In the News

Full revenue potential of customers not being realized
Study highlights key obstacles and deficiencies for not optimizing full revenue potential and lifetime value of existing customers.

Canadian marketers shifting spend to social media in 2009: Survey
Nearly four out of five Canadian business leaders and senior marketers say they will spend as much or more on social media in 2009 than they did this year.

Mobile marketing garnering increased attention
CMA Ethics and Privacy Committee evaluating mobile marketing given breadth of implications for entire marketing community.

Marketing Intelligence

Marketing Facts 2009
The latest annual compendium of marketing research, insights, and perspectives to support business strategy and marketing decision–making.

Aligning to focus on the customer: The one core competence that every organization needs to have
A proposed framework for organizational alignment around the customer – with culture at its core.

Leadership in the Contact Centre: Hiring, Identifying, and Developing
Explores the hiring process and offers techniques that will help to foster leadership in a call centre environment.

Upcoming CMA Events

Jan. 15
Partnership Marketing Seminar
Learn to create mutually beneficial partnership marketing relationships that will increase capital for your brand.

Jan. 29
Business of Ideas Forum
A unique event packed with the inspiring stories of today’s most successful, rule-breaking achievers.

Feb. 10
Mobile Marketing Conference
The CMA’s ½-day Mobile Marketing Conference will highlight key topics and trends in the mobile marketing industry.

Interested in seeing more?
Visit our complete Event Calendar.

April 27 – 29
CMA National Convention and Showcase Forum
We are continuing our efforts to bring you the best speakers our industry has to offer including, Charlene Li, Thought Leader and Co-author of "Groundswell", and Founder, Altimeter Group; Leonard Brody, Co-Founder and CEO of NowPublic; and Clay Shirky, Adjunct Professor of the Graduate Interactive Telecommunications Program, New York University (NYU) and Author of “Here Comes Everybody”.

NEW 2009 PRICING! - Full delegate passes starting at $695.
Register today!.

Upcoming CMA Chapter Events
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