Canada's leading marketing association

Marketing Intel // View all

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research and insights

The Talent Dividend

Research out of MIT Sloan Management Review and SAS shows that businesses using data as a competitive advantage understand the value of building internal data capabilities.

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Advocacy // View all

Canada’s leading advocate
for legislative matters

New Research: Canadians’ Views on Interest-Based Advertising

New Research: Canadians’ Views
on Interest-Based
Advertising

Canada’s Ad Choices Program increases consumer receptivity to online interest-based advertising.

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