CMA Awards Gala 2019

CMA will continue its 50-year tradition of celebrating Canada’s leading marketing campaigns and professionals through the CMA Awards platform. Excellence deserves to be recognized in all times.


Campaign Entries: Now Open

Submit Entry

  • CMA is pleased to offer each Member organization their first submission at no charge, in recognition of the unusual times that we're in.
  • In addition we are pleased to confirm that our Special Awards are also free:
      • Marketer of the Year, Presented by IGM Financial
      • Lifetime Achievement
      • Canada Post Integrated Marketing Award – NEW
      • LinkedIn B2B Marketing Award – NEW
      • Environics Analytics Data Marketing Award
      • Facebook Mobile Marketing Award
      • Cannabis Marketing Award

  • All campaign entries are completed online, as usual
  • Please see additional FAQ in the Disciplines & Categories section below


Judge Applications: Now Open

Apply Now

  • Serving as a judge allows you to bolster your experience as a marketing leader and go behind the scenes of Canada’s top marketing campaigns
  • All Judging is complimentary and is completed online, as usual, including the application process


CMA Awards Gala: November 20

  • The CMA Awards Gala is an important celebration of the Canadian marketing profession and its work
  • We don’t know whether Gala will be celebrated with a great meal and fine wine at a live Gala or with a great meal and fine wine in our homes with a virtual Gala, but it will be celebrated
  • Given the uncertainty around COVID-19, CMA is routinely evaluating how best to safely and effectively deliver a best-in-class experience and will provide an update as regulations and recommendations evolve


We’re looking forward to recognizing marketing excellence as we have always done, and we’re excited to celebrate the creativity, innovation and ingenuity that our incredible community continues to deliver.

 


Canada Post    LinkedIn

Environics Analytics   FacebookLift & Co

IGM Financials   Nabs

entry
Disciplines & Categories

Recognizing the top campaigns in Canada across 6 Disciplines and 9 Categories

Now Open for Entries Until July 20 at noon ET

Overview

The goal of the Canadian Marketing Association Awards is to recognize the top marketers in the country for excellence in marketing, whatever the discipline, whatever the sector.

Of course, a marketing campaign can't start without a strategy. It can't be done without great creative. And it can't succeed without great results.

This is why the judging process will be based equally on STRATEGY, CREATIVE and RESULTS. A great strategy drives impactful creative. Impactful creative drives great results. And great results – sales, click – through rates, perception changes, behavior changes – are proof that the objectives as set out in the strategy were met or, even better, surpassed.

Our belief: the more equitably the work is judged, the more meaningful the awards will be to the winners and to the entire Canadian marketing community.

Disciplines and Categories

Awards grid
Note: The CMA Awards allows a limit of 5 entries per campaign

2020 Campaign Start and End Dates – December 1 2018 through June 1 2020

 

Disciplines

All submissions must represent work that has been created for legitimate clients. CMA reserves the right to disqualify entries on this basis.

2020 Campaign Start and End Dates – December 1 2018 through June 1 2020


Brand Building

Long-term marketing initiatives that drive brand health including awareness, perception, consumer behaviours and attitudes. Campaigns should be in-market for a minimum of four months.

Success is defined by:

  • Achieving excellence in creativity and strategy, with the ability to show positive long-term business results based on stated objectives and KPIs
  • Great campaigns should also showcase a range of media and technology: digital, social, broadcast, out-of-home, print, as well as direct


Business Impact

Short term campaigns play a vital role in the success of building business through activating a rapid consumer response. As compared with “Brand Building”, these efforts are designed to generate immediate outcomes, within one day to four months in market.

These campaigns should demonstrate:

  • Seasonal or tactical advertising
  • the ability to drive positive outcomes as stated by the Client’s objectives such assales increases, web or store traffic, event participation or rapid change in consumer behaviour
  • An insightful, creative or innovative means of reaching the consumer in any form(s) of media including broadcast, social, digital, print, OOH, or direct


Customer Experience

CX and shopper marketing drives sales and builds brand equity with customers using a number of channels and tactics throughout the relationship. These initiatives can include:

  • Sweepstakes or contests
  • Online couponing
  • Digital engagement
  • Event activations
  • Gifts with purchase (GWP)
  • Loyalty rewards
  • Retail and in–store activity
  • Packaging
  • Sampling
  • Partnerships
  • and others
Shopper marketing encompasses successful marketing campaigns with customers sometime throughout the shopper journey that take place in a retail environment, be it brick and mortar and/or ecommerce.


Engagement

Engagement is about the dialogue between brands and people – B2B, B2C, partners or employees. To manage long term relationships (quarterly or annually) or lifetime value driven (as opposed to one off tactics), the dialogue can use personalization techniques or target a community.

  • • Public Relations/Social Media are used to spark continued exposure (earned media, impressions and interactions) with:
    • current news items
    • public interest topics
    • product promotions; or
    • organizational updates
  • Programs with a CRM or 1:1 focus on specific moments in the customer lifecycle such as:
    • acquisition
    • welcome/activation
    • cross-sell/upsell
    • retention or win-back rate; or
    • entire customer lifecycle management journeys


Innovative Media

Winning campaigns that successfully use marketing to reimagine how customers interact with brands. These campaigns live:

  • Beyond "the moment"
  • Drive strong business results

They use creative solutions and innovative media technologies to effectively influence or engage their target audiences.

Successful submissions will represent innovation within media channels that drives measurable business results.


Martech

Marketing Technologies (Martech) are now part of most successful integrated campaigns because it enables companies to run effective marketing operations at scale. It’s a powerful weapon to building business and brands and organizations that leverage the power of Martech grow faster and improve their revenue. Whether it takes the form of mobile, websites, apps, tech-builds or content, Martech can reach consumers in the right moment at the right time and with the right message. Campaigns that excel in this discipline should demonstrate:  

  • targeted results on their brand and business
  • results that can include customer acquisition or retention, accelerated brand growth and customer experience
  • the use of innovative technology or an innovative use of existing digital and social platforms to meet clients’ goals
  • activity that is data/analytics triggered and part of an always-on communications strategy 

Categories

Under each discipline, you must enter your campaign in one or more of the following categories.


Automotive

 

Product and services include:

  • manufacturers
  • dealers
  • aftermarket
  • and others
     

Business

 

B2B product and services include:

  • information technologies (hardware, software, networking system infrastructure)
  • transportation
  • delivery
  • business self–promotion, and others
     

Consumer Products

 

Products intended for:

  • personal care
  • for use in the home
  • these can include consumer goods, books, electronics, beauty products, consumer devices and others

*Excluding F&B and health care products

     

Consumer Services 

 

Services intended for:

  • personal care
  • for use in the home
  • these can include travel, gaming, entertainment, telecommunications, Internet, ISP, landline, cellular, wireless, broadcast (radio, TV), satellite and others
     

Financial

 

Product and services include programs developed around:

  • lead generation
  • traffic building
  • customer service
  • order generation
  • database building
  • retention or acquisition
  • these can include banking and credit, insurance, and wealth management
     

Food & Beverage 

 

Products intended for:

  • consumer consumption

*Excluding products for health care, personal care or for the home.

     

Health Care

 
  • products (OTC included) and/or services intended for maintenance and improvement of physical and mental health 
  • campaigns supporting pharmaceutical, health & wellness clinics/centres and hospitals

Retail

 

Initiated by:

  • retailers (stores and online)
  • dealers
  • distributors
  • manufacturers and;
  • food services to build traffic and sales
  • these include catalogue and e–commerce – websites and other interactive methods that include product information and ordering devices
     

Social Causes

 

This includes:

  • NGO
  • PSAs
  • charities
  • fund-raising
  • causes
  •  associations, government, public sector and others
     

 

How to Enter

In recognition of the dynamic environment that our members are facing, CMA is pleased to offer all Members their first entry submission at no charge.

For the 2020 CMA Awards, your campaign must have results tabulated within the last 18 months (between December 1, 2018 and June 1, 2020). Campaigns that ran in Canada or campaigns that ran in other markets but were developed by Canadian marketers for Canadian clients are eligible for entry.

CMA reserves the right to reassign the entry category.

Entries containing results tabulated after June 1, 2020 may be disqualified at the discretion of the judging committee and CMA.

CMA is not responsible for any entrant submission error. The decision of the judging committee and CMA is final.

There are four main areas which must be answered and you will need to be as specific as possible. Provide program details under the topics exactly as listed in the appropriate fields.

DO NOT include the agency name in the body of the text or have it appear on any of the award entry links, documents or URL references.

Your submission must be provided in the fields provided, using the correct character counts as the site cannot accept further information and will truncate the entry field information.

If you deem necessary, a simple graph or chart may be presented to illustrate a point. It may be provided in digital format as part of the creative attachments – no more than one chart/graph.

To be eligible, submitted entries must comply with all applicable laws and be consistent with principles reflected in the CMA Canadian Marketing Code of Ethics and Standards, such as professionalism, transparency, accuracy, truthfulness and the protection of personal information.

Ads portraying illegal products will not be eligible.

CMA reserves the right to disqualify entries that do not meet these requirements, in which case the application fee will be refunded.

Special Entry Instructions

Awards are entered into a specific category within a discipline. For example, you can enter in Martech: Automotive or Brand Building: Retail.

The Canada Post Integrated Marketing Award, LinkedIn B2B Marketing Award, Environics Analytics Data Marketing Award, Facebook Mobile Marketing Award, and Cannabis Marketing Award are free to enter.

The Canada Post Integrated Marketing Award, LinkedIn B2B Marketing Award, Environics Analytics Data Marketing Award, Facebook Mobile Marketing Award, and Cannabis Marketing Award are free to enter.

Also FREE to enter are the Marketer of the Year and Lifetime Achievement Awards. There are no restrictions to nominate someone for Marketer of the Year pr Lifetime Achievement Award as long as the person meets the eligibility requirements.

FAQ’s

What is CMA doing for Entrants in response to COVID-19?
In recognition of the dynamic environment that our members are facing, CMA is pleased to offer all Member organizations their first entry submission at no charge. Check if your organization is a Member.

I am a CMA Member. How do I get my first entry for free?
When you create an entry, select Member from the dropdown menu and select which category and discipline you will be entering in. Complete the entry as normal and there will be a tab called "Member Payment Details" that will provide you with the process to receive your first entry for free.

How do I create an account to enter?
Create an account here.

Why is my text cut off in one or more of the boxes for campaign details?
Each section contains a maximum character count.

How many creative files will be accepted?
A maximum of 6 supporting files will be accepted.

What is the cancellation/refund policy?
We can only confirm your CMA Awards Gala tickets once we have received your payment in full. To be eligible for refunds, all cancellations must be in writing to awards@theCMA.ca and be received on or before October 19, 2020. A $99 per ticket or $499 per table administration fee will be charged. No refunds will be provided for cancellations made after this date.

What is the cancellation/refund policy for entries submitted?
Refunds can be made only if written notification of the entrant’s wish to withdraw their entries reaches the CMA office before June 28. Refunds made up until this date will be subject to a $95 administrative cancellation fee. No refunds will be considered by the CMA after June 28, regardless of any extension to the entries deadline. Entries can only be cancelled by the CMA and cannot be cancelled or removed from the CMA Awards in any way after June 28.

How many times can I enter a campaign?
CMA limits the submission of each unique campaign to 5 times or less. The campaign can be submitted across any of the disciplines/categories. This limit does not apply to special awards (Cannabis Marketing, Canada Post, Environics Analytics Data Marketing, Facebook Mobile Marketing and LinkedIn B2B Marketing). Organizations can submit an unlimited number of unique campaigns. 

My campaign ran in the US, is it still eligible?
Campaigns that ran in Canada or campaigns that ran in other markets but were developed by Canadian marketers for Canadian clients are eligible for entry. CMA reserves the right to reassign the entry discipline or category at any time.

Who can help me decide which category my campaign should be submitted into?
Contact awards@thecma.ca for assistance in determining into which category(s) your campaign should be entered. We are happy to help!

When will I find out if my submission has been shortlisted?
Notifications will be emailed to the individual listed as the contact person for each entry that is shortlisted by early October.

PayPal won’t accept or process my credit card. Who do I contact for assistance?
If you are having difficulties processing payment through our PayPal account online, please contact awards@thecma.ca.

I can’t upload my supporting documents. Who do I contact?
Please contact Award Force technical support at support@awardforce.com

Why are there multiple deadline dates?
CMA encourages submitting entries early by offering multiple deadlines with increasing entry fee rates. The early–bird deadline offers the lowest entry fee. Entry fees are increased for the final deadline with pricing surcharge for non–member taking effect in the last few days.

How do I know if I’m a CMA member?
CMA membership is assigned to companies. Therefore, if your organization is a CMA member, you are a CMA member. Find out if you/your organization is a CMA member by viewing the member directory.

What are the dates for campaign eligibility for 2020?
Your campaign must have results tabulated within the last 18 months (between December 1, 2018 and June 1, 2020). Entries containing results tabulated after June 1, 2020 may be disqualified at the discretion of the judging committee and CMA. CMA is not responsible for any entrant submission error. The decision of the judging committee and CMA is final.

How do I enter the Canada Post Integrated Marketing Award? What is the entry fee?
The Canada Post Integrated Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the LinkedIn B2B Marketing Award? What is the entry fee?
The LinkedIn B2B Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the Environics Analytics Data Marketing Award? What is the entry fee?
The Environics Analytics Data Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the Facebook Mobile Marketing Award? What is the entry fee?
The Facebook Mobile Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the Cannabis Marketing Award? What is the entry fee?
The Cannabis Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I nominate someone for the Marketer of the Year Award? What is the entry fee?
The Marketer of the Year or Lifetime Achievement Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

Deadlines and Pricing

  Open for Entries

Until June 12, 2020

Until July 3, 2020

Until July 20, 2020

1st deadline,
Noon ET

2nd deadline,
Noon ET

Final deadline,
Noon ET

         
 

Member

$300

$450

$450

 

Non–member

$450

$600

$700

 

Canada Post Integrated Marketing

Free

Free

Free

 

LinkedIn B2B Marketing

Free

Free

Free

 

Environics Analytics Data Marketing

Free

Free

Free

 

Facebook Mobile Marketing

Free

Free

Free

 

Cannabis Marketing Award

Free

Free

Free

 

Open for Entries

 

Until September 14, 2020

Final deadline,
Noon ET

         
 

Marketer of the Year

Free

Free

Free

 

Lifetime Achievement

Free

Free

Free


Final deadline for all submissions: July 20th, 2020, noon ET
Final deadline for MOTY and LTA submissions: September 14th, 2020 Noon ET


(Prices do not include HST. All pricing final)

judge
2020 Judges

Judge applications are now open; all judging is completed online

Apply by June 12, noon ET, with selected judges notified by July

Co-Chairs

Together with CMA, our Co–Chairs oversee the judging process. We’re very proud to have these leading industry professionals take on this role.

Hope Bagozzi
CMO
TIM HORTONS

Shelley BrownShelley Brown
Chief Strategy Officer
FCB

After more than 25 years in advertising, Shelley remains passionately driven to find ways to deploy the power of communication to address business challenges. Shelley has led agencies, but decided a few years ago that strategy is what she loves and does best. Shelley has crafted the strategies behind international award-winning and business-building campaigns for such brands as BMO, IKEA, The Home Depot, Molson Canadian and Vim.

Senior Judges

Brand Building

Simon SikorskiSimon Sikorski
CEO
MCCANN

Simon Sikorski has been appointed as the CEO of McCann Worldgroup Canada, responsible for the management of all country activity across McCann, MRM//McCann, Momentum and McCann Health agencies in Toronto, Montreal, Calgary and Vancouver offices.  Simon will work with all these agencies to deliver market-leading initiatives that help brands play a meaningful role in Canadian’s lives. He is a seasoned business leader who has worked in the advertising communications industry in both North America and Europe for over 25 years.  

Raised in Sarnia, Ontario, Simon has also lived across the nation, having spent time studying and working in Ottawa, Hamilton, Toronto and Vancouver.  He has a Bachelor of Commerce degree from McMaster University.

Susan IrvingSusan Irving
Chief Marketing Officer
KRUGER

Susan Irving is an industry leader with a passion for brands and a reputation for delivering business results through strategic integrated marketing campaigns. Now, as Chief Marketing Officer for Kruger Products L.P., Susan is responsible for leading the marketing team to set the vision, strategic direction, and drive business performance for all Kruger Products brands and marketing activities in Canada and the United States.  She is also a key member of the Company’s Executive Team.

As an accomplished marketer, Susan has been recognized with several industry accolades including CMAs, Cassies, Cannes Lions, The Bessies, Media Innovation Awards and Canadian New Media Awards.  She was also among Marketing Magazine’s prestigious Top 30 under 30.


Business Impact

Chris BoothChris Booth
SVP, Creative Director
BBDO

Chris Booth is an SVP Creative Director at BBDO Toronto. During his more than 6 years at BBDO he has led both highly effective and internationally award-winning campaigns across diverse categories, from financial, to confectionary, telcoms, health care, and more.

Prior to BBDO, Chris worked at some of Toronto’s most creative agencies including DDB, john st., and also spent 3 and half years helping Rethink launch and grow their operations in Toronto. 

More recently, Chris has also enjoyed directing his own film work, including the One Show, double Gold winning film, Notes, for stationery store, Take Note.

Todd AllenTodd Allen
VP, Marketing
LABATT

 

 


Customer Experience

Andrea FiedererAndrea Fiederer
Executive Vice President and CMO
GOEASY

Andrea Fiederer is Executive Vice President and Chief Marketing Officer of goeasy Ltd., an alternative financial services company that operates through two business units, easyhome, Canada’s largest lease-to-own retailer and easyfinancial, a non-prime consumer lender that provides everyday Canadians with access to credit as we help them on the path to improved financial outcomes. Andrea’s background includes a broad range of business expertise acquired in both management consulting having worked at BearingPoint, and through a variety of marketing roles that span the past 15 years. Over that time, Andrea has held progressively senior roles at some of Canada’s top organizations including TELUS, XM Satellite Radio and more Mobilicity. In addition to Andrea’s Executive leadership role at goeasy, she is also responsible for founding goeasy’s Women in Leadership program designed to help grow and develop female talent within the organization through mentorship, learning and professional development. In 2016, Andrea was named one of Canada’s Top 100 Most Powerful Woman through the Women's Executive Network (WXN), Canada's leading organization dedicated to the advancement and recognition of women in management, executive, professional and board roles. Andrea holds a Master of Business Degree from the Schulich School of Business and a Bachelor of Commerce Degree from McGill University. 


Engagement

Gino Cantalini
Co-Founder and COO
GIANTS & GENTLEMAN ADVERTISING INC.

Gino understands clients because he was one for 18 years, in senior leadership positions at places like Colgate, Campbell’s Soup and Telus. This explains his obsession with work that gets results. At G&G, his sharp insights inspire smart work for all of our clients. Like all great strategists, Gino knows a lot about a lot but still loves diving through piles of research to strike gold (which he has many times on the awards circuit). As a Brand Director at Labatt, he earned two Cannes Lions Awards and was named Marketing Magazine’s “Marketer that Matters”. 

Greg Shelly
VP, Enterprise Digital Marketing
CANADIAN TIRE


Innovative Media

Cathy CollierCathy Collier
CEO
OMNICOM MEDIA GROUP

The break-neck pace of change in technology and media consumption has outpaced how marketers plan their communications. As CEO of OMD Canada, Cathy Collier, is at the helm of Canada’s largest and most successful media organization. By harnessing the power of advanced analytics, marketing science, and placing client’s business performance at the heart of all innovation planning – Cathy has helped redefine the role and increased the value her team brings to an incredible roster of clients.

Over the course of nearly two decades with Cossette Media, Cathy’s leadership brought Cossette Media three gold Media Lions and an armful of numerous other awards. She has enjoyed continued success at OMD, placing in the top two at Media Agency of the Year for the past four of five years.

Cathy is very active in advancing the Canadian media industry. She is Board Chair of numeris, Chairs the Canadian Young Media Lions competition and has judged twice at the Cannes Media Lions festival.  

Lawrence HamiltonLawrence Hamilton
VP Marketing
HYUNDAI

Lawrence is the Marketing Director for the Hyundai brand in Canada. He reluctantly accepts the term “industry veteran” and has spent the last 15 or so years in senior marketing roles for brands such as Toyota, Kia, Mazda and Mitsubishi across Europe, the Middle East and North America. His career started in his native United Kingdom working for a Korean car brand called Daewoo whose vision was to be the most customer focused car company.  Customer focus, and seeing things through that lens, has been his formula ever since.


Martech

Luxy ThuraisingamLuxy Thuraisingam
VP Growth Marketing Canada
CISCO

As Vice President of Growth Marketing for Canada, Luxy provides leadership and hands-on management to define marketing strategy development and field execution, in collaboration with Americas Marketing & Communications leadership team, and the broader global marketing community. She is passionate about creating and leading winning teams, who collaborate, bring their best selves to deliver exceptional business results.

Outside of the office, Luxy finds ways to give back to the community by teaching, being an active member of the Canadian Marketing Council, or getting involved in various boards as an advisor. When she’s not working, Luxy enjoys spending time with her husband and twins, travelling near and far.

Luxy received her Hons. BSc from the University of Toronto and was awarded her MBA from the University of London in England.

Tara MacWilliamTara MacWilliam
President
ISOBAR

 

 

Judging Process

First Round

The First Round is judged online by a panel of judges from across Canada. These judges, all with years of experience in their field, evaluated the entries on Strategy, Creativity and Results, all equally weighted. A panel of Senior Judges and our Strategic Committee are available to the judges for questions and to guide them through the online process.


Second Round

In the Second Round, the Senior Judges and Multi Discipline Judges judge the top entries in the categories and disciplines. The scores from the two rounds are combined to determine Gold, Silver and Bronze awards.


Best of the Best and Top Cause

The top entries from the Second Round are reviewed and the Best of the Best and Top Cause are awarded, making these awards truly representative of the best in Canadian marketing.

marketer
Premiere Awards

Marketer of the Year, Presented by IGM Financial

Lifetime Achievement

Now Open for Entries

Marketer of the Year, Presented by IGM Financial

IMGFREE to enter and no videos required. This award is now Open for Entries

Nominate a Canadian individual who displays outstanding marketing acumen and leadership over the last year.

Criteria:

  • Bio (2500 characters)
  • Marketing Leadership (2500 characters)
    • Describe how the nominee demonstrates exceptional marketing acumen and leadership in their organization over the last year.
  • Business Success (2500 characters)
    • Provide examples of how these skills translated into business success for the organization over the last year.
  • Industry Support/Contribution (2500 characters)
    • Describe how the nominee forwarded the cause of Canadian marketing, especially beyond borders over the last year.

Lifetime Achievement Award

FREE to enter and no videos required. This award is now Open for Entries

Nominate a Canadian individual who has elevated the profession of marketing through excellence and volunteerism over the last 20+ years.

Nominees must have their Chartered Marketer Designation and/or be a CMA Corporate Member.

Application Requirements and Criteria:

  • Bio (1500 characters)
  • Marketing Leadership (2500 characters)
    • Describe how the nominee demonstrates exceptional marketing acumen and leadership in their organization over the last 20 years
  • Business Success (2500 characters)
    • Provide examples of how these skills translated into business success for the organization over the last 20 years
  • Industry Support/Contribution (2500 characters)
    • Describe how the nominee advanced the cause of Canadian marketing (nabs support, thought leadership, volunteering, etc) over the last 20 years
  • Association Involvement (1000 Characters)
    • How has the nominee in the last 20 years been involved with and helped to elevate the Canadian Marketing Association and its programs, including CMA Café, CM, CMA instructor, etc?

marketer
Canada Post Integrated Marketing Award

A special award, recognizing the most outstanding integrated marketing execution of the year.

Now Open for Entries

Overview

The new marketing landscape continues to evolve, grow and change and that can bring challenges but also many new opportunities to achieve success! At the heart of impactful marketing, this continues to be true: deliver the right message to the right person at the right time via the right channel. As marketers, we are operating in an integrated world, amplifying our programs via multiple channels. The key is to identify the media mix which is most impactful. All channels have proven, effective roles to play in acquisition, retention and developing advocates for brands.

Direct mail has a unique ability to complement and amplify other channels as well as provide a targeted and personal connection. In 2020, direct mail can be individually customized and delivered programmatically to the customer in as little as 48 hours, it can be combined with digital to drive higher brand recall, it can target consumers through location-based observed behaviour via smartphones or simply be integrated in an omni-channel marketing campaign.

The Integrated Marketing Award, sponsored by Canada Post, recognizes strategy, creativity and results as achieved in an integrated marketing campaign that includes the specific channel of direct mail. The Integrated Marketing Award recognizes the most outstanding integrated marketing execution of the year.

Who Should Enter

Any campaign that has utilized direct mail as a part of an integrated marketing campaign within the last 18 months. The direct mail piece needs to have been delivered using Canada Post properties.

In addition to being an eligible entrant, fulfillment houses, statement design firms, consultants, form design firms and printing companies may be interested in collaborating with clients to develop an award submission.

A panel of judges, appointed by Canada Post and CMA, will select one winner based on the following criteria:

  • Creative solution. The campaign must use creative that inspired emotion, connected consumers with the brand or motivated a change of behaviour.
  • Strategic thought. We consider a campaign to be strategically sound when it has considered 3 attributes: Data – reaching the target market with precision to deliver relevance and value, Physicality – triggers emotion and Connectivity – strengthens connections across media touch points.
  • Results. These should be measurable, robust metrics that demonstrate how a campaign achieved its business objectives and business impact. The results could be an increase in sales, brand recall, a shift in perception or a proven behaviour change.

How to Enter

Open for Entries

The Integrated Marketing Award is sponsored by Canada Post and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "Integrated Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Integrated Marketing Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Canada Post permission to use your entry to demonstrate a "gold standard" of integrated marketing.

marketer
LinkedIn B2B Marketing Award

A special award, recognizing the best B2B marketing campaigns.

Now Open for Entries

Overview

For the first time in the history of media, you can reach the world’s professionals - all in one place. LinkedIn is the largest global community of business professionals with 675 million members and growing. These are the decision-makers, influencers, and leaders of today and tomorrow.

They come to LinkedIn with purpose and consume a range of professional content. This includes industry news, expert advice, professional learning, peer insights, and recommendations. This is a very different mindset and intent from other social media platforms. And it’s precisely this aspirational mindset that has led to the explosion of content now shared weekly on the LinkedIn feed.

This mindset and intent makes LinkedIn a uniquely powerful social media channel for B2B marketers. Offering a full suite of products to help companies gain relevant visibility and recognition with their most valuable audiences, LinkedIn has proven a sound investment, which is why 97% of B2B marketers utilize it for their content marketing efforts.

The LinkedIn B2B Marketing Award rewards brands and agencies that leverage the world’s largest professional community to capture attention and drive business results in a business-to-business setting. The award will consider campaigns in terms of their use of strategy, creativity, LinkedIn’s products and campaign results.

Who Should Enter

In this category, we are looking for campaigns that use LinkedIn’s platform to achieve business goals. All entries must be part of a paid advertising campaign reaching an advertiser's primary target audience.

The campaign may be submitted by agencies or brands and will be evaluated in four areas by a panel of judges appointed by LinkedIn and CMA:

  1. Strategy. The campaign must have a strategy that reaches a brand’s target market and solves a business problem in a unique and effective way.
  2. B2B and LinkedIn. Effective use of marketing solutions from LinkedIn in a B2B marketing campaign. The campaign can be an integrated media execution beyond just digital, but winners will be selected based on the innovative use of digital advertising products from Linkedin.
  3. Creative. The campaign submitted must use creative that inspired emotion, connected customers with a brand, or motivated a change in behaviour.
  4. Results. The outcome of the campaign must have a significant impact for the brand or business, whether it be calculated brand impact, leads delivered, cost per acquisition or sales lift.

How to Enter

Open for Entries

The B2B Marketing Award is sponsored by LinkedIn and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "B2B Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the B2B Marketing Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant LinkedIn permission to use your entry to demonstrate a "gold standard" of B2B marketing.

environics
Environics Analytics Data Marketing Award

A special award, recognizing the best use of data and analytics in marketing.

Now Open for Entries

Overview

Big data, deeper analytics capabilities and innovations in technology allow marketers to connect more effectively with their customers and markets than ever before.

Whether aiding in the development of an overall marketing strategy, informing the planning of a campaign or evaluating the success of a specific promotion, data analytics is an essential tool in every marketer’s portfolio.

The Data Marketing Award, sponsored by Environics Analytics, recognizes innovative, creative and exemplary applications of data and analytics in the development of or as key elements in executing marketing campaigns that produce exceptional results.

Who Should Enter

For a marketing campaign or initiative to be considered for the DATA MARKETING Award, it must make use of data–driven analytics in a significant or meaningful way, whether in the development, execution or assessment of the campaign.

A panel of judges, appointed by Environics Analytics and CMA, will select one winner based on the following criteria:

  • Creative planning and execution involving data analytics, such as developing a segmentation model to determine the best audiences to test–market a new product; combining purchase history and social values to produce more relevant or personalized messaging for an effective direct marketing campaign; or measuring the current and prospective value of customers to increase product sales per customer.  
  • Strategic thought, such as analyzing past data on behaviour and preferences to identifying high–value target customers; determining knowledge gaps and accessing additional data to create a more comprehensive view of customers; or evaluating metrics within the marketing mix to allocate budgets more effectively and efficiently.
  • Results: Innovative engagement, such as leveraging consumer segmentation information to identify and service pockets of underserved markets; offering sponsorship and reward program opportunities to partners that offer products of interest to current customers as determined by their lifestyles and purchase histories; or using social media data to identify and address health–related concerns within specific populations, such as recent immigrants and new parents.

How to Enter

Open for Entries

The Data Marketing Award is sponsored by Environics Analytics and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "Data Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Data Marketing Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Environics Analytics permission to use your entry to demonstrate a "gold standard" of data marketing.

2019 Winners

Big data, deeper analytics capabilities and innovations in technology allow marketers to connect more effectively with their customers and markets than ever before.

Whether aiding in the development of an overall marketing strategy, informing the planning of a campaign or evaluating the success of a specific promotion, data analytics is an essential tool in every marketer’s portfolio.

The Data Marketing Award, sponsored by Environics Analytics, recognizes innovative, creative and exemplary applications of data and analytics in the development of or as key elements in executing marketing campaigns that produce exceptional results.


Award: Gold
Campaign: Go Back To Africa
Company: Black & Abroad, LLC
Agency: FCB/SIX

Go Back to Africa is a pan-African tourism campaign that turns a racial slur into an uplifting call to action. It uses an innovative approach to visual data collection and AI-driven contextualization to locate and deploy an alternative narrative about what travel to Africa can be and who should re-consider it as a desirable travel destination.

Credits: Chief Creative Officer: Ian Mackenzie Associate Creative Directors: Frederick Nduna, Andrew Bernardi Designer: Ramon Charles Copywriter: Curtis Chapman Account Director: Fraser Jackson Integrated Producer: Gillian Morrison Junior Producer: Kristine Lippett EVP, Strategy: Anna Percy-Dove Director, Strategy: Paul Hanlon Strategist: Simran Kaur Senior Manager, Data Analytics: Andrew Yang Data Analyst: Abdul Dau VP, Head of Data and Technology: Jacob Ciesielski Product & Technology Solutions: John Sime Front-End Developer: Heung Lee President: Andrea Cook SVP, Director of Global Communications & PR: Melanie Mitchem Post Production House: Rooster Post Production Editor: Colin Murdock, Jeff Poremba Assistant Editor: Shane Preston Executive Producer: Yumi Suyama Media Agency: Initiative Media Public Relations: Shannon Stephaniuk - Glossy PR Music/Sound: Grayson Matthews Audio Design Music Producer: Mark Domitric Sound Engineer: Vlad Nikolic Media Producer: Nicholas Shaw

Award: Silver
Campaign: Digital Window Shopping
Company: Canadian Tire
Agency: Touché!

Credits: Touché!

Award: Bronze
Campaign: Hellmann's – "Real Food Rescue"
Company: Unilever
Agency: Ogilvy Canada

Credits: OGILVY: Brian Murray, Chief Creative Officer Samantha Ramsay, Copywriter Amy Fernandes, Art Director Aviva Groll, Director, Account Management Samantha Weisbarth, Account Supervisor Robyn Hutman, Planner Sumit Ajwani, Integrated Producer Eric Thompson, Head of Video Production UNILEVER: Gina Kiroff, Director, Foods Karlee Sommerfeld, Brand Manager, Hellmann’s Chelsea Choy, Associate Brand Manager, Hellmann’s Andria Prada, Senior Assistant Brand Manager, Hellmann’s Robin Hassan, Head, Integrated Marketing and Digital Transformation Stacy Pringle, Media Manager VIDEO PRODUCTION: Spy Films, Production House Tamir Moscovici, Director Hayley Taylor, Producer Outsider Editorial/Chris Murphy, Editor Big Sync, Music Grayson Matthews, Audio Production MINDSHARE: Caroline Breton, Managing Director Andrea Miliauskas, Director, Planning Sidra Farooqi, Senior Manager, Planning Richard Beriault, Associate, Planning Trevor Clark, Director, Investment Amanda DeFields, Director, Digital Strategy Robert Nolan, Associate Director, Digital Investmentå Jennifer Taylor, Manager, Digital Investment Nataliia Lapun, Account Manager, Social EDELMAN: Jennifer Meehan, Executive Vice President, BRAND Practice Ava Shafman, Senior Account Director, Client Strategy Jennifer Austen, Account Director, Client Strategy Scott Tavener, Associate Creative Director Jeff Lambert, Senior Account Manager, Earned Erin Cochrane, Account Manager, Earned Alison Palmieri, Account Manager, Earned Madison Boratto, Senior Account Executive, Digital Louise Hugot, Account Executive, Earned MLSE: Chris Zielinski, Executive Chef / F&B Lead Morgan Todd, Strategist Aalum Jaffer, Manager, Strategy

facebook
Facebook Mobile Marketing Award

A special award, recognizing innovative use of Facebook platforms.

Now Open for Entries

Overview

With mobile allowing people to consume media content anywhere at any time, brands and agencies are constantly battling with how to drive real business results on such an evolving platform. Facebook is uniquely positioned through its ad products and measurement capabilities to help clients navigate this shift and achieve business objectives, from awareness to conversion.

The Facebook Mobile Marketing Award rewards brands and agencies who think mobile–first and pave the way in terms of how to capture attention and drive results with the mobile canvas in mind. The award will consider campaigns in terms of their use of creativity, Facebook’s products, and measurement.

Who Should Enter

In this category, we are looking for campaigns that use Facebook’s platforms, individually or combined, to achieve business goals. The campaigns submitted will be evaluated in three areas by a panel of judges appointed by Facebook and CMA.

The winner will be awarded based on their use of ad products paired with engaging creative built for mobile newsfeed with demonstrated effective results. All entries must be part of a paid advertising campaign, reaching an advertiser's core consumer base.

  • Creative solution. The campaign submitted must use creative that inspired emotion, connected consumers with a brand, or motivated a change in behaviour.
  • Effective use of advertising solutions from the Facebook family of apps & services.  The campaign can be an integrated campaign beyond mobile marketing, but winners will be selected based on the use of advertising formats from Facebook, Instagram, and/or Messenger.
  • Measurement and effectiveness. The outcome of the campaign must have a significant impact for the brand or business, whether it be calculated brand impact, store visits, cost per acquisition / LTV, or sales lift. 

How to Enter

Open for Entries

The Mobile Marketing Award is sponsored by Facebook and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "Mobile Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Mobile Marketing Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Facebook permission to use your entry to demonstrate a "gold standard" of mobile marketing.

2019 Winners

With mobile allowing people to consume media content anywhere at any time, brands and agencies are constantly battling with how to drive real business results on such an evolving platform. Facebook is uniquely positioned through its ad products and measurement capabilities to help clients navigate this shift and achieve business objectives, from awareness to conversion.

The Facebook Mobile Marketing Award rewards brands and agencies who think mobile–first and pave the way in terms of how to capture attention and drive results with the mobile canvas in mind. The award will consider campaigns in terms of their use of creativity, Facebook’s products, and measurement.


Award: Gold
Campaign: Sobeys Global-First Video Flyer
Company: Sobeys
Agency: UM Canada

The Sobeys grocery video flyer solution was not just an innovative global first, but a huge Canadian business success, exceeding KPIs on engagement and sales. It drove an incredible 8.4% sales lift on promoted products vs. control, creating outstanding ROI, with a stunning cost-per-reach performance 5 times more efficient than flyer industry norms.

Credits: Sobeys
Director, Customer Acquisition, Media & Innovation – Erika DeHaas
Manager, Customer Acquisition, Media & Innovation – Pratyush Kumar
Specialist, Social Media – Tara Thomas

UM
VP, Client Business Partner – Petra Moy
Director, Connection Planning – Courtney Smith
Supervisor, Connection Planning – Sarah Sopik
Campaign Manager, Social – Byron Bookbinder
Account Manager, Social – Karen Salazar
Associate Director, Social – Meggan Camacho

Facebook
Industry Manager, Retail & Restaurants – Sam Galanis
Client Partner, Retail – Sarah Owen

Award: Silver
Campaign: Unlock Summer
Company: Coca-Cola Canada
Agency: The Hive / Carat Canada

Credits: Client: Sherryl Woodward, Lauren Zelikovitz, Caron Watt, Fiorella Campodonico, Diana Brenchley, Kat Dean Agency: Chief Creative Officer: Simon Creet | Associate Creative Director: Meaghan Kraemar | Writer: Meaghan Kraemar | Art Directors: Meghan Kraemar, Caleb Leung, Kerwin Santos | Business Director: Cameron Stark | Account Management: Amy Mountstephens | Project Management: Chris Bielawski, Brandon Vignali | Agency Producer: Sam Benson | Studio Production: Miguel Pedernera, Araina Gillis Carat Canada: Matthew Thompson, David Thomson, Matthew Gamble, Vitor Faria, Brian Crochetiere

Award: Bronze
Campaign: Bud Light House Party
Company: ABInBev
Agency: Anomaly/Vizeum

Credits: Agency: Anomaly
Holding Company: MDC Partners

XM Agency: Mosaic
Agency Network: Acosta
CEO (Mosaic): Alejandro Rodriguez
Senior Account Manager (Mosaic): Rob Walsh
PR (Mosaic): Stephanie Conceicao

Livestream Company: Vimeo
CEO (Vimeo): Anjali Sud
Contact (Vimeo): Ryan Fitzpatrick

PR Agency: Veritas
Agency Network: MDC Partners
Senior Vice President (Veritas): Nina Kalos
Senior Consultant (Veritas): Jessie Robertson

Media Company: Vizeum
Agency Network: Dentsu Aegis Network Limited
CEO (Viseum): Adrian Capobianco
President Vizeum Canada: Adrian Capobianco
Account Director (Vizeum): Steve White

Client Credits
Company: ABinBev
VP Marketing (Labatt): Todd Allen
Brand Director (Labatt): Becky Lindsey
Senior Brand Manager (Labatt): Natalie Lucas

Agency Credits
Executive Creative Directors: Pete Breton & Dave Douglass
Creative Director: Neil Blewett
Copywriter: Mike Johnson
Art Director: Jordan Gladman
CEO: Franke Rodriguez
President, Managing Partner: Candace Borland
Head of Client Services: Bryden McDonald
Account Director: Dori Applebaum
Account Supervisor: Lindsay Exelby
Planner: Paul Lipson
Social Strategist: Chris Campaner
Head of Production: Janice Bisson
Agency Producer: Nicole Poon, Athena Kouverianos
Designer: Tim Chuang
Social Content Creator: Pedro Rosa
Director of Social Media: Jennifer Stack

Production Credits
Production Company: Unreasonable Studios
Executive Producer: Jo-Ann Cook
Producer: Emily Buller
Director/DP: Christian Flook
Editorial Company: Unreasonable Studios
Editor(s): Christian Flook, Angela Young, Sean McLeod

Livestream Company: Vimeo/Livestream
Technical Producer: Tom Gott
Director: Greg Palmer
Assistant Director: Lauren Milazzo
Video Engineer: Patrick McCarty

marketer
Cannabis Marketing Award

A special award, recognizing originality and creativity. Winners must be compliant with the Cannabis Act.

Now Open for Entries

Overview

Attracting audiences to build and sustain market share is imperative to the success of any brand, especially for new brands in emerging sectors. Launching a new brand is a challenge in any category but for cannabis marketers, the complexity of a restrictive federal regime and a range of provincial regulations create significant marketing challenges, especially for a product that was previously prohibited.

The Cannabis Marketing Award recognizes the company that successfully navigated these challenges to launch an innovative and memorable cannabis marketing campaign or initiative in the areas of education, research, launch or retail, while meeting all requirements of the Cannabis Act – both the letter and the intent of the law.

Who Should Enter

For a cannabis campaign or initiative to be considered for the Cannabis Marketing Award, it must show originality and creativity while navigating legal restrictions and delivering its message to a target audience. All submissions must be compliant with the Cannabis Act and all applicable laws. The onus is on incumbents to ensure that their entries are in compliance.

Cannabis producers, accessory and service companies, and the agencies who work with them, should consider submitting an entry for this award.

How to Enter

Open for Entries

FREE to Enter

To be eligible, entries must meet all requirements of the Cannabis Act – both the letter and the intent of the law. The onus is on incumbents to ensure their entries are in compliance.

1. Overview

  • Briefly describe the campaign/initiative.
  • Outline the campaign objective.
  • Identify challenge(s) and confirm compliance with the Cannabis Act.
  • Identify key performance indicators.

2. Strategy

  • Identify key market insights and data utilized to determine direction.
  • How did these insights shape the creative, channel and media strategy?
  • Highlight unique elements and solutions to challenges.
  • Who was the target audience?
  • How did you maximize the various available channels to support your campaign?
  • How did you determine the appropriate marketing mix to allocate budget accordingly?

3. Creativity

  • Assess how innovative the solution was in solving the marketing objective.
  • Did the creative utilize the medium in an interesting, innovative way?
  • Did the creative stand out in the market and was it memorable?
  • Does the creative speak to the stated target audience?

4. Results

  • Confirm campaign performance against objectives set out in Overview (#1).
  • Identify KPIs (key performance indicators) that proved your marketing campaign delivered impact.
  • What impact did the campaign have on the cannabis industry?

2019 Winners

Attracting audiences to build and sustain market share is imperative to the success of any brand, especially for new brands in emerging sectors. Launching a new brand is a challenge in any category but for cannabis marketers, the complexity of a restrictive federal regime and a range of provincial regulations create significant marketing challenges, especially for a product that was previously prohibited.

The Cannabis Marketing Award recognizes the company that successfully navigated these challenges to launch an innovative and memorable cannabis marketing campaign or initiative in the areas of education, research, launch or retail, while meeting all requirements of the Cannabis Act – both the letter and the intent of the law.


Award: Gold
Campaign: Cannabis Curation Committee
Company: AHLOT
Agency: AHLOT

AHLOT's Cannabis Curation Committee campaign generated over 167 million impressions and received news media coverage on six continents. With nearly 25,000 applications for 5 jobs, our national search for cannabis connoisseurs put a company of less than 10 employees on the global map.

Credits: Chief Creative Officer: Martin Strazovec Creative Director: Chad Raymond CEO: Greg Pantelic Marketing Associate: Kaitlyn Ho Motion Graphics: Julian Peter

Award: Silver
Campaign: Prairie Records - Saskatoon
Company: Westleaf
Agency: North Strategic

Credits: Westleaf: Adam Coates, Chief Commercial Officer; Bruce Leslie, VP Corporate Communications; Natalie Wise, Brand Manager, Prairie Records, Warren Matzelle, Director of Retail Operations; Kris Newell, Director of Retail Development; Dustin Norris, GM Prairie Records, Saskatoon.

North Strategic: Chelsea Smyth, Account Manager; Lauren Steeves, Account Executive; Jelena Leung, VP, Digital and Social Media; Clinton Fudge, Account Manager, Social Media.

Award: Bronze
Campaign: Tweed x Uber x MADD
Company: Canopy Growth Corporation - Tweed
Agency: Cossette

Credits: Agency: Cossette
Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Associate Creative Director/AD: Natasha Michalowska
Associate Creative Director/CW: Cooper Evoy
Designer: Max Hosseinian
Account Executive: Kimi Dang
VP, Strategy: Paul Lawton
Production Manager: Dawn-Marie Mills
Sr. Production Artist: Shireen Kok
Sr. Retoucher: Trevor Gauthier

Production/Editing House: Soda
Executive Producer: Mina Jang
Producer(s): Leah Blake, Scott Ramsden
Animation: Andrew Vucko
Editors: Mike Colangelo, Andrew Vucko
Production House: HeydSaffer
Director: Brad Dworkin
Post Production: Saints Editorial
Editor: Cam Lasovich
Executive Producer: Stephanie Hickman
Post Production: Studio Feather
Colour/Online Artist: Julian Van Mil
Assistant: Meeka McLean
Producer: Sara Windrim

Audio House: Grayson Matthews

Mural Artist: Tessar Lo

Media Company: Cossette Media
Chief Strategy Officer: Wes Wolch
Vice President, Digital Solutions: Janice Liu
Group Strategy Director: Sophie Labarre
Senior Digital Manager: Sadie Simon
Media Supervisor: Mandi Koenigsberg
Senior Digital Planner: Andrew Cresswell
Sr. Digital Manager: Paul Frickleton
Senior Platforms Manager: Erum Tayyab
Senior Insights Analyst: Carrie Bisnath
Programmatic Strategist: Howard Shaw

PR Company: Citizen Relations
Managing Director, Experiential: Kevin Wagman
Senior Account Manager, Experiential: Skylar LeBel
Account Executive: Josh Zuckerman

Client: Canopy Growth Corporation
Chief Commercial Officer: David Bigioni
VP Brand Marketing and Innovation: Amy Wasserman
Creative Director: Jessica Hay
Senior Brand Manager: Eric Williams
Brand Manager: Gillian Henry

Client: MADD
Chief Operating Officer: Dawn Regan
CEO: Andrew Murie

Client: Uber
Head of Marketing, Canada: Lindsay Liptok
Senior Marketing Manager, CRM and Content: Erica Edwards
Marketing Manager, Campaigns: Ceili Hubbard
Marketing Manager, Canada: Melanie Boudreau

UX, UI & Development: Apptension
Creative Treatment: Zbigniew Czarnecki
Tech Lead: Michal Kleszcz
Frontend Developer: Artur Gutkowski
Frontend Developer: Rafal Gruszecki
Frontend Developer: Tymoteusz Bleja
Frontend Developer: Wojciech Panek
Frontend Developer: Daniel Capeletti
Frontend Developer: Martin Kmieciak
Frontend Developer: Michal Kubiak
Junior Frontend Developer: Michal Plebanski
UI/UX Design: Jakub Paniaczyk
Project Manager: Jan Rasinski
Project Manager: Aleksandra Leonczyk
Production Support: Dominika Stefanska
Production Support: Tobiasz Jankowski
QA Manager: Dorota Zabielska
Junior QA Specialist: Olga Kaminska
Junior QA Specialist: Arkadiusz Buchholz
Senior DevOps Engineer: Mateusz Kubaczyk
DevOps Engineer: Mikolaj Mlodzikowski

winners
Winners Archive

Congratulations to all entrants, finalists and winners!  You’ve made the Canadian marketing community proud!

2019 Marketer of the Year Winner

Marketer of the Year, presented by IGM Financial celebrates a Canadian individual who displays outstanding marketing acumen and leadership over the last year.

 

The 2019 Marketer of the Year, Antoinette Benoit, Senior Vice-President and Chief Marketing Officer, McDonald’s Canada boasts a prodigious list of successes.
 
Relocating from France to Canada, Antoinette brings an uncommon vision and cultural experience to marketing.  Her ability to strike a balance between brand DNA and the potential to innovate has been a big part of McDonald’s success both here and in Europe.  Groundbreaking Canadian-created campaigns like Is It Still a Big Mac?, Big Mac x Bacon and Follow the Arches - a Cannes Lions Grand Prix winner - garnered international attention and acclaim.
 
Antoinette and her team achieved results by transforming the Canadian market into a creative lab for the global network.  Relentlessly evaluating and adjusting her marketing approach, Antoinette is committed to constant innovation and investing in the right channels.  This led to tripling the brand’s digital media budget, an increased social media presence and quirkier uses of traditional ad formats to directly connect with consumers.
 
In the past 18 months, Antoinette’s team successfully introduced key product innovations such as McDelivery, mobile ordering through the MyMcD’s app and a major campaign that’s revolutionizing the way this iconic brand cooks and serves classic beef burgers.

In addition to McDonald’s successful campaigns, Antoinette was chosen to join 150 inspiring Canadian women to speak to the next generation of leaders in Your Turn: Powerful Thoughts from Today’s Women to the Next.  She continues to educate and inspire through thought leadership and as a board member for Ronald McDonald House Canada.
 
Proven talent and accomplishment has ensured she is honoured as a leading marketer, including being recognized as one of Strategy Magazine’s 2019 Marketers of the Year and the first Canadian woman to make Ad Age’s Women to Watch list.
 
Pushing boundaries and maximizing creativity are the hallmarks of Antoinette’s impressive career.  Without question, Antoinette Benoit delivers.

 

Maya Lange Maya Lange Lori Davison Judy John Duncan Fulton Mercuri Dominic Reiss Dani Deluce Robert Day Christine Furlong John Hinds Ossie Woodrooffe Rob

2019 Lifetime Achievement Award Winner

The Lifetime Achievement Award, celebrates an individual who has elevated the profession of marketing over the last 20+ years.

 

The 2019 Lifetime Achievement Award, presented by IGM Financial, was presented to former CMA Board Chair, Stephen Brown, president of FUSE. 

Tenacity, commitment and passion are the driving forces behind Stephen Brown’s marketing and advertising career.
 
After 20+ years in the industry, Stephen has delivered excellence in virtually every discipline, from brand and CRM to social media and experiential marketing.  His clients have included CIBC, Hyundai and Canadian Tire, to name but a few.
 
In 2003, Stephen and his partners launched FUSE – an agency focused on delivering innovative marketing solutions that drive sales and deliver real results.  FUSE’s stellar success can be directly credited to his vision and leadership.
 
Over the years, Stephen has been active with the Canadian Marketing Association (CMA) and has served as Chair of the Board of Directors in 2015.
 
Beyond industry participation, he is committed to making a positive impact to people in the community.  He serves on the board of Casey House, Canada’s leading HIV/AIDS hospital and Covenant House Foundation.  Stephen was also a Partner with Social Venture Partnership further helping those in need.
 
Although Stephen has major marketing campaigns under his belt, his experience goes far beyond technical expertise.  He and his partners have invested heavily in building an agency where people want to grow their career and clients want to partner for exciting projects.  Recently, even more diversity and inclusion work has been added to the company’s roster of achievements.
 
The entrepreneurial story of FUSE is one of the main and overarching successes of Stephen’s career.  Together with his original partners, he has weathered a mega financial crisis, digital transformation and other dramatic events.  But, with nimbleness and entrepreneurial spirit, they continue to excel.
 
Today, FUSE has almost 100 employees, is diversified across three business units and boasts an impressive roster of clients throughout North America.  The agency remains independent and fiercely relevant - credit to the extraordinary achievements of Stephen Brown.

 

Stephen Brown Laliberte Guy Torella John Levine Alan Philips Bruce Elder Judy Bassett Rich Furneaux Hugh Marilyn Stewart

Best of the Best

Celebrating the most Gold medals won at the CMA Awards this year, the Best of the Best Award is recognized as the top campaign of the year.

 

The 2019 Best of the Best Award was presented to Black & Abroad for its powerful Go Back to Africa campaign, in partnership with creative agency FCB/SIX

Go Back to Africa is a pan-African tourism campaign that turns a racial slur into an uplifting call to action for Black & Abroad, a North American travel brand serving the black community.
 
Black & Abroad discovered two barriers to promoting African tourism.  The first was widespread misconceptions of Africa as dangerous and undesirable.  The second was under-representation of black tourists in commercial travel imagery.
 
The goal: create a positive narrative around black travel while building Black & Abroad’s brand equity.
 
Sadly, racial slurs like “go back to Africa” are used on social media platforms and that narrative has to change.  The strategy was to flip the slur and make it a rallying point.  The campaign brazenly hijacked hateful uses of “go back to Africa” on Twitter, redacted racist context, then used it as positive content for hyper-targeted ads.
 
Hateful tweets can become powerful raw material to shape a better story about Africa:  one that involved, rather than excluded, the black community.  But completing the story required images of real black travellers in Africa.  The opportunity was to find those images.
 
The solution was an algorithm that combs Twitter, Facebook and Instagram for African travel-related visuals, then uses Google Vision AI to identify context and composition.
 
The ads drive to GoBackToAfrica.com, a mobile hub designed to address the lack of representation in commercial travel imagery.  This unique content platform contains 54 country galleries, celebrating the black community travelling in Africa.
 
By flipping from hate to a proud headline, this campaign is helping to rewrite the narrative in a powerful way.


Credits


Agency: FCB/SIX
Chief Creative Officer:
Ian Mackenzie
Associate Creative Directors: Frederick Nduna, Andrew Bernardi
Designer: Ramon Charles
Copywriter: Curtis Chapman
Account Director: Fraser Jackson
Integrated Producer: Gillian Morrison
Junior Producer: Kristine Lippett
EVP, Strategy: Anna Percy-Dove
Director, Strategy: Paul Hanlon
Strategist: Simran Kaur
Senior Manager, Data Analytics: Andrew Yang
Data Analyst: Abdul Dau
VP, Head of Data and Technology: Jacob Ciesielski
Product & Technology Solutions: John Sime
Front-End Developer: Heung Lee
President: Andrea Cook
SVP, Director of Global Communications & PR: Melanie Mitchem
Post Production House: Rooster Post Production
Editor: Colin Murdock, Jeff Poremba
Assistant Editor: Shane Preston
Executive Producer: Yumi Suyama
Media Agency: Initiative Media
Public Relations: Shannon Stephaniuk - Glossy PR
Music/Sound: Grayson Matthews
Audio Design Music Producer: Mark Domitric
Sound Engineer: Vlad Nikolic
Media Producer: Nicholas Shaw

Top Cause

New for 2019, the Top Cause Award celebrates the top campaign recognized in the Health Care and Social Causes categories.

 

The 2019 Top Cause Award was presented to SickKids Foundation for their SickKids VS – Crews campaign in partnership with marketing and communications agency Cossette.

The SickKids’ VS - Crews campaign has been wildly successful and 2018 would be the most ambitious year yet.  The goal was to raise $1.3 billion over 10 years to build a new SickKids’ hospital.  Surprisingly, the biggest obstacle was past fundraising success.  The campaign had already converted the majority of prospects into monthly donors so the remaining contributor pool wasn’t big enough to achieve the target.  A whole new audience had to be inspired.
 
Research shows that giving to a cause is a statement of belief and belonging.  People express themselves as part of a group, sharing values, feeling pride and deepening relationships through their collective efforts.  In addition, people are more likely to donate if someone they know asks them to.  This highlights the role of influencers.
 
The creative was simple and inspired: harness people’s differences to rally them in support of SickKids.  Dozens of subcultures called “crews” were pinpointed to activate people’s sense of identification.
 
The heart of the campaign engaged 52 unique influencers to rally support within their crews.  Celebrities from Toronto Raptor’s Fred VanVleet and Olympic sprinter Andre Degrasse to mid-tier and micro role models reached out on their social platforms for SickKids and the need to build a new hospital.  They shared content from inspirational personal stories to provocative rallying cries across Instagram, Snapchat, YouTube, Facebook and Twitter.  The content generated conversations and buzz that drove an online conversion.  The campaign also leveraged an epic video that showed different crews coming together, answering the call to action and converging on the site of the future hospital.
 
Despite impressive previous fundraising results, this was one of the most successful campaigns ever.  Substantially exceeding the objective, this effort proves that when people come together for a cause, they can literally change the world.


Credits


Agency: Cossette
Global Chief Creative Officers: Carlos Moreno, Peter Ignazi
Creative Director/CW: Craig McIntosh, Jinnean Barnard
Creative Director/AD: Jaimes Zentil, Mario Cesareo
Copywriters: Jordan Hamer, Elijah DiGangi
Art Directors: Spencer Dingle, Andy Ng
Agency Producer: Erica Metcalfe
Account Coordinator: Dayna Blustein
Account Executives: Hillary Gonzalez, Rina McNicol, Emma Sleeper
Business Director: Daniel Dolan
Group Business Director: Melissa Levenberg
VP, Brand Director: Tishan Canagasaby
Strategist: Rami Dudin
Strategy Director: Denika Angelone
SVP, Strategy: Rosie Gentile
Senior Retoucher: Trevor Gauthier
Senior Production Artist: Shireen Kok
Studio Director: Raquel Mullen
Print Producer: Dawn-Marie Mills
Production House: Scouts Honour
Directors: Mark Zibert, Kevin Foley
DOPs: Chris Mably, Kiel Milligan
Executive Producer(s): Rita Popielak, Simon Dragland
Line Producers: Rita Popielak, Jeff Schwartz
Editing House: The Assembly Reps
Editors: Steve Puhach, Mitch Finn
Animation/CG: The Vanity / SHED
Online Facility: The Vanity Flame
Artist: Naveen Srivastava
Colourist: Andrew Exworth
Photography Studio: JKReps
Photographer: Sandy Pereira
Audio House: Berkeley Inc.
Music Creative Director: Jared Kuemper
Music Licensing: Francois Lachance of Music Rights Clearance Inc
Song: “Moonlight” by Nicholas Britell
Digital Production Company: Array of Stars
Media Company: OMD
Managing Director: Jammie Ogle
Senior Strategist: Rebecca Shrimpton
PR Company: Citizen
Senior Account Manager: Erin Banting
Senior Account Manager: Rebecca Myers?

Client?: SickKids Foundation
VP, Brand Strategy and Communications: Lori Davison, Heather Clark
Director, Integrated Brand Marketing: Kate Torrance, Noelle de la Mothe
Director, Public Relations: Sandra Chiovitti
Associate Director, Community Stakeholder Relations: Lisa Charendoff
Director, Digital Projects: Harleen Bhogal ?
Marketing Manager): Tina Tieu-Lafrance, Tanya Tucker
Coordinator, Public Relations: Madeline Salerno