David Quinn | DOP: Chris Lew | Executive Producer(s): Dan Ford, Liane Thomas | Line Producer: Joan Bell | Editing House: Skin & Bones Film Company | Editor: Marka Rankovic | Animation Company: Alter Ego | Flame Artist: Darren Achim | Colourist: Wade Odlum | Audio House: Berkeley Inc. + Massive Music | Music Creative Director: Elijah Torn | Studio Production Manager: Sharlene Zmak | Senior Production Artist: Shireen Kok | Experiential Production: Touchpoint Films |Experiential Executive Producers: Kevin Saffer, Lisa Saffer | Media Company: OMD | Business Director, Jammie Ogle | Media Planner/Buyer: Rebecca Shrimpton | Client: SickKids Foundation | VP, Brand Strategy and Communications: Lori Davison | Director, Integrated Brand Marketing: Kate Torrance | Director, Public Relations: Sandra Chiovitti

 

Award: Silver
Company: Loblaw Companies Limited
Campaign: Loblaw Companies Limited - Meant to Eat Together
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Cher Campbell | Art Director: Caroline Friesen, Gerardo Agbuya | Copywriter: Robbie Percy, Jesse Wilks | Planner/Strategist: Natasha Shadman, Megan Towers | Account Lead: Caitlin Elliot | Team Lead: Lindsay Lalonde | Media Planner: Kelly Shannon | Media Buyer: Adele Lettau, Bellamy Lacay & Valerie Ponce, Carli Bianchi | Other Team Members: Executive Creative Directors: Angus Tucker, Stephen Jurisic Head of Production: Aimee DeParolis Agency Producer: Monika Ghobrial Production Company: Soft Citizen Director: Vincent Haycock Exec Producer: Eva Preger, Rob Burns, Link York Line Producer: Timothy Kerrison Director of Photography: Franz Lustig School Editing (Editorial Company): Editor: Chris Van Dyke, School Alter Ego Colourist: Eric Whipp, Alter Ego Online: Eric Perrella, Alter Ego Audio House: Vapor RMW Casting: Gatehouse

 

Award: Bronze
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 


Digital & Tech

Automotive

Award: Gold
Company: Fountain Tire
Campaign: Safest Highway
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts | Group Creative Director: Matt Antonello | Art Director: Cody Sabatine | Copywriter: Joseph Vernuccio | Planner/Strategist: Eryn LeMesurier | VP, Account Director: Chris Perron | Group Account Director: John Pace | Group Creative Director: Noel Fenn | Account Executive Rammez Al Aghbar | Chief Strategy Officer/Sr. Planer: Shelley Brown | Director of Integrated Production: Stef Fabich | Producer: Christine Michaelejko | Director: Scott Drucker | Director of Print: Bruce Ellis | Production House: Corkscrew Media | Editor: Andy Ames | Post Production: Alter Ego | Audio: Apollo | General Manager, Marketing - Fountain Tire: Kristi Dubeau | Director, Marketing Communications - Fountain Tire: James Bliss | Manager, Marketing Communications - Fountain Tire: Denise Gohl-Eacrett | Advertising Specialist - Fountain Tire: Tracy Watters

 

Award: Silver
Company: BMW Canada
Campaign: Script Your Search
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Executive Creative Director:               Ian Mackenzie | Creative Directors: Matt Antonello, Noel Fenn, Rob Sturch | Art Directors: Cody Sabatine, Devon Williamson | Copywriters: Joseph Vernuccio, James Ly | Chief Strategy Officer/Sr. Planner: Shelley Brown | Strategy Planners: Jamie Cuthbertson, Anna Percy-Dove, John Fung, Thomas Wilkins | Account Lead: Chris Perron, Blake Connolly, Alex Kreinces | Account Supervisor: Olivia Figliomeni | Account Executive: Alex Kreinces | Director of Project Management: Shandi Horovitch | Production Company: Fuel Content | Executive Producer: Lindsay Hann | Editor: David Rodriguez | National Manager, Brand Communications – BMW Canada: Michael J Oliver | Brand Communications Specialist - BMW Canada: Melissa Cueva

 

Award: Bronze
Company: Lexus Canada
Campaign: Lexus Canada NX MMC Launch
Agency: DentsuBos

Credits:  Primary Manager/Director: Caley Erlich | Creative Director: Travis Cowdy/Lyrand Martin-Evans | Art Director: Peter Gomes | Copywriter: Dave Pigeon | Planner/Strategist: Jinna Li | Account Lead: Dawn Lacuesta Hau | Team Lead: Producer: Erica Metcalfe | Media Planner: Sean Perkins | Media Buyer: Jeff Fearnall | Director, Lexus Division: Jennifer Barron | National Manager, Lexus Division: Ron Grant | Brand Manager, Lexus Division: Paul Harrison |
Marketing Consultant , Lexus Division: Olena Sapojnikova


Business

Award: Gold
Company: Hotels.com
Campaign: Hotels.com Temporary Captain
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Chitty Krishnappa | Creative Director: Ryan Spelliscy | Art Director: Allie Keith | Copywriter: Gord Yungblut | Planner/Strategist: Adam Ferraro | Account Lead: Chitty Krishnappa | Team Lead: Chitty Krishnappa | Media Planner: Wavemaker | Media Buyer: Wavemaker | Other Team Members: David Federico, Josh Budd, Matthew Stasoff, Rannie Turingan, Soft Citizen, Someplace Nice, The Perlorian Brothers, Pete Henderson, Sharon Nelson-Bailey, Brie Gowans, Mark Hajek, Fort York, Grayson Matthews, Vapor, Melissa Postier, Jackson Stanley

 

Award: Silver
Company: Microsoft Canada
Campaign: MR-1
Agency: Intercept Group

Credits:  Primary Manager/Director: Shaheen Yazdani | Creative Director: Richard Pay | Art Director: Joe Dunning | Copywriter: Richard Pay | Planner/Strategist: Andrew Au | Account Lead: Shaheen Yazdani | Team Lead: Richard Pay

 

Award: Bronze
Company: Ownr, an RBC Venture
Campaign: Ownr Launch Campaign
Agency: Eighty-Eight

Credits:  Primary Manager/Director: Jenna Kellner Izraelski & Shadi McIsaac, Ownr | Creative Director: Nima H. K., Ownr | Jeremy Burgin, Eighty-Eight | Art Director: Nima H. K., Ownr | Planner/Strategist: Erin Bury, Eighty-Eight | Account Lead: Brittany Giles, Eighty-Eight | Team Lead: Isabel Tremblay, RBC Ventures Marketing | Media Buyer: Initiative | VP Marketing, RBC Ventures: Larry Jacobs | VP Business Ventures, RBC Ventures: Richard Thomas | Growth Manager, Ownr: Christopher Chan | Product Owner, Ownr: Jacqueline De Sousa | Designers, Eighty-Eight: Fatima Almuhtaram, Jessica Tat


Consumer Products

Award: Gold
Company: Johnson & Johnson
Campaign: Reactine Pollen Alerts
Agency: UM Worldwide

Credits:  Senior Planner, UM: Michelle Arksey | Senior Buyer: Claire Megahey | Client: Adam Walker, Johnson & Johnson/Reactine | Partners: Rogers, Kristy Kusch, Jennifer Stewart, The Weather Network

 

Award: Silver
Company: Kimberly-Clark
Campaign: Strokable Billboards
Agency: Ogilvy

Credits:  Chief Creative Officer: Brian Murray  | Art Director: Joe Morris | Copywriter: Max OssRech | Planner/Strategist: Robyn Hutman | Account Lead: Samantha Weisbarth | Team Lead: Aviva Groll | Media Planner: Alana Karelson | Media Buyer: Michaela Ryan | Director, Marketing & Sales Strategy: Therese Brisson | Brand Manager: Stephanie Zhuang | IMP Director: Mitch Faigan | Social and Digital Marketing Manager: Ali Ruffo | Art Directors: Heather MacDonald, Amy Fernandes | Copywriter: Pam Danowski | Strategic Planning Director: Michelle Lee | Senior Planning Associate: Alexia Gonsalves | Digital Associate: Fatima Ibrahim | Planning Director: Katherine Upton | Media Vendor: Apex Mobile | Media Vendor: Rouge Media Group


Consumer Services

Award: Gold
Company: Alliance de l'industrie touristique du Québec
Campaign: A Room with Many Views
Agency: lg2

Credits:  Primary Manager/Director: Marc Fortin | Creative Director: Marilou Aubin | Art Director: Jonathan Lavoie | Copywriter: Marie-Éve Leclerc-Dion | Planner/Strategist: Sabrina Côté | Account Lead: Audrey Lefebvre | Team Lead: - | Media Planner: Touché! | Media Buyer: Touché! | Creative Director: Katherine Melançon | Art Director, Digital: Alexandre Jourdain |  Copywriter, Digital: Jean-François Perreault | Copywriter, Digital: Marilou Aubin | User Experience: Geneviève Monette | Account Managers: Nicolas Girault, Julia Lemyre-Cossette |  Agency Producer: Johanne Pelland | Agency Producer: Mélanie Bazinet | Agency Producer: Nancy McDonald | Director: Mélanie Charbonneau | Executive Producer: Alex Sliman (Cinélande) | Production Manager: Alex Ertaskiran | Production Coordinator: Céline Courtois |  Editor: Mathieu Label (Post 430) | Post Production: Post 430 | Post Production Coordinator: Isabelle Borduas | Sound Designer: Circonflex | Music: Circonflex | Project Manager, Digital: Julie Doré-Renaud | Developers: Mathieu Lavoie, Cédric Givord, François Perreault | Video Production: Fig55

 

Award: Silver
Company: Tourisme Montreal
Campaign: Tourisme Montreal Ecosystem
Agency: Cossette

Credits:  Primary Manager/Director: Sandie Rotgé | Creative Director: Olivier Caron | Art Director: Kimberley Neill, Marie-Bénédict Jacquemin | Copywriter: Charlotte Barrière | Planner/Strategist: Daniel Ouellet, Chris Bergeron | Account Lead: Sandie Rotgé | Team Lead: Nada Hatem | Client Sponsor: Danièle Perron (Tourisme Montréal) | Client Lead: Lucie Lacoursière (Tourisme Montréal) | Director, Business Intelligence and Analytics: Grégory Saget-Rudd | Director, Technologies: Marian Borca | Director, Front-End Development: David Fréchette | Lead, Open Source Solutions Development: Antoine Lafontaine | Director, CRM: Sébastien Bélanger | Lead UX Designer: François Lavigne | Director, Architecture: Patrick Salomon | Product Owners: Nada Hatem, Christian Bisson | Scrum Master: Àlyse Bissonnette | Quality Assurance Specialist: Amardeep Singh Sandhu | Developer: Jean-Michel Lavarenne, Francis Yu, Nicolas Beaucage, Mamadou Abdoulaye Diop, Marc-Olivier Fortin | Analyst, Business Intelligence : Luc Mercier | Full-stack Developer: Maxime Gagné | Front-end Developer: Patrick Freedom Mayer, Simon-Pierre Alepin | Mobile Developer : Matteo Ugolini | Business, Data and Tech Strategy (Cossette): Sébastien David, Malik Yacoubi, Sandie Rotgé, Marian Borca, Grégory Saget-Rudd, Sébastien Bélanger | Content and Experience Strategy (Cossette): Chris Bergeron, Sylvain Jacques, François Lavigne, André Dubreuil, Hugo Marchiani, Olivier Caron, Kimberley Neill, Marie-Benedict Jacquemin, Charlotte Barriere

Product Conception and Development (Cossette): Nada Hatem, Christian Bisson, Anne Simard, Marine Freynet, Elyse Bissonnette, Gabriel Cloutier, David Frechette, Antoine Lafontaine, Jean-Michel Lavarenne, Marc-Olivier Fortin, Francis Yu, Nicolas Beaucage, Patrick Freedom Mayer, Maxime Gagne, Luc Mercier, Amardeep Singh Sandhu, Patrick Salomon, Simon Silvain, Kevin Bougeard, Mamadou Abdoulaye Diop, Matteo Ugolini, Newman Thurairatnam, Simon-Pierre Alepin | Tourisme Montreal:  Vice-President, Marketing and Communications: Daniele Perron | Director, Information Technology: Lucie Lacoursiere | Director, Marketing and Communications: Francois Poulin |  Manager, Digital Content: Celine Olivier |  Manager, Digital Marketing:  Julie Dumont-Rancourt |  Lead, Web Platforms:  Benoit Gagne |  Team Lead, Data and CRM:  Elisabeth Gilbert | Freelance:  Pierre-Luc Thivierge, René-Marc Simard, Julien Décarie

 

Award: Bronze
Company: Cineplex Entertainment
Campaign: Pre-Show Engagement
Agency: Conversion

Credits:  VP, Loyalty, Insights & Guest Experience, Cineplex: Greg Ambrose | Design Director, Cineplex: Mike Lucas | Sr. Manager, Loyalty, Cineplex: Nick Swami | Sr. Coordinator, Loyalty, Cineplex: Carlyle Cadhit | VP, Client Services, Conversion: Jeff Moores | Solutions Consultant, Conversion: Andrei Barany | Analyst, Loyalty, Cineplex: Abi Moosa | Project Manager, Cineplex: Ryan Topolnicki


Financial

Award: Gold
Company: The Bank of Montreal
Campaign: The BMO200 Fountain
Agency: Mosaic

Credits:  Primary Manager/Director: Erin Howes | Creative Director: Jess Willis | Art Director: Brad Van Schaik | Copywriter: Marisa Faustino | Planner/Strategist: Jil Eisnor | Account Lead: Erin Howes | Team Lead: N/A | Media Planner: Devyn Perry | Media Buyer: Courtney Cameron | The Bank of Montreal: Chief Marketing Officer: Connie Stefankiewicz | Senior Vice President, Brand Advertising and Sponsorships: Justine Fedak | Vice President, Brand and Content: Jennifer Carli | Vice President, Director North American Brand Management and Governance: Jennifer Larson | Advertising Manager, Brand and Sponsorship: Todd Bennie | Marketing Specialist, Brand Management and Governance: Kaleigh McMaster | Mosaic: Copywriter: Jef Moore | Design Director: Chris Langer | Agency Producer: Sumit Adjwani & Kirsten White | @Makers Artists: Jennifer Marmin, Daniel Borins | Interactive Experience Design: Secret Location | Technical Fabrication: Globacore & Taylor Group | Account Supervisors: Fabio Avella & Katie Sacharin

 

Award: Silver
Company: Scotiabank – Arts Sponsorship
Campaign: We're All Creative
Agency: Bensimon Byrne

Credits:  Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Gints Bruveris (ACD), Chris Brown, Linna Chang | Copywriters: David Mueller (ACD), Matt Doran, John Pavacic, Joel Cleroux | Account Lead: Will Dell | Team Lead: Jeff Gougeon | Media Planner: Jessica Robinson (PHD Canada) | Production:  Bensimon Byrne: Director of Production Services: Michelle Pilling | Producer: Magda Czyz | Media Agency: PHD Canada: Account Manager: Princessa Topping | Social Client: Scotiabank: Senior Vice President Marketing, Canadian Banking: Clinton Braganza | Vice President, Sponsorship Marketing and Global Philanthropy: Jacquie Ryan | Director, Sponsorships & Partnerships: Gallant Law | Senior Manager, Sponsorships: Ryan Burella | Manager, Sponsorships: Lauren Duffy

 

Award: Bronze
Company: Manulife Financial
Campaign: The Investment Truth
Agency: DentsuBos & Mindshare

Credits:  Primary Manager/Director: Leisha Roche | Creative Director: Travis Cowdy, Lyranda Martin-Evans | Art Director: Mark Francolini | Copywriter: Siobhan Dempsey | Planner/Strategist: Linda Frey | Account Lead: Anthony Luciano | Team Lead: Noel Trinidade | Media Planner: Kristen Moore | Media Buyer: Alexandra Wolch | Other Team Members: Richard Seres, Howard Quinn, Yamini Shinghal, Kim Madill, Edith Cayer


Food & Beverage

Award: Gold
Company: Les Producteurs de lait du Québec
Campaign: Singing Cartons
Agency: lg2

Credits:  Primary Manager/Director: François Sauvé | Creative Director: Nicolas Baldovini | Art Director: Marc Guibault | Copywriter: Guillaume Bergeron | Planner/Strategist: Stéfanie Forcier | Media Buyer: Touché! | Art Director, Digital Experience: Vincent Bélanger | User Experience: Joèl Auchu | Account Director: Karine Payette | Account Manager, Digital Experience: Alice Dawlat | Account Manager: Julia Lemyre-Cossette | Account Coordinator: Carl Milette | Technical Director: François Perreault | Front-End Developer: Raphaèlle Cantin | Front-End Developer: Simon Côté-Bouchard | Data and Performance Strategist: Raphaèl Calgaro | App Development: Cortex 2D and 3D | Animation: couleur.tv | Media: Touché! - Martin Soubeyran, Maeva Tepea, David Audet-Simard

 

Award: Silver
Company: ABinBev
Campaign: Budweiser Let It Shine
Agency: Anomaly

Credits:  Primary Manager/Director: Candace Borland | Creative Director: Neil Blewett | Art Director: Charlene Letourneau | Copywriters: Neil Blewett & Lexie Hoffmeyer | Planner/Strategist: Paul Lipson | Account Lead: Matt Holton | Executive Creative Directors: Pete Breton & Dave Douglass | CEO: Franke Rodriguez | French Creative Director: Jack Latulippe | Account Supervisor: Alexandra Espinosa | Account Executive; Natalia Guerra | Head of Production: Janice Bisson | Broadcast Producer: Margaret John | Print Producer: Rob Murray | Digital Producer: Danielle Zhang | Social Producer: Steven Czikk | Social Media Strategist: Chris Campaner | Designers: Andy Slater & Tim Chuang | Production Company: Untitled | Post Production Company: Unreasonable Studios | Photographers: Jeremy Thompson & Viktor Radics | Cinematographer & Cameraman: Kris Belchevski & Christopher Lew | Production Company Producer: Lexy Kavluk & Trudy Turner | Director: Phil Brown | Editor: Mariam Fahmy Music Artist & Title: Tyson Kuteyi Sounds | Design Company: TA2 | Sound Engineer: Adam Png | Product Design: Buzz Products | Model maker: Adam Brandejs | Visual Effects Company: The Vanity | Visual Effects Engineer: Naveen Srivastava | PR Agency: Veritas Communications | Media Agency: Vizeum & UM | Experiential Agency: Mosaic | Client: ABInBev VP of Marketing, Labatt: Todd Allen | Brand Director, Budweiser Canada: Andrew Oosterhuis | Senior Brand Manager, Budweiser Canada: Brad Canario

 

Award: Bronze
Company: The Hershey Company
Campaign: Cookies 'N'Creme Farida The Fortune Teller
Agency: Anomaly

Credits:  Primary Manager/Director: Bryden McDonald | Creative Director: Jamie Marcovitch, Todd Cornelius & Jack Latulippe | Art Director: Jordan Dunlop | Copywriter: Ryan Chiasson | Planner/Strategist: Jon Daly | Account Lead: Daria Lysenko | Executive Creative Directors: Pete Breton & Dave Douglass | CEO: Franke Rodriguez | Director of Social Media: Jennifer Stack | Social Media Manager: Stefanie Jesney | Agency Producer: Frances Smith | Agency Interactive Producers: Andrew Wong, Alora May, Sumit Ajwani | Designers: Oleg Portnoy & Andy Slater | Illustrator: Danesh Mohiuddin | Production/Post Production/Sound Design/Animation Company: Nimble Production Company | Producers: Jeff Schwartz & Michael Corbier | Director: Adam Reid | Camerman: John Tran | Editor: Matt Kloske | Sound Engineers: Jordan O'Connor & Damien Karns | Animator: Brett Blackwell | Interactive Production Company: Thinkingbox | Associate Director: Christine Clark | Interactive Designer: Kevin Mak | Associate Director, Software Development: Justin Desjardins | Web Developers: Kristoffer Balisican & Logan Bittner | Media Agency: UM | Client: The Hershey Company Marketing Manager: Ola Machnowski | Senior Marketing Manager: Alexia Wharton


Health Care

Award: Gold
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 

Award: Silver
Company: St. Louis Children's Hospital
Campaign: Remission Billboard
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Erin Clark | Creative Director: Ari Elkouby | Art Director: Ari Elkouby | Copywriter: Matt Syberg-Olsen | Planner/Strategist: Dean Foerter | Account Lead: Erin Clark | Team Lead: Laura Doede | Media Planner/Buyer: Outfront | Other Team Members: Ryan Spelliscy, Josh Budd, David Federico, Mike Beamer, Noel Margonza, Bruce Playfoot, Pirate Audio, Jennifer Cotton, Steve McArdle, Suzanne Fontaine, Amy Connelly, Stephanie Perry

 

Award: Bronze
Company: Sanofi Genzyme
Campaign: A Lifetime of Handshakes
Agency: Edelman

Credits:  Primary Manager/Director: Marissa Smith | Creative Director: Andrew Simon | Art Director: Robin Soukvilay and Matt Smith | Copywriter: Scott Tavener | Planner/Strategist: Tamara Sulliman | Account Lead: Dana Singleton | Team Lead: Marsha Rosenberg | Cinematography: Josh Sam | Art Directors: Robin Soukvilay, Matt Smith | Cinematography: Josh Sam | VP, Health: Marissa Smith | Senior Account Manager: Marsha Rosenberg | Senior Account Manager: Zuhair Herzallah | Account Executive: Hannah Mograby | Agency Producer: Tamara Sulliman | Production Company: Edelman Canada | Post House: Edelman Canada | Editor: Josh Sam | Account Director: Ryley Murray


Retail

Award: Gold
Company: FGL Sports Ltée (Sports Experts)
Campaign: Thermal Discount
Agency: Rethink

Credits:  Primary Manager/Director: n/a | Creative Director: Nicolas Quintal | Art Director: Maxime Sauté | Copywriter: Xavier Blais | Planner/Strategist: Pascal Routhier | Account Lead: Alex Lefebvre | Media Planner: Touché! | Creative Director: Ian Grais | Creative Director: Chris Staples | Account Manager: Alexe Dupont | Production Company: NovaFilm | Director: David Poulin | Production: Alexis Dubosc | Director of Photography: Maxime Valsan | Creative Tech: Cortex Studio | Client: Patrick Lavallée,Dominique Gendron, Suzie Tremblay, Marie-Pier Léonard

 

Award: Silver
Company: Canadian Tire
Campaign: Golden Stick
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer and Creative Director: Judy John | Art Director: Lucyed Hernandez | Copywriter: Jason Soy | Planner/Strategist: Brent Nelsen | Account Lead: Gail Dhruv | Team Lead: Gail Dhruv | Media Planner: Touché | PR Agency: Hype PR | Creative Directors: Anthony Atkinson, Paul Giannetta | Art Director: Logan Gabel | Copywriter: Graeme Campbell | SVP, Executive Producer: Franca Piacente | Account Supervisor: Kim Lazer | Account Executive: Dorota Wierzbicki | Senior Strategic Planners: Taylor Smith, Mike Coulson | Experiential Agency: SMAK | Influencer Agency: DWOM

 

Award: Bronze
Company: Amazon
Campaign: Amazon Prime Day
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer and Creative Director: Judy John | Art Director: Jason Lee | Copywriter: Dave Barber | Planner/Strategist: Brent Nelsen | Account & Team Lead: Gail Dhruv | Media Buyer: Initiative | Group Creative Director: Sam Cerullo | Art Director: Sally Fung | Copywriter: Jason Soy | Executive Producer: Franca Piacente | Group Account Director: Gail Dhruv | Strategy Director: Dan Koutoulakis | Production Company: Hornet Animation NYC, Radke Films | Director: Leigh Marling Producer: Joel Kretschman, Greg Bedard, Dez Stavracos, Merrie Wassen, Scott McKenzie | Editing Company: Hornet, Rooster | Post-Production
Editor: Anita Chao, Paul Proulx | Assistant Editor: Colin Murdock | Producer: Melissa Kahn | Transfer: Hornet, Alter Ego | Online: Hornet, Fort York | Engineer: Sean Cochrane | SFX: Fort York | Music House: Grayson Matthews | Producer: Kelly McCluskey | Coordinator: Tyler Estwick, Nichols Shaw | Arranger: Tom Westin


Social Causes

Award: Gold
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

 

Award: Silver
Company: Responsible Gambling Council
Campaign: The Isolated Campaign
Agency: lg2

Credits:  Primary Manager/Director: Jeremy Gayton | Creative Director: Chris Hirsch, Nellie Kim | Art Director: Emma Wathan | Copywriter: Ariel Riske | Planner/Strategist: Keith Barry | Account Lead: Taylor Johnston | Media Buyer: PhD Canada | Account Manager: Morgana Clarke | Producers: Jonny Pottins, Andrea Wong, Sumit Ajwani | Production House: Mile Inn | Director: Olivier Staub | Editor: Mike Kirsch

 

Award: Bronze
Company: Canadian Paralympic Committee
Campaign: The Paralympic Network
Agency: BBDO Toronto

Credits:  Primary Manager/Director: Todd Mackie / Denise Rossetto (CCO) | Creative Director: Matt Hubbard / Mike Schonberger | Art Director: Mike Schonberger | Copywriter: Matt Hubbard | Planner/Strategist: Tom Kenny | Account Lead: Rebecca Flaman / Tania Montemarano | Team Lead: Rebecca Flaman / Tania Montemarano | Media Planner: Acart Communications | Media Buyer: Acart Communications | VP Head of Broadcast, Agency Producer: Beatrice Bodogh | Account Coordinator: Andrea Stranges | French Agency Producer: Julie Lapre | Production Company: Asymetric Media Ltd | Director: Kacper Larski | Line Producer: Kyle Hollett | Director of Photography: Kiel Milligan | Editiorial: Married To Giants | Offline Editor: Monica Remba | Transfer & Online: Alter Ego | Online Editor: David Whiteson | Colourist: Connor Fisher | Music House: Grayson Matthews | Engineer: Vlad Nikolic | Greatnessisrare.ca development team Project Manager: Melissa Hadley | Project Manager: Jason Dick | IA/UX: Trevor Shaikin | Developer: Douglas Glover | Developer: Jeff Sacco | SVP Technology: Jeff Sangster

 


Innovative Media

Automotive

Award: Gold
Company: Fountain Tire
Campaign: Safest Highway
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts | Group Creative Director: Matt Antonello | Art Director: Cody Sabatine | Copywriter: Joseph Vernuccio | Planner/Strategist: Eryn LeMesurier | VP, Account Director: Chris Perron | Group Account Director: John Pace | Group Creative Director: Noel Fenn | Account Executive Rammez Al Aghbar | Chief Strategy Officer/Sr. Planer: Shelley Brown | Director of Integrated Production: Stef Fabich | Producer: Christine Michaelejko | Director: Scott Drucker | Director of Print: Bruce Ellis | Production House: Corkscrew Media | Editor: Andy Ames | Post Production: Alter Ego | Audio: Apollo | General Manager, Marketing - Fountain Tire: Kristi Dubeau | Director, Marketing Communications - Fountain Tire: James Bliss | Manager, Marketing Communications - Fountain Tire: Denise Gohl-Eacrett | Advertising Specialist - Fountain Tire: Tracy Watters

 

Award: Silver
Company:  BMW Canada
Campaign: Script Your Search
Agency: FCB

Credits:  Chief Creative Officers: Jeff Hilts, Nancy Crimi-Lamanna | Creative Director: Matt Antonello | Art Director: Cody Sabatine | Copywriter: Joseph Vernuccio | Planner/Strategist: Jamie Cuthbertson | VP, Account Director: Chris Perron | Account Director: Blake Connolly  | Jeff | Chief Strategy Officer/Sr. Planner: Shelley Brown | Account Supervisor: Olivia Figliomeni | Account Executive: Alex Kreinces | Director of Project Management: Shandi Horovitch | Production Company: Fuel Content | Executive Producer: Lindsay Hann | Editor: David Rodriguez | Creative Director: Noel Fenn | National Manager, Brand Communications - BMW Canada: Michael J Oliver | Brand Communications Specialist - BMW Canada: Melissa Cueva | Executive Creative Director: Ian Mackenzie | Creative Director: Rob Sturch | Experience Designer: Patrick Stolk-Ramaker | Art Director: Devon Williamson | Copywriter: James Ly |
EVP Strategy: Anna Percy-Dove | Project Manager: Ashley Whitaker | Print Production Supervisor: Chris Costa | Director of Technology: Madara Ranawake  | Front End Developer: Robert Blayney | Quality Assurance Manager: Lina Vaisman | Jr Quality Assurance Analysts: Labdhi Deliwala, Peter Panchine | Senior Manager, Analytics: Andrew Yang | Senior Strategist: Thomas Wilkins | Director, Strategy: John Fung | Freelance: Experience Designers: Vanessa Burguete, Ryan Short | Print Production Supervisor: Tania Redjouani

 

Award: Bronze
Company: Fiat Chrysler Automobiles
Campaign: Ram: On the Road
Agency: UM Worldwide

Credits: Lead Agency: UM Worldwide | Director, Communication Strategies: Derek Ouellette, UM Worldwide | Manager, Investment: Alex McKellar, UM Worldwide | Brand & Media Communication Manager: Nancy Market (Fiat Chrysler Automobiles) | Media Partner: Rogers | Manager, Integrated Sports Sales: Luke Boone, Rogers | Client Service Manager, Integrated Sports Sales: Angie Lynch, Rogers


Business

Award: Gold
Company: Microsoft Canada
Campaign: MR-1
Agency: Intercept Group

Credits:  Primary Manager/Director: Shaheen Yazdani | Creative Director: Richard Pay | Art Director: Joe Dunning | Copywriter: Richard Pay | Planner/Strategist: Andrew Au | Account Lead: Shaheen Yazdani | Team Lead: Richard Pay

 

Award: Silver
Company: TA2 Sound & Music
Campaign: A Very Special Christmas Special
Agency: UNION

Credits:  Chief Creative Officer: Lance Martin | Art Director: Alicia Outschoorn | Copywriter: Alex Scott | Account Lead: Heather Osbourne | Team Lead: Heather Osbourne | Media Planner: Cherie Raymond | Media Buyer: Cherie Raymond | Other Team Members: Grace Lee, Agency Producer Drew Frohmann, Audio Director Christine Leslie, Executive Producer Arianna Benincasa: Marketing & PR Coordinator Frank Rast: Videographer Steve Gadsden: CEO


Consumer Products

Award: Gold
Company: Kimberly-Clark
Campaign: Strokable Billboards
Agency: Ogilvy

Credits:  Chief Creative Officer: Brian Murray  | Art Director: Joe Morris | Copywriter: Max OssRech | Planner/Strategist: Robyn Hutman | Account Lead: Samantha Weisbarth | Team Lead: Aviva Groll | Media Planner: Alana Karelson | Media Buyer: Michaela Ryan | Director, Marketing & Sales Strategy: Therese Brisson | Brand Manager: Stephanie Zhuang | IMP Director: Mitch Faigan | Social and Digital Marketing Manager: Ali Ruffo | Art Directors: Heather MacDonald, Amy Fernandes | Copywriter: Pam Danowski | Strategic Planning Director: Michelle Lee | Senior Planning Associate: Alexia Gonsalves | Digital Associate: Fatima Ibrahim | Planning Director: Katherine Upton | Media Vendor: Apex Mobile | Media Vendor: Rouge Media Group

 

Award: Silver
Company: Post Foods Canada
Campaign: Sugar Crisp Spout
Agency: Ogilvy

Credits:  Primary Manager/Director: Mark Forward | Creative Director: Brian Murray | Copywriter: Steve Muzzin | Planner/Strategist: Crystal Sales | Account Lead: Taylor Pawsey | Team Lead: Eric Kormos | Media Planners/Buyers: Spark Foundry | Assistant Brand: Katherine Lorenzo | VP Marketing - Dave Bagozzi | Creative Director: Alex Furrer | Art Director: Samiir Mussa, Mark Hesse | Community Management: Idris Lawal | Producer, Makers: Kirsten White | Account Coordinator: Jamie Flatow | Planning Director: Jeff George | Senior Print Producer: David Scanlon | Video Editor: Thais Maranho | Project Manager: Paulina Lozano | Production Director: Antoine Negre | Spout Production: 3dphaktory | Director, OPC/OPC Production: Jono Hunter | Senior Brand Manager: Amy Bernstein | Associate Brand Manager: Katherine Lorenzo

 

Award: Bronze
Company: Johnson & Johnson
Campaign: Reactine Pollen Alerts
Agency: UM Worldwide

Credits:  Senior Planner, UM: Michelle Arksey | Senior Buyer: Claire Megahey | Client: Adam Walker, Johnson & Johnson/Reactine | Partners: Rogers, Kristy Kusch, Jennifer Stewart, The Weather Network 


Consumer Services

Award: Gold
Company: Touché!
Campaign: Data vs Car
Agency: Touché!

Credits:  Primary Manager/Director: Touché! | Creative Director: Cossette | Art Director: Cossette | Copywriter: Cossette | Planner/Strategist: Touché! | Account Lead: Touché! | Team Lead: Touché! | Media Planner: Touché! | Media Buyer: Touché!

 

Award: Silver
Company: The Canadian Real Estate Association
Campaign: Noisy Neighbour Poster
Agency: UNION

Credits:  Chief Creative Officer: Lance Martin |  Creative Director, Art Director: Adam Thur | Creative Director, Copywriter: Rica Eckersley | Account Lead: Raluca Kostovski | Agency Producer: Kelly Mark | Account Manager: Beatrice Dauphinais-Bourque | Group Account Director: Kimberlee Welch | Innovation Manager: Jordan Show

 

Award: Bronze
Company: CBC
Campaign: Alias Grace VR Experience
Agency: CBC

Credits:  Primary Manager/Director: Dylen Postnikoff | Creative Director: Munro Cullen | Account Lead: Kelsey Aikman | Team Lead: Jason Fabbro | CBC Executive Director, Marketing, Communications & Brand: Bonnie Brownlee | CBC Sr. Director, Marketing, Communications & Brand: David Jang | CBC Digital Producer/Director: Matthew Lazzarini | Immersant VR Directors: Michael Gibson, Danny McNair, Kevin Little | Immersant VR Producer: Heather Paul | Immersant VR Lead Supervising Artist: Ryan Jensen | Immersant VR Art Director: Doug Drexler | Photogrammetry Director of Photography: Matt Gibson


Financial

Award: Gold
Company: Scotiabank – Arts Sponsorship
Campaign: We're All Creative
Agency: Bensimon Byrne

Credits:  Primary Manager/Director: Jack Bensimon, President | Creative Director: Joseph Bonnici, Dan Strasser | Art Director: Gints Bruveris (ACD), Chris Brown, Linna Chang | Copywriter: David Mueller (ACD), Matt Doran, John Pavacic, Joel Cleroux | Account Lead: Will Dell | Team Lead: Jeff Gougeon | Media Planner: Jessica Robinson (PHD Canada) | Production - Bensimon Byrne: Director of Production Services: Michelle Pilling | Producer: Magda Czyz | Media Agency  -  PHD Canada: Account Manager: Princessa Topping | Social Client - Scotiabank: Senior Vice President Marketing, Canadian Banking: Clinton Braganza | Vice President, Sponsorship Marketing and Global Philanthropy: Jacquie Ryan | Director, Sponsorships & Partnerships: Gallant Law | Senior Manager, Sponsorships: Ryan Burella | Manager, Sponsorships: Lauren Duffy

 

Award: Silver
Company: HSBC Canada
Campaign: HSBC | Future Leaders Program
Agency: J. Walter Thompson

Credits:  Primary Manager/Director: Andrew Rusk | Creative Director: Cory Eisentraut | Media Planner: Mindshare | Media Buyer: Mindshare | Account supervisor: Lindsay Cannon | ACDs: Mark Lewis and Susie lee | Account exec: Eric Dickinson | Copywriter: Gord Yungblut | Art Director: Allie Keith | Project manager: Marisa George | Digital Designer: Benjamin Bart

 

Award: Bronze
Company: RBC Insurance
Campaign: RBC Insurance - We'll Help You Get It
Agency: Initiative

Credits:  Primary Manager/Director: Jannie Densing | Creative Directors: (Notable) C.Adams; C.Posner;  (GRIP) D.Chiavegato | Art Directors: (Notable) C.Adams;C.Posner; (GRIP) J.Morra | Copywriters: (Notable) C.Adams;C.Posner;(GRIP) T.Gourley | Planner/Strategist: Megan Andrews | Account Leads: (Notable) G.Hutton; (GRIP) N.Leduc | Team Leads: (Notable) C.Broderick; (GRIP) E.Robinson | Media Planners: Amanda Frail; Alicia Petralia | Media Buyer: Russell Cross; | NotableLife Event Team: Carla Bragagnolo; Joshua Seaton, Kevin Gallant, Katlyn Jennings | GRIP Acct Team: Michael Brathwaite, McKenzie Clune


Food & Beverage

Award: Gold
Company: Dr. Oetker
Campaign: Dr. Oetker - Cioccolato
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Mark Scott | Art Director: Kara Wark | Copywriter: Ryan Kukec | Planner/Strategist: Trevor Thomas, Jennifer Munoz, Simone Gervais | Account Lead: Amy Yacoub | Team Lead: Sophie Lander | Media Planner: Initiative | Executive Creative Director: Angus Tucker | Executive Director, Design: Mooren Bofill | Associate Design Director: Jacqueline Lane | Designer: Ming Mikaeo | Producers: Raquel Rose, Erin Feldman | Account Coordinator: Taylor Squires | Agency Photographer: Varsha Sreekumar | Production Company: 172 in partnership with Heyd & Seek | Executive Producer: Cynthia Heyd | Director: Jesse Blight | Director of Photography: Darrin Klimek | Line Producer: Ben Robinson | Illustrator: Adrian Forrow | Editing House: Upstate | Editor: Tom Mountain | Transfer Facility: Alter Ego | Colourist: Clinton Homuth | Music and Sound Design: Imprint Music | Voice Director: Tim White | Audio Engineer: Aaron McCourt | Executive Producer: Corinne Murray | Producer: Kasey Brown | Print: Photographer Natasha Vasiljevic | Photography Studio: JK Reps | Print Producer: Lindsey Rebeiro | Event Execution: Launch! | Additional PR: Glossy

 

Award: Silver
Company: Weston Foods (Canada Inc.)  -  D'Italiano
Campaign: Tenor Takeover
Agency: UNION

Credits:  Chief Creative Officer: Lance Martin | Creative Director, Art Director: Adam Thur | Creative Director, Copywriter: Rica Eckersley | Planner/Strategist: Aaron Arellano | Account Lead: Kimberlee Welch | Copywriter: Jennifer Canham | VP, Integrated Production: Jen Dark | Account Manager: Beatrice Dauphinais-Bourque | Account Director: Amy Greenspoon | Community Manager: Jocelynn Rennie | Production Company: Touchpoint Films | Executive Producer: Kevin Saffer | Director: Matt Eastman | Technical Director: Josh Chaiton | Producer: David Stulberg | Pixel Pusher Digital Producer: Karen Reyes | Tech Manager: James Porter

 

Award: Bronze
Company: McDonald’s Canada
Campaign: Big Mac x Bacon (BMxB) Collaboration
Agency: Cossette

Credits:  Primary Manager/Director: Serene Gaspar | Creative Director: Troy McGuinness | Art Director: Spencer Dingle | Copywriter: Jordan Hamer | Planner/Strategist: Scott McKay | Account Lead: Asmait Hailu | Team Lead: Lindsay Mertiri | Media Planner: Logan Lindsay | Media Buyer: Doug Scott | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Group Creative Director: Simon Clancy | Creative Director(s): Ed Morris, Troy McGuinness, Patrick Michaud | Art Director: Spencer Dingle | Copywriter(s): Jordan Hamer, Ben Duquette | Designer(s): Oleg Portnoy, Eric Wood | Agency Producer(s): Barb Gibson, Marie-Pier Poulin | Content Strategist: Youri Hollier | Director, Strategy: Jon Crowley | VP, Strategy: Scott McKay | Account Executive(s): Yvonne Li, Michaela Crompton | Account Supervisor: Asmait Hailu | Account Director: Lindsay Mertiri | Group Account Director: Serene Gaspar | SVP, Managing Director: Kathy McGuire | Product Manager: Chloe Drolet | Studio Director: Raquel Mullen | Senior Retoucher: Trevor Gauthier | Senior Production Artist: Graham Washer | Senior Digital Project Manager: Jeff Maynard | Production House: FRANK Content | Director: Craig Brownrigg | Line Producer: Marie Robertson | Executive Producer: Danielle Kappy | Director of Photography: Stuart Campbell | Food Stylist(s): Carol Brown, Noah Witenoff | Colour/Transfer Facility: Alter Ego | Colourist: Wade Odlum | Colour Assistant: Kevin Wu | Online Facility: Alter Ego | Executive Producer: Cheyenne Bloomfield | Motion Graphics Designer(s): Ian Flaig, Rob Fisher | VFX Artists: Steven McGregor, Andres Kirejew | VFX Assistant: Sebastian Boros | Casting: Mann Casting | Casting Director: Steven Mann | Offline Edit: Married to Giants | Editor: Raj Ramnauth | Audio House: Berkeley Inc. | Audio Engineer: Jared Kuemper | Photography: Fuze Reps | Photographer: Carlyle Routh | Production House: Soda | Executive Producer: Mina Jang | Photographer: Nick Hall-Wood | Media Agency: OMD | Strategy Supervisor: Logan Lindsay | Digital Specialist: Kyla Ames | Account Manager: Kathy O’Meara | Vice President Group Director Broadcast: Doug Scott | PR Agency: Weber Shandwick | Director | Client Experience: Lauren Thomson, Vice President | Associate Creative Director: Craig Ritchie, Vice President | Planning: Kyle Brown | Senior Art Director: Brendan Watson | Supervisor, Integrated Media: Nare Tutundjian | Senior Associate, Integrated Media: Fatma Othman | Senior Associate, Integrated Media: Elise Magliocchetti | Producer: Ashley Chu | Associate, Integrated Media: Jude Hirman | Creative Intern: Genevieve Raveau | Client: McDonald’s Restaurants of Canada Limited | Chief Marketing Officer & SVP: Antoinette Benoit | Marketing Officer: Hope Bagozzi | Senior Marketing Manager: Jean Guillaume Bertola | National Marketing Manager: Rebecca Smart | Sr. Manager Media, CRM & Partnerships: Solange Bernard | Senior Director Head of Digital: Lara Skripitsky | Digital Social Media Manager: Rashel Hariri | Regional Marketing Supervisor: Mélissa Hains | National External Communications Manager: Adam Grachnik


Health Care

Award: Gold
Company: St. Louis Children's Hospital
Campaign: Remission Billboard
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Erin Clark | Creative Director: Ari Elkouby | Art Director: Ari Elkouby | Copywriter: Matt Syberg-Olsen | Planner/Strategist: Dean Foerter | Account Lead: Erin Clark | Team Lead: Laura Doede | Media Planner/Buyer: Outfront | Other Team Members: Ryan Spelliscy, Josh Budd, David Federico, Mike Beamer, Noel Margonza, Bruce Playfoot, Pirate Audio, Jennifer Cotton, Steve McArdle, Suzanne Fontaine, Amy Connelly, Stephanie Perry

 

Award: Silver
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 

Award: Bronze
Company: Johnson & Johnson
Campaign: Tylenol Complete– Love Is To Lean On
Agency: UM Worldwide

Credits:  Client: Arielle Notte and Jennifer Yu, Johnson & Johnson Partners: YouTube, iTalk BB, Sing Tao


Retail

Award: Gold
Company: Roots Canada
Campaign: Roots Northern Light
Agency: Roots Internal, Blue Ant Plus, SoundPays

Credits:  Primary Manager/Director: James Connell | Creative Director: Daniel Koppenol | Art Director: Patrick Davis | Planner/Strategist: Raymond Perkins | Account Lead: Amanda Rotstein | Team Lead: Tanja Zelko | Media Planner: Elyse Goody | Media Buyer: Alana Melles | Other Team Members: Natalie Fagen, Marcia Facey, Kelsey Parker, Gabriela Shopova, Andrea Suarez, James Rhodes, Lauren Ortved, Ben Resnick, Jessica Murray | App Design: Soundpays | Live Stream Production: BlueAntPlus | Staging: Mandell Entertainment | Animation: Very Good Studios | Performance and Music Composition: Andrew Forde

 

Award: Silver
Company: Canadian Tire
Campaign: Golden Stick
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer and Creative Director: Judy John | Art Director: Lucyed Hernandez | Copywriter: Jason Soy | Planner/Strategist: Brent Nelsen | Account Lead: Gail Dhruv | Team Lead: Gail Dhruv | Media Planner: Touché | PR Agency: Hype PR | Creative Directors: Anthony Atkinson, Paul Giannetta | Art Director: Logan Gabel | Copywriter: Graeme Campbell | SVP, Executive Producer: Franca Piacente | Account Supervisor: Kim Lazer | Account Executive: Dorota Wierzbicki | Senior Strategic Planners: Taylor Smith, Mike Coulson | Experiential Agency: SMAK | Influencer Agency: DWOM

 

Award: Bronze
Company: Shoppers Drug Mart
Campaign: Shoppers Drug Mart - Whatever the Weather
Agency: John st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Cher Campbell | Art Director: Simon Au | Copywriter: Sanya Grujicic, Liz Allemang | Planner/Strategist: Jennifer Munoz | Account Lead: Theo Wolski, Ariel Segal | Media Planner: Donna Smith (DentsuMedia) | Media Buyer: Bellamy Lacay (Amplifi) | Chief Creative Officer: Angus Tucker | Associate Creative Director: Sanya Grujicic | Associate Creative Director: Simon Au | Designer: Teresa Tam | Creative Technologist: Joshua Richards | Producer: Neal Owusu, Kate Goora-Fried | Production Credits: Production Company: 172 in partnership with Heyd & Seek | Executive Producer: Cynthia Heyd | Director: Amit Kehar


Social Causes

Award: Gold
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

 

Award: Silver
Company: SickKids Foundation
Campaign: SickKids VS All In
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Jaimes Zentil | Copywriter: Craig McIntosh | Planner/Strategist: Jason Chaney | Account Lead: Michelle Perez | Team Lead: Melissa Levenberg | Media Planner: Jammie Ogle | Media Buyer: Rebecca Shrimpton | Other Team Members: Agency: Cossette, Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director/CW: Craig McIntosh, Sarah Rutherford | Creative Director/AD: Jaimes Zentil, Mario Cesareo | Designer: Oleg Portnoy | Agency Producer: Dena Thompson | Account Coordinator: Maggie Kent | Account Executive(s): Hillary Gonzalez, Lily Dang | Account Supervisor: Shane Deen | Account Director: Daniel Dolan |  Group Account Director: Melissa Levenberg | VP, Brand Director: Michelle Perez | SVP Strategy: Rosie Gentile | Chief Strategy Officer: Jason Chaney | Production/Editing House: Skin and Bones Film Company | Director(s): Mark Zibert, James Michael Chiang | DOP(s): Chris Mabley, Rico Moran | Executive Producer(s): Dan Ford, Liane Thomas | Line Producer(s): Rita Popielak, Jeff Schwartz | Editor(s): Marka Rankovic, Warren Goodwin | Animation/Transfer/Online Facility: a52 | Flame Artist: Jesse Monsour | Colourist: Paul Yacono | Online Facility: The Vanity | Colourist: Andrew Exworth | Photographer/Studio: Sandy Pereira (JKReps) | Music Licensing: Francois Lachance (Music Rights Clearance) | Song: I'd Do Anything by Lionel Bart | Song: Once There Was a Hushpuppy by Dan Romer & Benh Zeitlin | Audio House: SNDWRX | Music Creative Director: Didier Tovel | Graffiti Muralist: Mitchell Lanecki (Ømen514) | Senior Retoucher: Trevor Gauthier | Senior Production Artist: Shireen Kok | Studio Director: Raquel Mullen | Print Producer: Dawn-Marie Mills | Media Company: OMD | Senior Strategist: Rebecca Shrimpton | Business Director, Jammie Ogle | Client: SickKids Foundation, VP, Brand Strategy and Communications: Lori Davison | VP, Direct and Digital Marketing: Heather Clark | Director, Integrated Brand Marketing: Kate Torrance | Director, Direct and Digital Marketing: Noelle de la Mothe | Director, Direct and Digital Marketing: Janet Schoel | Director, Public Relations: Sandra Chiovitti | Associate Director, Community Stakeholder Relations: Lisa Charendoff | Director, Digital Projects: Mark Jordan | Marketing Manager(s): Tina Tieu-Lafrance, Kelly Hanley, Tanya Tucker, Jennie Kim, Monisa Mees | Coordinator, Public Relations: Madeline Salerno

 

Award: Bronze
Company: Responsible Gambling Council
Campaign: The Isolated Campaign
Agency: lg2

Credits:  Primary Manager/Director: Jeremy Gayton | Creative Director: Chris Hirsch, Nellie Kim | Art Director: Emma Wathan | Copywriter: Ariel Riske | Planner/Strategist: Keith Barry | Account Lead: Taylor Johnston | Media Buyer: PhD Canada | Account Manager: Morgana Clarke | Producers: Jonny Pottins, Andrea Wong, Sumit Ajwani | Production House: Mile Inn | Director: Olivier Staub | Editor: Mike Kirsch

 


Personalized Engagement

Automotive

Award: Gold
Company: Harley-Davidson
Campaign: Common Ground
Agency: Zulu Alpha Kilo

Credits:  Chief Creative Officer: Zak Mroueh | Executive Creative Director: Allen Oke | Associate Creative Director, Art Director: Noel Fenn | Director: Brendan McMullen | Art Director (Posters): Andrea Romanelli | Writer: Jacob Pacey | Designer (Posters): Ryan Booth | Agency Producer: Pam Portsmouth | Agency Producer (Posters): Kari Macknight Dearborn
Digital Imaging: Brandon Dyson, Jim Tinios | Mac Artists: Greg Heptinstall; Brandon Dyson | Account Team: David Tremblay, Kerry McKibbin, Lance Kowlessar, Alice Ko | Strategic Planners: Heidi Philip, Jamie Cuthbertson | Strategy Director: Heather Segal | Brand Innovation Director: Sean Bell | Community Manager: Sam Kamiel | Client (Company): Harley-Davidson Canada | Clients: Ignacio Isusi, Jay Owen, Vesa Mikkola, Marco DiGiantomasso | Media Agency: Team Ignite | Media Agency Planner: Brian Gault, Jamie Camden | Production House: Artifact Nonfiction | Director: David Grabias | Production House Producer: Bryce Brentlinger, Anne Edgar | Director of Photography: John Tran | Video Post Facility / Editing Company: Zulubot | Editor: Jay Baker, Micah Rix-Hayes, Rod Christie, Chris Minns | Story Consultant: Barbara Shearer | Compositor / Online: RedLab | Transfer: RedLab | Colourist: Jason Zukowski
Compositor / Online: Zulubot | Music House: APM | Audio Post Facility: RedLab | Audio Director: Sonny Keyes | Producer: Jodie Moore | Engineer: Sonny Keyes | Audio Post Facility/Music House: Zulubot Audio | Engineer: Stephen Stepanic | Illustrator (Posters): Adi Gilbert – 99 Seconds

 

Award: Silver
Company: BMW Group Canada
Campaign: The BMW Welcome Experience
Agency: FCB/SIX

Credits:  Primary Manager/Director: Ian Mackenzie | Creative Director: Ian Mackenzie, Jeff Hilts, Rob Struch | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: Anna Percy-Dove | Account Lead: Blake Connolly | Creative Director: Rob Sturch | Experience Designer: Patrick Stolk-Ramaker | Art Director: Devon Williamson | Copywriter: James Ly | EVP, Strategy: Anna Percy-Dove | VP, Managing Director: Chris Peron | Account Supervisor: Olivia Figliomeni | Project Manager: Ashley Whitaker | Print Production Supervisor: Chris Costa | Director of Technology: Madara Ranawake | Front End Developer: Robert Blayney | Quality Assurance Manager: Lina Vaisman | Jr Quality Assurance Analyst: Labdhi Deliwala, Peter Panchine | Senior Manager, Analytics: Andrew Yang | Senior Strategist: Thomas Wilkins | Director, Strategy: John Fung | Account Executive: Alex Kriences | Account Director: Blake Connolly | Experience Designers: Vanessa Burguete, Ryan Short | Print Production Supervisor: Tania Redjouani

 

Award: Bronze
Company: BMW Canada
Campaign: Script Your Search
Agency: FCB

Credits:  Chief Creative Officers: Jeff Hilts, Nancy Crimi-Lamanna | Creative Director: Matt Antonello | Art Director: Cody Sabatine | Copywriter: Joseph Vernuccio | Planner/Strategist: Jamie Cuthbertson | VP, Account Director: Chris Perron | Account Director: Blake Connolly  | Jeff | Chief Strategy Officer/Sr. Planner: Shelley Brown | Account Supervisor: Olivia Figliomeni | Account Executive: Alex Kreinces | Director of Project Management: Shandi Horovitch | Production Company: Fuel Content | Executive Producer: Lindsay Hann | Editor: David Rodriguez | Creative Director: Noel Fenn | National Manager, Brand Communications - BMW Canada: Michael J Oliver | Brand Communications Specialist - BMW Canada: Melissa Cueva | Executive Creative Director: Ian Mackenzie | Creative Director: Rob Sturch | Experience Designer: Patrick Stolk-Ramaker | Art Director: Devon Williamson | Copywriter: James Ly |
EVP Strategy: Anna Percy-Dove | Project Manager: Ashley Whitaker | Print Production Supervisor: Chris Costa | Director of Technology: Madara Ranawake  | Front End Developer: Robert Blayney | Quality Assurance Manager: Lina Vaisman | Jr Quality Assurance Analysts: Labdhi Deliwala, Peter Panchine | Senior Manager, Analytics: Andrew Yang | Senior Strategist: Thomas Wilkins | Director, Strategy: John Fung | Freelance: Experience Designers: Vanessa Burguete, Ryan Short | Print Production Supervisor: Tania Redjouani


Business

Award: Gold
Company: Microsoft Canada
Campaign: MR-1
Agency: Intercept Group

Credits:  Primary Manager/Director: Shaheen Yazdani | Creative Director: Richard Pay | Art Director: Joe Dunning | Copywriter: Richard Pay | Planner/Strategist: Andrew Au | Account Lead: Shaheen Yazdani | Team Lead: Richard Pay

 

Award: Silver
Company: Hotels.com
Campaign: Hotels.com Temporary Captain
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Chitty Krishnappa | Creative Director: Ryan Spelliscy | Art Director: Allie Keith | Copywriter: Gord Yungblut | Planner/Strategist: Adam Ferraro | Account Lead: Chitty Krishnappa | Team Lead: Chitty Krishnappa | Media Planner: Wavemaker | Media Buyer: Wavemaker | Other Team Members: David Federico, Josh Budd, Matthew Stasoff, Rannie Turingan, Soft Citizen, Someplace Nice, The Perlorian Brothers, Pete Henderson, Sharon Nelson-Bailey, Brie Gowans, Mark Hajek, Fort York, Grayson Matthews, Vapor, Melissa Postier, Jackson Stanley

 

Award: Bronze
Company: Air Canada
Campaign: Air Canada Cool Not Cold
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Jonathan Terry | Creative Director: Tom O'Donnell | Art Director: Mike Watson | Copywriter: Tom O'Donnell | Planner/Strategist: Kaiti Snell | Account Lead: Fiona O'Brien | Team Lead: Sam Rattue | Media Planner: Jannie Densing | Media Buyer: Dalia Lucchetta | Other Team Members: Kevin Melhuish Kate Averill Marius Bartsch Darcie Thomas Mike Watson Rosalie Shakir Dan Williams Gabriella Lechner Anda Marciuc


Consumer Services

Award: Gold
Company: Cineplex Entertainment
Campaign: Pre-Show Engagement
Agency: Conversion

Credits:  Primary Manager/Director: VP, Loyalty, Insights & Guest Experience, Cineplex: Greg Ambrose | Creative Director: Design Director, Cineplex: Mike Lucas | Art Director: Sr. Manager, Loyalty, Cineplex: Nick Swami | Copywriter: Sr. Coordinator, Loyalty, Cineplex: Carlyle Cadhit | Planner/Strategist: VP, Client Services, Conversion: Jeff Moores | Account Lead: Solutions Consultant, Conversion: Andrei Barany | Team Lead: N/A | Media Planner: N/A | Media Buyer: N/A | Other Team Members: Analyst, Loyalty, Cineplex: Abi Moosa | Project Manager, Cineplex: Ryan Topolnicki


Financial

Award: Gold
Company: Manulife Financial
Campaign: The Investment Truth
Agency: DentsuBos & Mindshare

Credits:  Primary Manager/Director: Leisha Roche | Creative Director: Travis Cowdy, Lyranda Martin-Evans | Art Director: Mark Francolini | Copywriter: Siobhan Dempsey | Planner/Strategist: Linda Frey | Account Lead: Anthony Luciano | Team Lead: Noel Trinidade | Media Planner: Kristen Moore | Media Buyer: Alexandra Wolch | Other Team Members: Richard Seres, Howard Quinn, Yamini Shinghal, Kim Madill, Edith Cayer

 

Award: Silver
Company: Scotiabank SCENE
Campaign: Scotiabank SCENE Visa Debit Card Cross Sell
Agency: William Thomas Digital Inc. / Ariad Communications

Credits:  Primary Managers/Directors: Greg Elliott - Managing Director (William Thomas Digital) , Tracy Smith - President (Ariad Communications) | Creative Director: Dave Stevenson (Ariad Communications) | Copywriter: Jennifer Marrin (Ariad Communications) | Account Director (Ariad Communications / William Thomas Digital): Bryan Whyte  | Account Director (Ariad Communications): Jeff Moores  | This was a campaign which William Thomas Digital took over from Ariad Communications following their unfortunate bankruptcy. Ariad Communications was involved with initial strategy, creative direction, and launch. William Thomas Digital was engaged for ongoing campaign management, production, technical implementation, subsequent launches and ongoing program optimization.  William Thomas Digital team: Managing Director: Greg Elliott | Digital Creative Lead: Roger Cardiff | Director, Client Strategy: Danielle DeLaurier | Director, Client Solutions: Alice Keogh | Director, Marketing and Strategic Partnerships: Chris Genuis | Technical Solution Lead: Ron Ramos | Technical Developer: Vic Dinovici | Project Manager: Alex Sdao

 

Award: Bronze
Company: Scotiabank SCENE
Campaign: Scotiabank SCENE New Member Targeted Offer
Agency: William Thomas Digital Inc. / Ariad Communications

Credits:  Primary Managers/Directors: Greg Elliott - Managing Director (William Thomas Digital) , Tracy Smith - President (Ariad Communications) | Creative Director: Dave Stevenson (Ariad Communications) | Copywriter: Jennifer Marrin (Ariad Communications) | Account Director (Ariad Communications / William Thomas Digital): Bryan Whyte  | Account Director (Ariad Communications): Jeff Moores      This was a campaign which William Thomas Digital took over from Ariad Communications following their unfortunate bankruptcy. Ariad Communications was involved with initial strategy, creative direction, and launch. William Thomas Digital was engaged for ongoing campaign management, production, technical implementation, subsequent launches and ongoing program optimization.      William Thomas Digital team: Managing Director: Greg Elliott | Digital Creative Lead: Roger Cardiff | Director, Client Strategy: Danielle DeLaurier | Director, Client Solutions: Alice Keogh | Director, Marketing and Strategic Partnerships: Chris Genuis | Technical Solution Lead: Ron Ramos | Technical Developer: Vic Dinovici | Project Manager: Alex Sdao


Food & Beverage

Award: Gold
Company: Boston Pizza
Campaign: Boston Pizza - Team HQ
Agency: ICF Olson

Credits:  Primary Manager/Director: Daniel Welch | Creative Director: Dylan Gerard | Art Director: Danielle Giroux | Copywriter: Stephen Sinisi | Planner/Strategist: Haroon Aslam | Account Lead: Lauren Moore | Director, Digital Platforms, Boston Pizza: Brian McLachlan | VP Marketing, Insights & Services, Boston Pizza: Donna Finelli | SVP, Managing Director, ICF Olson: Daniel Welch | Account Director, ICF Olson: Lauren Moore | Project Manager, ICF Olson: Harry Nguyen | VP, Experience Design, ICF Olson: Haroon Aslam | Business Analyst, ICF Olson: Christina Abayomi | Executive Creative Director, ICF Olson: Dylan Gerard | Associate Creative Director, ICF Olson: Matt Grandoni | Art Director, ICF Olson: Bowie Shum | Art Director, ICF Olson: Danielle Giroux | Senior Copywriter, ICF Olson: Stephen Sinisi | Designer, ICF Olson: Luc Samanski | Director, Managed Services, ICF Olson: Shawn Ismail | Site Reliability Manager, ICF Olson: Chris Tang | Sr. Systems Administrator, ICF Olson: Mohsin Kazmi | Technical Director, ICF Olson: Gordon Turner | Senior Front-end Developer, ICF Olson: Danny Ha | Front-end Developers, ICF Olson: Jake Nusca, Sam Mason | ICF Olson: Michael Ip | Senior Back-end Developer, ICF Olson: Peter McStay Hall | iOS Developer, ICF Olson: Wayne Lee, | Platform Manager, ICF Olson: Tom Conant | QA Lead, ICF Olson: Neelima Dheer | QA Analyst, ICF Olson: Dennis Pham | QA Analyst, ICF Olson: Ranga Duraisamy


Health Care

Award: Gold
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano


Retail

Award: Gold
Company: Amazon
Campaign: Amazon Prime Day
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer and Creative Director: Judy John | Art Director: Jason Lee | Copywriter: Dave Barber | Planner/Strategist: Brent Nelsen | Account & Team Lead: Gail Dhruv | Media Buyer: Initiative | Group Creative Director: Sam Cerullo | Art Director: Sally Fung | Copywriter: Jason Soy | Executive Producer: Franca Piacente | Group Account Director: Gail Dhruv | Strategy Director: Dan Koutoulakis | Production Company: Hornet Animation NYC, Radke Films | Director: Leigh Marling Producer: Joel Kretschman, Greg Bedard, Dez Stavracos, Merrie Wassen, Scott McKenzie | Editing Company: Hornet, Rooster | Post-Production
Editor: Anita Chao, Paul Proulx | Assistant Editor: Colin Murdock | Producer: Melissa Kahn | Transfer: Hornet, Alter Ego | Online: Hornet, Fort York | Engineer: Sean Cochrane | SFX: Fort York | Music House: Grayson Matthews | Producer: Kelly McCluskey | Coordinator: Tyler Estwick, Nichols Shaw | Arranger: Tom Westin

 

Award: Silver
Company: Tim Hortons
Campaign: Tim Hortons Royal Wedding
Agency: Zulu Alpha Kilo

Credits:  Chief Creative Officer: Zak Mroueh | Creative Directors: Rodger Eyre, Gerald Kugler | Writers: George Ault, Gary Watson, Brendan Sack, Ian Dunlop | Art Directors: Jacob Gawrysiak, Natalie Theron, Gail Pak, Dilini Nirasha | Design Director: Ryan Booth | Designer: Jack Curtis | Studio Director: Greg Heptinstall | Digital Imaging: Brandon Dyson | Mac Artists: Andrew Martin, Ashleigh O'Brien | Production House: Zulubot | Editor: Jay Baker | Agency Print Producer: Teresa Bayley, Laura Dubcovsky, Kari Macknight Dearborn | Account Director: Violet Karbalaei
Account Supervisor: James Farquharson | Community Manager: Rebecca White | Client (Company): Tim Hortons | Clients: Integrated Marketing Communications Lead: Christy Clem | Senior Manager, Social Media, Digital Marketing & PR: Lizzie Nawn | Manager, Social Media, Digital Marketing & PR: Mackenzie Biddie | Senior Manager, Marketing Communications: Julie Granger | Analyst, Integrated Marketing Communication: Anooshae Janmohammad | Experiential and PR Agency: Citizen Relations | Experiential and PR Team: Angie Lamanna, Sean Citrigno, Alyssa Katzikowski, Ciara O'Riordan, Kevin Wagman, Joshua Zuckerman
| Media agency: UM

 

Award: Bronze
Company: Boston Pizza
Campaign: Boston Pizza - Team HQ
Agency: ICF Olson

Credits:  Primary Manager/Director: Daniel Welch | Creative Director: Dylan Gerard | Art Director: Danielle Giroux | Copywriter: Stephen Sinisi | Planner/Strategist: Haroon Aslam | Account Lead: Lauren Moore | Director, Digital Platforms, Boston Pizza: Brian McLachlan | VP Marketing, Insights & Services, Boston Pizza: Donna Finelli | SVP, Managing Director, ICF Olson: Daniel Welch | Account Director, ICF Olson: Lauren Moore | Project Manager, ICF Olson: Harry Nguyen | VP, Experience Design, ICF Olson: Haroon Aslam | Business Analyst, ICF Olson: Christina Abayomi | Executive Creative Director, ICF Olson: Dylan Gerard | Associate Creative Director, ICF Olson: Matt Grandoni | Art Director, ICF Olson: Bowie Shum | Art Director, ICF Olson: Danielle Giroux | Senior Copywriter, ICF Olson: Stephen Sinisi | Designer, ICF Olson: Luc Samanski | Director, Managed Services, ICF Olson: Shawn Ismail | Site Reliability Manager, ICF Olson: Chris Tang | Sr. Systems Administrator, ICF Olson: Mohsin Kazmi | Technical Director, ICF Olson: Gordon Turner | Senior Front-end Developer, ICF Olson: Danny Ha | Front-end Developers, ICF Olson: Jake Nusca, Sam Mason | ICF Olson: Michael Ip | Senior Back-end Developer, ICF Olson: Peter McStay Hall | iOS Developer, ICF Olson: Wayne Lee, | Platform Manager, ICF Olson: Tom Conant | QA Lead, ICF Olson: Neelima Dheer | QA Analyst, ICF Olson: Dennis Pham | QA Analyst, ICF Olson: Ranga Duraisamy


Social Causes

Award: Gold
Company: SickKids Foundation
Campaign: SickKids VS All In
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Jaimes Zentil | Copywriter: Craig McIntosh | Planner/Strategist: Jason Chaney | Account Lead: Michelle Perez | Team Lead: Melissa Levenberg | Media Planner: Jammie Ogle | Media Buyer: Rebecca Shrimpton | Agency: Cossette, Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Directors/CW: Craig McIntosh, Sarah Rutherford | Creative Directors/AD: Jaimes Zentil, Mario Cesareo | Designer: Oleg Portnoy | Agency Producer: Dena Thompson | Account Coordinator: Maggie Kent | Account Executive(s): Hillary Gonzalez, Lily Dang | Account Supervisor: Shane Deen | Account Director: Daniel Dolan | Group Account Director: Melissa Levenberg | VP, Brand Director: Michelle Perez | SVP Strategy: Rosie Gentile | Chief Strategy Officer: Jason Chaney | Production/Editing House: Skin and Bones Film Company | Director(s): Mark Zibert, James Michael Chiang | DOP(s): Chris Mabley, Rico Moran | Executive Producer(s): Dan Ford, Liane Thomas | Line Producer(s): Rita Popielak, Jeff Schwartz | Editor(s): Marka Rankovic, Warren Goodwin | Animation/Transfer/Online Facility: a52 | Flame Artist: Jesse Monsour | Colourist: Paul Yacono | Online Facility: The Vanity | Colourist: Andrew Exworth | Photographer/Studio: Sandy Pereira (JKReps) | Music Licensing: Francois Lachance (Music Rights Clearance) | Song: I'd Do Anything by Lionel Bart | Song: Once There Was a Hushpuppy by Dan Romer & Benh Zeitlin | Audio House: SNDWRX | Music Creative Director: Didier Tovel | Graffiti Muralist: Mitchell Lanecki (Ømen514) | Senior Retoucher: Trevor Gauthier | Senior Production Artist: Shireen Kok | Studio Director: Raquel Mullen | Print Producer: Dawn-Marie Mills | Media Company: OMD | Senior Strategist: Rebecca Shrimpton | Business Director, Jammie Ogle | Client: SickKids Foundation | VP, Brand Strategy and Communications: Lori Davison | VP, Direct and Digital Marketing: Heather Clark | Director, Integrated Brand Marketing: Kate Torrance | Director, Direct and Digital Marketing: Noelle de la Mothe | Director, Direct and Digital Marketing: Janet Schoel | Director, Public Relations: Sandra Chiovitti | Associate Director, Community Stakeholder Relations: Lisa Charendoff | Director, Digital Projects: Mark Jordan | Marketing Manager(s): Tina Tieu-Lafrance, Kelly Hanley, Tanya Tucker, Jennie Kim, Monisa Mees | Coordinator, Public Relations: Madeline Salerno

 

Award: Silver
Company: SickKids Foundation
Campaign: Get Better Gifts (#MomStrong/#DadStrong)
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Craig McIntosh | Copywriter: Jaimes Zentil | Planner/Strategist: Jason Chaney | Account Lead: Michelle Perez | Team Lead: Melissa Levenberg | Media Planner: Jammie Ogle | Media Buyer: Rebecca Shrimpton | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director/CW: Craig McIntosh | Creative Director/AD: Jaimes Zentil | Associate Creative Director/CW: Noah Feferman | Associate Creative Director/AD: Jonathan Guy | Creative Director/AD: Mario Cesareo | Creative Director/CW: Sarah Rutherford | Senior Copywriter: Jesse Smith | Art Director: Steph Simms | Agency Producer: Dena Thompson | Account Supervisor: Lindsay Hill | Account Director: Melissa Levenberg | VP, Brand Director: Michelle Perez | Chief Strategy Officer: Jason Chaney | SVP Strategy: Rosie Gentile | Strategy, Director: Fernando Aloise | Strategy, Director: Julianne Trotman | Production House: Skin & Bones | Director: Mark Zibert (MomStrong) | Director: James Michael Chiang (DadStrong) | DOP(s): Mark Zibert + Eric Kaskens | Executive Producer(s): Dan Ford, Liane Thomas | Line Producer: Jeff Schwartz | Producer: Joan Bell | Editing House: Skin & Bones | Editor: Marka Rankovic | Transfer/Online Facility: The Vanity | Flame Artist: Sean Cochrane | Colourist: Andrew Exworth | Animation: The Mill | NYC Audio House: Pirate Radio (MomStrong) | Music Creative Director: Vanya Drakul | Song: Another Version of the Truth by Nine Inch Nails | Audio House: SNDWRX (DadStrong) | Music Creative Director: Didier Tovel | Song: Sweet Child of Mine  -  Guns N' Roses performed by Fawn | Media Agency: OMD | Business Director, Jammie Ogle | Client  -  SickKids Foundation | VP, Brand Strategy and Communications: Lori Davison | Director, Integrated Brand Marketing: Kate Torrance | Associate Director, Community Stakeholder Relations: Lisa Charendoff | Marketing Manager: Tina Tieu | Director, Public Relations: Sandra Chiovitti | Manager, Public Relations: Lynn Bessoudo | Coordinator, Public Relations: Madeline Salerno | VP, Direct and Digital: Heather Clark | Director, Direct and Digital: Noelle de la Moethe

 

Award: Bronze
Company: SickKids Foundation
Campaign: SickKids Family Tree
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Mario Cesareo | Copywriter: Sarah Rutherford | Planner/Strategist: Rosie Gentile | Account Lead: Tishan Canagasaby | Team Lead: Melissa Levenberg | Media Planner: Rebecca Shrimpton | Media Buyer: Rebecca Shrimpton | Agency - Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director(s): Mario Cesareo, Sarah Rutherford | Associate Creative Director: Noah Feferman | Senior Copywriter: Elijah Di Gangi | Senior Art Director: Andy Ng | Art Director: Anton Mwewa | SVP Strategy: Rosie Gentile | VP Client Lead: Tishan Canagasaby | Group Account Director: Melissa Levenberg | Account Director: Daniel Dolan | Account Executive: Lily Dang | Senior Digital Project Manager: Annekatrin Mueller | Technical Director: Sukhdeep Gill | Production Company: Thinkingbox | Executive Producer: Andy Wadsworth | Director of Production: Christine Clark | Digital Producer: Selena Stokes | Creative Technologist: Cody Hart | Design Director: Shelley Adamson | Creative Director: Kevin Mak | Director of Creative Technology: Justin Desjardins | Front End Developers: Paul Jarrow,  Eriz Chau | Interactive Developer: Pedro Kauat | Digital Designer: Alex Coelho | Motion Graphics Designer: Shafakat Reshamvala | Media Agency: OMD | Business Director: Jammie Ogle | Senior Strategist: Rebecca Shrimpton | Client: SickKids Foundation | Vice President, Direct and Digital Marketing: Heather Clark | Director, Direct and Digital Marketing: Noelle de la Mothe | Associate Director, Direct and Digital Marketing: Vanessa Teall | Associate Director, Direct and Digital Marketing: Lana Chen | Manager, Direct and Digital Marketing: Nathalie Copas | Vice President, Brand Strategy and Communications: Lori Davison | Manager, Brand Marketing and Communications: Tina Tieu-Lafrance

Environics Data Marketing Award

Award: Gold
Company: Touché!
Campaign: Data vs Car
Agency: Touché!

Credits:  Primary Manager/Director: Touché! | Creative Director: Cossette | Art Director: Cossette | Copywriter: Cossette | Planner/Strategist: Touché! | Account Lead: Touché! | Team Lead: Touché! | Media Planner: Touché! | Media Buyer: Touché!

 

Award: Silver
Company: SickKids Foundation
Campaign: SickKids Family Tree
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Mario Cesareo | Copywriter: Sarah Rutherford | Planner/Strategist: Rosie Gentile | Account Lead: Tishan Canagasaby | Team Lead: Melissa Levenberg | Media Planner: Rebecca Shrimpton | Media Buyer: Rebecca Shrimpton | Agency - Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director(s): Mario Cesareo, Sarah Rutherford | Associate Creative Director: Noah Feferman | Senior Copywriter: Elijah Di Gangi | Senior Art Director: Andy Ng | Art Director: Anton Mwewa | SVP Strategy: Rosie Gentile | VP Client Lead: Tishan Canagasaby | Group Account Director: Melissa Levenberg | Account Director: Daniel Dolan | Account Executive: Lily Dang | Senior Digital Project Manager: Annekatrin Mueller | Technical Director: Sukhdeep Gill | Production Company: Thinkingbox | Executive Producer: Andy Wadsworth | Director of Production: Christine Clark | Digital Producer: Selena Stokes | Creative Technologist: Cody Hart | Design Director: Shelley Adamson | Creative Director: Kevin Mak | Director of Creative Technology: Justin Desjardins | Front End Developers: Paul Jarrow,  Eriz Chau | Interactive Developer: Pedro Kauat | Digital Designer: Alex Coelho | Motion Graphics Designer: Shafakat Reshamvala | Media Agency: OMD | Business Director: Jammie Ogle | Senior Strategist: Rebecca Shrimpton | Client: SickKids Foundation | Vice President, Direct and Digital Marketing: Heather Clark | Director, Direct and Digital Marketing: Noelle de la Mothe | Associate Director, Direct and Digital Marketing: Vanessa Teall | Associate Director, Direct and Digital Marketing: Lana Chen | Manager, Direct and Digital Marketing: Nathalie Copas | Vice President, Brand Strategy and Communications: Lori Davison | Manager, Brand Marketing and Communications: Tina Tieu-Lafrance

 

Award: Bronze
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

Facebook Mobile Marketing Award

Award: Gold
Company: American Express Canada
Campaign: American Express Canada Cobalt Card Launch
Agencies: Mindshare Canada, North Strategic & Notch Video

Credits:  Primary Manager/Director: N/A | Creative Director: N/A | Art Director: N/A | Copywriter: N/A | Planner/Strategist: N/A | Account Lead: N/A | Team Lead: N/A | Media Planner: N/A | Media Buyer: N/A | Other Team Members: Mindshare Canada, North Strategic & Notch Video

 

Award: Silver
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

 

Award: Bronze
Company: McDonald's Restaurants of Canada
Campaign: McDonald's Mobile Order Pay Launch
Agency: OMD Canada

Credits:  Primary Manager/Director: Raffaele Ricchio, OMD | Creative Director: Tricia Piasecki, Cossette | Art Director: Andrew Bernardi, Cossette | Copywriter: Lee Cristiano, Cossette | Planner/Strategist: Raffaele Ricchio, OMD | Account Lead: Jammie Ogle, OMD | Team Lead: Raffaele Ricchio, OMD | Media Planner/Buyer: Raffaele Ricchio, OMD | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Group Creative Director: Simon Clancy | Creative Director(s): Tricia Piasecki, Tina Vahn, Ed Morris, Guy Moore | Senior Art Director/Designer: Andrew Bernardi | Senior Copywriter: Lee Cristiano | Agency Producer: Colleen Floyd | Senior Production Artist: Graham Washer

Senior Retoucher: Trevor Gauthier | Studio Director: Raquel Mullen | Motion Designer/AD: Fabien Sulchiron (Tonic DNA) | SVP, Strategy: Scott McKay | Account Coordinator: Megan Smith | Account Executive: Erika Streisfield | Account Supervisor: Carmen Steger Group | Account Director: Shawna Hayman | SVP, Managing Director: Kathy McGuire | Media Agency: OMD Canada | Managing Director: Jammie Ogle | Associate Director of Digital: Raffaele Ricchio| Client: McDonald’s Restaurants of Canada Limited| Chief Marketing Officer & SVP: Antoinette Benoit | National Marketing Officer: Hope Bagozzi | Digital Officer: Lara Skripitsky| Senior Manager, Advertising, Media & Partnerships: Solange Bernard | Senior Marketing Manager: Jean-Guillaume Bertola | National Marketing Supervisor: Benson Huynh

Snapchat AR Marketing Award

Award: Gold
Company: Pepsi Canada
Campaign: Snap it with Pepsi
Agency: BBDO Toronto

Credits:  CCO: Denise Rossetto, Todd Mackie | Creative Director: ACD: Matt Hubbard, Mike Schonberger | Art Director: Mike Schonberger | Copywriter: Matt Hubbard | Planner/Strategist: Ed Caffyn | Account Lead: Jennifer Jones | Team Lead: Jennifer Jones | Media Planner: OMD Canada | Media Buyer: OMD Canada | Sr. Account Planner: Travis St.Denis  | Account Supervisor: Hailey Scott  | Account Coordinator: Marianella Aguillera  | Production Company: Flare Toronto  | Executive Producer: Dave Lembke  | Director: Javier Aguillera  | DOP: Stuart Campbell  | Producer: Rob Plaxton  | PM: Thomas Morgan  | Post House: Rooster Executive  | Producer: Melissa Kahn  | Editor: Marc Langley  | Audio House: Vapor RMW  | Producer: Kat Stewart  | Online: Fort York  | VFX Editor: Mike Bishop  | Producer: Armen Bunag  | SGL Studios: Rosanne Woodley | Sr. Print Production Manager Kay Izzard | Art Buyer: John Rodrigues | Sr. Production Artist Jason Rooney | Sr. Production Artist: Jano Kirijian | Retouching Department Manager: Richard Jose | Pre-Media Specialist: Matt Eves | VP Director, SGL Studios

 

Award: Silver
Company: The Hershey Company
Campaign: Twizzlers- Snap for a Twist Snapchat Lens
Agency: Anomaly

Credits:  Primary Manager/Director: Candace Borland | Creative Director: Jack Latulippe | Art Director: Iva Prkacin | Copywriter: Roni Gellert | Planner/Strategists: Matt Michels & Stefanie Jesney | Account Leads: Daria Lysenko & Erin Wilbur | Executive Creative Directors: Pete Breton & Dave Douglass | CEO: Franke Rodriguez | Head of Client Services: Bryden McDonald | Account Supervisor: Rosemary Chau | Agency Producers: Alora May & Ziyad | Patail Designer: Melissa Zeta | Production Company: Unreasonable Studios | Photographer: Laura Crowell | Production Company Producer: Shane Yuhas | Illustrator: Laurel Fisher | Microsite Developer: Promotion Watch | Lens Developer: Snap Inc | Media Agency: UM | Client: The Hershey Company | Marketing Manager: Visit Dixit | Marketing Manager: Jessica Charbonneau | Assistant Marketing Manager: Carly Cowman

 

Award: Bronze
Company: Brigitte Smith and Sarah Kavanagh
Campaign: Government of Canada - Recruitment Campaign
Agency: Cossette Media

Credits:  Media Planners: Kristi Cater, Caroline Gray | Media Buyer: Marjorie Brousseau | Cossette Media - Media planner: Cindy Saindon | Cossette Media - National Supervisor: Annie Dubois | Snapchat – Representatives: Serene Thio, Jenny Stencel | Snapchat - Creative Strategists: Matthew Shore, Daniel Klimitz

YouTube Creative Storytelling Award

Award: Gold
Company: RBC
Campaign: RBCxMusic - Music Makes You
Agency: Grip Limited

Credits:  Primary Manager/Director: Nathalie Leduc | Creative Directors: Dave Chiavegato, Rich Pryce-Jones | Art Director: Julia Morra | Copywriter: Trevor Gourley | Planner/Strategist: Matt Mier | Account Director: Dustin Norwood | Team Leads: Dave Chiavegato, Rich Pryce-Jones | Grip Limited:  Creative Directors: Dave Chiavegato, Rich Pryce-Jones | ACD, Writer: Trevor Gourley | ACD, Art Director: Julia Morra | Editor: Mark D'Amico | Agency Producer: Tricia Lapidario | Group Account Director: Nathalie Leduc | Account Director: Dustin Norwood | Account Manager: Nick Roelofsen | Account Coordinator: Fanny Dickson | Strategist: Matt Mier
| RBC:  Marketing Director: Shannon Cole | Marketing Managers: Andrew Kooren, Jeffrey Lindsay | Marketing Coordinators: Lauren Beattie, Amara Nwogu

Previous Winners
2010 | 2011 | 2012 | 2013 eBook | 2014 eBook | 2015 eBook | 2016 eBook | 2017 eBook

environics
Environics Analytics Data Marketing Award

A special award that recognizes the best use of data and analytics in marketing.

Environics Analytics

2018 Winners

Award: Gold
Company: Touché!
Campaign: Data vs Car
Agency: Touché!

Credits:  Primary Manager/Director: Touché! | Creative Director: Cossette | Art Director: Cossette | Copywriter: Cossette | Planner/Strategist: Touché! | Account Lead: Touché! | Team Lead: Touché! | Media Planner: Touché! | Media Buyer: Touché!

 

Award: Silver
Company: SickKids Foundation
Campaign: SickKids Family Tree
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Mario Cesareo | Copywriter: Sarah Rutherford | Planner/Strategist: Rosie Gentile | Account Lead: Tishan Canagasaby | Team Lead: Melissa Levenberg | Media Planner: Rebecca Shrimpton | Media Buyer: Rebecca Shrimpton | Agency - Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director(s): Mario Cesareo, Sarah Rutherford | Associate Creative Director: Noah Feferman | Senior Copywriter: Elijah Di Gangi | Senior Art Director: Andy Ng | Art Director: Anton Mwewa | SVP Strategy: Rosie Gentile | VP Client Lead: Tishan Canagasaby | Group Account Director: Melissa Levenberg | Account Director: Daniel Dolan | Account Executive: Lily Dang | Senior Digital Project Manager: Annekatrin Mueller | Technical Director: Sukhdeep Gill | Production Company: Thinkingbox | Executive Producer: Andy Wadsworth | Director of Production: Christine Clark | Digital Producer: Selena Stokes | Creative Technologist: Cody Hart | Design Director: Shelley Adamson | Creative Director: Kevin Mak | Director of Creative Technology: Justin Desjardins | Front End Developers: Paul Jarrow,  Eriz Chau | Interactive Developer: Pedro Kauat | Digital Designer: Alex Coelho | Motion Graphics Designer: Shafakat Reshamvala | Media Agency: OMD | Business Director: Jammie Ogle | Senior Strategist: Rebecca Shrimpton | Client: SickKids Foundation | Vice President, Direct and Digital Marketing: Heather Clark | Director, Direct and Digital Marketing: Noelle de la Mothe | Associate Director, Direct and Digital Marketing: Vanessa Teall | Associate Director, Direct and Digital Marketing: Lana Chen | Manager, Direct and Digital Marketing: Nathalie Copas | Vice President, Brand Strategy and Communications: Lori Davison | Manager, Brand Marketing and Communications: Tina Tieu-Lafrance

 

Award: Bronze
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

Overview

Big data, deeper analytics capabilities and innovations in technology allow marketers to connect more effectively with their customers and markets than ever before.

Whether aiding in the development of an overall marketing strategy, informing the planning of a campaign or evaluating the success of a specific promotion, data analytics is an essential tool in every marketer’s portfolio.

The Data Marketing Award, sponsored by Environics Analytics, recognizes innovative, creative and exemplary applications of data and analytics in the development of or as key elements in executing marketing campaigns that produce exceptional results.

Who Should Enter

For a marketing campaign or initiative to be considered for the DATA MARKETING Award, it must make use of data–driven analytics in a significant or meaningful way, whether in the development, execution or assessment of the campaign.

A panel of judges, appointed by Environics Analytics and CMA, will select one winner based on the following criteria:

  • Creative planning and execution involving data analytics, such as developing a segmentation model to determine the best audiences to test–market a new product; combining purchase history and social values to produce more relevant or personalized messaging for an effective direct marketing campaign; or measuring the current and prospective value of customers to increase product sales per customer.  
  • Strategic thought, such as analyzing past data on behaviour and preferences to identifying high–value target customers; determining knowledge gaps and accessing additional data to create a more comprehensive view of customers; or evaluating metrics within the marketing mix to allocate budgets more effectively and efficiently.
  • Results: Innovative engagement, such as leveraging consumer segmentation information to identify and service pockets of underserved markets; offering sponsorship and reward program opportunities to partners that offer products of interest to current customers as determined by their lifestyles and purchase histories; or using social media data to identify and address health–related concerns within specific populations, such as recent immigrants and new parents.

How to Enter

Closed for Entries

The Data Marketing Award is sponsored by Environics Analytics and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "Data Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Data Marketing Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Environics Analytics permission to use your entry to demonstrate a "gold standard" of data marketing.

facebook
Facebook Mobile Marketing Award

A special award, recognizing innovative use of Facebook platforms.

Facebook

2018 Winners

Award: Gold
Company: American Express Canada
Campaign: American Express Canada Cobalt Card Launch
Agencies: Mindshare Canada, North Strategic & Notch Video

Credits:  Primary Manager/Director: N/A | Creative Director: N/A | Art Director: N/A | Copywriter: N/A | Planner/Strategist: N/A | Account Lead: N/A | Team Lead: N/A | Media Planner: N/A | Media Buyer: N/A | Other Team Members: Mindshare Canada, North Strategic & Notch Video

 

Award: Silver
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

 

Award: Bronze
Company: McDonald's Restaurants of Canada
Campaign: McDonald's Mobile Order Pay Launch
Agency: OMD Canada

Credits:  Primary Manager/Director: Raffaele Ricchio, OMD | Creative Director: Tricia Piasecki, Cossette | Art Director: Andrew Bernardi, Cossette | Copywriter: Lee Cristiano, Cossette | Planner/Strategist: Raffaele Ricchio, OMD | Account Lead: Jammie Ogle, OMD | Team Lead: Raffaele Ricchio, OMD | Media Planner/Buyer: Raffaele Ricchio, OMD | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Group Creative Director: Simon Clancy | Creative Director(s): Tricia Piasecki, Tina Vahn, Ed Morris, Guy Moore | Senior Art Director/Designer: Andrew Bernardi | Senior Copywriter: Lee Cristiano | Agency Producer: Colleen Floyd | Senior Production Artist: Graham Washer

Senior Retoucher: Trevor Gauthier | Studio Director: Raquel Mullen | Motion Designer/AD: Fabien Sulchiron (Tonic DNA) | SVP, Strategy: Scott McKay | Account Coordinator: Megan Smith | Account Executive: Erika Streisfield | Account Supervisor: Carmen Steger Group | Account Director: Shawna Hayman | SVP, Managing Director: Kathy McGuire | Media Agency: OMD Canada | Managing Director: Jammie Ogle | Associate Director of Digital: Raffaele Ricchio| Client: McDonald’s Restaurants of Canada Limited| Chief Marketing Officer & SVP: Antoinette Benoit | National Marketing Officer: Hope Bagozzi | Digital Officer: Lara Skripitsky| Senior Manager, Advertising, Media & Partnerships: Solange Bernard | Senior Marketing Manager: Jean-Guillaume Bertola | National Marketing Supervisor: Benson Huynh

Overview

With mobile allowing people to consume media content anywhere at any time, brands and agencies are constantly battling with how to drive real business results on such an evolving platform. Facebook is uniquely positioned through its ad products and measurement capabilities to help clients navigate this shift and achieve business objectives, from awareness to conversion.

The Facebook Mobile Marketing Award rewards brands and agencies who think mobile–first and pave the way in terms of how to capture attention and drive results with the mobile canvas in mind. The award will consider campaigns in terms of their use of creativity, Facebook’s products, and measurement.

Who Should Enter

In this category, we are looking for campaigns that use Facebook’s platforms, individually or combined, to achieve business goals. The campaigns submitted will be evaluated in three areas by a panel of judges appointed by Facebook and CMA.

The winner will be awarded based on their use of ad products paired with engaging creative built for mobile newsfeed with demonstrated effective results. All entries must be part of a paid advertising campaign, reaching an advertiser's core consumer base.

  • Creative solution. The campaign submitted must use creative that inspired emotion, connected consumers with a brand, or motivated a change in behaviour.
  • Effective use of advertising solutions from the Facebook family of apps & services.  The campaign can be an integrated campaign beyond mobile marketing, but winners will be selected based on the use of advertising formats from Facebook, Instagram, and/or Messenger.
  • Measurement and effectiveness. The outcome of the campaign must have a significant impact for the brand or business, whether it be calculated brand impact, store visits, cost per acquisition / LTV, or sales lift. 

How to Enter

Closed for Entries

The Mobile Marketing Award is sponsored by Facebook and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "Mobile Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Mobile Marketing Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Facebook permission to use your entry to demonstrate a "gold standard" of mobile marketing.

snapchat
Snapchat AR Marketing Award

A special award, recognizing the creative application of Augmented Reality on Snapchat.

snapchat

2018 Winners

Award: Gold
Company: Pepsi Canada
Campaign: Snap it with Pepsi
Agency: BBDO Toronto

Credits:  CCO: Denise Rossetto, Todd Mackie | Creative Director: ACD: Matt Hubbard, Mike Schonberger | Art Director: Mike Schonberger | Copywriter: Matt Hubbard | Planner/Strategist: Ed Caffyn | Account Lead: Jennifer Jones | Team Lead: Jennifer Jones | Media Planner: OMD Canada | Media Buyer: OMD Canada | Sr. Account Planner: Travis St.Denis  | Account Supervisor: Hailey Scott  | Account Coordinator: Marianella Aguillera  | Production Company: Flare Toronto  | Executive Producer: Dave Lembke  | Director: Javier Aguillera  | DOP: Stuart Campbell  | Producer: Rob Plaxton  | PM: Thomas Morgan  | Post House: Rooster Executive  | Producer: Melissa Kahn  | Editor: Marc Langley  | Audio House: Vapor RMW  | Producer: Kat Stewart  | Online: Fort York  | VFX Editor: Mike Bishop  | Producer: Armen Bunag  | SGL Studios: Rosanne Woodley | Sr. Print Production Manager Kay Izzard | Art Buyer: John Rodrigues | Sr. Production Artist Jason Rooney | Sr. Production Artist: Jano Kirijian | Retouching Department Manager: Richard Jose | Pre-Media Specialist: Matt Eves | VP Director, SGL Studios

 

Award: Silver
Company: The Hershey Company
Campaign: Twizzlers- Snap for a Twist Snapchat Lens
Agency: Anomaly

Credits:  Primary Manager/Director: Candace Borland | Creative Director: Jack Latulippe | Art Director: Iva Prkacin | Copywriter: Roni Gellert | Planner/Strategists: Matt Michels & Stefanie Jesney | Account Leads: Daria Lysenko & Erin Wilbur | Executive Creative Directors: Pete Breton & Dave Douglass | CEO: Franke Rodriguez | Head of Client Services: Bryden McDonald | Account Supervisor: Rosemary Chau | Agency Producers: Alora May & Ziyad | Patail Designer: Melissa Zeta | Production Company: Unreasonable Studios | Photographer: Laura Crowell | Production Company Producer: Shane Yuhas | Illustrator: Laurel Fisher | Microsite Developer: Promotion Watch | Lens Developer: Snap Inc | Media Agency: UM | Client: The Hershey Company | Marketing Manager: Visit Dixit | Marketing Manager: Jessica Charbonneau | Assistant Marketing Manager: Carly Cowman

 

Award: Bronze
Company: Brigitte Smith and Sarah Kavanagh
Campaign: Government of Canada - Recruitment Campaign
Agency: Cossette Media

Credits:  Media Planners: Kristi Cater, Caroline Gray | Media Buyer: Marjorie Brousseau | Cossette Media - Media planner: Cindy Saindon | Cossette Media - National Supervisor: Annie Dubois | Snapchat – Representatives: Serene Thio, Jenny Stencel | Snapchat - Creative Strategists: Matthew Shore, Daniel Klimitz

Overview

Snapchat AR Marketing Award

Snapchat believes Play is Powerful. Over 70 million people play with Augmented Reality on Snapchat everyday, for an average of three minutes per person, totalling over 500 years of playtime daily. Augmented Reality on Snapchat provides advertisers with mass reach and opportunities to drive awareness, consideration and action through unique and innovative creative, that Snapchatters opt in to play with.

The Snapchat AR Marketing Award rewards brands and agencies who used AR to drive instant impact and strong cohesive storytelling. The award will consider campaigns in terms of their business objective, strategy, creative and efficacy.

Who Should Enter

Entries in this medium include the creative application of Augmented Reality in an advertising campaign to stimulate and immerse users on the Snapchat platform. A panel of judges, appointed by Snapchat and CMA, will evaluate submissions based on the following criteria: Background & Summary, Marketing Challenge and/or Objectives, Strategy, Creative and Execution, and Results.

Eligibility:

Entries first appearing in public from December 1 2016 – June 1, 2018 are eligible for entry into the Snapchat AR Marketing Award.

Submissions close July 17

How to Enter

Closed for Entries

New for 2018! The AR Marketing Award is sponsored by Snapchat and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "Snapchat AR Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Snapchat AR Marketing Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Snapchat permission to use your entry to demonstrate a "gold standard" of data marketing.

youtube
YouTube Creative Storytelling Award

A special award, recognizing the best use of bumper ads in YouTube videos.

YouTube

2018 Winners

Award: Gold
Company: RBC
Campaign: RBCxMusic - Music Makes You
Agency: Grip Limited

Credits:  Primary Manager/Director: Nathalie Leduc | Creative Directors: Dave Chiavegato, Rich Pryce-Jones | Art Director: Julia Morra | Copywriter: Trevor Gourley | Planner/Strategist: Matt Mier | Account Director: Dustin Norwood | Team Leads: Dave Chiavegato, Rich Pryce-Jones | Grip Limited:  Creative Directors: Dave Chiavegato, Rich Pryce-Jones | ACD, Writer: Trevor Gourley | ACD, Art Director: Julia Morra | Editor: Mark D'Amico | Agency Producer: Tricia Lapidario | Group Account Director: Nathalie Leduc | Account Director: Dustin Norwood | Account Manager: Nick Roelofsen | Account Coordinator: Fanny Dickson | Strategist: Matt Mier
| RBC:  Marketing Director: Shannon Cole | Marketing Managers: Andrew Kooren, Jeffrey Lindsay | Marketing Coordinators: Lauren Beattie, Amara Nwogu

Overview

In a world of short–form content and ever–shortening attention spans, brevity is key.  Now more than ever, we want to celebrate Canadian marketers who succeed at creative storytelling in a time–constrained Bumpers ad.

YouTube aims to deliver the best brand building solutions by matching our ad products to user behavior. That is how six–second Bumper ads came to be. If a TrueView ad is a phone call, a Bumper ad is a text message.

Sonnets are 14 lines, haikus are three… and bumpers are six seconds. Thirty second spots have been your main mode of ad storytelling, but as viewing habits shift to mobile, the question becomes how can you do more with less?

Who Should Enter

Advertisers and agencies that used Bumpers (0:06 ads) effectively in a YouTube campaign. A panel of judges, appointed by YouTube and CMA, will evaluate submissions based on the following criteria:

  1. Background & Summary: What was the insight? Why YouTube Bumpers?
  2. Marketing Challenge: What were you trying to solve?
  3. Strategy: How did Bumpers play a role into a broader YouTube strategy? What insights led to the development of Bumpers?
  4. Creative Solution & Execution: How effective was the creative in driving home the message? How did Bumpers fit the solution?
  5. Results: How did the campaign perform? What business impact did it have?

How to Enter

Closed for Entries

The Creative Storytelling Award is sponsored by YouTube and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "Creative Storytelling Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Creative Storytelling Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant YouTube permission to use your entry to demonstrate a "gold standard" of creative storytelling in bumper ads.

judge
2018 Judges

Thank you to the 300+ client and agency-side marketing leaders who contributed in 2018!

Learn more about the judging process and meet our Strategic Committee and Senior Judges.

Strategic Committee Chair and Senior Judge Co-Chairs

Together with CMA, our Strategic Committee Chair and Senior Judge Co–Chairs oversee the judging process. We’re very proud to have these leading industry professionals take on this role.


Chair


Arthur FleischmannArthur Fleischman
// President and CEO, john st.

Arthur is the President and CEO of Toronto-based ad agency, john st. a communications and design firm he founded with four partners in 2001. In 2013 john st. became part of the global marketing services network, WPP and has been named Agency and Digital Agency of the Year by Strategy Magazine.  

As the father of an adult daughter with autism, Arthur became active in public outreach, education and advocacy in the late 1990s. In 2012 he and his daughter authored the book Carly's Voice about her life experience. Carly's Voice became a national best seller and has been published in 8 languages.


Co-Chairs


Guy StevensonGuy Stevenson
// Chief Customer Engagement Officer, Ogilvy

Guy’s agency career started right out of university working in a media department where he learned the critical importance of measurement in marketing communications. He subsequently joined Ogilvy & Mather Direct, the relationship management division of Ogilvy (later rebranded OgilvyOne worldwide) who were at the forefront of data–driven marketing and subsequently became the digital hub of Ogilvy. Guy worked his way up through the ranks from an Account Executive to Managing Director – a position he held for over a decade – working on a broad array of clients including American Express, IBM, Tim Hortons, Unilever, IHG and FedEx. Digital customer engagement and performance marketing have always been at the centre of Guy’s career.

uy is a previous chairmen of CMA’s B2B counsel and a previous co–chair of the CMA Awards. Guy became the Chief Customer Engagement Officer of Ogilvy Canada in January 2017 when the separate operating companies were merged together into one integrated Ogilvy.

 

Nancy MarcusNancy Marcus
// Corporate Vice President Marketing, Kruger Products

Nancy has been a trailblazer since the start of her marketing career at leading companies including Phillip Morris and RJR MacDonald as one of the few female VP’s to have a seat at the Executive level. Now as Corporate Vice President of Marketing at Kruger Products (KPLP) and the only female on the KPLP Management Team for more than a decade, Nancy has successfully contributed to the changing CPG landscape by redefining how companies embrace marketing to deliver bottom line profitability. 

Her keen insights and intuition position her as a “change agent” by demonstrating how brands can talk to a consumer form a women’s perspective with intelligence and respect. By applying this strategy, she has gained prominence as a brave marketing pioneer by developing breakthrough marketing and trade strategies within the dynamic grocery environment while maintaining market leadership in the Tissue industry.

A recipient of the 2014 WXN Top 100 Award and the Star Women in Grocery 2014 Award, nominated as Marketer of the Year in 2008 & 2017 and is currently Chair of Ad Standards.

 

Strategic Committee Members


Michael MoserMichael Moser (2017 SR Judge)
// Senior Director of Marketing Strategy, Finance, & Operations, CBC

Michael Moser is a strategy, finance and marketing executive with extensive experience in the broadcasting, media and telecommunications sectors.

He is currently the Senior Director of Marketing Strategy, Finance, & Operations with the CBC's Communications, Marketing, Brand & Research (CMBR) department.  CMBR is the full service Communications and Media Ad Agency within CBC English Services. CMBR are the marketers for all CBC content found on any of CBC's TV, radio or digital platforms.

As a key member of the marketing leadership team, Michael is responsible for the go to market strategic planning for all CBC content. He also directs all promotional external and internal media including Hockey Night in Canada.

CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. We are Canada’s trusted source of news, information and Canadian entertainment. Deeply rooted in communities all across the country, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages.

 

Anne StewartAnne Stewart (2017 SR Judge)
// CEO, Wavemaker Canada

Ann Stewart is CEO at the newly formed Wavemaker Canada. She is known as an innovative and engaged leader with over 25 years of diverse media experience ranging from strategic planning, operations, buying and even selling of media.  She has been in the GroupM family for over 12 years previously running Maxus as CEO and Exelerator Media as GM, Managing Director.  Before GroupM, Ann was a partner in the Brainstorm Group, a full service communication agency, and previously spent 4 years selling OOH advertising. Ann is a graduate of Humber College in Marketing, a graduate of the 4 year CAPP program and she serves on the board of the Canadian Media Directors Council.  She is an active member of IAB, RCC, CMA and a former board member of NADbank. She has been a media co-chair for Canada’s premiere awards, such as MIA’s, Atomics, CMA’s and Strategy and represented Canada in Cannes media judging.

 

Past Chair


Adrian CapobiancoAdrian Capobianco
// President, Vizeum

Adrian is president of Vizeum Canada, part of the Dentsu Aegis Network. In this role, he uses his business and deep digital experience to help a diverse portfolio of clients leverage the changes in the digital economy. Under his leadership the agency has transformed into one of the fastest growing in the country.

He has been instrumental in building and growing many businesses. His career has focused on the interchange of business, technology and advertising and he has led creative, digital, CRM and media agencies. In 2008, he founded and launched the digital innovation agency Quizative, which would be acquired and he went on to lead the combined globally acclaimed digital team.

Adrian is actively engaged in the marketing community and is sought after to contribute and speak at various Canadian and global events. He also serves as Board Vice-Chair of the Heart and Stroke’s Canadian Partnership for Stroke Recovery.

 

Past Co-Chairs


Peter IgnaziPeter Ignazi (2017 Co-chair)
// Global Chief Creative Officer, Cossette

Peter is one of the most successful creative directors in Canada. Under his leadership, Cossette was named Canadian "Agency of the Year" by Strategy Magazine in 2016 and 2017. He brought the same honour to BBDO in 2011. In both cases, firsts for the agencies. In 2017, he was #6 on MarComm’s “Magnificence List” of global advertising creatives. As a copywriter, he was twice included in the Top Ten list globally by The Gunn Report. 

A native of Hamilton, Ontario, Peter earned a B.Sc. in Chemistry from McMaster University before enjoying a successful career as a research chemist with Dow Chemical in Germany. He also has an MBA from McGill University. Peter has worked as a Copywriter and Creative Director in Toronto and New York for such agencies as TAXI, McCann, and Downtown Partners DDB.

In 2015, Peter brought his skills to Cossette where he runs a variety of blue chip accounts, including McDonalds, General Mills and SickKids.

 

Cheri ChevalierCheri Chevalier (2017 Co-chair)
// Microsoft

Senior Judges

Brand Building


Tyler TurnbullTyler Turnbull
// CEO, FCB

An experienced global agency leader, Tyler Turnbull has embraced transparency and diversity as CEO of FCB Toronto in 2014 and FCB Canada since 2016. A Marketing Magazine “Top 30 Under 30”, Tyler moved from intern to CEO in just eight years on the back of his passion, creativity and commitment to building the right teams and the right culture. Under his leadership, FCB Canada moved from a No. 32 ranking in Canada to a two-time digital agency of the year winner, and the most awarded Canadian agency at Cannes and the Clio Awards.

 

Mackenzie DavisonMackenzie Davison
// Commerical Lead, Mondelez

 

 


Business Impact


Bryan KaneBryan Kane
// President, Managing Partner, Publicis

Bryan joined the Publicis family in 2000 as a member of the relationship marketing team. Since that time, he has been focused on mining consumer data to uncover insights that enable us to drive behaviour. Bryan now leads operations in Toronto, our largest office, setting the vision for the agency, our work and our people by working closely with clients and continuing to shape their communications. In 2008, Bryan was given the challenge of launching the Modem brand in Canada and over the past 10 years, he has succeeded in developing it into one of the largest digital groups in the country. Bryan and his team have been recognized by our industry at the CMA awards on numerous occasions for the programs that they have created for various Publicis clients. His experience includes Rogers, Canada Post, West Jet, Chrysler, The Home Depot and Nestle to name a few.

 

Jasmin DugalJasmin Dugal
// Vice-President, Marketing, GroupSEB

 

 

Community Engagement


Scot RichesScot Riches
// Chief CRM Officer, RI

Scot is a marketing communications leader with over 20 years of experience and a passion for innovative solutions. Based in Toronto, Scot is on the executive team at RI, a customer-focused 1:1 communications agency that works with some of Canada’s leading brands.

Early in his career, Scot fell in love with the combination of technology and marketing and the notion that art+science can come together to produce extraordinary results. Over the past 20 years Scot has honed his experience at various firms across a wide spectrum of categories including healthcare, financial services, government and packaged goods.

Scot is a graduate of the University of Western Ontario, and holds an MBA from Dalhousie University with a focus on marketing and technology. When he’s not in the office, Scot can likely be found at a hockey rink or on the soccer pitch with one of his four kids.

 

Todd AllanTodd Allan
// CMO, Labatt

Todd Allen is Vice President, Marketing for Labatt Breweries of Canada. Allen is responsible for the Labatt portfolio of brands, from its biggest, Budweiser, to Canada’s top import, Corona. Budweiser’s Red Light has become a powerful symbol of hockey’s greatest moments: goals. Now in its fifth year, the Budweiser Red Light campaign and in particular, Light Up the Nation has won a number of awards under Todd’s leadership including CASSIE Gold in 2018 for best integrated campaign, CASSIE Silver in 2018 for building brand equity and branded content, as well as, three CMA Gold awards in 2017 for advertising, digital and direct engagement for consumer products food and beverage categories.

Prior to his current role, Allen was the Global Vice President for Stella Artois. He is responsible for the successful Stella Artois “Buy a Lady a Drink” Campaign, a partnership with Water.org co-founders Matt Damon and Gary White. To date the campaign helped provide access to clean water to over 800,000 people in the developing world. Prior to his Global role with Stella Artois, Allen worked for Labatt in Canada responsible for the Budweiser, Bud Light, Core & Value portfolio of brands. In Canada, he launched the new Budweiser Hockey “Thank you for the Goals” Campaign, Kokanee Peak Brew – a limited edition batch brewed with the pristine snow collected from the peaks of 7 Canadian mountains, re-positioned Bud Light with a new disruptive campaign and is responsible for leading some of the world’s leading electronic dance events – Bud Light Sensation and Bud Light Digital Dreams.

 

Digital & Tech


Mark TempestMark Tempest
// Senior Vice President, Ayima

Mark Tempest is the Senior Vice President of Ayima, a global digital marketing agency with its Canadian headquarters in Vancouver. Mark has over 17 years combined in-house and agency experience and in a previous role headed up the online team for a European publishing company, managing their digital presence for 25 sports websites. As a technical SEO expert he has driven significant revenue to some of the world’s largest brands including a fortune 15 telecom company and one of the biggest department stores in North America. Mark continues to provide technical SEO and digital marketing expertise to a growing list of Canadian companies who are looking for a Canadian knowledge with global experience.

 

Jennifer CarliJennifer Carli
// VP of Brand and Content Strategy, BMO

 

 

Personalized Engagement


Jacqueline RyanJacqueline Ryan
// Vice President, Sponsorship Marketing and Global Philanthropy, Scotiabank

Jacquie joined Scotiabank in 2012, and is currently Vice President, Sponsorship Marketing and Philanthropy at Scotiabank. In addition to leading one of the largest sponsorship and philanthropic portfolios in the country, Jacquie has the pleasure of leading a very dynamic team, comprised of some of Canada’s top marketers and industry experts. Jacquie’s current portfolio includes leadership on Scotiabank’s hockey, arts, philanthropy, and community programs.

While at Scotiabank Jacquie has transformed the Sponsorship and Philanthropy strategy driving a greater focus on the customer, and the community. Known as Canada’s Hockey Bank, Scotiabank’s sponsorship portfolio has propelled to the #1 position among its competitors under Jacquie’s leadership. Jacquie also re- engineered Scotiabank’s Philanthropic strategy leading to a concerted focus on young people in the community, in addition to sitting a co- chair of Scotiabank’s United Way campaign.

Prior to Scotiabank, Jacquie served as Head, Olympic Marketing for RBC, with responsibility for developing and implementing RBC's 2010 Olympic and Paralympic program. In 12 years at RBC Jacquie held a number of progressive positions, including Director, Community Marketing and Sponsorship, and Director, RBC Foundation.

Jacquie began her career in the ski industry in Banff, Alberta, followed by sport marketing positions at MacLaren Momentum and Lang and Associates.

Jacquie is a graduate of the University of Western Ontario, and holds a Masters Certificate in Marketing Communications Leadership from the Schulich School of Business, and a Post Graduate Diploma in Sport and Event Marketing from George Brown College.

Jacquie is a Board Member and Mentor with the Sponsorship Marketing Council of Canada, as well as past Chair of the 2014 Sponsorship Marketing Awards. Jacquie is also a member of the Board of Directors of the Michael Garron Hospital Foundation and a proud parent volunteer with Courcelette Community School.

Jacquie placed #8 on Yahoo Sports Top 25 most influential people in Canadian sport for 2015, and she and her team have been recognized for numerous achievements including the Sponsorship Marketing Council of Canada “Best in Show” and “Gold” awards for both Hockey and Arts sponsorship programs. In 2016 Jacquie was recognized as the George Brown 5 to Watch Alumni Achievement Award Winner.

Jacquie currently resides in Toronto with her husband and daughter. Jacquie spends a great deal of time outdoors with her family skiing, running, paddle boarding, and walking the dog.

 

Dom CarusoDom Caruso
// President & CEO, BBDO

Dom brings an uncommon background to his role at BBDO --- he’s come through the ranks as a strategic planner. While the nature of communications continues to evolve, Dom believes that insight and strategy is more crucial than ever. And that’s why he loves judging opportunities like this one.

Over his career Dom has garnered 3 Agency of Year titles and more than 10 Gold Cassies awards for effectiveness. But the numbers he values most are how employees rate the agency itself. Dom understands it’s a talent business. That’s why his focus is to create the environment that attracts, retains and inspires the best people to work at BBDO.

 

Innovative Media


Alison DemelisAlison Demelis
// Director, Marketing & New Business, Mediacom

Alison Demelis is an important part of the MediaCom family leading both Marketing and New Business for the agency. In her dual role she is responsible for developing agency-growth strategies, as well as the planning, development and implementation of MediaCom marketing strategies.

Prior to joining MediaCom, Demelis was the Director of National Sales at Cue Digital Media where she steered her clients to success by uncovering impactful consumer insights helping them navigate the fast-shifting media landscape and developing the right custom solutions across digital, social and mobile media.

During her career, Alison has worked with every media discipline and has full media model fluency. Alison held the title of Group Manager, The Mix - at Bell Media (formerly Astral Media) for over 10 years, where she developed an in-depth understanding of how to combine OOH, radio, television and digital to create multiplatform solutions for clients when others were still working in siloed environments.

In her spare time Alison is usually traveling with her 16 year old son, or cleaning up after him. She also spends many weekends cooking at her local restaurant in Leslieville.

 

Eva SalemEva Salem
// VP, Strategic Marketing, Canadian Tire Corporation

An innovative and entrepreneurial marketing executive with a proven track record for delivering award-winning creative and strong results, Eva Salem is the vice president of marketing for Canadian Tire Retail. Eva oversees the Canadian Tire marketing team, where she is responsible for brand building, creative ideation, and marketing initiatives for Canada’s most beloved retailer.

She spent the early years of her career in the heart of the cosmetics industry in New York City with some of the world’s most important brands, including Estee Lauder, Clinique, and L’Oreal.

Prior to joining Canadian Tire, Eva founded Canada’s first high-end, brand-driven maternity store, Belly, growing a $20,000 investment into more than $1-million in sales in its first year.

Eva holds a business degree from Western University’s Ivey School of Business. Eva lives in Toronto with her husband and three children

 

Customer Experience


Eva SalemTrinh Tham
// Vice President, Integrated Marketing, Sobeys

Trinh Tham is a seasoned business leader with experience in P&L management and growing some of Canada’s favourite brands including Sobeys, FreschCo, Tim Hortons, Bell Media, CTV, HBO, CraveTV, Discovery, Bravo, Comey, Space, MTV, Much, E!, Loblaws, President’s Choice, No Name and Grand & Toy.

Trinh is currently the VP, Marketing at Sobeys with oversight of all banner and private label Brand Strategy, Loyalty & CRM, Customer Insights, Media, Digital & Social Media, PR, Creative Studio, Promotions & Flyers, Sponsorships and Field Marketing.

Prior to Sobeys, she was VP of Integrated Marketing at Tim Hortons, Head of Marketing for Entertainment TV Brands at Bell Media and held Senior Marketing roles at Loblaw Companies.

Trinh obtained a Bachelor of Business Administration with a Major in Marketing and a Minor in Economics from Wilfrid Laurier University.

 

Jeff DackJeff Dack
// President, Carat

Jeff Dack is CEO of Carat Canada. He is responsible for operating one of the largest and most successful media agencies in the country with over 200 team members across 4 offices in Toronto, Montreal, Calgary and Vancouver.

Since 2000, Jeff has held various agency positions as a Creative, Strategist, and Operator, as well as having spent time on the client-side, leading Marketing Communications within a sizeable CPG organization. This unique experience and success in the Canadian marketplace has given Jeff a distinct perspective on the media and marketing industry, making him a sought after collaborator and trusted client advocate. 

At Carat, Jeff enjoys helping companies like: GM, Coca-Cola, Disney, P&G, Subway Mattel, Mastercard, Adidas and several others to achieve (and hopefully overachieve) their goals by bringing a consistent record of building brand awareness, delivering profitable growth, and driving market share for clients he is fortunate enough to call partners.

Previous to joining Carat in early 2016, Jeff held leadership positions at Lowe Roche, and Jamieson Laboratories.

Previous to that, Jeff made stops along the way at TBWA/Chiat Day, Zig, Cossette, GWP Brand Engineering and TAXI.

 

Pro-Bono


Brett MarchandBrett Marchand
// President & CEO, Cossette

Brett Marchand is the head of Vision7 International, a $750M marketing communications group, and Cossette Communications, Canada’s largest advertising agency—but the name tag on his door says “head cheerleader.” As President and CEO of Vision7 International, he oversees Cossette as Executive Chairman, as well as Citizen Relations PR, V7 Media and digital/advertising agency network The Camps Collective. He assumed leadership of the company in 2010 after Cossette, which was a public company (TSX: KOS), went private with its private equity partner, Mill Road Capital.

At the end of 2014, the company was sold to China’s BlueFocus Group, where he has a role as Chief Growth Officer. Mr. Marchand has seen Vision7 and Cossette be named a Platinum Employer by AON Hewitt (2017) and Agency of the Year by Strategy Magazine (2016 and 2017), and several of its clients have been named Marketer of the Year for five of the past seven years.

Prior to his career in advertising, Mr. Marchand was a marketer working for well-known brands like Procter & Gamble, Campbell’s Soups and Molson Breweries. His most famous achievement was the Molson Canadian “I am CANADIAN: The Rant” campaign, which has been recognized as Canada’s greatest of all time.

Mr. Marchand is proud to have been named a recipient of the Queen’s Diamond Jubilee medal for his charitable work in Canada and abroad. He is deeply involved with not-for-profit organizations in healthcare (SickKids Hospital Foundation, St. Michael’s Hospital Foundation, and CBT Associates), education (Pathways to Education and the University of Alberta School of Business), technology (NewCo Toronto, C100, and the Ontario Science Centre’s Innovators Ball) and affordable housing (Chair of the Habitat for Humanity Carter Work Project, 2017).

Mr. Marchand has been happily married for 22 years to Cynthia Morrison Marchand, with whom he has two wonderful children, Allie and Kyle.

 

Kobi Gulersen
// Marketing, MASTERCARD CANADA

Kobi Gulersen is responsible for driving Mastercard Canada’s B2B, B2B2C and key marketing relationships for Merchants (All Verticals), Issuers (Banks, Monoline, Merchants & Non-Traditional), Government and Products in Canada.

Before this role, Kobi held multiple roles including overseeing all sponsorship partnerships, Mastercard's B2C and B2B digital strategy, media and strategic planning.

Kobi also has international experience having worked in São Paulo, Brazil as Director of Digital Marketing, Media (on-line and offline) and CRM for Mastercard Brazil focusing on various initiatives including activation of Mastercard's sponsorship of the Brazilian National Football Team during a World Cup year.

Kobi has developed marketing & communications programs in Canada, USA, Latin America and the Caribbean working on both agency and client side.

Sponsor Judges

Environics Analytics Award


Peter BoggsPeter Boggs
// SVP Practice Leader, Environics Analytics

Peter Boggs is SVP at Environics Analytics and Practice Leader for the telecommunications, media and communications industries. With over 25 years of agency and client experience, Peter blends consumer insights with customer data to develop innovative strategies and analytics that increase customer acquisition, engagement and retention. He has driven profitable customer growth for leading retailers, telecoms and communications agencies.

 

Anna Percy-DoveAnna Percy-Dove
// EVP Strategy, FCB/SIX

As head of strategy for FCB/SIX Anna’s mission is to bring data, technology and creativity together to design individualized brand experiences that engage customers and deliver results for our clients. With over 2 decades of experience in digital, data and CRM, Anna has worked with a wide range of tier one brands including Scotiabank, Bell, Bank of Montreal, Sick Kids Foundation, TELUS, TD, Johnson & Johnson and BMW. Prior to joining FCB/SIX in 2016, Anna was SVP CRM & Customer Experience at Cossette and held senior positions at Elvis Communications, Blitz and Scotiabank. She holds a B.A/B.Ed. from York University and is a passionate cook, traveller and newbie sailor.


Panel

Anna Percy-Dove, EVP Strategy, FCB/SIX
Barb Storey, Senior Manager, Individual & Monthly Giving, Heart & Stroke Foundation of Canada
Cheryl Grishkewich, VP Brand Marketing, Loblaw Companies Limited
Josh Lakien, Director, Insurance Marketing, Corporate Marketing, CAA Club Group
Julia Sousa, Category Marketing, LCBO
Lauren Dineen-Duarte, Director of Communications & Social Media, American Express
Matthew Cowling, Marketing Director, Bell Media
Peter Boggs, SVP Practice Leader, Environics Analytics
James Sauter, Executive Vice President, DentsuBos

 


 

Facebook Mobile Marketing


Andrea Van LeeuwenAndrea Van Leeuwen        
// Head of Business Marketing, Facebook

Andrea Van Leeuwen is Head of Marketing at Facebook Canada since 2014. Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together.

Prior to joining Facebook, Andrea was at Microsoft where she led the SMB & Partner Sales & Marketing business, followed by Business Development in Advertising and Online.

 

Armin HuskaArmin Huska
// Chief Digital Officer, Mindshare

As Chief Digital Officer of Mindshare Canada, Armin Huska oversees the offering of one of Canada's largest buyers of digital media. In his role, he develops the digital capabilities within the agency whilst establishing thought-leadership and transformation for Mindshare's clients such as Unilever, American Express, Ford, Air Canada, Walmart, Kimberly Clark, HSBC, Mazda, Indigo and many more.

His influence and vast knowledge of the digital media landscape has helped Mindshare to be voted Canada's #1 Agency by WARC, but also one the leading agencies in data-driven media.

Prior to taking his Canadian role in 2012, Armin served for nearly two decades in a wide range of senior executive roles for various WPP companies, independent agencies, and media publishers in the U.K., Germany, Italy, and Austria. He was vital in building one of U.K.'s top five digital media agencies, and also in pioneering the German digital advertising landscape when working for ProSiebenSAT1 in Munich.


Panel

Andrea Van, Leeuwen Head of Business Marketing, Facebook
Armin Huska, Chief Digital Officer, Mindshare
Kathryn Buczko, Industry Manager, Facebook
Kayla Osmond, Creative Agency Partner, Facebook
Rob Geller, Industry Manager, Facebook
Rosie Gentile, SVP Strategy, Cossette
Ryan Saunders, VP Marketing, Coffee and Beverages, Nestle Canada

 


 

Snapchat Panel

Heather Moffat, Creative Strategist, Snapchat
Jennifer Stack, Director Of Social Media, Anomaly
Joe Strolz, Country Manager, Snapchat
Maria Sweeney, Brand Director for imported spirits and local rum, Pernod Ricard
Mert Inal, Executive Director, Theatrical Marketing Cineplex
Sean Bell, Brand Innovation Director, Zulu Alpha Kilo
Sharon MacLeod, Global Brand Vice President, Unilever
Stephanie Watsa, Director, Product Marketing, Mastercard
Youri Hollier, Director of Content, Cossette

 


 

YouTube Creative Storytelling Award


Mike HalminenMike Halminen
// Creative Lead, Google

Art & Science: If the creative process is the Art and Google is the Science…. Mike’s the “&” in the middle. As Creative Lead at Google Canada, he brings his years of advertising experience paired with deep knowledge of all things Google to help agencies and brands to come together to do amazing things.

 

Mike ArmstronMike Armstrong
// Brand Strategy Lead, Google

As a Brand Strategy Lead at Google, Mike studies brand building efforts globally and engages with Canadian organizations to help transform and propel their businesses forward. Prior to Google, he’s led global brands within Canada such as: Budweiser, Stella Artois, Dentyne, and Stride gum. Mike’s also spent time working on both ad agency and broadcast sides of the business.


Panel

Azadeh Attar, Canada Marketing, Google
Tracey Cooke, Vice President, Marketing and Communications, Nestle
Emily Baillie, Professor, Humber College
Jennifer Holgate, Former VP Marketing and Walmart Media Group, Walmart Canada
Katie Ainsworth, Cossette
Lisa Mazurkewich, Director of Marketing & Digital Experience, Starbucks
Matthew Seagrim, Managing Director, SCENE
Helen Galanis, President, Initiative Canada

Multi-Judges

Amanda Ploughman, CEO, Smak
Andrea Cook, President, FCB/SIX
Andrew Au, CEO, Intercept Group
Andrew Faria, Manager, National Director, Marketing, Woodbine Ent
Ben Feist, SVP, Technology, Wnderman Canada & Blast Radius, Wunderman
Bianca Barbucci, Communications and Brand, Stikeman Elliott LLP
Blair Smith, Professor, George Brown College
Brent Wardrop, Partner, Elemental Inc
Brian Howlett, Chief Creative Officer, Partner, Agency 59
Catherine Frank, Co-Founder, President & COO, Cleansheet Communications
Chantal Rossi-Badia, Sector Lead, Business Development, Amazon
Chris Clapworth, Senior Vice President, Manager, Marketing & Communications, National Specialty Leader, E-commerce, JLT
Christopher Law, President, Cue Digital Media
David Barnes, VP of advertising and communications, AMEX
Geoff Linton, CEO, Inbox Marketer
Glenn Thomas, Trade Marketing Manager, Globe & Mail
Jennifer Stahlke, VP, Customer Marketing, Wal Mart
Kerri Dawson, VP, Marketing, LCBO
Kristine Lyrette, President, Zenith
Lorne Solway, CMO, Carrot Insights
Matt Hassel, Chief Creative Officer, KBS
Maya Kane, Head of Marketing, News, Radio/Audio, Docs, CBC
Patty Jones, EVP, Managing Director , DDB Vancouver
Robin Whalen, President, Church+State
Sandy Di Felice, CMO, DAN
Sarah Murphy, Director, Strategic Market Solutions, Green Shield Canada
Scott Megginson, President, Canada, Kantar
Sheng Sinn, Business Director, JWT
Stacey Allen, VP, GM at Valassis Canada , Valassis Canada
Tara Tucker, VP, Global Marketing Communications, Spinmaster

Judges

Brand Building

Abhijeet Dutta Ray, Vice President Media & PR, Ethnicity Multicultural Marketing + Advertising
Andrea Hickey, Manager, Marketing and Communications, EfficiencyOne
Andrew Temes, Senior Marketing Manager, Enercare Home Services
Bernie Malinoff, President, element54
Cheryl Grishkewich, VP Brand Marketing, Loblaw Companies Limited
Chris Davies, Executive Creative Director, Traffik
Chris Stevenson, Founder & CEO, Ripple Creative Strategy
Dave Calder, Marketing Advisor, Ministry of Northern Development and Mines, Government of Ontario
Erica Fitzpatrick, Brand & Reputation Marketing Lead, Google
Ezra Santos, Managing Director, Reality Engine
Glenn McLeish, International Business Development Manager., Canada Post
Izabela Nanushi, Senior Digital Marketing Manager, BMO Financial Group
J. Sharon Leonard, Marketing and Special Projects Advisor, The University of Winnipeg
Jeff Swystun, CEO, Swystun Communications
Jenn Steinmann, President, Cundari
Jim Wortley, AVP Chief Creative Officer, IGM Financial
Karly Gaffney, Director, Strategy, Proof Inc
Karma Ingle, Director of Sales & Marketing, Mabel's Labels
Kathleen Honey, Associate Creative Director, Sandbox Advertising
Kevin Flynn, SVP, Strategy, Wunderman
Laurel Taylor, Fund Development Manager, Halifax Public Library
Luke Moore, EVP General Manager, Media, Cundari Group
Mark Jackson, President, Promotion Resource Group Inc
Mark Wyeth, Director of Sales and Partnerships, Megafone Media
Mary Lynne, Stewart National Director of Fund Development and Communications, March of Dimes Canada
Maxinne Abuyuan, Creative Director, Mirum Canada
Melanie Cunningham, President, Wellspring Integrated Marketing (trade name for Wellspring Productions Inc.)
Michae Palombo, Head of Entertainment, Twitter
Nathalie Leduc, Group Director, Business, Grip Limited
Peter Macdonald, Executive Head of Marketing, Dr. Oetker Canada Ltd.
Rick Chad, President, Chad Management Group
Ryan Saunders, VP Marketing, Coffee and Beverages, Nestle Canada
Shad Thomas, President, Glass Box Research Ltd
Stacey Black, Director of Marketing & Communications, Bulletproof
Stephen Morgan, Director of Marketing, Penguin Basements, Ltd.
Tom Symes, SVP, Brand Partnerships and Business Development, Fifth Story, A News Canada Company
Wanda Day, Marketing Consultant, City of Mississauga

 

Business Impact

Aaron Wilson, Director Marketing and Sales, Danatec Educational Services
Audrey Jamieson, President, Marketing Kitchen Inc.
Brian Holaday, Senior Director, Customer Experience & Engagement (formerly Senior Director, National Direct Marketing), Canadian Red Cross
Bruce Symbalisty, CM Strategic Director & Partner, Reality Engine Inc.
Chris Marshall, Creative Director / Founder, Content Citizen
Courtney Ecker, Marketing Manager, Fanshawe College, Reputation and Brand Management Department
Darrick Li, Senior Director, Sales, comScore, Inc.
Dave Stevenson, SVP Creative Director, Ariad Communications
Dustin Brown, Partner, Strategy, Elemental Inc.
Dustin Wright, Director, Marketing Communications, Arbor Memorial Inc.
Jaime Mills, Sr. Marketing Manager, Cable Base Revenue Management, Rogers
Jennifer Howard, VP Marketing, RBC
Jennifer van der Valk, Managing Director, Marketing and Digital Strategy, Government of Ontario
Jon Arklay, SVP BRAND, CREATIVE AND MARKETING, Bell Media
Josh Cormie, Executive Vice President, Ipsos
Katelyn Taylor, Head of Search, Canada GroupM
Kim Harland, SVP, SDI MKTG
Lauren Kam, Account Executive (I am submitting on behalf of Creative Director, Scott Schneider from Cossette), Cossette
Loretta Lam, Chief Strategist Focus Communications Inc
Matthew Cowling, Marketing Director, Bell Media
Melissa Nemec, Sr. Manager, Key Partnerships, Scotiabank
Michelle Lemmon, Senior Manager, Marketing and Strategy, TIFF (Toronto International Film Festival)
Nancy Mancini, President/Principal Consultant, Marcom Blueprints Inc.
Nicole Monaco, Marketing and Customer Experience Manager, Finning
Rachel MacQueen, VP Marketing, LoyaltyOne / AIR MILES Reward Program
Rebecca Sampson, Director, Marketing, LifeLabs
Rena Nickerson, Country Manager, SodaStream Canada
Rosie Gentile, SVP Strategy, Cossette
Ross Hugessen, Senior Vice President, Ipsos
Roxanna Kassam-Kara, National Marketing Director, Ronald McDonald House Charities Canada
Sameer Parekh, Manager, BCAA
Scott McKay, VP Strategy, Cossette
Sharon MacLeod, Global Brand Vice President, Unilever
Simone Hughes, Chief Marketing Officer Field Law
Tara Wickwire, Senior Director, Marketing and Brand Strategy, NATIONAL Public Relations
Ursula Green, VP CXO Halmyre

 

Community Engagment

Adrienne Connell, Senior Vice President & Partner Fleishman Hillard Highroad
Alex Shifrin, Managing Parter, LP/AD
Alina Morkin, VP of Marketing, Voices.com
Andrew Rusk, Business Director, J. Walter Thompson
Baijul Shukla, Director, Member Services and Strategic Partners, OSPE
Beatriz Breves, Associate Creative Director, TrackDDB
Bilal Jaffery, Digital Marketing and Customer Experience Management Leader Deloitte Digital
Boyd Neil, Professor (Former Senior Vice President at H+K Strategies), Humber College, School of Media Studies and Information and Ryerson Unversity
Brian Langerfield, SVP Executive Creative Director NATIONAL PR
Brodie Aikman, Creative Development Specialist, Farm Credit Canada
Chris Bolivar, Vice President, Brand & Marketing, Fire & Flower Cannabis
Christina Verdurmen, Sr. Product Marketing Communications Lead, Xbox, Microsoft Canada Inc
Christine Wellenreiter, Vice President, Marketing and Communications, GLC Asset Management Group Ltd.
Daniel Pilas, Head of Marketing - Canada, S.C. Johnson
Erica Ehm, CEO, Ehm & Co
Gomolemo Lolo, Madikgetla, Founder, Flam Arc Holdings
Jill Knaggs, Communications & Marketing Manager Canadian Manufacturers & Exporters
Johnson Chang, VP, Channel Lead and Digital, Balmoral Multicultural Marketing
Julia Sousa, Director, Category Marketing, LCBO
Karen Hazan, Senior Director of Marketing and Sales Operations, Canada Cartage
Lauren Dineen-Duarte, Director of Communications & Social Media, American Express
Linda Forrest, Manager, Strategic Communication & Outreach, Treasury Board Secretariat, Government of Ontario
Marianne Hamilton, VP, Global Marketing, Rakuten Kobo Inc.
Melody Dover, President + Creative Director, Fresh Media Inc.
Michelle Perez, VP Client Lead, Cossette
Nadia Flaim, Sr. Manager, Marketing Communications and Media Relations (Sports & Olympic Programming), Canadian Broadcasting Corporation
Nicole Glickman, VP, Client Services, Publicis Nurun
Roshni Wijayasinha, CEO & Lead Consultant, Prosh Marketing
Stephen Blythe, Corporate Category Director, Kruger Products LP

 

Customer Experience

Andy Byj, Professor, Sheridan College
Andy Krupski, Chairman, The Hive
Angela Sarino, Senior Director CIBC
Anna Frankel, Associate Director, Client Services, LoyaltyOne
Barbara Sheedy, Marketing Manager, CIO Program, IBM Canada
Bianca Knop, Founder, Wildfire Experiential and Event Marketing Inc.
Cheryl Zeldin, Senior Manager, TD Bank Group
Chris Brockbank, Chief Marketing Officer Firma Foreign Exchange
Christian Sauvageau, CEO, MedPath Global Inc.
Colleen Preisner, Vice President, Client Fulfillment, Inbox Marketer
Diana Conconi, SVP & Partner, Kaiser Lachance Communications
Guylaine Lessard, Marketing Lead - Discount Marketing, Sobeys
James Smith, MR, Environics Analytics
Jed Schneiderman, President and Co-Founder, Tapped Mobile
Joanne Clark, Director Marketing Communications and Public Relations, Public Services Health and Safety Association
Justin Haberman, Account Director, Strategy, Elemental Inc.
Kaila Basilij, Marketing Manager, Firma Foreign Exchange
Karen Blumel, President & Creative Director, Karen Blumel Consulting Inc.
Kerri Michell, Brand Specialist Farm, Credit Canada
Kevin Weagle, Creative Director, Promotivate LP
Lisa Mack, Director, Brand & Customer Experience Marketing, TELUS
Maggie Bettinson, Country Manager, Return Path
Matthew Logue, President, MKTG Canada (part of Dentsu Aegis Network)
Michelle Cody, Sr. Director, Digital Marketing, Rogers
Najib Faris, Director of International Marketing & Attraction Nova Scotia Office of Immigration
Nicolas Baldovini, CREATIVE DIRECTOR, lg2
Pankaj Gupta, Vice President, Response Advertising
Rebecca Shanks, Vice President, Account Management, The T1 Agency
Ryan Huber, Manager, Marketing Strategy, Cabinet Office - Ontario Government (OPS)
Serena Holmes, CEO, Tigris Events
Sophie Kotsopoulos, Senior Director National Hockey League
Stephanie Watsa, Director, Product Marketing, Mastercard
Stephen Rankin, Vice President, SPLASHMM INC
Susan Irving, Senior Director of Marketing, PepsiCo
Tammy Cash, EVP, Head of Marketing, Horizons ETFs
Tracy Smith, President, The Mark
Virginie Ludmer, Brand Marketing Manager, Volkswagen Canada

 

Digital & Tech

Alister Adams, VP, DIgital, Publicis
Aziz Memon, Chief Marketing Officer, Farber Group
Claire Sweeney, Managing Director, Resolution Media
Daniel Westgate, VP, Executive Creative Director, RI
David O'Connell, Principal, creative director, BANG! creative - strategy by design
Doyle Buehler, CEO, Dept.Digital
Dylan Gerard, Executive Creative Director, ICF Olson
Emily Baillie, Professor, Humber College
Emily Kilfoyle, Managing Director, Digital and Emerging Technology, Wavemaker
Giles Crouch, Managing Partner, Ekspansiv
Irina Kem, Senior Director of Marketing, Swish
James Bishop, Marketing Director, ROOT Data Center
Jason Rumanek, Group Leader, Customer Experience Management, D+H
Jeff Hum, Senior Manager, Digital and CRM Marketing, Arbor Memorial
Jenna Yim, VP, Solutions Strategy & Customer Experience, FCB Toronto & FCB/SIX Consulting
Jennifer Holgate, Former VP Marketing and Walmart Media Group, Walmart Canada
Joel Sears, Partner, Branderos
John Wunderlich, President, John Wunderlich and Associates, Inc
Kevin Hawley, Art Director, Barefoot Creative Inc.
Kirsten Homeniuk, Vice President, Marketing, Tourism Whistler
Kyle West, Loyalty Account Director, Bond Brand Loyalty
Lionel Wong, VP, Creative Director, Church+State
Mark Jordan, VP Brand Strategy and Chief Communications Officer, Kids Help Phone
Michael Palmer, Executive Creative Director, Quarry
mike wiles, VP, Account Management, Tribal DDB
Moe Kamal, Jr., Director of Digital Marketing Strategy, Toronto Film School and Yorkville University
Nick Bilodeau, Head of Marketing, Insurance, American Express (Canada)
Rafael Tercarolli, Head of digital marketing, Morneau Shepell
Rene Rouleau, VP Creative Director, BIMM
Rosanna Cavallaro, Associate Vice President Marketing Communications, Centennial College
Santo Ligotti, Executive Director, Head of Marketing, Canada JPMorgan Chase
Sarah Hall, Digital Marketing Specialist, PATTISON Outdoor Advertising
Tishan Canagasaby, VP, Business Lead, Cossette
Travis Cowdy, Executive Creative Director, DentsuBos
Trent Thompson, VP, Creative Director, BBDO Toronto
Xavier Picquerey, VP, Client Services, BAM Strategy
Yvette Elliott, Director, Business Development, St. Joseph Communications
Zemina Moosa, Managing Partner, Ogilvy Canada

 

Innovative Media

Aleena Mazhar, VP, FUSE LIVE
Brian Allen, Associate Creative Director, Havas Canada
Cass Zawadowski, VP, Creative Director, Wunderman/Blast Radius
Dan Alvo, Director, Mars Canada
Dylen Postnikoff, Head of Entertainment and Content Marketing, CBC
Jacqui Faclier, SVP, Client Service Director, DDB Toronto
Jeffrey Da Silva, Executive Creative Director, Partner, Sid Lee
Jennifer Posnikoff, Director, Marketing Communications, Virgin Mobile
Jessica Joerg, VP, Group Director, Wunderman / Blast Radius
Kevin Simcock, Creative Director, Klick Inc
Kyle Turk, Director of Marketing & Communications, Welch LLP
lance koenig, CSO, KBS+
Lindsay Gavey, Director of Marketing Strategy, Banfield Agency
Meghan Savage, Director of Marketing, Andrew Peller Ltd.
Mert Inal, Executive Director, Theatrical Marketing, Cineplex
Michael Davidson, Founding Partner, Davidson Consulting Group
Nisha Carcasole, Director, Merchant Marketing, Mastercard Canada
Ramesh Nilakantan, Managing Director & Partner, Monsoon Communications Inc.
Sam Leung, Vice President, Search & Ad Technologies, The Aber Group
Sarah Van Lange, Director, Communications, Cineplex
Stephanie Wolfe, Marketing Director, Head of Canada, BlackRock
Tom Arhontoudis, Professor and Coordinator School of marketing, George Brown College

 

Personalized Engagement

Andrea Dorfman, B2B Content Writer, Strategist - and B2B/B2C copywriter, a4d4 communications
Andy Braunston, VP | Content & Strategy Wavemaker
Baijul Shukla, Director, Member Services and Strategic Partners, Ontario Society of Professional Engineers
Christine Roche, Senior Marketing Manager, RBC
Dave Laing, Creative Director, The Digital Factory, Scotiabank
Emma Todd, Head of Marketing, Blockchain Association of Canada
Eric Belanger, Associate Creative Director, Sandbox Advertising
Fiona Tan, Senior Marketing Manager, Scotiabank
Frederick Martel, Senior Manager, Product and Business Devlopment, Canada Post Corporation
Grace Pickard, Director, Strategic Marketing, Manulife
Kaksha Mehta, Senior Manager, Marketing, RBC
Karon Narine, Marketing Research Analyst, Star Metroland Media
Laurence Metrick, Creative Director, Metrick System
Lisa Mazurkewich, Director of Marketing & Digital Experience, Starbucks
Matthew Seagrim, Managing Director, SCENE
Michael Katzikowski, Creative Director, 6Degrees Integrated Communications
Randy Tait, Studio Manager, Manulife
Ray Gracewood, Chief Commercial Officer, Organigram Inc.
Santo Ligotti, Executive Directo Marketing, JPMorgan Chase
Tara Powadiuk, Global Media Group Manager, Canada and Latin America, Microsoft Canada Inc

 

Pro Bono

Rick Chad, President, Chad Management Group
James Chalmers, Group President & CEO, TACK10 Strategy
Marc Cooper, Partner, Junction 59 Response
Krista Webster, President & CEO, Veritas
Craig Ferguson, Creative Director, DDB
Ishan Ghosh, CEO, Barrett and Welsh
Erin Kawalecki, Creative Director, Tribal DDB
Ian Mackenzie, Executive Creative Director, FCB/SIX
Guy Stevenson, Chief Customer Engagement Officer, Ogilvy Canada

Judging Process

First Round

The First Round is judged online by a panel of judges from across Canada. These judges, all with years of experience in their field, evaluated the entries on Strategy, Creativity and Results, all equally weighted. A panel of Senior Judges and our Senior Judging Co–Chairs are available to the judges for questions and to guide them through the online process.

Second Round

In the Second Round, the Senior Judges and Senior Judge Co–Chairs judge the top entries in the categories and disciplines. The scores from the two rounds are combined to determine Gold, Silver and Bronze awards.

Best of the Best

The top entries from the Second Round are reviewed and the Best of the Best is awarded, making this award truly representative of the best in Canadian marketing.

entry
Disciplines & Categories

Strategy.  Creative.  Results. 

Recognizing the top campaigns in Canada across 7 Disciplines and 9 Categories.

2019 Entry Submissions open in May and Final Deadline is in mid-July.

Overview

The goal of the Canadian Marketing Association Awards is to recognize the top marketers in the country for excellence in marketing, whatever the discipline, whatever the sector.

Of course, a marketing campaign can't start without a strategy. It can't be done without great creative. And it can't succeed without great results.

This is why the judging process will be based equally on STRATEGY, CREATIVE and RESULTS. A great strategy drives impactful creative. Impactful creative drives great results. And great results – sales, click – through rates, perception changes, behavior changes – are proof that the objectives as set out in the strategy were met or, even better, surpassed.

Our belief: the more equitably the work is judged, the more meaningful the awards will be to the winners and to the entire Canadian marketing community.

Disciplines and Categories

Awards grid

Disciplines

All submissions must represent work that has been created for legitimate clients. CMA reserves the right to disqualify entries on this basis.

2018 Campaign Start and End Dates – December 1 2016 through June 1 2018

[ Brand Building | Business Impact | Community Engagement | Digital & Tech |
Personalized Engagement | Innovative Media | Customer Experience | Pro Bono ]


Brand Building

Long-term marketing initiatives that drive brand health including awareness, perception, consumer behaviours and attitudes. Campaigns should be in-market for a minimum of four months.

Success is defined by:

  • Achieving excellence in creativity and strategy, with the ability to show positive long-term business results based on stated objectives and KPIs
  • Great campaigns should also showcase a range of media and technology: digital, social, broadcast, out-of-home, print, as well as direct

*Formerly Advertising


Business Impact

Short term campaigns play a vital role in the success of building business through activating a rapid consumer response. As compared with “Brand Building”, these efforts are designed to generate immediate outcomes, within one to four months in market.

These campaigns should demonstrate:

  • Seasonal or tactical advertising
  • the ability to drive positive outcomes as stated by the Client’s objectives such as sales increases, web or store traffic, event participation or rapid change in consumer behaviour
  • An insightful, creative or innovative means of reaching the consumer in any form(s) of media including broadcast, social, digital, print, OOH, or direct

*Formerly Advertising


Community Engagement

Community Engagement is all about the dialogue between brands and people - clients, consumers, partners or employees. Successful campaigns use Public Relations/Social Media to spark continued exposure (earned media, impressions and interactions) with:

  • Current news items
  • Public interest topics
  • Product promotions

Organizational updates


Digital & Tech

Although digital is now part of most successful integrated campaigns, on its own it can be a powerful weapon to building business and brands.

Whether it takes the form of mobile, websites, apps, tech-builds or content, digital technology has the ability to reach consumers in the right moment at the right time and with the right message.  Campaigns that excel in this discipline will demonstrate:

  • targeted results on their brand and business
  • results that can include customer acquisition or retention, and accelerated brand growth
  • the use of innovative technology or an innovative use of existing digital and social platforms to meet clients’ goals


Personalized Engagement

Any direct engagement B2B or B2C program designed to manage long term relationships (quarterly or annually) or lifetime value driven (as opposed to one off tactics). Communications use personalization techniques to drive measurable business results. Programs may focus on specific moments in the customer lifecycle such as:

  • acquisition
  • welcome/activation
  • cross-sell/upsell
  • retention or
  • win-back
  • or entire customer lifecycle management journeys

Programs can include single channels or multi-channel engagements using either paid, earned, or owned channels. These channels could include any addressable/personalized medium at the segment or 1:1 level.

Key KPIs could include cost-per-lead, cost-per-acquisition, activation rates, customer lifetime  value,  retention rates, ongoing engagement rates, repeat purchase rates and others.


Innovative Media

Winning campaigns that successfully use marketing to reimagine how customers interact with brands. These campaigns live:

  • Beyond "the moment"
  • Drive strong business results

They use creative solutions and innovative media technologies to effectively influence or engage their target audiences.

Successful submissions will represent innovation within media channels that drives measurable business results. 


Customer Experience

Shopper marketing drives sales and builds brand equity with customers using a number of channels and tactics. These initiatives can include:

  • Sweepstakes or contests
  • Online couponing
  • Digital engagement
  • Event activations
  • Gifts with purchase (GWP)
  • Loyalty rewards
  • Retail and in–store activity
  • Packaging
  • Sampling
  • Partnerships
  • and others

Shopper marketing encompasses successful marketing campaigns with customers sometime throughout the shopper journey that take place in a retail environment, be it brick and mortar and/or ecommerce.


Pro Bono

Pro Bono recognizes campaigns developed at little to no cost for a not-for-profit client. The campaign can use donated or paid–for media to support the campaign but creative work must have been done for free.

All campaigns entered in the Pro Bono category will be judged against each other in one group, with no discipline divisions.

Success will be based on the successful accomplishment of objectives and KPIs such as awareness, participation, fund raising, attitude and behaviour change.

 

Categories

Under each discipline, you must enter your campaign in one or more of the following categories.


Automotive

 

Product and services include:

  • manufacturers
  • dealers
  • aftermarket
  • and others
     

Business

 

B2B product and services include:

  • information technologies (hardware, software, networking system infrastructure)
  • transportation
  • delivery
  • business self–promotion, and others
     

Food & Beverage 

 

Products intended for:

  • consumer consumption

*Excluding products for health care, personal care or for the home.

     

Consumer Products

 

Products intended for:

  • personal care
  • for use in the home
  • these can include consumer goods, books, electronics, beauty products, consumer devices and others

*Excluding F&B and health care products

     

Consumer Services 

 

Services intended for:

  • personal care
  • for use in the home
  • these can include travel, gaming, entertainment, telecommunications, Internet, ISP, landline, cellular, wireless, broadcast (radio, TV), satellite and others
     

Financial

 

Product and services include programs developed around:

  • lead generation
  • traffic building
  • customer service
  • order generation
  • database building
  • retention or acquisition
  • these can include banking and credit, insurance, and wealth management
     

Social Causes

 

This includes:

  • NGO
  • PSAs
  • charities
  • fund-raising
  • causes
  •  associations, government, public sector and others
     

Retail

 

Initiated by:

  • retailers (stores and online)
  • dealers
  • distributors
  • manufacturers and;
  • food services to build traffic and sales
  • these include catalogue and e–commerce – websites and other interactive methods that include product information and ordering devices
     

Health Care

 
  • products (OTC included) and/or services intended for maintenance and improvement of physical and mental health 
  • campaigns supporting pharmaceutical, health & wellness clinics/centres and hospitals

 

How to Enter

Entries are now closed. Good luck to all who submitted their campaigns!

Here is the information you need about your campaign to submit your entry!

For the 2018 CMA Awards, your campaign must have results tabulated within the last 18 months (between December 1, 2016 and June 1, 2018). Campaigns that ran in Canada or campaigns that ran in other markets but were developed by Canadian marketers for Canadian clients are eligible for entry. CMA reserves the right to reassign the entry category.

Entries containing results tabulated after June 1, 2018 may be disqualified at the discretion of the judging committee and CMA. CMA is not responsible for any entrant submission error. The decision of the judging committee and CMA is final.

There are five main areas which must be answered and you will need to be as specific as possible. Provide program details under the topics exactly as listed in the appropriate fields.
DO NOT include the agency name in the body of the text or have it appear on any of the award entry links, documents or URL references.

Your submission must be provided in the fields provided, using the correct character counts as the site cannot accept further information and will truncate the entry field information.
If you deem necessary, simple graphs or charts may be presented to illustrate a point. They may be provided in digital format as part of the creative attachments – no more than one chart/graph.


1. Background/Summary (1,000 characters)

  • Identify key market and competitive insights that led to this campaign.
  • Clarify if this campaign was a new initiative or an extension of a previous program.
  • What was the gross marketing budget range for the campaign/project (including agency fees, media and postage)?


2. Marketing Challenge/Objectives (1,000 characters)

  • What were the quantifiable core business objectives? (E.g. "Generate a lift of 2% in gross sales.")
  • What were the campaign specific communication objectives? ( E.g. "Generate an increase in brand awareness of 5% points," "Generate a 2.25% response rate," etc. )


3. Strategy – "The Big Idea" [1/3 of scoring value] (1,600 characters)

  • Who was the core target market?
  • What was the strategic impetus that shaped the campaign's direction?
  • How did this strategic insight lead and shape the channel and media strategy?
  • What was unique and different about your approach?
  • Why was it appropriate for your target?


4. Creative and Execution [1/3 of scoring value] (1,600 characters)

  • How did your strategy manifest into a creative look and feel?
  • What made it stand out and be noticed by your target?
  • How did you maximize the various media available to push your creative product?


5. Results [1/3 of scoring value] (1,200 characters)

  • Confirm how your campaign performed against the numbers provided in the objectives section in Question 2.
  • Identify KPIs that proved your marketing initiative delivered impact.

 

Accepted File Formats

PLEASE NOTE: Agency names MUST NOT appear on any submitted materials. Please check document headers and footers carefully before submitting files and set up an alias for website URL’s hosted by an agency. Client hosted URLs are accepted.

  • Video (mpg, mov)
  • Audio (mp3)
  • Image (pdf or jpeg only )
  • Website (URL) – website URLs are accepted. For websites that cannot be accessed publicly (i.e. intranet websites), entrants are recommended to take screenshots and assemble them in a multi–page PDF file. Please be sure to alias your website URL’s away from addresses that identify the submitting agency. Client URLs are accepted.
  • Documents (pdf)

Note: Maximum size for any upload is 1GB and no longer than 2 minutes in length

NO MORE THAN 6 CREATIVE ELEMENTS WILL BE ACCEPTED.

Marketer of the Year

FREE to enter and no videos required.

1. Marketing Leadership (2,000 characters)

  • Describe how the nominee demonstrates exceptional marketing acumen and leadership in their organization


2. Business Success (2,000 characters)

  • Provide examples of how these skills translated into business success for the organization


3. Industry Support/Contribution (2,000 characters)

  • Describe how the nominee forwarded the cause of Canadian marketing, especially beyond borders

 

Accepted File Formats

If you wish to include supporting material:

  • Video (mpg, mov)
  • Audio (mp3)
  • Image (pdf or jpeg only )
  • Website (URL) – website URLs are accepted. For websites that cannot be accessed publicly (i.e. intranet websites), entrants are recommended to take screenshots and assemble them in a multi–page PDF file. Please be sure to alias your website URL’s away from addresses that identify the submitting agency. Client URLs are accepted.
  • Documents (pdf)

Note: Maximum size for any upload is 1GB and no longer than 2 minutes in length

NO MORE THAN 6 CREATIVE ELEMENTS WILL BE ACCEPTED.

Please note, all entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed in" for any creative elements in French.

 

Help!

  • If you read of the above and still have questions about entering the CMA Awards, contact awards@thecma.ca
  • If you encounter technical difficulties while entering, contact support@awardforce.com .

 

Good luck!!

Special Entry Instructions

Awards are entered into a specific category within a discipline. For example, you can enter in Digital: Automotive or Promotion/Shopper Marketing: Retail.

The Data Marketing, Mobile Marketing, and Creative Storytelling awards are free to enter, but you must have entered the campaign in another category/discipline first.

There are no restrictions to nominate someone for Marketer of the Year as long as the person meets the eligibility requirements.

FAQ’s

How do I create an account to enter?
Create an account here.

Why is my text cut off in one or more of the boxes for campaign details?
Each section contains a maximum character count.

How many creative files will be accepted?
A maximum of 6 supporting files will be accepted.

What is the cancellation/refund policy?
We can only confirm your CMA Awards Gala tickets once we have received your payment in full. To be eligible for refunds, all cancellations must be in writing to awards@theCMA.ca and be received on or before October 20, 2018. A $99 per ticket or $499 per table administration fee will be charged. No refunds will be provided for cancellations made after this date.

My campaign ran in the US, is it still eligible?
Campaigns that ran in Canada or campaigns that ran in other markets but were developed by Canadian marketers for Canadian clients are eligible for entry. CMA reserves the right to reassign the entry discipline or category at any time.

Who can help me decide which category my campaign should be submitted into?
Contact awards@thecma.ca for assistance in determining into which category(s) your campaign should be entered. We are happy to help!

When will I find out if my submission has been shortlisted?
Notifications will be emailed to the individual listed as the contact person for each entry that is shortlisted by early October.

PayPal won’t accept or process my credit card. Who do I contact for assistance?
If you are having difficulties processing payment through our PayPal account online, please contact awards@thecma.ca.

I can’t upload my supporting documents. Who do I contact?
Please contact Award Force technical support at support@awardforce.com

Why are there multiple deadline dates?
CMA encourages submitting entries early by offering multiple deadlines with increasing entry fee rates. The early–bird deadline offers the lowest entry fee. Entry fees are increased for the final deadline with pricing surcharge for non–member taking effect in the last few days.

How do I know if I’m a CMA member?
CMA membership is assigned to companies. Therefore, if your organization is a CMA member, you are a CMA member. Find out if you/your organization is a CMA member by viewing the member directory.

What are the dates for campaign eligibility for 2018?
Your campaign must have results tabulated within the last 18 months (between December 1, 2016 and June 1, 2018). Entries containing results tabulated after June 1, 2018 may be disqualified at the discretion of the judging committee and CMA. CMA is not responsible for any entrant submission error. The decision of the judging committee and CMA is final.

How does the Pro Bono category work?
The Pro Bono category was created to recognize campaigns developed at little to no cost to a client. The campaign can use donated or paid–for media to support the campaign but creative work must have been done for free.

All campaigns entered in the Pro Bono category will be judged against each other in one group, with no discipline divisions, and one overall Pro Bono award will be given.

How do I enter the Environics Analytics Data Marketing Award? What is the entry fee?
The Environics Analytics Data Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the Facebook Mobile Marketing Award? What is the entry fee?
The Facebook Mobile Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the YouTube Creative Storytelling Award? What is the entry fee?
The YouTube Creative Storytelling Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the SnapChat Award? What is the entry fee?
The SnapChat Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I nominate someone for the Marketer of the Year Award? What is the entry fee?
The Marketer of the Year or Lifetime Achievement Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

Deadlines and Pricing

  Open for Entries May 1st 2018

Until June 14th, 2018

Until July 4th, 2018

Until July 17th 2018

1st deadline,
Noon ET

2nd deadline, noon ET

Final deadline
Noon ET

         
 

Member

$299

$449

$449

 

Non–member

$449

$599

$699

 

Marketer of the Year

Free

Free

Free

 

Data Marketing

Free

Free

Free

 

Mobile Marketing

Free

Free

Free

 

Creative Storytelling

Free

Free

Free

 

Snapchat AR Marketing

Free

Free

Free


Final deadline for all submissions: July 17th, 2018, noon ET


(Prices do not include HST. All pricing final)

Prices do not include HST.

CMA: CMA Awards Gala Cancellation Policy:
We can only confirm your CMA Awards Gala tickets once we have received your payment in full. To be eligible for refunds, all cancellations must be in writing to awards@theCMA.ca and be received on or before October 20, 2018. A $99 per ticket or $499 per table administration fee will be charged. No refunds will be provided for cancellations made after this date.